Chapter 523: Discount cards and membership cards

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On September 30th, the Yangyang clothing store hadn't opened its doors yet. He heard a sound of firecrackers across from the opposite side. The original newly opened clothing store across the street was also chosen to open today.

This time I had to watch it lively, but the original big trick of Mei Xiaoran who wanted to attract customers was learned by the shop opposite.

The clothing store on the opposite side is also modeled on the Yangyang store, and has become a model of a cheap store. There are also discounts and other activities. Customers who originally wanted to shop at the Yangyang clothing store were attracted a lot.

Li Hongwei was very angry, "They are fighting business with us!"

"As long as it is to do business, there must be competition, and this is something that cannot be done!"

Mei Xiaoran seemed calm.

"Ran Ran, although there is competition in doing business, competition is not the same as competition. They learn from us everywhere."

Li Hongwei said that the more angry he is, he has not seen commercial competition, but the competition is so shameless, he is also the first to see it.

"Little uncle, it's okay, business, do it separately. Although they learn from our business model, the goods of our two are different."

"Who knows?"

After thinking about it, Li Hongwei went out.

"What are you doing, uncle?"

"I'll look across."

Of course Mei Xiaoran knew her uncle's explosive temper, and reminded nervously, "You just go and have a look, don't be impulsive, don't clash with others, and don't allow hands!"

"What kind of person do you think your uncle is? I'm just going to see if their goods and the goods they follow are not hitting their shirts!"

Li Hongwei said that while he went out, Mei Xiaoran was worried. She was really afraid that her uncle would have an impulse and then fight with others. It would be hard to clean up.

At this time, some customers came into the store, and Mei Xiaoran arranged for two shop assistants to greet the guests in the past, thinking about the opposite.

After a while, Li Hongwei returned.

"Ran Ran, I don't think we need to worry. The goods in their store are far from ours, just to learn our business model."

"Uncle, I've already figured out the countermeasures, just wait for me to make a big move!"

Mei Xiaoran confessed Li Hongwei again, and went out on his own.

The time she went out this time was not too short. It took at least two hours. By the time she returned, it was almost noon.

"Ran Ran, where did you go? Just now there were more people in the shop."

Although the opening of the opposite store does have an impact on the flow of customers in the store, but the Yangyang clothing store has a clear positioning from the beginning, cheap, high-end, fashionable, there are still many old customers willing to come here to buy clothes, after all Higher pole.

"Uncle, what do you think this is?"

Mei Xiaoran took out a stack of business cards from the bag.

Li Hongwei frowned: "What time is this, are you still in the mood to do this?"

"You can see it clearly."

When Li Hongwei took it over and saw it, he saw a 20% discount card and a membership card printed on the business card. "Why is this thing used for?"

"The 20% discount card is that from now on, all customers who go to our store to buy clothing are considered members of our store, and they will be sold at a 20% discount for future shopping." Mei Xiaoran was afraid that Li Hongwei would not understand, so he gave him The explanation is more clear, "The membership card is, but for customers who recharge in the card, we have a recharge gift activity, for example, if he recharges 300 yuan, we will give 50, recharge 500 to 100, the highest recharge is one Thousands, we will send three hundred! "

"This is not to be lost!"

Li Hongwei screamed: "Are you crazy? Send so much? Then we are not dead!"

"How can the uncle's buyer have the seller's fine? The customer recharges the money to the card, but the money is not taken away. The money is still in the card. They have to shop from our store to spend it, although on the surface, it seems as if we earn Less ... but if you think about it, if you want these customers to become members and recharge in our shop, will you go to the shop opposite to buy clothes? "

"That's not true. But Ran Ran, have you ever thought about it? If customers have membership cards and recharge cards, then our clothes are far less than 20% off and they are too profitable. "

Although Li Hongwei didn't want to understand the advantages of Mei Xiaoran's suggestion of this sales routine, but his brains are also very smart. He feels that selling clothes like this has a very low profit.

"Uncle, you don't think it's right. On the surface, it seems that the profit is low, but we keep our customers. In the long run, we still win."

Mei Xiaoran held a recharge card of 300 yuan and said: "The value of this card is 350 yuan on the surface, but the cheapest clothes in our store have to be dozens of yuan, three hundred. In fact, I ca n’t buy much clothes. It ’s impossible to say that when a customer buys clothes, they will be able to use up the money in the card ... If it is you, will you not buy because the remaining money in the card is not enough? Clothes, don't need this card. "

"Surely not! I just think it's a pity that the money in the card hasn't been spent. I have to recharge it and continue to use it, otherwise I feel like I'm losing money!"

In fact, Li Hongwei's statement represents the idea of ​​most people. Who doesn't like to take advantage of the small, and if you look at the light and don't take it, then you must die!

Mei Xiaoran asked two shop assistants again, and the two shop assistants also said the same thing. If they still have money in Cary, they will definitely recharge it and will not waste it.

Since everyone has this attitude, this card is easy to handle.

Mei Xiaoran told the staff: "When you arrive, you will tell your customers that our discount cards and membership cards are limited, come early and get early, and you will not be late!"

She took out the few calculators she had just bought. "When you are not clear about the accounting in the future, you can press this button, which is convenient and quick."

Fearing that the two shop assistants would not use it, Mei Xiaoran also gave a demonstration.

Since then, the two shop assistants know how to operate.

The most amazing thing is Aunt Li. She is obviously the oldest and the first time she is exposed to new things, but she seems to be naturally sensitive to numbers. She will know how to use it in a moment.

Aunt Li, who was holding a calculator, looked more like a lobby manager at this moment. She said directly, "I'll leave it to me to keep the accounts."

"There is an aunt who manages the accounts for us, and we are too happy to be too late!"

When there were more customers entering the store, Mei Xiaoran sold the 20% discount card and membership card. This afternoon alone, there were several customers handling the card.

In fact, there is one of the biggest members of the membership card, Mei Xiaoran did not tell everyone that this is equivalent to bringing back the funds in advance ... Although these management methods are not surprising in later generations, they are now in the 1980s It belongs to the first initiative. Everyone is surprised and willing to accept this novel sales method. From the perspective of customers, they still feel that they have made a profit!

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