Chapter 135： Unexpected
The original storage room of Embassy Pictures was renovated and transformed into an office. Because of the placement of more than 20 workstations and corresponding work computers, it seemed a bit crowded.
This is the newly established Internet Propaganda Department.
"In our market research, even the literary and artistic films with a small audience are counted." Ronan and David Villa entered the office and whispered: "Of all movie audiences, one-third of them are not By the age of 20, more than one-third are young people in their twenties, and less than one-third of the audience over thirty years old."
David Villa then said: "The audience of "Death Is Coming" is audiences under 30."
Ronan added: “As long as it can win the hearts of some audiences under the age of 30, "Death is Coming" can be successful." He glanced at the busy employees in front of the computer screen: "The Internet has become popular in North America. Young people make up the majority. We have no advantage in traditional media, but on the Internet, the gap between us and large companies is smaller."
"Actually, after the success of "Blair the Witch"." David Villa is very confident: "Our Internet propaganda has been at the forefront of the industry."
Ronan smiled and said: ""The God of Death is Coming" has been released. Let our people pretend to be video enthusiasts and go to various movie websites and popular forums to arouse more people's interest."
As for people over 30 years old, Ronan did not make targeted deployments. These people are mature and have formed their own preferences in movie viewing choices. It is difficult to impress them if they are not the type of movie they like. .
It's not realistic to let young people influence their parents, and then go to horror movies with the whole family.
I went to a horror movie as a family, and I felt horrified after thinking about it.
Family Fun movies and horror movies use word-of-mouth marketing methods completely different.
followed David Villa to the back of a young man. Ronan glanced at his computer screen. A post filled with letters and accompanied by a few online stills of "Death is Coming" was posted just now.
The young man turned around and stood up: "Director, chairman..."
David Villa introduced Ronan: "Chairman, this is Bill Mertens from the Internet Propaganda Department."
Ronan took a little look, this person looks very ordinary, belongs to the most inconspicuous category thrown into the crowd, age is not too old, visually he should not be twenty-five years old.
"Hello." Ronan shook his hand.
David Villa introduced: "Bill entered the company during the promotion of Blair the Witch. He had an online studio before. After working with us, he led the team to join Embassy Pictures, the website of Blair the Witch. And the initial publicity and promotion were all done by Bill and his team."
Ronan said with satisfaction: "Good job."
Bill Mertens doesn't seem to be good at dealing with people, scratching his head and smiling.
"Respond to David in time if you encounter difficulties." Ronan attaches great importance to this network propaganda department, and reminded: "Pay attention to legal issues."
Bill Mertens assured: "What we do is legal and compliant, and free speech on the Internet."
Ronan shook his hand again: "You guys are busy, I won't bother."
In fact, this network propaganda department is now closer to the network navy of the past life. Like those formal Internet advertisements, they have to spend money to buy, and they will not be handed over to them.
Ronan left this office, Bill Mertens asked his men to suspend their work, summarized the current situation of "Death Is Coming" on the Internet, and after reallocating the tasks, he fell into a busy schedule.
In just one morning, he and his subordinates changed accounts continuously and quickly increased the imdb audience rating of "Reaper Is Coming" from 72 to 78.
In this era, imdb's scoring mechanism is not perfect, and there are too many places to do things.
The comment column directly displayed on the webpage is even more positive.
"The plot of "Death is Coming" is very compact, the film's perspective is also very unique, the subject matter is novel, the characters are full, and the plot is impeccable. It is naturally appropriate to undertake step by step. The biggest shock of the film lies in two psychological hints. One is that every daily necessities you can easily see around you may put you to death; the other is that if you have escaped a disaster, you should be even more desperate, because the next one is you."
is not only imdb, but also posts from the navy department on various forums.
Fans and enthusiasts who have watched the film spread the news about "Reaper is Coming" everywhere. The navy department's various promotion on the Internet has further expanded the spread of fan enthusiasts.
And some fan enthusiasts, really worthy of the name enthusiast, they just watched the midnight scene once, and have already analyzed the relatively secret links in the film.
A film blogger named Jerry commented on his blog, saying that there are a lot of suggestive clips in the plot and footage of "Death is Coming".
"This film hints at all subsequent plots at the beginning of the film."
