Chapter 372
Qiu Xuewen leads Zhang Qianxiu into the room.
Qiu Xuewen only lives on his own, but his house is very clean, and the furnishings of his house are very organized. The whole house may be less than 60 square meters, but it seems to Zhang Qianxiu that it is about 100 square meters, mainly because Qiu Xuewen uses the space well.
Although the room is a little old, after Qiu Xuewen's decoration, it doesn't look old. On the contrary, it looks like a retro decoration style.
Zhang Qianxiu couldn't help but praise: "director Qiu, your house is good!"
Qiu Xuewen was a little embarrassed: "we need to know something about aesthetics in advertising. It happens that I have taught myself design, and I have a good grasp of space."
Zhang Qianxiu nodded slightly: "director Qiu, your design and aesthetics are absolutely master level."
"It's all for a bite, and our advertising directors are having a hard time." Qiu Xuewen said with a bitter smile.
Zhang Qianxiu saw that Qiu Xuewen was a little desperate now. He asked casually, "director Qiu, have you ever thought of changing your career to make movies or TV series?"
Qiu Xuewen was silent for a moment, and said: "now many film directors and TV series directors have no filming. As an advertising director, I can't get money from the official."
At present, there is little private investment in films and TV plays in the mainland. Almost all the funds for shooting are from the government or the directors try to get together. Moreover, TV plays can only be sold to TV stations. Now TV stations are in a group. Even if the audience rating of TV plays is very high, the people who make TV plays can't make money; The movie is even more silly. There are not many cinemas and fewer people watching movies. How do you make money?
There's no way to think of VCD to make money, because VCD doesn't exist at this time. It won't come out until 1993. Now it's all video tapes, mostly 2.5cm thick, 18.7cm long and 9.8cm wide. If you want to watch a 20 episode TV series, that's a big box of video tapes. Most people can't afford them. It's a luxury.
Zhang Qianxiu also knows that later, a movie would have several billion box office, and now hundreds of thousands of box office are good.
Qiu Xuewen is now in his thirties. If he sticks to it and continues to work, he will be able to catch up with a good era in his fifties and sixties.
Zhang Qianxiu comforted him: "director Qiu, science and technology are more and more developed now. Maybe it will get better in the future."
Qiu Xuewen wry smile: "I do not expect, if I am studying film or TV series, but also find a way to enter the film factory or TV series production center, can also mix a food and clothing, this is my advertising, barely living is not bad."
With that, Qiu Xuewen said, "no matter how unhappy my life is, it's better than ordinary people."
It's true that many ordinary people are struggling with food and clothing. At least Qiu Xuewen can buy such a house in Shangjing.
The two chatted for a while and turned to the advertisement.
Although the plan has not yet been completely completed, the rest is all about the expression of some details. It only took a few seconds. Qiu Xuewen even drew a draft, and Zhang Qianxiu can roughly see what the effect will be after the shooting.
The slogan of canned food is simple and crude: "canned food, I only eat delicious food.", There is a spare "Weike" in the back. It tastes more delicious
Wei is a brand name of canned food. It was also made in the long brand strategy later. Since the sales volume was relatively good, it was selected as the main brand.
The advertising slogan of biscuit is "Xiangyuan biscuit, nutritious and delicious."
Zhang Qianxiu felt almost the same, and seemed to find nothing wrong with it, but he always felt that this one was no different from the last one.
Qiu Xuewen saw Zhang Qianxiu's idea and said, "boss Zhang, after you suggested it to me last time, I thought about it for a long time. I went to find some teachers. We can sing it with opera accent."
"Listen, it's from Huangmei Opera. The taste is more delicious."
"And Kunqu..."
Qiu Xuewen demonstrated three or four versions in a row, which sounds really interesting.
