Chapter 226： Blow hard

"Flying around." Lina whispered: "The action design is very beautiful and pretty."

She thought about it, and added: "It's like dancing."

Li Zi lowered his voice and said, "The action design is very characteristic."

Speaking of which, he is also a die-hard movie fan. He has watched more movies and has some analytical skills.

Yu Jiaolong's chase scene with Yu Xiulian on the eaves after stealing the sword for the first time, in the three-minute action segment, fully highlights the respective martial arts characteristics of the two characters.

Yu Jiaolong's light work is better than Yu Xiulian, and the ground action is not Yu Xiulian's opponent.

So Yu Xiulian tried to drag Yujiaolong to the ground. Her strategy was: "Get me down!"

Yu Jiaolong kept flying upwards gracefully, Yu Xiulian chased awkwardly but fought powerfully, which just showed Yu Jiaolong's light and graceful, so lofty, Yu Xiulian's simple and honest, down to earth.

"Which company issued this film?" Li Zi was a little curious: "I have a good vision."

At the end of the fight, Li Zi found a blond white man next to him with excitement, and said: "This science fiction movie is too awesome!"

sci-fi movie? What the hell? The plum instantly covered with black lines.

Li Zi took a closer look and found that the old ghosts nearby were watching the film seriously. Didn't it mean that old ghosts don't like watching subtitles? Can you understand the lines? Can they understand this film?

Ronan never worried that American audiences would not understand.

This film is a big health...No, it is a tragedy caused by the big sword.

It is said that there is a peerless magic weapon called Qing Ming Sword. Wudang hero Li Mubai wants to retreat to the world. He will take this sword, which has followed him for many years and has won countless blood, to Yu Xiulian, the head of the escort. Give the high-ranking and respectable Lord Baylor, as a sign of retiring determination.

But the big sword that has been stained with countless blood is too attractive. Yujiaolong is hungry and thirsty, and decides to steal the sword for his own use. As a result, a big sword provokes the situation of the world. Perhaps the sword has been stained with his own blood. The obsession with the sword leads to a love-hate relationship.

This film fully reflects the harm of the Great Sword, and also provides a theoretical basis and realistic case for the subsequent total ban on the Great Sword.

The person who played the big sword in the film, Li Mubai is dead, and Yu Jiaolong is also dead.

What does this show? The great sword is infinitely harmful and kills people at every turn.

During the screening, after each long martial arts scene, the audience applauded warmly.

The excitement lasted until the end of the credits came up, and the spotlight fell on Ang Lee. He still had a shy and gentle smile.

When the subtitles lit up the name of martial arts instructor Yuan Heping, Ronan stood up, opened his hands and signaled the audience to applaud Li Ang. The audience stood up and applauded for several minutes.

Compared to the more subtle Li Ang, Ronan's style is more public.

This is also the need for publicity.

After the premiere, there was a press conference. This was the moment for the film crew to play. Ronan asked David Villa to accompany him, and the rest of the company retreated.

Although he has been busy searching for projects, pulling investment and negotiating copyright and other extremely important tasks, Ronan has also paid attention to the embassy film industry. For the release of "Crouching Tiger, Hidden Dragon", the entire company invested far more than "Human Removal Project 2" Time and energy.

After all, I have successfully released several horror and thriller movies, and the release of "Human Removal Project 2" is a familiar experience, and the awarding of the award season is the first time for the Embassy Film Industry.

Ronan asked the embassy film staff to go back and have a good night's sleep, and there will be a meeting early the next morning.

The release of "Crouching Tiger, Hidden Dragon" also marks the first Oscar competition for Embassy Pictures to the most critical sprint stage.

Not to mention the chief creator of the crew and the propaganda staff of Embassy Pictures, even Ronan turned his attention to the Oscars.

Every year on December 30th, the Academy of Motion Picture Arts and Sciences will mail out the nomination ballots of all members of the Academy, and collect them one week before the announcement of the nomination list. Can you be nominated and get the key Oscar admission ticket? The remaining one month Very critical.

In the conference room of Embassy Pictures, Ronan finally integrated all aspects of publicity and public relations.

Ronan looked at Garcia Rodríguez, the person in charge, and said: “First, there will be a pull-out meeting. Starting tomorrow, you and the producer will organize more than five pull-out meetings, invite members of the academy to watch and hire Critics touted the film..."

"There are also various publicity activities, media public relations and public relations banquets." Ronan said as simple as possible, "In short, you can't keep "Crouching Tiger, Hidden Dragon" and Ann Lee out of the sight of the media, film critics and Oscar judges."

García Rodríguez responded immediately, even though he knew it was far more troublesome than Ronan said.

