V1.Chapter 1913
Chen Xiliang has changed his mind.
Making money with money is one level, and making your own money with other people's money is the second level.
Elegance just couldn't afford to pay off the loan. Chen Xiliang wasn't frightened.
Luna's business model is fundamentally different from elegant. Luna is a franchisee, elegant is a self built channel, elegant's valuable is its sales channel, and Luna's valuable is the brand itself!
Luna has two direct stores in Yangcheng and Beijing, but the recognition of the brand is too high. The advertising of CCTV, Zhang Xiao's endorsement and the publicity strategy of "donating a dollar for each piece" all made Luna a unique local clothing brand in China at the end of the 1980s.
Comrade Chen Xiliang, a young entrepreneur who has been to the people's daily, wants a loan to develop Luna, which is very good.
Luna's capital flow is fast. Last year's profit was millions and the loan was 7 million. It's not that she can't afford it!
In the final analysis, Luna was jointly built by Chen Xiliang and Xia Xiaolan. She has a solid foundation. She didn't pay for dozens of stores and has no financial pressure... But she has a burden to eat the channels of elegance.
Chen Xiliang is also thinking about this problem these days:
"It's OK to build a men's brand Leo, but the decoration style of elegance's existing stores should be changed. There are dozens of stores, and the supply volume is not small. If we invest all our own funds, we are also following elegance's old road?"
Chen Xiliang has his own ideas. He no longer simply listens to her arrangement.
That's a good thing.
Luna, after all, wants Chen Xiliang to take care of it. Xia Xiaolan has always been a guide to ripen the clothing bosses in advance.
But she can't guide Chen Xiliang all her life.
It was not Xia Xiaolan's dream to engage in the garment industry. She chose to toss clothes because it was cheap and quick in the 1980s, just to accumulate the first pot of gold.
"Lao Chen, I can only say that it's valuable to win elegance, but you have to think about how to make Leo. In fact, elegance is not a special failure. Ji Ya is not good at management and can't control costs. At the same time, she expands too fast. In addition, Sheng Xuan forced her to repay the loan. In fact, Ji ya really got something valuable. You want to go. "
Channel is king!
Jiya paved the way.
In many stores of element, Jiya bought whenever she could, and signed a long-term lease if she couldn't.
After all, you have to invest your own money in decoration. There are tens of thousands of decoration for a store. If you don't hold the ownership of the store in your hand, the homeowner will repent after renting it for a year or two. Not to mention the loss of business operation, even the decoration money has been wasted.
Ji Ya's doing this is obviously not in line with the maximization of interests. Why did elegant suppress so many funds? That's the reason!
But in the long run, this is another good investment.
Xia Xiaolan thought of a well-known chain home appliance store. After entering the era of e-commerce, they failed to establish their own online sales platform at the beginning. They were in a hurry for a while and had to close some stores... What should we do if the company lost money? Sell some stores in physical stores. The stores are actually owned by the company, such as the capital, Can you cash out tens of millions by selling any one.
Similarly, the same was true of the Asia mall in the previous life.
Expanding and building shopping malls by oneself is not only the right to operate, but also the ownership of the business site in Asia.
If Asia survives the collapse in 1997, how much will its business site be worth after the millennium?
Elegance and Asia have one thing in common. Their debt ratio is too high.
There's nothing wrong with borrowing money from the bank.
99 of the 100 yuan are borrowed, which is more lame. Plus the interests, we have to repay more than 100 yuan. Once the policies of the bank are tightened, their own management is poor, and the market is cold, they don't take the dog. Who takes the dog?
Xia Xiaolan let Chen Xiliang want to go, and Lao Chen really thought about it himself.
It's established to shoot elegance. As long as it doesn't exceed 7 million, we must take it down.
After winning, how to transform it and successfully launch the men's brand Leo, rather than being as unlucky as elegance, is what Chen Xiliang wants to understand.
……
Xia Xiaolan went to Pengcheng on Saturday morning and Zhu Suizhou asked her to have dinner in the evening:
"That's what Mr. Du means."
This Mr. Du is obviously Du Zhaoji.
This man finally remembered to "consult" her as a shareholder?
"Boss Zhu, tell Du Ershao that I will arrive on time."
Zhu Suizhou was a little embarrassed. "Mr. Du is an activist. I can't stop what he wants to do."
Can't stop it, or don't you want to stop it?
Du Zhaoji is an activist and Zhu Suizhou is also a radical. They must hit it off immediately.
Xia Xiaolan said with a smile: "I always thought that bosses are not willing to stoop to others. I knew you could accept other people's investment. I must invite you to start a business together."
Can Zhu Suizhou really listen to Du Zhaoji?
Du Zhaoji is young and Zhu Suizhou is old!
