Chapter 1672: Seize the momentum

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New York in October can already feel the bleakness of the late autumn. The falling leaves are spinning in the piercing sea breeze. The hazy clouds divide the gray-blue and gray-blue sky into small grids. Translucent and indistinct in the dim light, New York's high-rise buildings stubbornly support the gray sky, and people feel the power of winter early.

However, on the 28th, the sun came out early, shining the sky brightly, and the blue sky was like a crystal-clear lake, as if you could see the round pebbles and the comfortable swimming fish at the bottom of the water. , The sunlight has no obstacles to penetrate the blue sky or the steel-concrete forests, and it lazily falls in the busy traffic of the city, leaving the air full of warm water vapor.

Brilliant sunlight passes through the surrounding tall buildings, illuminating half of Times Square, and the bright yellow light has stained the gray concrete tall buildings around Times Square with a layer of golden light, which looks like a piece of land. Natural stage. Today's Times Square began to lively at 8 o'clock. The surging crowd of people crowded the entire Times Square, making the usually noisy square even more surging.

A spacious stage was built in the center of the square. There were three or four hundred people gathered around. All of them gathered together and stood shoulder to shoulder. They scrambled to the front of the stage and crowded. The crowd was surging, and heard the noise of the discussion. Let the scene pervade a tight and noisy atmosphere, gradually heating up in the scorching sun, beginning to boil, brewing an outbreak that may occur at any time.

The hustle and bustle around the stage caused the passing pedestrians to slow down and couldn't help but cast their attention here. The office workers around took advantage of the leisurely cup of coffee before starting a busy day at work. They turned their attention to it. Although such a scene is common in Times Square, the noisy scene still makes people curious.

Not only were passers-by, but the crowd of reporters also made the scene lively. More than fifty reporters arrived at the scene. He squeezed forward in a hustle and bustle, and tried his best to make a **** road among the crowd, came to the forefront of the stage, and recorded the most real scene of the scene.

A host stood in the center of the stage, yelling and promoting, doing his best to mobilize the atmosphere of the scene, and the audience was also very cooperative. From time to time, there were bursts of laughter, and occasionally screams and roars could be heard. Let the air begin to boil. The protagonist has not even appeared on the stage, he can already feel the huge momentum.

Unknowingly, the entire Times Square was crowded with more than 600 people. People outside wanted to get in and people inside couldn't get out. The small Times Square was completely blocked into a bucket-like shape. People can't move, but even so, people passing by are still coming in continuously. Hope to feel the hot atmosphere at the scene.

Behind the crowd, it marked that the TV station’s live broadcast vehicle was parked in the corner, and a live studio was erected next to it. The staff was busy nervously on it. The cameraman used the camera to record the turbulent crowd at the scene, and the huge boom was standing there. I patrolled over the square, capturing the excitement of the scene from a condescending perspective.

on the other hand. The camera also directly entered the waiting room behind the stage. The photographer is using his own lens to record the busyness and noise in front and behind the stage one by one, truly presenting the grandness and grandeur of today's scene. In the camera, a red dress is walking gracefully along the red carpet, and the exciting screams outside are mixed with hot waves.

The red ‘color’ figure appeared at the ‘door’ at this moment. The screams on the scene suddenly lost control, and the audience on the left side of the stage swarmed forward as if they had lost their minds, stretched out their hands and slapped them with all their strength, so that the enthusiasm of the scene broke out completely. Amidst the crowd, Mariah Carey, wearing a red long skirt, lit up the crowded black crowd, and stood in front of the crowd. Gracefully welcoming the mountain's tsunami-like cheers, she walked onto the stage in a curly pace, waved to the audience, everyone screamed vigorously, and greeted the arrival of this top queen in the hottest posture. .

The reporters were caught in the turbulent'waves', like a flat boat, in danger of being subverted at any time, but they still pressed the fast'door' professionally and quickly, and the flashing lights seemed to be splashed out. Water generally shrouds the entire stage together, bursting with endless energy along with the out-of-control screams.

A boom camera moved over the stage, recorded the boiling and crazy scenes, and spread it to the "Today" live broadcast room two blocks away. The hosts are also discussing the grand occasion here, "Maria Today -Kelly will officially release a new album. She held a new album release ceremony in Times Square. The enthusiasm on the scene has brought New York back to the summer."