But Zhang Qianxiu also had some worries: "director Qiu, if we put these elements in, even if we only choose one, will it be more complicated? Especially our can has nothing to do with these
Qiu Xuewen said: "Huagu opera happens to be from Xiaojiang province. It's not a big problem to bring in some cultural elements from the place of origin. Moreover, the singing style of Huagu opera is not particularly obvious. It just brings a little bit of tone, which is a bit like speech. Let's find a master to change it a little bit and turn it into a doggerel."
"That's about it. I'll show it to boss Zhang. It's delicious. It's more delicious! "
When Qiu Xuewen said it, Weike's word lengthened and even improved. It really sounds good.
Zhang Qianxiu nodded again and again: "it's not bad. Let's set the general direction first. If we make small changes, director Qiu, you can think about it and show it to me after the final determination."
When Qiu Xuewen saw that Zhang Qianxiu was satisfied, he was also happy. When he designed these advertisements, he racked his brains.
Zhang Qianxiu promised 200000 yuan. If he really wanted to spend it, he could spend it all. But Qiu Xuewen also thought that he could earn a little more, so he tried not to spend so much money on the design.
Qiu Xuewen was originally afraid of Zhang Qianxiu's nitpicking. For the first time, he showed Zhang Qianxiu a plan. Although Zhang Qianxiu didn't pick too much, he didn't agree. He didn't expect to confirm it the second time. Listening to Zhang Qianxiu's meaning, as long as there were no big problems in details, he would not object.
In his heart, Qiu Xuewen continued to explain the biscuit advertisement to Zhang Qianxiu.
Zhang Qianxiu's understanding of advertising is limited, or even single. What he cares most is whether other people can remember the brand. He has no deep memory of advertising in the last life, but when he remembers a lot of advertising words, he pays special attention to the expression of advertising words.
In fact, what Zhang Qianxiu doesn't know is that his ability to remember advertising words has a lot to do with picture expression and advertising times.
Zhang Qianxiu has been a man of two generations. Although he has read a lot of advertisements, he doesn't understand the process of making advertisements. If he just looks at advertisements, he can make advertisements, understand advertisements and even design advertisements. Those assembly line workers, construction workers and security guards who have read countless advertisements have all gone to do advertising design. Who is willing to continue to do these jobs!
The advertisement for biscuits is adapted from a cheerful and catchy music. The tune really wins Zhang Qianxiu's heart. Zhang Qianxiu feels very good: "director Qiu, will the song we use infringe on the rights?"
Zhang Qianxiu doesn't want to be a defendant because of an advertisement. He is not afraid. The main reason is that he is too troublesome. If he can prevent it in advance, he should not leave trouble for the future.
Qiu Xuewen said: "boss Zhang, the author of this song is in Shangjing. I've already been angry with him. If we really want to use it, we can pay 1000 yuan for the copyright fee."
"So cheap?" Zhang Qianxiu was a little surprised.
In his opinion, the copyright fee is a very expensive thing.
Even if the copyright of Su Yuwei's book is sold for tens of thousands of yuan.
Qiu Xuewen said: "we only use a small section, less than two seconds in total, and 1000 yuan is not less."
It seems reasonable to say that no matter what, spending a little money can solve a possible problem. Zhang Qianxiu still thinks it should be spent.
"Director Qiu, I'll ask you to deal with all these problems. I don't have much opinion on these two plans." Zhang Qianxiu then said: "I will go to Zhongzhou province these two days, and I may stay there for a while. If all the plans are confirmed, just call me and tell me. Generally, there is no problem. In small details, the problem should not be very big."
What Zhang Qianxiu cares most about is actually the expression of those two advertisements. He thinks that as long as others remember my advertisement words, they will know my brand, and it has some effect.
Therefore, Zhang Qianxiu didn't care much about the expression of the picture.
When Qiu Xuewen heard this, he knew that these two plans had been basically determined. If he filmed according to these two plans, he would probably earn 50000 or 60000 yuan.
This is the most he has made since he started his business.
