Chapter 197: Chapter 192: A Chin on the Ground
Translator: 549690339
It can’t be described as strange any more, it’s simply against the norm. All of this made Kay Lee feel as though someone was helping her from behind the scenes, but she couldn’t think of anyone who would. Her father, impossible! Kay Lee barely had any contact with him. Although he was rich, he fell far short of the Blackfield Group.
The most critical point was that her father couldn’t possibly influence IVY, let alone Flying Horse. “Emily, who do you think it is? I’m completely lost right now.” In her own car, driven by Emily, Kay Lee asked somewhat bewilderedly from the backseat.
“I don’t know either, but whoever it is, they haven’t shown themselves yet. I think they must be a good person.” Emily thought for a moment before speaking. She had been by Kay Lee’s side for quite a while and had seen plenty of men flattering Kay Lee, including several male celebrities. However, after Kay Lee’s scandal, they had vanished as though they never existed, not even speaking out on her behalf.
Even if they had shown some support on micro research, that would have been good, but there was none. It was as if everyone had forgotten about Kay Lee while this enigmatic helper had not yet made an appearance, as if they didn’t exist. However, Emily along with all others believed that whether it was WY or Flying Horse, they wouldn’t act without reason.
Kay Lee didn’t respond to Emily’s words and gazed out the car window, consumed by her thoughts. The press conference organized by Flying Horse had ended, but the uproar on the internet was silently changing course. Realizing that Kay Lee might not face any repercussions, plenty media outlets stealthily started reporting on the matter. Although her name wasn’t mentioned too often, social media was awash with information.
Most prominently, WY was advertising these news extensively. As the rest of the websites rarely reported about Kay Lee, became the lone front-runner, its traffic increased by more than 30% in a short span.
What does a portal website need the most? Of course, traffic! Yuri Johnson could hardly hide his glee. The traffic of WY was already substantial, and now with an abrupt increase of 30%, it was even more monstrous. Moreover, the mysterious game, touted as endorsed by Kay Lee, catapulted to the top of the internet search charts!
The new boss of VVY is a genius. Yuri Johnson was filled with awe about the finesse with which this individual could make things happen.
The next day after the Flying Horse press conference, another news came in.
Owen Things Cola’s Flame Nation franchise also announced an increase in Kay Lee’s endorsement fees, albeit a smaller one, from 3 million federal coins a year to 4 million a year.
Even though the increase wasn’t much, it was reasonably large for Owen Things Cola. The brand, due to its different products, had signed up numerous celebrities and maintained a lower endorsement fee structure unlike companies like Flying Horse. Even top-notch celebrities in the Floral Village couldn’t earn more than a few million from them. But now, with this deal, Kay Lee had definitely entered the top tier.
Owen Things Cola’s move added fuel to the flame and left everyone, including Bryski Miller, perplexed. Could the world be changing? God, what’s happening? For an out-of-favor celebrity, barely getting any TV, movie, or endorsement deals, how could companies keep increasing her endorsement fees? Didn’t foreign companies pride themselves on being thorough? Weren’t they supposed to be accountable to their board of directors? What on earth was going on? Bryski Miller was on the verge of a nervous breakdown! He could never have anticipated such changes! But he must admit, Owen Things’ move was truly astute.
In fact, even Finn Lewis didn’t expect Owen Things to raise Kay Lee’s endorsement fee so soon after Flvinz Horse’s decision. However, Owen Things
primarily targeted young consumers, and young folks were undoubtedly the most passionate. Neither Flying Horse’s products nor WY’s games were affordable for younger people.
But Owen Things Cola, the drink was just three yuan a bottle, affordable for all. Sure enough, many had switched to it right away. “I won’t drink Coke anymore, I’ll switch to Owen Things, especially in support of their business style!”
In just two days, Owen Things’ sales had increased by 10%. Never underestimate this figure; for a company as big as Owen Things, even a 3% to 5% increase would have been a cause for celebration.
All it took was an additional annual endorsement fee of a million federal coins. What mattered now was retaining these new consumers group. Finn Lewis thought it was rather peculiar, but not too much. He didn’t know Owen Things’ management, but that didn’t mean Owen Things didn’t have their market analysts who could foresee the resurgence of Kay Lee. Following suit at this juncture was bound to yield unexpected benefits. After all, their commitment was merely an annual endorsement fee of one hundred thousand federal coins, and the contract would expire in a year. Even if it ended in loss, it would only cost them two million. For Owen Things, this was peanuts, not even worth mentioning..
