Chapter 409： QQ show
Chapter 409 QQ Show
…
"Boss, you should sit in the middle...!"
After waving his hand to interrupt Ma Huateng, "You are the helm of Tencent, no one knows it better than you. In contrast, my knowledge of Tencent is more limited on paper, so don't make a blind command. ... As the saying goes, bystanders are clear, stay out of the matter, maybe I can give you some different opinions."
Ma Huateng is not Zeng Liqing. He is calm and wise, and he is not very good at welcoming and welcoming. After Guo Shouyun finished speaking, and he felt that there was no problem, he sat in the main seat of the conference room.
The two big bosses made such a happy decision, and the others didn't say much. Soon, the huge conference room became quiet. With the projector turned on, everything is ready.
"Everyone, 2002 has become a thing of the past. Although we achieved revenue of 254 million Chinese coins and a profit of 87 million Chinese coins from advertising, digital reading and wireless value-added services last year, QQ registered users also exceeded 240 million. . But we should see the crisis under the rapid development."
"Unlimited value-added services account for 92.7% of the company's revenue, which is a very dangerous proportion. It means that any change in 'Monternet' will directly affect Tencent's revenue and even survival. Therefore, in 2003, we The main task of the company is to find new profit growth points for the company while determining the continuous growth of QQ users and wireless value-added services."
"Based on this consideration, I think it is necessary to hold a plenary meeting to discuss the 'Avatar Plan' submitted by the Marketing Department. ... Now I invite Xu Liang, the person in charge of the 'Avatar Plan', to introduce it to everyone."
After Ma Huateng finished speaking, a young man of about twenty-six or seven years old stood up. Perhaps it was the first time he had been paid attention to by so many company bosses, and he seemed a little nervous. Fortunately, the plan has been made in advance, and the content of the entire 'Avatar Plan' is almost engraved in his mind, so although he is nervous, the explanation that follows has been smooth.
"Ladies and gentlemen, the origin of the Avatar Project is a Korean' community website. In 2000, this website developed a function called 'Avatar'. Users can change the appearance of the virtual characters according to their own preferences, such as hairstyles and expressions. , clothing and scenes, etc., and these 'goods' need to be paid for. After the launch of this service, it is very popular with young Koreans. According to our research, in 2000, there were 60,000 paying users who purchased virtual props on After a year, it has surged to 1.5 million people, and the average monthly expenditure of each user is equivalent to 4.94 yuan in Huaxia currency, which is very profitable."
"Under the guidance of the popularity of the Internet, the top five chat and community websites in Korea have all been 'avatarized', and network avatars are widely used in chat rooms, BBS, mobile phones, E-mail, virtual communities and other network services that highlight online communication. .This is very consistent with our content from Tencent, and from the data in South Korea, among the netizens who buy 'Avatar', the young people aged 18 to 25 are the mainstream group, and half of them are under the age of 20. The ratio of male to female The ratio is 2:1, which is very consistent with the Huaxia users who use QQ.”
"We have a similar culture in South Korea, and avatarized virtual goods are popular in China. In addition, a domestic dating website called 'Youlian' has launched an 'Avatar' brand 'ixiu' in June last year. , but the user base of Youlian is insufficient, and it did not really make the 'i show' become popular. However, we are different from Tencent, with more than 200 million registered users, and have an inherent advantage that any community-based company and IM company in China do not have. If we combine this advantage with 'avatarized virtual goods', the entire Tencent community will be reintegrated, and eventually the Tencent community will become a large-scale online virtual community or virtual game platform that simulates reality."
"Based on this consideration, we developed the first function of Tencent's 'Avatarization', 'QQ Show', which was officially launched on January 24. By distributing Q coins to members and other means, since the launch of the first month, QQ show users have It has exceeded 1.5 million, and the growth rate is very fast. Therefore, our plan is to wait until the end of March, after the virtual items such as fairy clothes, professional clothes, sunglasses, necklaces and other virtual items are further enriched, and then officially start charging. The initial price is 0.5 yuan to $1."
"According to our plan, all virtual items can be replaced at any time according to your own needs, and can also be given as gifts to your QQ friends. In addition to being displayed on the QQ avatar, this specialized virtual image will also be displayed on QQ Appeared in chat rooms, Tencent community and QQ dating services. That is to say, QQ show allows a netizen to reconstruct a virtual self and way of expressing emotions in a virtual world..."
Guo Shouyun couldn't help sighing when he saw Xu Liang who was talking eloquently. Unexpectedly, he personally witnessed the birth of the popular QQ show today.