Qiu Xuewen quickly nodded: "no problem, if boss Zhang wants to know the specific situation, I can go to Zhongzhou province. Anyway, it's not far away."
Zhang Qianxiu said with a smile: "no, it's troublesome to run around."
"By the way, I have another employee here, and I'll let him come and take pictures with director Qiu."
"My employee basically doesn't know anything about advertising. She helps us develop new biscuits in the factory. At that time, director Qiu will help us take care of them. When she comes to Beijing for the first time, she basically doesn't know anything."
Qiu Xuewen thought that Zhang Qianxiu's polite remarks were actually sending someone to watch him.
However, Qiu Xuewen is not averse to such things. After all, Zhang Qianxiu spent 200000 yuan, and he should have certain quality requirements for advertising.
Qiu Xuewen quickly nodded: "this is no problem, boss Zhang can rest assured."
After talking about the advertisement, Zhang Qianxiu and Qiu Xuewen chatted for a while, and then got up to leave.
Qiu Xuewen quickly gets up to see him off. Zhang Qianxiu is now his big money maker, and he may also be his potential customer in the future.
Qiu Xuewen's advertisements are not few, but cooperation with Zhang Qianxiu is the easiest thing for him. In other words, Zhang Qianxiu has the least messy requirements.
What bothers Qiu Xuewen most is the company owners who clearly don't understand anything, but also point out their own opinions, hoping to integrate various elements into the advertisement.
These bosses may have made some comments, and it seems that they all feel uncomfortable. Finally, they chose the first version of Qiu Xuewen's plan, which makes Qiu Xuewen most angry. Why don't you just choose the first one? Why do you have to toss? You toss, but you toss a better version. You choose the last version instead of the first one! Qiu Xuewen felt better, at least not in vain.
Seeing off Zhang Qianxiu and seeing that the car had gone far away, Qiu Xuewen walked back to the alley and couldn't suppress his inner joy any more. He clenched his hands and waved his fists in front of him. Then he gave a long breath and encouraged himself: "shoot it before the new year, go home for the new year, ha ha..."
Qiu Xuewen only lives on his own, but his house is very clean, and the furnishings of his house are very organized. The whole house may be less than 60 square meters, but it seems to Zhang Qianxiu that it is about 100 square meters, mainly because Qiu Xuewen uses the space well.
Although the room is a little old, after Qiu Xuewen's decoration, it doesn't look old. On the contrary, it looks like a retro decoration style.
Zhang Qianxiu couldn't help but praise: "director Qiu, your house is good!"
Qiu Xuewen was a little embarrassed: "we need to know something about aesthetics in advertising. It happens that I have taught myself design, and I have a good grasp of space."
Zhang Qianxiu nodded slightly: "director Qiu, your design and aesthetics are absolutely master level."
"It's all for a bite, and our advertising directors are having a hard time." Qiu Xuewen said with a bitter smile.
Zhang Qianxiu saw that Qiu Xuewen was a little desperate now. He asked casually, "director Qiu, have you ever thought of changing your career to make movies or TV series?"
Qiu Xuewen was silent for a moment, and said: "now many film directors and TV series directors have no filming. As an advertising director, I can't get money from the official."
At present, there is little private investment in films and TV plays in the mainland. Almost all the funds for shooting are from the government or the directors try to get together. Moreover, TV plays can only be sold to TV stations. Now TV stations are in a group. Even if the audience rating of TV plays is very high, the people who make TV plays can't make money; The movie is even more silly. There are not many cinemas and fewer people watching movies. How do you make money?
There's no way to think of VCD to make money, because VCD doesn't exist at this time. It won't come out until 1993. Now it's all video tapes, mostly 2.5cm thick, 18.7cm long and 9.8cm wide. If you want to watch a 20 episode TV series, that's a big box of video tapes. Most people can't afford them. It's a luxury.
Zhang Qianxiu also knows that later, a movie would have several billion box office, and now hundreds of thousands of box office are good.