This is not over yet, Ronan continued, "Public relations are not only for the Oscars, but also the weathervane awards before the Oscars, including the Golden Globes, focusing on the producer league awards and major union awards, which can increase nominations. Even the odds of winning."

Garcia Rodriguez glanced down at the list. The awards season’s outpost awards are numerous, such as the American Independent Spirit Award, the New York Film Critics Association Award, the Gotham Independent Film Award, the Los Angeles Film Critics Association Award, the Producers League Award, Directors’ Guild Award..."

Ronan certainly knows that Oscar public relations are very troublesome, but Embassy Pictures has long been prepared.

"The Golden Globe and the Union Award are the focus."

Ronan picked up the water glass and took a big sip. "If we can get nominations for the Golden Globe and Union Awards, plus some necessary public relations methods, we can at least guarantee the best foreign language film of "Crouching Tiger, Hidden Dragon". Nominated."

"Leave these to me." Garcia Rodríguez said, "I promise there will be no problems."

Ronan thought for a while, and then said: "Look for someone to talk to Zongheng International, so that the producers can also work harder. "Crouching Tiger, Hidden Dragon" has gained a lot from the Oscars, and it has also greatly promoted the market outside North America. effect."

Embassy Pictures only got the North American distribution rights.

An executive responsible for direct communication with Zongheng International took the conversation: “Zhengheng International has mobilized US$500,000 and will continue to invest in publicity before the Oscar nomination.”

"Very good." Ronan nodded to the supervisor and said, "Your next job is to persuade them to invest more money on the Oscars."

The supervisor responded, "Yes."

Ronan added: "I will make time to talk to these two people as soon as possible." He turned to ask: "Where are our competitors? What are the competitive films?"

Theatrical distribution director Thomas said: “According to the news so far, the Mexican director Alessandro Inarido’s "Love is a bitch", the Czech film "Parting Ways", the Belgian film "People "Rising to Fame" has declared the best foreign language film."

Ronan asked: "There are very few media reports about these films? I have hardly seen them."

Thomas replied: "These films have limited investment in public relations and publicity, and the distribution company is worried that the cost will not be recovered if the investment is too large."

Oscars do have a pulling effect, but there is always a limit. If the investment is too high, it is not uncommon to lose money.

Ronan is more confident. After all, the competition for the best foreign language film is far worse than the best director and best film awards.

Nominations for the latter two awards are victory.

At the end of the meeting, everyone else left. At Ronan's hint, Garcia Rodriguez stayed.

There are only two of them left in the conference room, and there is not so much scruples when it comes to secret things.

"How is the work done by the film critics?" Ronan asked.

García Rodríguez whispered: "We have sent all the thoughts that should be expressed. However, some people replied that if the film is not good enough, they should or will scold."

Ronan said: "It's okay, we can't buy public opinion, it's too difficult."

"I believe film critics who like "Crouching Tiger, Hidden Dragon" will not be stingy with words of praise." García Rodríguez is still confident about this: "People who don't like it will also be a little tactful when criticizing."

Facts have proved that the work of the Embassy Pictures is very well done. One day after "Crouching Tiger, Hidden Dragon" was screened, comments from major media and film critics came out. Most of them were positive reviews. Even if there are negative reviews, they are not. The kind of words that are particularly sharp.

Many of the film critics were not from Embassy Pictures' PR, but the film still won their praise.

Ives Michel, a full-time film critic of The New York Times, was deeply amazed by the perfect combination of various types of films in "Crouching Tiger, Hidden Dragon" It was in the newspaper the next day after reading it. The movie commentary praised: "The feature of action movies is that their vigor and a lot of action hit the screen, and Mr. Li An created a crystal clear surface meaning, injecting this type of movie into a new vision and depth. , This is unique in previous movies of the same type."

"The Hollywood Reporter" film critic Todd McCarthy commented in the column: "Ang Lee shows the style of Martin Scorsese and the style of Steven Spielberg, "Crouching Tiger, Hidden Dragon" Not only is it the best Kung Fu movie in history, it is also a romantic movie with Jane Austen's literary style, not just a movie, but also an art!"

Thanks to the large-scale activities of Embassy Pictures, "Crouching Tiger, Hidden Dragon" became one of the most common names in the film media for a while.

After Ronan greeted him, Tom Cruise also specifically mentioned this film in the interview.

"Crouching Tiger, Hidden Dragon" is very successful. Director Li has the ability to make spectacular kung fu films that are both good-looking, artistic, emotional and deep, and acceptable to the audience. I have a discussion with a few friends who have watched the film. Fan, each of them can find something from this film. It is obviously different from the formulaic routines of Hollywood films, and it is refreshing."