Chapter 743： Decisively
When Hugo saw the clothes sent by Thomas Wieland himself, he was actually quite dumbfounded. His first reaction was, "Didn't I pick these clothes last time?"
Thomas is the regional manager of Burberry's U.S. branch. The last time he went to visit Schindler's List for the premiere costume sponsorship cooperation, and this time it was the same. The 520 novel is just that, Hugo feels that there is an illusion that history is repeating itself. Not only is the person sending the clothes to the door the same, but all the clothes also seem to be the same-today’s costumes and "Schindler’s List" are almost non-existent. Any difference.
Thomas was stunned when Hugo said this, "No, these are our spring new models, and a small part of them are special models to be launched in the second half of the fall." Thomas looked at Hugo's face. With a believable expression, he couldn’t help but walked to the side of the gantry and pointed to the three suits on this end, “This is a dinner dress designed specifically for Oscars by our designer. It’s tailored to your body. You can take a look. ."
Ever since Thomas decided to rely on Hugo to open up the Los Angeles apparel market, Burberry has actually been very concerned about Hugo’s every move. I have to say that Thomas’ vision is still very good. It took only three months. Hugo has become the hottest existence today.
It is precisely because of Thomas' positive attitude that Hugo chose Burberry to watch today when he was choosing the Oscar evening dress. In fact, Hugo has no sense of rejection for Armani. Although the original incident was unpleasant, it has already passed, and he has no intention of always holding grudges. However, because Burberry left a good impression on Hugo, he took the lead in choosing Burberry for selection.
In many cases, it is this sequence, a tendency, that can change countless things. Such subtle differences can often change history. Just like this time, the slight difference in starting points between Armani and Burberry led to completely different results.
In fact, Hugo’s good impression of Burberry has lasted from before the crossing, because Burberry after the 21st century is indeed very good, and it is widely welcomed by young people; and the last time it was in "Schindler’s List" "I also had a pleasant cooperation experience, so Hugo unswervingly chose Burberry.
But Hugo did not realize that the reason why Burberry was only a second-tier brand in the United States in the early 1990s was not only related to Burberry's conservative strategic policy, but also related to their conservative design.
At present, the form of design director led by a large number of fashion brands such as Armani, Gucci, Chanel, etc. has become the mainstream. In other words, it emphasizes the talents of talented designers, and a top designer grasps the pulse of the market and formulates the brand. Direction, and then design a series of clothing. Karl Lagerfeld (Karl Lagerfeld), Tom Ford (.), Yves Saint Laurent (Yves... Laurent) are all top designers born under this background.
But Burberry is unwilling to keep up with this trend. The designer group concept that has continued from 1926 has continued to the present. They have never launched a leading designer as the design director and let the design director be the brand. Infused with a unique style, this situation lasted until 1998.
It is precisely because of this that Burberry is standing still and gradually falling behind the trend of the world. It has become a second-tier brand in the United States, and has gradually become the love of old-school gentlemen in the UK, but it has been ignored by the young people.
Today Hugo finally understands this. When he saw the clothing appearing on the gantry, the design almost did not change, and it still continued the previous style. This is definitely a fatal blow to the fashion brand. You must know that all current fashion brands change every year, develop into the 21st century or even change every season. If they can’t keep up, they are destined to be eliminated.
After entering the 21st century, designer Christopher Bailey (.) took the post of Burberry’s design director. He injected new vitality into this century-old brand. While continuing the classics, it also added fresh elements. This brand has re-substituted into the top ranks, and even become the most top existence.
Hugo looked at the suits highly recommended by Thomas, and it was really full of black lines. Although Hugo did not have any in-depth research on fashion, he could clearly feel that there was really nothing in these three suits. The novelty, not to mention the attractiveness, even the temperamental people can still hold it up, but no matter how good-looking things are, they will have aesthetic fatigue after being the same. Therefore, these three "specially designed" suits really don't have any bright spots.
"No, I don't like it." Hugo shook his head and said with regret. If he knew that Burberry's clothes were so insincere, he would look at Givenchy first, which is really disappointing.
Thomas saw Hugo's undisguised regret, he couldn't help but was stunned. He suddenly said anxiously, "Why? Isn't these costume designs very classic?"