Qiu Xuewen is now in his thirties. If he sticks to it and continues to work, he will be able to catch up with a good era in his fifties and sixties.
Zhang Qianxiu comforted him: "director Qiu, science and technology are more and more developed now. Maybe it will get better in the future."
Qiu Xuewen wry smile: "I do not expect, if I am studying film or TV series, but also find a way to enter the film factory or TV series production center, can also mix a food and clothing, this is my advertising, barely living is not bad."
With that, Qiu Xuewen said, "no matter how unhappy my life is, it's better than ordinary people."
It's true that many ordinary people are struggling with food and clothing. At least Qiu Xuewen can buy such a house in Shangjing.
The two chatted for a while and turned to the advertisement.
Although the plan has not yet been completely completed, the rest is all about the expression of some details. It only took a few seconds. Qiu Xuewen even drew a draft, and Zhang Qianxiu can roughly see what the effect will be after the shooting.
The slogan of canned food is simple and crude: "canned food, I only eat delicious food.", There is a spare "Weike" in the back. It tastes more delicious
Wei is a brand name of canned food. It was also made in the long brand strategy later. Since the sales volume was relatively good, it was selected as the main brand.
The advertising slogan of biscuit is "Xiangyuan biscuit, nutritious and delicious."
Zhang Qianxiu felt almost the same, and seemed to find nothing wrong with it, but he always felt that this one was no different from the last one.
Qiu Xuewen saw Zhang Qianxiu's idea and said, "boss Zhang, after you suggested it to me last time, I thought about it for a long time. I went to find some teachers. We can sing it with opera accent."
"Listen, it's from Huangmei Opera. The taste is more delicious."
"And Kunqu..."
Qiu Xuewen demonstrated three or four versions in a row, which sounds really interesting.
But Zhang Qianxiu also had some worries: "director Qiu, if we put these elements in, even if we only choose one, will it be more complicated? Especially our can has nothing to do with these
Qiu Xuewen said: "Huagu opera happens to be from Xiaojiang province. It's not a big problem to bring in some cultural elements from the place of origin. Moreover, the singing style of Huagu opera is not particularly obvious. It just brings a little bit of tone, which is a bit like speech. Let's find a master to change it a little bit and turn it into a doggerel."
"That's about it. I'll show it to boss Zhang. It's delicious. It's more delicious! "
When Qiu Xuewen said it, Weike's word lengthened and even improved. It really sounds good.
Zhang Qianxiu nodded again and again: "it's not bad. Let's set the general direction first. If we make small changes, director Qiu, you can think about it and show it to me after the final determination."
When Qiu Xuewen saw that Zhang Qianxiu was satisfied, he was also happy. When he designed these advertisements, he racked his brains.
Zhang Qianxiu promised 200000 yuan. If he really wanted to spend it, he could spend it all. But Qiu Xuewen also thought that he could earn a little more, so he tried not to spend so much money on the design.
Qiu Xuewen was originally afraid of Zhang Qianxiu's nitpicking. For the first time, he showed Zhang Qianxiu a plan. Although Zhang Qianxiu didn't pick too much, he didn't agree. He didn't expect to confirm it the second time. Listening to Zhang Qianxiu's meaning, as long as there were no big problems in details, he would not object.
In his heart, Qiu Xuewen continued to explain the biscuit advertisement to Zhang Qianxiu.
Zhang Qianxiu's understanding of advertising is limited, or even single. What he cares most is whether other people can remember the brand. He has no deep memory of advertising in the last life, but when he remembers a lot of advertising words, he pays special attention to the expression of advertising words.
In fact, what Zhang Qianxiu doesn't know is that his ability to remember advertising words has a lot to do with picture expression and advertising times.
Zhang Qianxiu has been a man of two generations. Although he has read a lot of advertisements, he doesn't understand the process of making advertisements. If he just looks at advertisements, he can make advertisements, understand advertisements and even design advertisements. Those assembly line workers, construction workers and security guards who have read countless advertisements have all gone to do advertising design. Who is willing to continue to do these jobs!
