Chapter 1572: Invade Europe

"Independence Day" created a North American box office of 224 million U.S. dollars in just two weeks, and it has undoubtedly become a strong contender for the year-end box office rankings this year—in fact, many media can’t wait to announce it. At this time, "Independence Day" has firmly secured the title of the year-end box office champion.

Before the release of "Independence Day", although the discussion about the box office has been uninterrupted, this film originally carried the hope of the entire North American film industry, but who can predict that this will be a work that will change the course of history? ? And still in such a earth-shattering way!

When people discuss "Independence Day", the amazing computer special effects created by Industrial Light and Magic are undoubtedly the primary contributor, which is also the core element that changed the entire Hollywood industry; but no one can ignore the effect of Hugo. There are "20 million The title of "Club" has attracted countless attention, and it has the sensational effect of the premiere ceremony, not to mention those star friends who made guest appearances for Hugo's friendship. Of course, no one will deny the charm that Hugo has injected into the film.

Just like the "speed of life and death", perhaps the role itself does not have much room to play, but Hugo can always bring surprises. This time is no exception. Hugo has at least half of the credit for the success of Independence Day.

In the past two weeks, many TV shows have discussed this point: If the actor changes an actor, will Independence Day still achieve its current glory? The mainstream view is that it is obviously very difficult.

Indeed, in many works, the protagonist’s influence is minimal, such as "Future Water World". Even if Hugo is replaced, he cannot save this terrible story; for example, "Jurassic Park", even if it is replaced A group of unknown actors, movies will also sell well, because people walk into the cinema to watch dinosaurs, not humans.

This is also the position that the cost control faction insists on. They believe that excessive dependence on computer special effects and excessive dependence on explosive special effects will gradually deform the film industry, and the role of actors will gradually be weakened, leaving the film only frantic. Exploded bad music video.

They firmly believe that, like "Death Row", or like "Before Sunrise", relying on the excitement and tension of the script and the performance and charm of the actors will make the whole movie bloom with infinite charm. This is the essence of the movie, and it is also the part that people should not forget.

Originally, people thought that "Independence Day" was such a work-it doesn't matter if you change actors, but after careful discussion, the mainstream view also believes that this is not feasible. Although Hugo's role is limited, his piercing, his grasp of the characters and details of the story, including the male protagonist he interprets, are all important factors for the success of "Independence Day", and it is also due to the existence of Hugo. "Independence Day" has not been reduced to a collection of countless explosions. Instead, it has deduced the two lines of family and love in a unique and delicate way-even if it is not enough, it is already rare for commercial movies.

In short, as the male protagonist, Hugo breathed soul into the puppet.

Not to mention the unparalleled appeal of Hugo in the North American market. At least one-third or even half of the audience came into the cinema because of Hugo and enjoyed this unprecedented movie-watching experience.

From "Yihai Xiongfeng" to "Seven Deadly Sins", from "Before Sunrise" to "Death Row", Hugo's works are almost all produced at a small cost, but these works have created box office miracles, which also makes rain Guo became the most appealing actor in North America. But objectively speaking, these films are not real commercial films in the traditional sense. The so-called "commercial appeal" and "box office attractiveness" of Hugo have never received the most stringent test.

This time, the purely pedigree "Independence Day" only took two weeks, which clearly proved Hugo's unrivaled appeal in the North American film market today. "Independence Day" has not only become Hugo's third personal box office. Over 200 million works, and it is almost certain that he will surpass the "speed of life and death" to become his personal highest-grossing work so far.

What people are most curious about now is how far can the final box office of "Independence Day" go?

The enthusiasm of the North American continent has crossed the oceans and affected the entire European continent. The European continent, which was not a fan of commercial movies, has always been relatively calm and self-controlled. They have not shown much interest in "Independence Day", only the United Kingdom and Germany. The country plans to show the film in the third week of July, but South America is more proactive. Countries such as Argentina, Brazil, Chile, Venezuela, etc. have all released it simultaneously with the United States.

However, the enthusiasm on the other side of the Atlantic has not only become the biggest event in North American film history in more than two decades, but also deeply affected the European continent. This is a film industry revolution. Fate, even if the European continent dismissed Hollywood commercial films, the film market was still inevitably affected.

