Chapter 255

The newly developed three kinds of drugs have been approved, and the next step is to promote the new drugs. Guan Shanyue drives back to the provincial capital to prepare to run.

When I got to Meiyuan, I found Wang Lu's parents and Li Caixia's parents chatting downstairs and playing with Xiaobao. Guan Shanyue suddenly became nervous. She got out of the car and had a shout with four old people. She was sweating at the tip of her nose and had a heavy back. Guan Shanyue was careful that her liver was pounding. She didn't dare to look at their expression directly. She squatted down to greet Xiaobao: "baby, go home with dad?" Fortunately, Xiaobao cooperates and shouts "Daddy hug!" Open your little arms and fall on Guan Shanyue's arms. Guan Shanyue secretly took a breath and went home with Xiaobao in her arms.

Guan Shanyue's going home was a big event. Li Qiushui and Wang Dong went to buy some vegetables to prepare a big dinner. Guan Shanyue felt guilty and went to the kitchen to help pick and wash vegetables. Li Qiushui smiles, this son-in-law has the ability to be filial! Guan Shanyue secretly saw that her face had no color, and she was relieved to smile. Speaking of words, Li Qiushui is still very lucky, saying that thanks to Zhao Dongmei, they don't feel lonely when they live together. After all, they come from the same place and share the same language. Guan Shanyue thought, just don't know how you feel when you know the truth.

Wang Lu and Dai Yue also came back on time. Dai Yue went to various departments to practice for a period of time after she came to the company. After all, Dai Yue has been a workshop director. She still has emotional intelligence, and many people take the initiative to contact her when they see that she is very smart. After the internship of each post, I know that the pharmaceutical industry is a completely different concept. There is too much knowledge in it. I underestimated this job before I came here.

During this period of time, they have gained a lot of insight and talked a lot about things in the pharmaceutical industry. After hearing this, Guan Shanyue realized how impulsive it was for them to rashly purchase pharmaceutical enterprises, because the problems here are much more complicated than those of steel plants.

Wang Luxian said to Guan Shanyue, "we used to think that Sanyao's loss was due to the lack of competitive products. In fact, we were wrong." Guan Shanyue wondered and asked, "what's the matter? The problem of management Wang Lu said, "almost. I analyzed their financial structure. Guess how much of the cost of medicine sales alone accounts for? Fifteen percent! "

That is to say, if you want to spend 15% of the cost on public relations, Guan Shanyue is surprised. How can you play? "I didn't expect that," he said. We work in a steel plant, and we don't worry about sales. Besides, we're still masters. We're really separated from each other. "

Wang Lu said: "at first, I thought their financial statements were wrong. Later, Dai Yue learned that the best thing in pharmaceutical companies was pharmaceutical sales. Then I asked Li Haijun. He said that in small enterprises like ours, the average cost of each salesman for public relations is more than one million yuan. The key is that they have a lot of freedom. "

PR expenses are kickbacks to doctors. In the delicate relationship between pharmaceutical factories, pharmaceutical companies and hospitals, there is no doubt that the hospital is the boss. In order to enter the hospital, pharmaceutical factories and pharmaceutical companies have to give gifts to get through the relationship. With the increasing trend of kickbacks, the pharmaceutical manufacturing industry is suffering. Any link neglected may be subject to "sanctions" by the hospital. In order to get drugs into the hospital, we have to rack our brains and try our best to compete with our peers. What's more terrible is that we have to face the "fierce competition" with low-cost small pharmaceutical factories, which weakens the overall competitiveness of the whole pharmaceutical industry. This is the main reason for their loss.

After listening to the elder sister's story, Guan Shanyue was a bit silly, which was beyond his expectation. He could not operate according to the past thinking mode. He asked: "if our products are competitive?" Dai Yue said, "it's no use. The doctor prescribes medicine. Which one does it work for you? Do you know the process of new drug marketing? You have to pay to get through the doctor, Pharmacy Committee, department director, doctor with prescription right, pharmacy director and other links, otherwise you will never want to be admitted to hospital. What do you think is the cost and difficulty of these "red envelopes" used to get through the links

Guan Shanyue asked again, "can I find Dean Lu directly?" Dai Yue said: "I think it may work, but it's only limited to one hospital. However, as long as there are similar drugs, doctors have more power, and it is almost impossible to sell them without kickback. "

Guan Shanyue sighed and said, "ah, I said that Huang Ying said I was a fool at the beginning. It seems that I am really. What should I do?" Wang Lu said: "Li Haijun's new official was so angry that he issued a military order. He resigned because it was unprofitable! I think so. If people can do it, we can do it. If they can survive, we can survive. " Guan Shanyue said anxiously: "if so, you should not participate in the operation. Frankly speaking, it's all against the law. It's not worth the money."

Wang Lu said, "it's all business rules. They have been in this industry for a long time, but they think it is normal. According to our thinking, they will close down tomorrow. Besides, the general manager is responsible for all business operations. We only need the results. "

Guan Shanyue said: "I also want to get a few new varieties, let you say this I have no confidence." Wang Lu said, "it's not all right. Your medicine can be made into over-the-counter medicine and sold to pharmacies." Guan Shanyue said bitterly: "angry, I opened my own hospital to break this strange phenomenon." Dai Yue said: "your idea is almost impossible. What about the price control department? Department in charge of medicine and health? Who can throw it away? " Guan Shanyue said dejectedly: "OK, it seems that you are about to master the essence. I can't play with this way of operation."After dinner, Guan Shanyue saw Dai Yue washing the dishes. She thought that she was still a little aware. Well, that's right. She asked Wang Lu, "when is Dai Yue going to live?" Wang Lu said, "don't you want her to live here?" Guan Shanyue said, "it's not easy for a little girl to come out by herself. Just live." Wang Lu said, "that's right. Let's talk about it later. Anyway, you are not at home."

Guan Shanyue found that what Xiaobao didn't like most at home was herself. She was a little sad and said, "why didn't Xiaobao kiss me?" Li Qiushui said with a smile: "every time you come back, you don't buy something for your children, so you have no hope." Guan Shanyue suddenly said, "there's nothing good in my gully?" Dai Yue said, "you are so stupid. You won't go to the mall to buy some before you go home?" That's true.

Walking in the evening is a regular subject for Wang Dong and Li Qiushui. After dinner, they take Xiaobao and go out.