Du Zhaoji was born in the Du family in Hong Kong City. To start a business, Du Chengrong is the starting gold of HK $20 million.
Zhusuizhou is an ordinary family in Shanghai stock market. He resigned from public office and started a business. He has business talent but no capital.
At present, in the Asia shopping mall in the commercial capital, Du Zhaoji has 65.6%, Xia Xiaolan has 18% and Zhu Suizhou has 16.4%. Du Zhaoji wants to introduce other shareholders and dilute 18% of Xia Xiaolan's shares, which is a bright thing.
Zhu Suizhou has no money to invest. Can he keep 16.4% of his shares.
When Du Zhaoji bought Chaoyang real estate, he left Zhu Suizhou 20% of the shares and continued to hire Zhu Suizhou as the manager of the company.
But Du Zhaoji now wants to expand the plate.
Originally, the shopping mall in Asia, the commercial capital, was worth 40 million. Du Zhaoji could leave 16.4% for Zhu Suizhou. Now the plate should be expanded to 100 million, 200 million, or more. Can Du Zhaoji still ask Zhu Suizhou to take 16.4%?
Leave him 8%?
That's a dream!
Zhu Suizhou's 16.4% is because he himself retains 20% of the shares of Chaoyang real estate. Chaoyang real estate and Xia Xiaolan invest in Shangdu Asia together, so Zhu Suizhou can indirectly hold the shares of Shangdu Asia.
Who knows how the Asiatic brand Du Zhaoji wants to build will be structured.
Every time he injects a sum of money into Chaoyang real estate, Zhu Suizhou's shares in Chaoyang real estate will be diluted. The company is growing, but his voice as a founder and manager is getting lower and lower... Can Zhu Suizhou accept it?
From this point of view, Zhu Suizhou and Xia Xiaolan should have common concerns now.
If major shareholders want to be demons, shouldn't small shareholders keep warm?
Xia Xiaolan is just a speculator. Whether Asia shopping mall can do well or not is the difference between earning more and earning less.
However, Asia means to Suizhou just as Xia Xiaolan has set sail.
It was not only a profitable company, but also her career.
Xia Xiaolan's sentence "condescending to others" should stir Zhu Suizhou's mood. Zhu Suizhou's voice on the phone said as if nothing had happened:
"Mr. Xia is joking. We are 'starting a business together' now. About Asia, Mr. Du has some new ideas to share with you. "
Making money with money is one level, and making your own money with other people's money is the second level.
Elegance just couldn't afford to pay off the loan. Chen Xiliang wasn't frightened.
Luna's business model is fundamentally different from elegant. Luna is a franchisee, elegant is a self built channel, elegant's valuable is its sales channel, and Luna's valuable is the brand itself!
Luna has two direct stores in Yangcheng and Beijing, but the recognition of the brand is too high. The advertising of CCTV, Zhang Xiao's endorsement and the publicity strategy of "donating a dollar for each piece" all made Luna a unique local clothing brand in China at the end of the 1980s.
Comrade Chen Xiliang, a young entrepreneur who has been to the people's daily, wants a loan to develop Luna, which is very good.
Luna's capital flow is fast. Last year's profit was millions and the loan was 7 million. It's not that she can't afford it!
In the final analysis, Luna was jointly built by Chen Xiliang and Xia Xiaolan. She has a solid foundation. She didn't pay for dozens of stores and has no financial pressure... But she has a burden to eat the channels of elegance.
Chen Xiliang is also thinking about this problem these days:
"It's OK to build a men's brand Leo, but the decoration style of elegance's existing stores should be changed. There are dozens of stores, and the supply volume is not small. If we invest all our own funds, we are also following elegance's old road?"
Chen Xiliang has his own ideas. He no longer simply listens to her arrangement.
That's a good thing.
Luna, after all, wants Chen Xiliang to take care of it. Xia Xiaolan has always been a guide to ripen the clothing bosses in advance.
But she can't guide Chen Xiliang all her life.
It was not Xia Xiaolan's dream to engage in the garment industry. She chose to toss clothes because it was cheap and quick in the 1980s, just to accumulate the first pot of gold.
"Lao Chen, I can only say that it's valuable to win elegance, but you have to think about how to make Leo. In fact, elegance is not a special failure. Ji Ya is not good at management and can't control costs. At the same time, she expands too fast. In addition, Sheng Xuan forced her to repay the loan. In fact, Ji ya really got something valuable. You want to go. "
Channel is king!
Jiya paved the way.
In many stores of element, Jiya bought whenever she could, and signed a long-term lease if she couldn't.
After all, you have to invest your own money in decoration. There are tens of thousands of decoration for a store. If you don't hold the ownership of the store in your hand, the homeowner will repent after renting it for a year or two. Not to mention the loss of business operation, even the decoration money has been wasted.