Now that Burberry has planned to rely on Hugo to enter Hollywood, enter the American market, and most importantly, become the first choice for men in their thirties, then Thomas naturally does not want to miss Hugo.
In fact, ethnic groups around the age of 30 are very important, because they have just broken out of the category of young people, but have not yet entered the area of middle-aged 40-year-olds, so their mind and state are strong and strong, which can be regarded as the backbone of society. Class, if you can grasp this ethnic group, and then rely on Burberry's classic qualities to become the choice of men over forty years old, then Burberry will be able to reproduce the glory of half a century ago.
So, Hugo, 27 years old this year, is undoubtedly the best candidate.
"The classics belong to the classics, but...there is nothing new." Hugo thought for a while, but still couldn't find the right vocabulary. He could only tell the truth. "You know, if I appear in a suit like this, then... uh , What is the difference between me and Richard Gere? What is the difference between me and Al Pacino? You know, my age is different from them, the style is different, and the feeling of standing on the red carpet is different, I don’t I think this design is suitable for me."
Although Hugo does not have a clear concept of design, he has always had a clear and intuition about his own clothing taste. Maybe it is impossible for him to design clothes, but there is absolutely no way for him to choose clothes for himself. questionable. Even if it is just a T-shirt, jeans and canvas shoes style, Hugo can choose the style and design that suits him best, and then match it with the Hugo style only.
Thomas looked at Hugo’s expression, and he was a little startled. He never expected to get Hugo’s answer, but the problem is that this is the designer’s work, and this is the positioning of Burberry’s style. If you don’t like it, it means that Thomas’s previous calculations have failed: they originally hoped that it was not in the form of sponsorship, but that Hugo would really like Burberry, and then they would take the initiative to choose Burberry in daily life. In this way, the promotion is completed quietly.
But now... Hugo doesn't like it, does it mean that people similar to Hugo's age don't like it either? This is the embarrassment of Burberry in the US market and in the world market?
Thinking of this, Thomas couldn’t help but feel a throb in his head. He thought for a while, hesitated, and still couldn’t make a decision. But seeing Hugo talking with Joseph in a low voice, Thomas knew that Burberry was out. Hugo is about to choose other brands, is Burberry really going to fail like this?
Thomas clenched his teeth and clenched his fists involuntarily, "Hugo, uh... do you have any comments on the design?"
"Me?" Hugo was discussing with Joseph which brand he would contact next. Hugo wanted to see Givenchy first, but Joseph felt that Armani had such a sincere attitude that he should be contacted first, but the discussion had just begun and he was caught. Thomas interrupted, and Hugo couldn't help but looked over.
"Yes, if you have any comments on the design, you can put it forward, and we can make changes based on your comments." Thomas is already at a loss. Although Hugo is not their only choice to desperate, it is undeniable that, Hugo is indeed their best choice at the moment, and Hugo's views and attitudes are also representative remarks of men of this age.
Thomas thought, maybe they could try it once, let Hugo speak out, and then design a set of clothes to see how Hugo walks on the Oscar red carpet, and then make plans for the next Burberry. If it fails, then it is no problem for them to abandon Hugo; but if it succeeds...
Hugo was really surprised this time. He didn't expect Thomas to suggest this. His first reaction was, "Uh, why don't you hire a design director to steer the brand? ?"
Thomas didn't speak, but shrugged embarrassedly. Hugo immediately understood that it was probably an internal problem with Burberry's senior management. Thomas was only a divisional manager, and it was estimated that it would be difficult to influence the senior management's decision.
Hugo looked at Joseph with some embarrassment. He really had no idea about the design, so Thomas's request was also a little inexplicable. Joseph was very open-minded. He raised his eyebrows, as if he was saying, "It's just a comment, you can try it." Even if it doesn't work, they still have other options, many, many options.
Hugo dragged his chin to ponder, then stepped forward and walked to the side of the gantry. He looked at the suit in front of him, thought about it, and raised his head to look at Thomas, "Have you not considered changing the tailoring, the version Need to modify, and then... uh, change the color, the use of patterns can be more flexible?"
When Thomaston was stupid, doesn’t this mean that all the designs have to be changed? Is this really feasible? (To be continued [Provided]. If you like this work, you are welcome to read it and recommend it. A monthly pass. Your support is the biggest motivation for me to continue to create!)
