Chapter 202： Overseas network

? This "Human Removal Project 2" is the first time that Embassy Pictures has released a film in an overseas market, which is of extraordinary significance.

Although Embassy Pictures dug into the distribution department of the former Polaroid Pictures and established overseas distribution channels, only by successfully distributing films overseas can it prove that it has an overseas distribution network.

Alan Albert returned to the UK in early October, personally presiding over the distribution of the entire Western European market.

"Ente, apart from "Human Removal Project 2" this Halloween schedule, there is no heavyweight horror thriller."

In one office, Alan Albert told the head of the operations department of Europe's largest theater company: "Halloween is a traditional holiday. Watching horror and thriller movies during Halloween is also a tradition for movie fans!"

The person in charge called Ente said: "So, we have decided to launch your company's "Human Removal Project 2" the weekend before Halloween."

Alan Albert was not completely satisfied with this, and said: "But your company can invest more resources!" He emphasized: "This is the Halloween schedule, those traditional commercial films, those science fiction films, romantic films and Commercial films should stand aside in front of horror films! Increase the investment of resources on horror films to meet the needs of movie fans and the market!"

Ente understood what Alan Albert meant, but did not speak.

"Humanity Elimination Project 2" is not only a horror and thriller." Alan Albert continued: "It's still a sequel movie. Don't forget, the first one was a huge success! What about the second one? Only more Success! Your company invests more screens on this film, and you can definitely get more returns!"

This is very reasonable. Although he is a European, Ente is engaged in the most commercialized work in the film industry, so he will naturally consider issues from the market.

Allen Albert added: "The sequel to a successful movie has the least risk! It is also the most attractive to the audience!"

"Okay." Ente said, "You convinced me, tell me what you think."

Allen Albert directly said: "4000 screens! Your company has theaters in all countries in Western Europe. It is not difficult to give out 4000 screens to "Human Removal Project 2"?

Sydney, Australia.

Danny Donald came to Australia after establishing an office for Embassy Pictures in an indescribable city.

Although Australia is very far away from the West, it has always been divided by Hollywood as a traditional Western market. The Sydney office of Embassy Pictures manages all Oceanian markets including Australia and New Zealand.

In the conference room, Danny Donald is listening to a summary of all aspects of work.

"1200 copies have been printed." The person in charge of related work said: "The delivery work is in progress. Before the 25th, all the copies will be shipped to the theaters in Australia and New Zealand. Allianz Insurance will provide for the printing and shipping of this copy. Insurance services."

He thought for a while, and said: "I have confirmed all theaters. It will be shown on time the weekend before Halloween."

Danny Donald turned to ask a middle-aged woman: "Margaret, has the third-party supervision confirmed?"

This somewhat blessed woman said: "We have signed a contract with PricewaterhouseCoopers Australia. They will supervise the cinema box office and account transfers and other capital flows throughout the process."

"Don't be careless." Danny Donald is very cautious: "We are outsiders. We must prevent local companies from doing tricks on the accounts."

"Yes." The middle-aged woman responded.

Danny Donald said to the black-haired man next to him: “Starting from the first day of the movie’s release, a week-long market survey was launched to collect various first-hand data, analyze market feedback, and pass it back to the parent company in time.”

The black-haired man said: "The manpower is ready. We contacted a professional market research company and just waited for the film to be released."

Danny Donald nodded first, and then reminded: "After the film schedule is over, collect the audience's reputation in the local newspapers and magazines, special theaters, advertisements for external promotion, the business situation of the same industry, the proportion of audiences, and the public opinion Report to the company regularly."

After the meeting, Danny Donald and the person in charge of the Sydney office had preliminary contacts with Australian home imaging companies, Sydney Cable One, and Australian Radio and Television in less than a week. After 2" is released in Australian theaters, it will continue to be broadcast on these offline channels and continue to generate revenue.

In addition, Danny Donald also had discussions with representatives of Australian Airlines, Sydney Hospital, Australian Prison Management Association, and Hilton Hotel Australia.

These are all non-dramatic offline operating channels of the film, such as airplanes, hotels, hospitals, schools, universities, prisons, libraries, etc.

Airplanes account for the largest proportion, and there are usually many movies on most flights.

These channels generally charge a fixed fee or charge based on the number of views. Although they are a relatively small source of profit, the accumulation of multiple channels over a long period of time is also a significant income.

