Chapter 306： The meat of the mouth

When it comes to the future of the two companies, it is of course impossible to reach an agreement quickly, and the initial contact did not last long.

Reed Hastings and Mark Randolph took the initiative to leave.

"Mr. Anderson." Reed Hastings shook hands with Ronan and said goodbye: "I need time to consider."

Ronan smiled and said: "If you think about the results, please give me a reply as soon as possible." He casually said: "If time is not waiting, and cooperation is not possible, I will consider implementing the original plan as soon as possible."

Reed Hastings said: "I will consider the results and will notify you as soon as possible."

Ronan said, "I hope it is good news."

Reed Hastings and Mark Randolph left the business club one after another, called a taxi, and returned to their hotel.

Back in the hotel room, Mark Randolph quickly asked: "Reed, what do you think?"

Reed Hastings did not answer, but instead asked, "What about you?"

Mark Randolph said directly: "Ronan Anderson does not take Netflix seriously. He does not regard Netflix as an independent company. If he cooperates with him, Netflix will only become a department of his company!"

Reed Hastings was silent because Mark Randolph was right, and Ronan Anderson meant it both in and out of the way.

"Do you really want to work with Ronan Anderson?" Mark Randolph already felt this.

Reed Hastings did not hide from his friends, and said: "Other than that, do we have any other way?"

The venture capital could not be pulled, and the resources in his personal hands had been used to the limit. Not only did his contact with several companies such as Blockbuster fail, but he even suffered ridicule.

Mark Randolph pinched his waist and kept pacing, and said: "We are not responsible for Netflix to turn Netflix into a supplement to the channels around the movie!"

He reminded: "Reid, Ronan Anderson doesn't pay enough attention to Netflix, which means that he cannot invest enough resources on Netflix."

"I know this, and I know how you feel." Reed Hastings smiled bitterly and shook his head: "Mark, have you thought about my situation?"

Hearing this, Mark Randolph couldn't help but stop. He put all his energy and entrepreneurial enthusiasm on Netflix. Reed Hastings's contribution was no less than his.

Netflix has been able to persist until now, and the financial pressure is all Reed Hastings is carrying.

"Sorry, Reid." Mark Randolph was a little confused.

Reed Hastings shook his head and said, "It's okay." He sighed, "Mark, if you can't find funding or help from other companies, how long can Netflix last?"

Mark Randolph is responsible for day-to-day operations, and he is naturally very clear: "At most until February next year, I still have enough luck."

Reed Hastings has a heavy face: "The failure of Netflix is ​​irresponsible for the company and for us."

Mark Randolph had nothing to say for a while.

Reed Hastings said softly: "Let's discuss it a little bit, there is still some time."

On the other side, Ronan and Garcia Rodriguez returned to Embassy Pictures.

"Will they accept our terms?" Garcia asked.

Ronan said: "As far as the situation is concerned, Reed Hastings has no better choice."

Garcia nodded, and once again couldn't help but ask the doubts in his mind: "Is Internet video rentals really the future of DVD rentals?"

"This market has broad prospects." Ronan said simply: "Now that the pace of life is getting faster and faster, many convenient consumption models will inevitably replace traditional consumption methods."

Garcia did not ask any more. As an executive, the boss made a decision and did his best to execute it.

Ronan urged: "You go to contact the relevant agencies to evaluate the market value of Netflix."

"Okay," Garcia replied.

Ronan returned to his office in Embassy Pictures and made a call to let people watch Netflix during this period. If there are competitors or abnormal situations, he must be notified as soon as possible.

Netflix is ​​already the meat on his lips, and he must not let it go.

Now is the best opportunity. If Netflix survives the most difficult stage, it will definitely attract the attention of other investors.

Ronan remembers that Netflix turned losses into profits for the first time in 2002.

Of course, Netflix still had a long period of loss, but in 2002 people saw the unlimited potential of Internet video rental.

As for Netflix's later famous self-produced drama business, it was even more distant.

However, Ronan is already considering that he might be able to develop this business in advance when the hardware conditions permit.

It is not necessary for Netflix to shoot by itself. You can ask Netflix to commission Shahai Entertainment to shoot and produce, and then broadcast it on Netflix's platform.

In this way, Netflix can also get involved in the Internet video business in advance.

In the previous life, this piece was also a huge cake, and it was the work Ronan has been engaged in since then.