The advertisement for biscuits is adapted from a cheerful and catchy music. The tune really wins Zhang Qianxiu's heart. Zhang Qianxiu feels very good: "director Qiu, will the song we use infringe on the rights?"
Zhang Qianxiu doesn't want to be a defendant because of an advertisement. He is not afraid. The main reason is that he is too troublesome. If he can prevent it in advance, he should not leave trouble for the future.
Qiu Xuewen said: "boss Zhang, the author of this song is in Shangjing. I've already been angry with him. If we really want to use it, we can pay 1000 yuan for the copyright fee."
"So cheap?" Zhang Qianxiu was a little surprised.
In his opinion, the copyright fee is a very expensive thing.
Even if the copyright of Su Yuwei's book is sold for tens of thousands of yuan.
Qiu Xuewen said: "we only use a small section, less than two seconds in total, and 1000 yuan is not less."
It seems reasonable to say that no matter what, spending a little money can solve a possible problem. Zhang Qianxiu still thinks it should be spent.
"Director Qiu, I'll ask you to deal with all these problems. I don't have much opinion on these two plans." Zhang Qianxiu then said: "I will go to Zhongzhou province these two days, and I may stay there for a while. If all the plans are confirmed, just call me and tell me. Generally, there is no problem. In small details, the problem should not be very big."
What Zhang Qianxiu cares most about is actually the expression of those two advertisements. He thinks that as long as others remember my advertisement words, they will know my brand, and it has some effect.
Therefore, Zhang Qianxiu didn't care much about the expression of the picture.
When Qiu Xuewen heard this, he knew that these two plans had been basically determined. If he filmed according to these two plans, he would probably earn 50000 or 60000 yuan.
This is the most he has made since he started his business.
Qiu Xuewen quickly nodded: "no problem, if boss Zhang wants to know the specific situation, I can go to Zhongzhou province. Anyway, it's not far away."
Zhang Qianxiu said with a smile: "no, it's troublesome to run around."
"By the way, I have another employee here, and I'll let him come and take pictures with director Qiu."
"My employee basically doesn't know anything about advertising. She helps us develop new biscuits in the factory. At that time, director Qiu will help us take care of them. When she comes to Beijing for the first time, she basically doesn't know anything."
Qiu Xuewen thought that Zhang Qianxiu's polite remarks were actually sending someone to watch him.
However, Qiu Xuewen is not averse to such things. After all, Zhang Qianxiu spent 200000 yuan, and he should have certain quality requirements for advertising.
Qiu Xuewen quickly nodded: "this is no problem, boss Zhang can rest assured."
After talking about the advertisement, Zhang Qianxiu and Qiu Xuewen chatted for a while, and then got up to leave.
Qiu Xuewen quickly gets up to see him off. Zhang Qianxiu is now his big money maker, and he may also be his potential customer in the future.
Qiu Xuewen's advertisements are not few, but cooperation with Zhang Qianxiu is the easiest thing for him. In other words, Zhang Qianxiu has the least messy requirements.
What bothers Qiu Xuewen most is the company owners who clearly don't understand anything, but also point out their own opinions, hoping to integrate various elements into the advertisement.
These bosses may have made some comments, and it seems that they all feel uncomfortable. Finally, they chose the first version of Qiu Xuewen's plan, which makes Qiu Xuewen most angry. Why don't you just choose the first one? Why do you have to toss? You toss, but you toss a better version. You choose the last version instead of the first one! Qiu Xuewen felt better, at least not in vain.
Seeing off Zhang Qianxiu and seeing that the car had gone far away, Qiu Xuewen walked back to the alley and couldn't suppress his inner joy any more. He clenched his hands and waved his fists in front of him. Then he gave a long breath and encouraged himself: "shoot it before the new year, go home for the new year, ha ha..."
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