"The wing-like image reflected in the window seems to be swaying in the rain, indicating an airplane accident afterwards; the shadow of the hanging doll on the ground looks like a hanged person, indicating Todd's death; in the magazine The picture shows the guillotine of the French Revolution, heralding Billy's death; the picture in the magazine shows a woman falling in a pool of blood and a person with a knife in the chest, heralding the death of Mr. Liu Dun; the book "The Salesman" The cover of "Death of Death" shows a big sign on the back of a person, indicating the cause of Carter's death; Alex's mother tore off the label on the box while packing, which meant that the switch of catastrophe was turned on..."
"The God of Death is Coming" seems to have left a very deep impression on this avid movie fan, not only the title, but he also analyzed the various scenes of everyone before death, and wrote a large page about the hint.
This article was quickly discovered, and then madly forwarded to the major movie forums, which attracted the attention of many fans.
Then, Bill Mertens’s network navy also paid attention to this article, and it became the hottest movie post this weekend.
There are thousands of replies to Jerry’s blog alone.
"I have watched this movie, the plot is horrible, and it is interlocking!"
"We may die at any time, but we don’t know why, when, where, and how. The film’s success lies in the fact that it convinces us through strong psychological cues."
""Reaper is Coming"? I will watch it after get off work at night."
"Are there any from Boston? Together, I like to watch horror movies, but I'm a little courageous..."
The quality of the film is guaranteed, the promotion and marketing are in place, and with a little innovation based on the traditional popular horror films, the day when "Death is Coming" opened, it overwhelmed all the movies currently being shown in the theater, with a $9.3 million bill. Daily box office harvest, grabbing the title of single-day box office champion from "Toy Story 2" released during Thanksgiving.
/> The latter made $6.5 million on the same day, and can only rank second.
On Saturday, the cinema company released the latest statistics. "Death is Coming" theater audience scored "b". It is expected that the North American box office will not be less than 60 million US dollars.
In addition, after the first day of the painting, the imdb audience of "Reaper is Coming" scored 75 points and the media scored 64 points.
For an R-rated horror film, this is a very good reputation.
But there was one thing Ronan didn't expect, and it even exceeded the expectations of all the management of Shahai Entertainment and Embassy Pictures.
Rotten Tomatoes website, which collects film reviews from film critics as the basis for scoring, has also lifted the ban on Rotten Tomatoes after collecting 50 film reviews from across the United States.
Of these 50 film reviews, 15 are fresh and 35 are bad. The freshness is only 30%, and the critics score 47.
Ronan was very surprised that the film critics would not wait to see "The God of Death is Coming"?
Think about this summer, the freshness of rotten tomatoes after the premiere of "Blair the Witch" was as high as 90%, while the freshness of "Reaper is coming" was only 30%.
This gap is like the quality of two films.
The difference is the reverse.
Find a hundred people to watch "Blair the Witch" and "Reaper is Coming". At least 80 people think that the quality of the latter is much higher than the former, and it is possible that even 99 people hold the same view.
It happened that "Blair the Witch" was a film that was bad to a certain level from the point of view of film quality and was recognized by film critics, while "Death Is Coming" was obviously too much better in quality, but it was given low scores by film critics...
If you explain it from the perspective of film art, it doesn't make sense.
It can only be said that this is a group that cannot be guessed by common sense Maybe their taste is really different.
Ronan will not ignore another reason. Now is the awards season, and it is the moment when film critics slam Fang Qiu. A commercial horror film like "Reaper is Coming" appears in this schedule, and it is probably not that much. Recruit them to see you later.
This did not affect the promotion work of Embassy Pictures too much.
With the Internet and traditional media industries as the core, the promotion and marketing of "Death Is Coming" has always been maintained on an enlarged scale.
As of the premiere day, Embassy Pictures has invested a total of nearly ten million dollars in the promotion and distribution of this film.
The effect is also obvious.
On Saturday, the single-day box office of "Reaper Is Coming" was not affected much by Rotten Tomatoes and the negative reviews of film critics. The box office rose by a bit more than Friday, with a single day of $12.95 million.
Continue to beat "Toy Story 2", which was accounted for $12.7 million that day, and sit at the top of the single-day box office chart.
In just two days, the North American box office of "Death is Coming" exceeded 20 million US dollars!
On Sunday, the popularity of "Reaper is Coming" has not diminished, and the film arrangement rate has risen to the first place among all films shown in the same period.