Ronan is also considering whether the oily turtle can be combined with Netflix? After all, there is no fundamental conflict between the two businesses.

Of course, this is just an idea stuck in Ronan's head, and whether it can be implemented depends on the actual situation.

In the future, Netflix will inevitably become a streaming media company, providing exclusive and excellent drama series, movies, documentaries and short films on a global scale.

After Netflix developed, its main revenue came from monthly subscription fees, of which streaming media business was the main source. The original main business DVD leasing has been declining under the impact of the Internet wave, and revenue continues to shrink. .

This has led to Netflix's high investment in content production, which has brought serious financial pressure, and has even been called "blood loss."

At that time, Netflix's biggest burden was also the high investment in film and television production.

One of the characteristics of film and television production is to invest a large amount of cash in the first one to produce content, and then distribute the content through various channels, and gradually recover costs and realize profits.

Due to the way the financial statements are prepared, this cost will not be included in the income statement, but will be included in the content assets after the production is completed, and then amortized year by year.

Financial "blood loss" has always been one of the main reasons for Netflix's short selling. The specific "crimes" include: revenue growth cannot keep up with cost growth, international divisions are losing money, declining operating profit margins, expanding cash outflows, and increasing content investment Faster than user growth and so on.

According to Ronan's idea, if Netflix joins the Relativity Entertainment Group, this situation can be greatly improved in the future. Compared with the previous Netflix film industry novice status, if the production aspect is handed over to Shahai Entertainment, it will be more conducive to realization. Resource optimization among group companies.

Netflix’s biggest production problem will inevitably be solved to a certain extent after combining with a mature production company.

As for the natural uncertainty in film and television production, it will not be a problem for Ronan for at least the past two decades.

In the past life, Netflix produced many high-quality productions, but many failed.

For example, "Marco Polo", Netflix's self-produced drama with the title of "The Most Expensive Online Drama in History", suffered an extremely tragic failure and brought huge losses to Netflix.

In some later Marvel dramas, the stop loss had to be cut because it was too far away from expectations.

This drag can be minimized in Ronan's hands.

In addition to Netflix, Ronan has other plans on the Internet, which is why he has not used relativity entertainment funds.

One of the plans is the media industry. The traditional media industry has already been divided up. It is too difficult for latecomers to enter and grab the cake, so Ronan's goal is Internet media.

And it is a media website dominated by Hollywood and celebrity films.

Ronan is formulating a plan in this area, but if he wants to implement it, he has to wait for Netflix to have a result.

In contrast, Netflix's channel is more important.

Even after Netflix combined with his traditional film and television production company, Relativity Entertainment can take a different path from the six major companies.

There are both traditional channels and new channels, not like DreamWorks, which is stuck on the distribution channel.

After sorting out the situation about Netflix a bit, Ronan went to the cinema distribution department of Embassy Pictures and asked Thomas about the film release in 2002.

Due to Ronan’s secret intervention, Embassy Pictures did not release a single film in the second half of 2001, and the release plans are concentrated until next year. Starting in February next year, "Resident Evil", "Underworld", "Reaper is Coming 2" , "Hurricane Rescue" and other films will be released one after another.

In addition, the production of sequel films such as "Human Removal Project 3" and "Fatal Turn 2" will also be on the agenda.

In terms of production, the top priorities are "The Bournemouth 2" and "Pirates of the Caribbean". The former will be filmed early next year, and the latter is under the auspices of George Clint.

Then there is the TV series. The crew of "Grey the Intern" has been established. Ronan is the first producer and Sanda Remus is the second producer, but the crew is basically in charge of Sanda Remus~ www.novelhall.com~ She is not only a screenwriter, but also directs pilot episodes.

Of course Ronan will not completely hand over the crew to one person, and Andrew joined the crew as the production manager.

Since CAA has helped to contact ABC TV station, as long as the trial broadcast can pass, the broadcast of "Grey Intern" on ABC TV station is not a problem.

This is also the benefit of cooperation with major brokerage companies.

Unfortunately, the hardware conditions of the Internet are not very suitable, and Netflix currently does not have this business, otherwise, there is no need to enter the broadcast channel of the TV station.

Ronan knew that he was thinking a little too much. In the middle of the afternoon, he empty his head and left work early, and rushed to Los Angeles International Airport by Bentley to pick up Anne Hathaway in person.

After leaving on 9/11, Anne Hathaway finally returned to Los Angeles.

./book_

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