The TV station’s trump card morning news program "Today" specially launched the entire team today, broadcasting the grand occasion of Times Square from beginning to end, from front to behind the scenes, from preparation to opening, from Maria to the audience, "Today" with the lens This historical moment was recorded completely.

In fact, it is not just "Today" which is the top morning news program in the United States. In order to build momentum for Maria's new album, Sony Columbia Records arranged a huge pre-publicity, which was carried out vigorously in North America.

The press conference in Times Square stood in the center of the world to announce Maria’s return; as many as fifty-eight media arrived on the scene to report the first time, including the "New York Times", "Los Angeles Times", "Wall Street Journal", "Today" The top media outlets in the United States including the United States and the Chicago Tribune were all present; the TV station "Today" even carried out an unprecedented live broadcast, allowing more than four million viewers in the United States to simultaneously learn about the release of the new album; more than ten in the United States Four local TV stations and seventy-one radio programs also broadcast live broadcasts on the grand occasion of Times Square, and through the radio'waves', the attention of Maria's return has been pushed to a whole new level.

There is no doubt that Sony Columbia Records has full confidence in Maria’s new album "Butterfly", and also full of confidence in the ultimate showdown of the next century war. They have fully supported Maria and spent a lot of money on it. The full set of propaganda, I hope to help her, make Maria have the last laugh in this vital matchup.

It can be predicted that under the full promotion of Sony Columbia Records, not to mention the creative records of Oasis, even the EMI Records will be difficult to match in the United States. The next news about Maria’s new album will sweep across the United States. In this first round of propaganda, Maria, who has received the full support of Sony Columbia Records, has quietly seized the commanding heights of victory.

What’s more frightening is that this is just the beginning. On the 28th, Sony Columbia Records arranged three promotional stations for Maria, including New York, Chicago and Los Angeles, through press conferences and fans. 'Interacting in the form of a meet-and-greet to maximize the propaganda momentum; followed by a series of intensive propaganda, almost non-stop throughout the United States within a week, as far as possible "butterfly" The momentum pushed to the boiling point.

As everyone knows, Maria is a person who doesn't like to be tired, and many people have been criticized for being picky about the itinerary. Although she has just become a queen, Maria has shown enough posture as a queen, and the big-name posture is ten percent. But this time, Maria was completely uncritical about the promotion schedule. No matter what the promotion schedule, no matter how intensive the schedule, no matter how remote the area, Maria almost always refused to come and fired in the first week of the album's release. Fully open, its intention is of course needless to say.

Although everyone knows that October 28th is the ultimate showdown of the War of the Century, all this happened in 1996. People have witnessed that "Independence Day" broke the new record of the North American film market, and the War of the Century broke the North American music market. After the new record, it is hard to believe that the ultimate showdown this time can surpass the fiery heat at the time. "It is hard to imagine that there will be another showdown beyond the grand occasion of September 23." This is the general view of the media, especially on that day. The buying frenzy of tens of thousands of people has become an indelible mark in the history of North American music.

But now, October 28th has just kicked off, one of the iron triangles of the war of the century, Maria is the first to attack, and the mighty ‘dangling’ momentum has spread to all corners of North America, with the slightest momentum. Not inferior to the opening match of the Battle of the Century more than a month ago-even better in terms of media attention because the uncrowned kings know that this ultimate battle will end. How important it is, how exaggerated is the frenzy that this ultimate battle can set off, and how powerful is the follow-up influence of this ultimate battle. After the war of the century, they will not commit it again. Contempt for mistakes.

Sony Columbia Records chose New York, the world's center city, as the main battlefield for Maria’s promotion. It was undoubtedly because of New York’s huge media resources and focused attention, while creative records on the other side of the Atlantic chose to cooperate with Universal Records, leading the way. One step on the record, the Oasis band’s first publicity stop was chosen in Los Angeles, the base camp of glory to death.

With just this move, we can see that the creative record is not good: even if Los Angeles is the birthplace of glory to death, the Oasis Band will still not be timid and retreat. They hold strong confidence and will release the new album. The venue was chosen in Los Angeles, demonstrating the ambition and arrogance of the Oasis Band for this ultimate showdown.

The final duel of the War of the Century has not yet begun, and the gunpowder has already spread, even far exceeding the first battle: because this time everyone is prepared!