.
Thomas is the regional manager of Burberry's U.S. branch. The last time he went to visit Schindler's List for the premiere costume sponsorship cooperation, and this time it was the same. The 520 novel is just that, Hugo feels that there is an illusion that history is repeating itself. Not only is the person sending the clothes to the door the same, but all the clothes also seem to be the same-today’s costumes and "Schindler’s List" are almost non-existent. Any difference.
Thomas was stunned when Hugo said this, "No, these are our spring new models, and a small part of them are special models to be launched in the second half of the fall." Thomas looked at Hugo's face. With a believable expression, he couldn’t help but walked to the side of the gantry and pointed to the three suits on this end, “This is a dinner dress designed specifically for Oscars by our designer. It’s tailored to your body. You can take a look. ."
Ever since Thomas decided to rely on Hugo to open up the Los Angeles apparel market, Burberry has actually been very concerned about Hugo’s every move. I have to say that Thomas’ vision is still very good. It took only three months. Hugo has become the hottest existence today.
It is precisely because of Thomas' positive attitude that Hugo chose Burberry to watch today when he was choosing the Oscar evening dress. In fact, Hugo has no sense of rejection for Armani. Although the original incident was unpleasant, it has already passed, and he has no intention of always holding grudges. However, because Burberry left a good impression on Hugo, he took the lead in choosing Burberry for selection.
In many cases, it is this sequence, a tendency, that can change countless things. Such subtle differences can often change history. Just like this time, the slight difference in starting points between Armani and Burberry led to completely different results.
In fact, Hugo’s good impression of Burberry has lasted from before the crossing, because Burberry after the 21st century is indeed very good, and it is widely welcomed by young people; and the last time it was in "Schindler’s List" "I also had a pleasant cooperation experience, so Hugo unswervingly chose Burberry.
But Hugo did not realize that the reason why Burberry was only a second-tier brand in the United States in the early 1990s was not only related to Burberry's conservative strategic policy, but also related to their conservative design.
At present, the form of design director led by a large number of fashion brands such as Armani, Gucci, Chanel, etc. has become the mainstream. In other words, it emphasizes the talents of talented designers, and a top designer grasps the pulse of the market and formulates the brand. Direction, and then design a series of clothing. Karl Lagerfeld (Karl Lagerfeld), Tom Ford (.), Yves Saint Laurent (Yves... Laurent) are all top designers born under this background.
But Burberry is unwilling to keep up with this trend. The designer group concept that has continued from 1926 has continued to the present. They have never launched a leading designer as the design director and let the design director be the brand. Infused with a unique style, this situation lasted until 1998.
It is precisely because of this that Burberry is standing still and gradually falling behind the trend of the world. It has become a second-tier brand in the United States, and has gradually become the love of old-school gentlemen in the UK, but it has been ignored by the young people.
Today Hugo finally understands this. When he saw the clothing appearing on the gantry, the design almost did not change, and it still continued the previous style. This is definitely a fatal blow to the fashion brand. You must know that all current fashion brands change every year, develop into the 21st century or even change every season. If they can’t keep up, they are destined to be eliminated.
After entering the 21st century, designer Christopher Bailey (.) took the post of Burberry’s design director. He injected new vitality into this century-old brand. While continuing the classics, it also added fresh elements. This brand has re-substituted into the top ranks, and even become the most top existence.
Hugo looked at the suits highly recommended by Thomas, and it was really full of black lines. Although Hugo did not have any in-depth research on fashion, he could clearly feel that there was really nothing in these three suits. The novelty, not to mention the attractiveness, even the temperamental people can still hold it up, but no matter how good-looking things are, they will have aesthetic fatigue after being the same. Therefore, these three "specially designed" suits really don't have any bright spots.
"No, I don't like it." Hugo shook his head and said with regret. If he knew that Burberry's clothes were so insincere, he would look at Givenchy first, which is really disappointing.
Thomas saw Hugo's undisguised regret, he couldn't help but was stunned. He suddenly said anxiously, "Why? Isn't these costume designs very classic?"
Now that Burberry has planned to rely on Hugo to enter Hollywood, enter the American market, and most importantly, become the first choice for men in their thirties, then Thomas naturally does not want to miss Hugo.
