V1.Chapter 1748

It's not that Xia Xiaolan doesn't want to make an advertisement and is fooling them with nonsense.

Audience is really important.

Who is buying the electronic dictionary?

Parents are buying it.

Electronic dictionaries are not commodities that students can consume. Unlike delicious soda and big bubble gum, students can buy them with their own money.

Xia Xiaolan is too charming. When she grows up like this to shoot an electronic dictionary advertisement, the students are impressed. Can parents like it?

We need to find that kind of good facial features. At first glance, it is the champion of good students in the college entrance examination. This image is most liked by parents. Once the advertisement is broadcast, it is easy to win the trust of parents!

In fact, think about it with your fingers. The electronic dictionary has just come off the production line. Even if the top English in the college entrance examination can get full marks, it can't be the credit of the electronic dictionary.

However, both Xu Jing and Ma Hai have no objection to Xia Xiaolan's proposal.

Advertising must be exaggerated.

This is not a health care product. Random blowing can cure all diseases. Xu Jing and Ma Hai don't have much psychological burden.

In fact, they are still ideal entrepreneurs. They are confident that the electronic dictionary can improve users' English level... At this time, the electronic dictionary is really used for learning. The memory is so large that no one wants to add a few small games.

As for the electronic dictionaries and learning machines of later generations, Xia Xiaolan is also fascinated by why games should be added.

Market demand determines the integrity of businessmen. Wenqu star is not equipped with games and is willing to add it step by step. There are many educational product brands competing to add it, and the integrity of Xu Jing and Ma Hai will fall sooner or later.

——Forget it, let these two people keep this integrity longer, and remind them when there are competitors!

It's not difficult to get a list of the top students in the college entrance examination.

Only a few months after the college entrance examination in 1986, it is not popular to go abroad after graduating from high school. The top students in the college entrance examination in all provinces have to choose a university in China.

Finally, Xu Jing and Ma Hai preliminarily selected two candidates.

One is the No. 1 scholar in Liberal Arts in northern Hebei Province last year. Now he goes to school in Beijing University.

The other is the No. 1 scholar in Science in southern Hunan Province last year. Now he goes to school at China University of science and technology.

Xia Xiaolan doesn't have to take care of these details. Xu Jing and Ma Hai have to do them themselves. The last thing we talked about was the No. 1 scholar in Science in Hunan Province from China University of science and technology. He was a handsome male student with good facial features.

Xueba has reached such a level that the first generation Wenquxing electronic dictionary can no longer help. No matter how simple the English test paper is, it is impossible to get high marks in English in the college entrance examination without thousands of word reserves.

People don't want to be popular in advertising.

The science champion is interested in Xu Jing and Ma Hai. Xu Jing used to be a teacher in Beijing University. He went abroad at his own expense and returned home to start a business. This experience is very interesting.

Of course, paying for advertising is also one reason.

Like Xia Xiaolan, the top student in the college entrance examination who is not short of money is different. Cough, the other top students also depend on folding their waist in the face of ah duwu.

Everyone has a vanity. This electronic dictionary happens to be called "Wenqu star". As the old saying goes, the No. 1 scholar Lang is a Wenqu star. Only about the provincial No. 1 scholar, there are dozens in the country a year. However, he is found on his head. The No. 1 scholar in Science in southern Hunan Province is still a little proud.

It's not too embarrassing to advertise an electronic dictionary.

This is an e-book for learning, and it's nothing else. Although it can't be the next champion, it's not useless -- some parents with good economic conditions are still willing to pay for it for their children.

In short, under Xia Xiaolan's reminder, this matter has made rapid progress“ "Wenqu star" doesn't need to advertise all over the country. Now I don't have the ability to spread the goods all over the country. What's the big news.

Try the water around Guangdong Province first.

Compared with inland cities, coastal cities should be more open and people have more money in their pockets. This is the best market to enter.

Of course, the market is blank. Xu Jing and Ma Hai only came early. Mass production of electronic dictionaries is only the first step, including advertising.

They are different from Chengrong square.

Chengrong square is a shopping mall, which is stuck in place, attracting all kinds of merchants to settle in.

However, Xu Jing and Ma Hai want to promote the electronic dictionary. Advertising is attractive, and the stall of the electronic Square plays a role of display. The ultimate goal is to make those merchants who sell electronic products feel that it is profitable and take the initiative to sell it!

Have your own sales channels!

One by one?

No, that's too slow.

You should borrow other people's channels.

In my previous life, how did those electronic dictionaries, learning machines and point readers sell?

They borrowed the channel of the bookstore, which is the channel of Xinhua bookstore. Tut, so some people are smart without rebirth. The people who first thought of this move are really powerful. There is really no more suitable channel than Xinhua bookstore. It is the largest state-owned book distribution enterprise in China, with distribution networks all over cities and towns in the country.

Well, even if it's not in the town or in smaller counties, there must be Xinhua bookstores in areas at the municipal level.

Xia Xiaolan went to the factory again and caught the busy Ma Hai:

"Advertising should be promoted, and the channel should not be forgotten. We should not passively wait for people to come to the door. We should take the initiative to expand. Start with Guangdong Province and find a way to rent the counter of Xinhua Bookstore in Guangdong Province. "

It doesn't need to be very big, so is the electronic dictionary.

Even salesmen don't need much training. Even the clerk of Xinhua bookstore can sell this part-time.

Sell one and give a commission on the other.

At present, many state-owned shop assistants have a bad attitude, which is caused by their environment.

Customers have no choice but to buy things in state-owned stores... This monopoly has not been broken yet, but it will become weaker and weaker over time.

As the number of private stores slowly increases, the monopoly situation will be broken.

Private capital has begun to touch department stores. With competition, those arrogant state-owned store salesmen can't eat if they want to treat people with their nostrils.

In my previous life, the reason why Asian shopping malls became popular was service attitude in addition to advertising and various gimmicks.

It is said that when entering the Asian Shopping Mall, customers have the feeling of being regarded as "God" for the first time.

Xia Xiaolan doesn't have time to train employees for others, but she knows that there must be brave men under heavy rewards. Just like those clerks in clothing stores, can they all have a good temper and always smile at customers?

No, it's because of the comparison, it's because of the Commission.

If you put your nose to people, customers won't buy clothes from them.

Every piece of clothes is related to their performance and how much commission they can get!

There is no commission for selling books. There is no commission for selling electronic dictionaries. This is an extra income besides salary. Is it still very tempting?

After listening to Xia Xiaolan, Ma Hai straightened out some messy ideas in his mind.

"Mr. Xia... You are a natural businessman!"

It's too smart to rent other people's channels and even sell them.

Ma Hai was excited and couldn't help sweating. Fortunately, he didn't have any thoughts he shouldn't have, or he must not hide Xia Zong.