It should be said that Tencent's QQ show is a remarkable innovation. Since then, QQ is no longer just a simple communication tool without temperature, but has transformed into a virtual world with virtual personality, its own values and ethnic norms.
Therefore, in the next few years, almost all major Internet companies at home and abroad have launched their own instant messaging tools and launched an encirclement and suppression war against QQ, but Tencent won the victory very easily. The reason: All the competitors are from the technical level, and none of them tempt users emotionally. The 'migration' lecturer is a very difficult task when people have completed their self-identification in a world (whether displayed or virtual).
"...In addition, about payment. We have signed a cooperation agreement with Paypal. Users buy Q coins through Paypal accounts, and the income is divided between Tencent and Paypal. In addition, we will cooperate with more than 10,000 Internet cafes across the country to establish offline sales channels.”
"...about the origin, development process and future evaluation of the 'Avatar Project' and 'QQ Show'."
After Ma Huateng nodded, he turned his inquiring eyes to Guo Shouyun.
With the memories of his previous life, he naturally knew very well what was going on with the QQ Show, and naturally he also had a plan to make this seemingly primitive application more interesting.
Under everyone's attention, after pondering for a moment, after organizing the language, "it should be said that the QQ show is a great innovation, and I have no doubt that it will become Tencent's second largest profit growth point after wireless value-added services. However, In my opinion, 'QQ Show' can do better. Especially in terms of membership system."
"I noticed that Tencent's membership system is just a simple 'member', without the design of 'privilege', and there is no difference in level. We should recognize that everyone has the need to be recognized, so we should satisfy every QQ person demand in this regard.”
"For example, for ordinary users, we can establish a three-level system of 'stars, moon and sun'. Users can get a star for 5 days online, a second star in 12 days, and a third star in 24 days. After 32 days, Three stars can be converted into a moon. By analogy, the stars, moon and sun will be displayed directly in the prominent position of QQ personal homepage.”
"And for each level of promotion, add a little benefit. For example, a mobile phone ringtone, or 5 or 10 text messages for free, etc. Through this kind of small game, you can increase the playability of QQ users. and loyalty."
Saying that, Guo Shouyun remembered the experience of opening QQ and hanging on the Internet the first time he went to the Internet cafe.
"For QQ members, we can launch a higher-level 'Red Diamond Noble' service. QQ members who purchase red diamonds can enjoy a 'monthly service' in QQ Show. Users pay 10 yuan per month and can enjoy a variety of services Privileges, including: get the red diamond logo, get 5 flowers for free every day, can set up automatic dress-up every day, give friends QQ show without spending money, etc.”
After a pause, "I thought of these for the time being, you can try it on a small scale."
"Clap...!"
Under the leadership of Zeng Liqing there was loud applause in the conference room.
Guo Shouyun smiled and waved his hand, and after a pause of applause, "I support 100% about the QQ show, and I think that the members of the 'Avatar Group' should be expanded as soon as possible, and more artists and programmers should be introduced to enrich the types of virtual goods. and scope, and develop it as a key business for Tencent.”
"...In addition, I heard that there is a dispute within the company about whether to establish a comprehensive news portal?" Guo Shouyun continued after waving Xu Liang to sit down.
"Yes! ... Li Qing and the others believe that QQ users are young people aged 18-25, not the mainstream consumer groups in society. Even if they make achievements, it is difficult to gain the trust of advertisers and to obtain satisfactory returns. In addition, the four major portal websites of Sina, Sohu, NetEase, and CDC have established their own reputation and user loyalty. With the popular '28 theorem' in the Internet industry, it is difficult for the backward Tencent.com to surpass them in this regard. , what news needs is credibility. Tencent, whose users are mostly young people, is difficult to be recognized in this regard.” Ma Huateng said.
Guo Shouyun nodded, "Do you all think so too?"
Zeng Liqing and the others looked at each other a few times and nodded.
"In fact, we have tried to make money through advertising from a very early time. However, compared with portals such as Sina, Tencent's advertising prices are very low, often only one-fifth of the former. Although the exposure rate is high, due to the age of QQ users It is too small, and the purchasing power of goods is doubtful, so the promotion of advertisements is not smooth. The main profit method of portal websites is online advertising. Profitability is the main reason for our opposition.” Chen Yidan said.
https:
Genius for a second to remember the address of this site: .. Mobile version reading website: m.