For the North American film market in December, this is very rare. It was a similar situation when "Screaming and Screaming" was released a few years ago.
This is the newly established Internet Propaganda Department.
"In our market research, even the literary and artistic films with a small audience are counted." Ronan and David Villa entered the office and whispered: "Of all movie audiences, one-third of them are not By the age of 20, more than one-third are young people in their twenties, and less than one-third of the audience over thirty years old."
David Villa then said: "The audience of "Death Is Coming" is audiences under 30."
Ronan added: “As long as it can win the hearts of some audiences under the age of 30, "Death is Coming" can be successful." He glanced at the busy employees in front of the computer screen: "The Internet has become popular in North America. Young people make up the majority. We have no advantage in traditional media, but on the Internet, the gap between us and large companies is smaller."
"Actually, after the success of "Blair the Witch"." David Villa is very confident: "Our Internet propaganda has been at the forefront of the industry."
Ronan smiled and said: ""The God of Death is Coming" has been released. Let our people pretend to be video enthusiasts and go to various movie websites and popular forums to arouse more people's interest."
As for people over 30 years old, Ronan did not make targeted deployments. These people are mature and have formed their own preferences in movie viewing choices. It is difficult to impress them if they are not the type of movie they like. .
It's not realistic to let young people influence their parents, and then go to horror movies with the whole family.
I went to a horror movie as a family, and I felt horrified after thinking about it.
Family Fun movies and horror movies use word-of-mouth marketing methods completely different.
followed David Villa to the back of a young man. Ronan glanced at his computer screen. A post filled with letters and accompanied by a few online stills of "Death is Coming" was posted just now.
The young man turned around and stood up: "Director, chairman..."
David Villa introduced Ronan: "Chairman, this is Bill Mertens from the Internet Propaganda Department."
Ronan took a little look, this person looks very ordinary, belongs to the most inconspicuous category thrown into the crowd, age is not too old, visually he should not be twenty-five years old.
"Hello." Ronan shook his hand.
David Villa introduced: "Bill entered the company during the promotion of Blair the Witch. He had an online studio before. After working with us, he led the team to join Embassy Pictures, the website of Blair the Witch. And the initial publicity and promotion were all done by Bill and his team."
Ronan said with satisfaction: "Good job."
Bill Mertens doesn't seem to be good at dealing with people, scratching his head and smiling.
"Respond to David in time if you encounter difficulties." Ronan attaches great importance to this network propaganda department, and reminded: "Pay attention to legal issues."
Bill Mertens assured: "What we do is legal and compliant, and free speech on the Internet."
Ronan shook his hand again: "You guys are busy, I won't bother."
In fact, this network propaganda department is now closer to the network navy of the past life. Like those formal Internet advertisements, they have to spend money to buy, and they will not be handed over to them.
Ronan left this office, Bill Mertens asked his men to suspend their work, summarized the current situation of "Death Is Coming" on the Internet, and after reallocating the tasks, he fell into a busy schedule.
In just one morning, he and his subordinates changed accounts continuously and quickly increased the imdb audience rating of "Reaper Is Coming" from 72 to 78.
In this era, imdb's scoring mechanism is not perfect, and there are too many places to do things.
The comment column directly displayed on the webpage is even more positive.
"The plot of "Death is Coming" is very compact, the film's perspective is also very unique, the subject matter is novel, the characters are full, and the plot is impeccable. It is naturally appropriate to undertake step by step. The biggest shock of the film lies in two psychological hints. One is that every daily necessities you can easily see around you may put you to death; the other is that if you have escaped a disaster, you should be even more desperate, because the next one is you."
is not only imdb, but also posts from the navy department on various forums.
Fans and enthusiasts who have watched the film spread the news about "Reaper is Coming" everywhere. The navy department's various promotion on the Internet has further expanded the spread of fan enthusiasts.
And some fan enthusiasts, really worthy of the name enthusiast, they just watched the midnight scene once, and have already analyzed the relatively secret links in the film.
A film blogger named Jerry commented on his blog, saying that there are a lot of suggestive clips in the plot and footage of "Death is Coming".
"This film hints at all subsequent plots at the beginning of the film."