Since only the United Kingdom and Germany in Europe plan to release in the third week of July, the countries of the European continent have begun to boil. Countries including France, Italy, Spain, and Sweden all learned about the "Independence Day" for the first time. "The frenzy set off in North America, they all demanded that their country be able to release "Independence Day" as soon as possible.

Such a situation was absolutely rare in 1996 when the Internet was not popular at all. People's sources of information are basically domestic newspapers and magazines, but they have attracted so much attention. From this aspect, it can be seen that the media of various countries are paying attention to the North American frenzy.

The fact is also true. Within the major countries of the European continent, in the past week-one week behind North America-there are more than 47 domestic mainstream media and nearly 130 large and small media. A report was made to convey the empty alleys of the North American continent, rushing into the cinema to watch the grand occasion of "Independence Day". This rare occasion has also become an after-dinner conversation in the streets and alleys of Europa.

It can be said that the "Independence Day" boom is affecting the world's film market at a speed visible to the naked eye. The controversy that has aroused since "Terminator 2" became the first film with an investment of over 100 million yuan has been accumulated over the years. After brewing and brewing, it seemed that he finally found the exit and vented it heartily. As one of the most important film markets in the world, the European continent is no exception.

Various countries on the European continent have sought 20th Century Fox one after another, hoping to introduce "Independence Day" as soon as possible. In fact, even if they do not come to Twentieth Century Fox, Kevin Pence will not let go of the overseas market. This is originally an important strategic link, and they have been negotiating with mainstream theaters in various countries.

However, the overseas screenings in the first half of the 1990s rarely coincide with North America. More often, after the North American release, foreign theaters have reviewed the North American media reviews and audience reputation before deciding whether to introduce them and when. Introduce. Originally this time "Independence Day" was no exception, especially when Roland was shooting "Independence Day" completely aimed at American audiences. The perspective of this script was based on American audiences, so "Independence Day" was used in overseas markets. The release prospects are underestimated, at least not as popular as "Jurassic Park" and "True Lies".

But the change in the film market is so rapid. The North American frenzy swept across and quickly affected all corners of the world. It now appears that various European countries are not immune. The mainstream cinemas in their home countries have begun to speed up their pace, hoping to get a share of the pie as soon as possible-the nature of the businessman, regardless of nationality or ethnicity.

Under such circumstances, Twentieth Century Fox announced Hugo's latest itinerary. He will attend the premiere of "Independence Day" in London, and then will go to Berlin to participate in "Independence Day" related publicity activities. This also means that the global strategy of "Independence Day" is officially launched.

Now, the entire continent of Europe is going to be fried.

Hugo has always had an indescribable attraction for Europeans, from "Pulp Fiction" won the Cannes Film Festival to win the best director of the Berlin Film Festival "Before Sunrise", to "Death Row" for him Back to the Berlin Film Festival for the best actor trophy, Hugo, as an outstanding actor, and a charming young actor, has been enthusiastically sought after by European literary films.

In addition, previous works such as "Schindler's List", "Speed ​​of Life and Death", and "Seven Deadly Sins" have been widely acclaimed in continental Europe, and their box office performance is not inferior to North America. It can be said that Hugo is definitely the most representative icon of Hollywood in the entire European continent But Hugo has never participated in the overseas promotion activities of the film-except for the three major European Outside the film festival, even for the popular "Schindler's List", Hugo did not travel to Europe to promote it. This has always been a pity for European audiences.

This time the situation has finally changed. In order to promote "Independence Day", Hugo has participated in many promotional activities in North America in the past two weeks. This is also the most exposed section after Hugo disappeared for more than 70 days. Time, let the young volcanoes truly feel the infinite charm from Hugo.

Now, Hugo will continue to propagate. He personally brought the propaganda boom to London and Berlin. At this moment, the whole European continent became lively. It seems that all the movie lovers in this land are beginning to riot. . Such a scene, so unfamiliar, yet so familiar-the frenzy that Hugo set off in North America was transferred to Europe intact, just like the warm current of the Atlantic Ocean. After turning around the east coast of the North American continent, passing the equator, Slid to the western coast of the European continent.

The first person to feel the power of this warm current was the rainy and rainy British Isles. London, located in the southeast, ushered in the hottest hot weather since the beginning of summer in 1996, because-Hugo Lancaster Here comes!