Ji Ya's doing this is obviously not in line with the maximization of interests. Why did elegant suppress so many funds? That's the reason!
But in the long run, this is another good investment.
Xia Xiaolan thought of a well-known chain home appliance store. After entering the era of e-commerce, they failed to establish their own online sales platform at the beginning. They were in a hurry for a while and had to close some stores... What should we do if the company lost money? Sell some stores in physical stores. The stores are actually owned by the company, such as the capital, Can you cash out tens of millions by selling any one.
Similarly, the same was true of the Asia mall in the previous life.
Expanding and building shopping malls by oneself is not only the right to operate, but also the ownership of the business site in Asia.
If Asia survives the collapse in 1997, how much will its business site be worth after the millennium?
Elegance and Asia have one thing in common. Their debt ratio is too high.
There's nothing wrong with borrowing money from the bank.
99 of the 100 yuan are borrowed, which is more lame. Plus the interests, we have to repay more than 100 yuan. Once the policies of the bank are tightened, their own management is poor, and the market is cold, they don't take the dog. Who takes the dog?
Xia Xiaolan let Chen Xiliang want to go, and Lao Chen really thought about it himself.
It's established to shoot elegance. As long as it doesn't exceed 7 million, we must take it down.
After winning, how to transform it and successfully launch the men's brand Leo, rather than being as unlucky as elegance, is what Chen Xiliang wants to understand.
……
Xia Xiaolan went to Pengcheng on Saturday morning and Zhu Suizhou asked her to have dinner in the evening:
"That's what Mr. Du means."
This Mr. Du is obviously Du Zhaoji.
This man finally remembered to "consult" her as a shareholder?
"Boss Zhu, tell Du Ershao that I will arrive on time."
Zhu Suizhou was a little embarrassed. "Mr. Du is an activist. I can't stop what he wants to do."
Can't stop it, or don't you want to stop it?
Du Zhaoji is an activist and Zhu Suizhou is also a radical. They must hit it off immediately.
Xia Xiaolan said with a smile: "I always thought that bosses are not willing to stoop to others. I knew you could accept other people's investment. I must invite you to start a business together."
Can Zhu Suizhou really listen to Du Zhaoji?
Du Zhaoji is young and Zhu Suizhou is old!
Du Zhaoji was born in the Du family in Hong Kong City. To start a business, Du Chengrong is the starting gold of HK $20 million.
Zhusuizhou is an ordinary family in Shanghai stock market. He resigned from public office and started a business. He has business talent but no capital.
At present, in the Asia shopping mall in the commercial capital, Du Zhaoji has 65.6%, Xia Xiaolan has 18% and Zhu Suizhou has 16.4%. Du Zhaoji wants to introduce other shareholders and dilute 18% of Xia Xiaolan's shares, which is a bright thing.
Zhu Suizhou has no money to invest. Can he keep 16.4% of his shares.
When Du Zhaoji bought Chaoyang real estate, he left Zhu Suizhou 20% of the shares and continued to hire Zhu Suizhou as the manager of the company.
But Du Zhaoji now wants to expand the plate.
Originally, the shopping mall in Asia, the commercial capital, was worth 40 million. Du Zhaoji could leave 16.4% for Zhu Suizhou. Now the plate should be expanded to 100 million, 200 million, or more. Can Du Zhaoji still ask Zhu Suizhou to take 16.4%?
Leave him 8%?
That's a dream!
Zhu Suizhou's 16.4% is because he himself retains 20% of the shares of Chaoyang real estate. Chaoyang real estate and Xia Xiaolan invest in Shangdu Asia together, so Zhu Suizhou can indirectly hold the shares of Shangdu Asia.
Who knows how the Asiatic brand Du Zhaoji wants to build will be structured.
Every time he injects a sum of money into Chaoyang real estate, Zhu Suizhou's shares in Chaoyang real estate will be diluted. The company is growing, but his voice as a founder and manager is getting lower and lower... Can Zhu Suizhou accept it?
From this point of view, Zhu Suizhou and Xia Xiaolan should have common concerns now.
If major shareholders want to be demons, shouldn't small shareholders keep warm?
Xia Xiaolan is just a speculator. Whether Asia shopping mall can do well or not is the difference between earning more and earning less.
However, Asia means to Suizhou just as Xia Xiaolan has set sail.
It was not only a profitable company, but also her career.
Xia Xiaolan's sentence "condescending to others" should stir Zhu Suizhou's mood. Zhu Suizhou's voice on the phone said as if nothing had happened:
"Mr. Xia is joking. We are 'starting a business together' now. About Asia, Mr. Du has some new ideas to share with you. "
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