In the derivatives market, the Sydney branch has also made corresponding preparations. The derivatives of horror films are not easy to do, and "Human Removal Project 2" does not have much room for derivatives operations. Those derivatives operating companies can fancy The mask in the film preview.

Halloween is coming soon, this is the most active season for the demons and monsters of the year.

If you want to be a monster, you will definitely need the corresponding props.

The traditional first-tier markets of Hollywood movies focus on the copyright protection of cultural products, which is also the basis for movies to make money offline.

Otherwise, the piracy will be flying all over the sky before the movie comes out of the theater, and offline revenue will naturally be out of the question.

Ronan once again went to Europe before the release of "Human Elimination Project 2" to check the preparations for overseas release.

Europe is the base camp of the former Polaroid Film Industry. The work here is well prepared. The distribution network covers every channel online and offline. Although it is far less than the six major companies, it is not worse than the second-tier release labels. .

Since the 1990s, Hollywood has dominated the world film industry, continuously exporting films to markets around the world. In most countries and regions, local films are no match for the local influence of Hollywood films.

With excellent film content that takes into account the tastes of audiences around the world as the foundation, Hollywood's distribution network around the world is enough to serve as another pillar of the film to the overseas market.

In the earliest days, Hollywood film companies chose to cooperate with local agents, but the increased intermediate cost will undoubtedly reduce Hollywood company's revenue.

In recent years, just as Ronan asked Embassy Pictures to do, in the major overseas markets of Hollywood films, major companies have established branches or overseas offices, instead of relying on the middleman-agent model, and started to establish The branch distributes movies overseas by hiring its own employees.

The formation of this vertically integrated distribution network has made Hollywood's overseas distribution capabilities increasingly strengthened, and local offices have played a pivotal role between Hollywood's parent company and various markets.

Taking root in the local global distribution network can not only help Hollywood films to be exported to overseas markets, but also rely on their understanding of overseas markets and audiences to feed back to Hollywood. Overseas market executives will start from how to promote overseas sales, with regard to scripts and cast members. Comments on selection, final editing, etc.

For example, certain Hollywood movies will always blacken some countries, but after the market in these countries becomes bigger, Hollywood must make changes. The local branch can provide specific data and examples to avoid making some serious mistakes.

Two markets like Russia and the East are the most typical.

Even in order to please the audience in some important markets, Hollywood will even provide special editions based on the opinions of overseas distribution and marketing departments.

In late October, the Halloween schedule kicked off. Compared with previous years, I don’t know if it was affected by the economic crisis. This year’s Halloween schedule is not very competitive. There are even horror movies produced by small companies because of various reasons. Complete, only the schedule can be changed.

On the weekend of October 20th, after the two horror films were withdrawn, it became the dominant situation in the "Stealing" released by Columbia Pictures.

The new film released by Guy Ritchie after "Two Smoke Guns", even if critics praised it, the media was well received, and Brad Pitt joined, it still cannot change the situation that is not suitable for the North American market.

"Stealing and Kidnapping" is a good movie, but a good movie may not be accepted by the public, and the release of Sony Columbia has failed to really change this situation. "Robbery and Kidnapping" only had a box office of $8 million in the first week.

However, the film has an excellent reputation among some audiences, and undoubtedly can make long-term profits in the offline market, but it takes much longer than the theater screen.

During the same period, there were almost no strong competitors, and two horror films were withdrawn. "Stealing and Kidnapping" is still at a mediocre box office, which also means that it cannot bring much trouble to subsequent moviesHuman Removal Project 2" will be released the next weekend, and Halloween will be after this weekend. In the past years, many horror films will be released together this weekend.

But this year's situation is quite strange. There are many horror films released in small productions and small scales, and the only horror film with a scale of more than 2000 theaters is "Human Removal Project 2".

This does not mean that there were no other large-scale release films during the same period.

"Return to Glory", produced by DreamWorks, published by Twentieth Century Fox, starring Matt Damon, Will Smith and Charlize Theron, also started painting this weekend.

Charlize Theron can be ignored now, Matt Damon and Will Smith both have considerable box office appeal.

Fortunately, the audience of this film does not have a large overlap with "Human Removal Project 2".

In addition, "Marlena", which was bought by Miramax, also premiered this weekend. The Chinese name of the film is "The Beautiful Legend of Sicily."