Please remember this book's first domain name: . 4 novel network mobile version reading website:
…
"Boss, you should sit in the middle...!"
After waving his hand to interrupt Ma Huateng, "You are the helm of Tencent, no one knows it better than you. In contrast, my knowledge of Tencent is more limited on paper, so don't make a blind command. ... As the saying goes, bystanders are clear, stay out of the matter, maybe I can give you some different opinions."
Ma Huateng is not Zeng Liqing. He is calm and wise, and he is not very good at welcoming and welcoming. After Guo Shouyun finished speaking, and he felt that there was no problem, he sat in the main seat of the conference room.
The two big bosses made such a happy decision, and the others didn't say much. Soon, the huge conference room became quiet. With the projector turned on, everything is ready.
"Everyone, 2002 has become a thing of the past. Although we achieved revenue of 254 million Chinese coins and a profit of 87 million Chinese coins from advertising, digital reading and wireless value-added services last year, QQ registered users also exceeded 240 million. . But we should see the crisis under the rapid development."
"Unlimited value-added services account for 92.7% of the company's revenue, which is a very dangerous proportion. It means that any change in 'Monternet' will directly affect Tencent's revenue and even survival. Therefore, in 2003, we The main task of the company is to find new profit growth points for the company while determining the continuous growth of QQ users and wireless value-added services."
"Based on this consideration, I think it is necessary to hold a plenary meeting to discuss the 'Avatar Plan' submitted by the Marketing Department. ... Now I invite Xu Liang, the person in charge of the 'Avatar Plan', to introduce it to everyone."
After Ma Huateng finished speaking, a young man of about twenty-six or seven years old stood up. Perhaps it was the first time he had been paid attention to by so many company bosses, and he seemed a little nervous. Fortunately, the plan has been made in advance, and the content of the entire 'Avatar Plan' is almost engraved in his mind, so although he is nervous, the explanation that follows has been smooth.
"Ladies and gentlemen, the origin of the Avatar Project is a Korean' community website. In 2000, this website developed a function called 'Avatar'. Users can change the appearance of the virtual characters according to their own preferences, such as hairstyles and expressions. , clothing and scenes, etc., and these 'goods' need to be paid for. After the launch of this service, it is very popular with young Koreans. According to our research, in 2000, there were 60,000 paying users who purchased virtual props on After a year, it has surged to 1.5 million people, and the average monthly expenditure of each user is equivalent to 4.94 yuan in Huaxia currency, which is very profitable."
"Under the guidance of the popularity of the Internet, the top five chat and community websites in Korea have all been 'avatarized', and network avatars are widely used in chat rooms, BBS, mobile phones, E-mail, virtual communities and other network services that highlight online communication. .This is very consistent with our content from Tencent, and from the data in South Korea, among the netizens who buy 'Avatar', the young people aged 18 to 25 are the mainstream group, and half of them are under the age of 20. The ratio of male to female The ratio is 2:1, which is very consistent with the Huaxia users who use QQ.”
"We have a similar culture in South Korea, and avatarized virtual goods are popular in China. In addition, a domestic dating website called 'Youlian' has launched an 'Avatar' brand 'ixiu' in June last year. , but the user base of Youlian is insufficient, and it did not really make the 'i show' become popular. However, we are different from Tencent, with more than 200 million registered users, and have an inherent advantage that any community-based company and IM company in China do not have. If we combine this advantage with 'avatarized virtual goods', the entire Tencent community will be reintegrated, and eventually the Tencent community will become a large-scale online virtual community or virtual game platform that simulates reality."
"Based on this consideration, we developed the first function of Tencent's 'Avatarization', 'QQ Show', which was officially launched on January 24. By distributing Q coins to members and other means, since the launch of the first month, QQ show users have It has exceeded 1.5 million, and the growth rate is very fast. Therefore, our plan is to wait until the end of March, after the virtual items such as fairy clothes, professional clothes, sunglasses, necklaces and other virtual items are further enriched, and then officially start charging. The initial price is 0.5 yuan to $1."
"According to our plan, all virtual items can be replaced at any time according to your own needs, and can also be given as gifts to your QQ friends. In addition to being displayed on the QQ avatar, this specialized virtual image will also be displayed on QQ Appeared in chat rooms, Tencent community and QQ dating services. That is to say, QQ show allows a netizen to reconstruct a virtual self and way of expressing emotions in a virtual world..."
Guo Shouyun couldn't help sighing when he saw Xu Liang who was talking eloquently. Unexpectedly, he personally witnessed the birth of the popular QQ show today.