"The wing-like image reflected in the window seems to be swaying in the rain, indicating an airplane accident afterwards; the shadow of the hanging doll on the ground looks like a hanged person, indicating Todd's death; in the magazine The picture shows the guillotine of the French Revolution, heralding Billy's death; the picture in the magazine shows a woman falling in a pool of blood and a person with a knife in the chest, heralding the death of Mr. Liu Dun; the book "The Salesman" The cover of "Death of Death" shows a big sign on the back of a person, indicating the cause of Carter's death; Alex's mother tore off the label on the box while packing, which meant that the switch of catastrophe was turned on..."
"The God of Death is Coming" seems to have left a very deep impression on this avid movie fan, not only the title, but he also analyzed the various scenes of everyone before death, and wrote a large page about the hint.
This article was quickly discovered, and then madly forwarded to the major movie forums, which attracted the attention of many fans.
Then, Bill Mertens’s network navy also paid attention to this article, and it became the hottest movie post this weekend.
There are thousands of replies to Jerry’s blog alone.
"I have watched this movie, the plot is horrible, and it is interlocking!"
"We may die at any time, but we don’t know why, when, where, and how. The film’s success lies in the fact that it convinces us through strong psychological cues."
""Reaper is Coming"? I will watch it after get off work at night."
"Are there any from Boston? Together, I like to watch horror movies, but I'm a little courageous..."
The quality of the film is guaranteed, the promotion and marketing are in place, and with a little innovation based on the traditional popular horror films, the day when "Death is Coming" opened, it overwhelmed all the movies currently being shown in the theater, with a $9.3 million bill. Daily box office harvest, grabbing the title of single-day box office champion from "Toy Story 2" released during Thanksgiving.
/> The latter made $6.5 million on the same day, and can only rank second.
On Saturday, the cinema company released the latest statistics. "Death is Coming" theater audience scored "b". It is expected that the North American box office will not be less than 60 million US dollars.
In addition, after the first day of the painting, the imdb audience of "Reaper is Coming" scored 75 points and the media scored 64 points.
For an R-rated horror film, this is a very good reputation.
But there was one thing Ronan didn't expect, and it even exceeded the expectations of all the management of Shahai Entertainment and Embassy Pictures.
Rotten Tomatoes website, which collects film reviews from film critics as the basis for scoring, has also lifted the ban on Rotten Tomatoes after collecting 50 film reviews from across the United States.
Of these 50 film reviews, 15 are fresh and 35 are bad. The freshness is only 30%, and the critics score 47.
Ronan was very surprised that the film critics would not wait to see "The God of Death is Coming"?
Think about this summer, the freshness of rotten tomatoes after the premiere of "Blair the Witch" was as high as 90%, while the freshness of "Reaper is coming" was only 30%.
This gap is like the quality of two films.
The difference is the reverse.
Find a hundred people to watch "Blair the Witch" and "Reaper is Coming". At least 80 people think that the quality of the latter is much higher than the former, and it is possible that even 99 people hold the same view.
It happened that "Blair the Witch" was a film that was bad to a certain level from the point of view of film quality and was recognized by film critics, while "Death Is Coming" was obviously too much better in quality, but it was given low scores by film critics...
If you explain it from the perspective of film art, it doesn't make sense.
It can only be said that this is a group that cannot be guessed by common sense Maybe their taste is really different.
Ronan will not ignore another reason. Now is the awards season, and it is the moment when film critics slam Fang Qiu. A commercial horror film like "Reaper is Coming" appears in this schedule, and it is probably not that much. Recruit them to see you later.
This did not affect the promotion work of Embassy Pictures too much.
With the Internet and traditional media industries as the core, the promotion and marketing of "Death Is Coming" has always been maintained on an enlarged scale.
As of the premiere day, Embassy Pictures has invested a total of nearly ten million dollars in the promotion and distribution of this film.
The effect is also obvious.
On Saturday, the single-day box office of "Reaper Is Coming" was not affected much by Rotten Tomatoes and the negative reviews of film critics. The box office rose by a bit more than Friday, with a single day of $12.95 million.
Continue to beat "Toy Story 2", which was accounted for $12.7 million that day, and sit at the top of the single-day box office chart.
In just two days, the North American box office of "Death is Coming" exceeded 20 million US dollars!
On Sunday, the popularity of "Reaper is Coming" has not diminished, and the film arrangement rate has risen to the first place among all films shown in the same period.
For the North American film market in December, this is very rare. It was a similar situation when "Screaming and Screaming" was released a few years ago.
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