In fact, ethnic groups around the age of 30 are very important, because they have just broken out of the category of young people, but have not yet entered the area of middle-aged 40-year-olds, so their mind and state are strong and strong, which can be regarded as the backbone of society. Class, if you can grasp this ethnic group, and then rely on Burberry's classic qualities to become the choice of men over forty years old, then Burberry will be able to reproduce the glory of half a century ago.
So, Hugo, 27 years old this year, is undoubtedly the best candidate.
"The classics belong to the classics, but...there is nothing new." Hugo thought for a while, but still couldn't find the right vocabulary. He could only tell the truth. "You know, if I appear in a suit like this, then... uh , What is the difference between me and Richard Gere? What is the difference between me and Al Pacino? You know, my age is different from them, the style is different, and the feeling of standing on the red carpet is different, I don’t I think this design is suitable for me."
Although Hugo does not have a clear concept of design, he has always had a clear and intuition about his own clothing taste. Maybe it is impossible for him to design clothes, but there is absolutely no way for him to choose clothes for himself. questionable. Even if it is just a T-shirt, jeans and canvas shoes style, Hugo can choose the style and design that suits him best, and then match it with the Hugo style only.
Thomas looked at Hugo’s expression, and he was a little startled. He never expected to get Hugo’s answer, but the problem is that this is the designer’s work, and this is the positioning of Burberry’s style. If you don’t like it, it means that Thomas’s previous calculations have failed: they originally hoped that it was not in the form of sponsorship, but that Hugo would really like Burberry, and then they would take the initiative to choose Burberry in daily life. In this way, the promotion is completed quietly.
But now... Hugo doesn't like it, does it mean that people similar to Hugo's age don't like it either? This is the embarrassment of Burberry in the US market and in the world market?
Thinking of this, Thomas couldn’t help but feel a throb in his head. He thought for a while, hesitated, and still couldn’t make a decision. But seeing Hugo talking with Joseph in a low voice, Thomas knew that Burberry was out. Hugo is about to choose other brands, is Burberry really going to fail like this?
Thomas clenched his teeth and clenched his fists involuntarily, "Hugo, uh... do you have any comments on the design?"
"Me?" Hugo was discussing with Joseph which brand he would contact next. Hugo wanted to see Givenchy first, but Joseph felt that Armani had such a sincere attitude that he should be contacted first, but the discussion had just begun and he was caught. Thomas interrupted, and Hugo couldn't help but looked over.
"Yes, if you have any comments on the design, you can put it forward, and we can make changes based on your comments." Thomas is already at a loss. Although Hugo is not their only choice to desperate, it is undeniable that, Hugo is indeed their best choice at the moment, and Hugo's views and attitudes are also representative remarks of men of this age.
Thomas thought, maybe they could try it once, let Hugo speak out, and then design a set of clothes to see how Hugo walks on the Oscar red carpet, and then make plans for the next Burberry. If it fails, then it is no problem for them to abandon Hugo; but if it succeeds...
Hugo was really surprised this time. He didn't expect Thomas to suggest this. His first reaction was, "Uh, why don't you hire a design director to steer the brand? ?"
Thomas didn't speak, but shrugged embarrassedly. Hugo immediately understood that it was probably an internal problem with Burberry's senior management. Thomas was only a divisional manager, and it was estimated that it would be difficult to influence the senior management's decision.
Hugo looked at Joseph with some embarrassment. He really had no idea about the design, so Thomas's request was also a little inexplicable. Joseph was very open-minded. He raised his eyebrows, as if he was saying, "It's just a comment, you can try it." Even if it doesn't work, they still have other options, many, many options.
Hugo dragged his chin to ponder, then stepped forward and walked to the side of the gantry. He looked at the suit in front of him, thought about it, and raised his head to look at Thomas, "Have you not considered changing the tailoring, the version Need to modify, and then... uh, change the color, the use of patterns can be more flexible?"
When Thomaston was stupid, doesn’t this mean that all the designs have to be changed? Is this really feasible? (To be continued [Provided]. If you like this work, you are welcome to read it and recommend it. A monthly pass. Your support is the biggest motivation for me to continue to create!)
.
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