It should be said that Tencent's QQ show is a remarkable innovation. Since then, QQ is no longer just a simple communication tool without temperature, but has transformed into a virtual world with virtual personality, its own values and ethnic norms.
Therefore, in the next few years, almost all major Internet companies at home and abroad have launched their own instant messaging tools and launched an encirclement and suppression war against QQ, but Tencent won the victory very easily. The reason: All the competitors are from the technical level, and none of them tempt users emotionally. The 'migration' lecturer is a very difficult task when people have completed their self-identification in a world (whether displayed or virtual).
"...In addition, about payment. We have signed a cooperation agreement with Paypal. Users buy Q coins through Paypal accounts, and the income is divided between Tencent and Paypal. In addition, we will cooperate with more than 10,000 Internet cafes across the country to establish offline sales channels.”
"...about the origin, development process and future evaluation of the 'Avatar Project' and 'QQ Show'."
After Ma Huateng nodded, he turned his inquiring eyes to Guo Shouyun.
With the memories of his previous life, he naturally knew very well what was going on with the QQ Show, and naturally he also had a plan to make this seemingly primitive application more interesting.
Under everyone's attention, after pondering for a moment, after organizing the language, "it should be said that the QQ show is a great innovation, and I have no doubt that it will become Tencent's second largest profit growth point after wireless value-added services. However, In my opinion, 'QQ Show' can do better. Especially in terms of membership system."
"I noticed that Tencent's membership system is just a simple 'member', without the design of 'privilege', and there is no difference in level. We should recognize that everyone has the need to be recognized, so we should satisfy every QQ person demand in this regard.”
"For example, for ordinary users, we can establish a three-level system of 'stars, moon and sun'. Users can get a star for 5 days online, a second star in 12 days, and a third star in 24 days. After 32 days, Three stars can be converted into a moon. By analogy, the stars, moon and sun will be displayed directly in the prominent position of QQ personal homepage.”
"And for each level of promotion, add a little benefit. For example, a mobile phone ringtone, or 5 or 10 text messages for free, etc. Through this kind of small game, you can increase the playability of QQ users. and loyalty."
Saying that, Guo Shouyun remembered the experience of opening QQ and hanging on the Internet the first time he went to the Internet cafe.
"For QQ members, we can launch a higher-level 'Red Diamond Noble' service. QQ members who purchase red diamonds can enjoy a 'monthly service' in QQ Show. Users pay 10 yuan per month and can enjoy a variety of services Privileges, including: get the red diamond logo, get 5 flowers for free every day, can set up automatic dress-up every day, give friends QQ show without spending money, etc.”
After a pause, "I thought of these for the time being, you can try it on a small scale."
"Clap...!"
Under the leadership of Zeng Liqing there was loud applause in the conference room.
Guo Shouyun smiled and waved his hand, and after a pause of applause, "I support 100% about the QQ show, and I think that the members of the 'Avatar Group' should be expanded as soon as possible, and more artists and programmers should be introduced to enrich the types of virtual goods. and scope, and develop it as a key business for Tencent.”
"...In addition, I heard that there is a dispute within the company about whether to establish a comprehensive news portal?" Guo Shouyun continued after waving Xu Liang to sit down.
"Yes! ... Li Qing and the others believe that QQ users are young people aged 18-25, not the mainstream consumer groups in society. Even if they make achievements, it is difficult to gain the trust of advertisers and to obtain satisfactory returns. In addition, the four major portal websites of Sina, Sohu, NetEase, and CDC have established their own reputation and user loyalty. With the popular '28 theorem' in the Internet industry, it is difficult for the backward Tencent.com to surpass them in this regard. , what news needs is credibility. Tencent, whose users are mostly young people, is difficult to be recognized in this regard.” Ma Huateng said.
Guo Shouyun nodded, "Do you all think so too?"
Zeng Liqing and the others looked at each other a few times and nodded.
"In fact, we have tried to make money through advertising from a very early time. However, compared with portals such as Sina, Tencent's advertising prices are very low, often only one-fifth of the former. Although the exposure rate is high, due to the age of QQ users It is too small, and the purchasing power of goods is doubtful, so the promotion of advertisements is not smooth. The main profit method of portal websites is online advertising. Profitability is the main reason for our opposition.” Chen Yidan said.
https:
Genius for a second to remember the address of this site: .. Mobile version reading website: m.
Please remember this book's first domain name: . 4 novel network mobile version reading website:
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