Chapter 329： 1 good news

Since Robert Iger has signed an agreement with Relativity Entertainment, Ronan also discussed with him about the current status and future of Relativity Entertainment. The two chatted from morning to noon. Lunch was also eaten in the business club. After eating, the discussion continued. Future plans.

Ronan knows the general trend of the future and has an absolute advantage in judging film and television projects. What Robert Iger is good at is his relatively weak company operation and management.

Robert Iger’s words reflect the business characteristics of professional managers: “Ronan, whether it’s film libraries or other entertainment and media businesses, we should not evaluate any single research report. I can only say that we are measuring anything. Before doing business, we must fully consider its profitability!"

Ronan nodded slightly, fully agreeing with Robert Iger's point of view.

Robert Iger added: "There has always been a lot of competition in the film market. Today's competition is even more intense. We need to focus on brand building."

"It seems you have a lot of ideas?" Ronan asked concerned.

Robert Iger was very cautious and said: "Just after reading the information you provided, some very simple preliminary ideas may not be suitable for the company. My understanding of Relativity Entertainment is still not enough."

Ronan said directly: "It doesn't matter, this is our private exchange."

Robert Iger thought for a while and said, "Ronan, according to your plan, I can understand that we define ourselves as an entertainment media company with diversified characteristics. Our future business will involve various fields, including film and television. , Consumer products and the Internet industry."

He took a look at Ronan: "I want to say that in today's world, having a brand that consumers love has great competitive advantage and strategic value. As a company, we want to have more achievements, and we must establish a better relationship with consumers. Intimate and more direct relationship."

Ronan said: "In fact, I have been asking Relativity Entertainment to collect intellectual property rights, waiting for the right time to turn them into powerful film and television brands."

Robert Iger became very interested in an instant: "Did you get a lot? When I was at Disney, I made suggestions to the senior management, but didn't respond at all."

Ronan said calmly: "I have obtained the copyrights, including the copyrights of more than 30 superheroes of Marvel comics and the surrounding copyrights; the copyrights of two sets of Hasbro toys; there are many other types of comics... "

"Superhero movies?" Robert Iger responded quickly: "Do you think superhero movies will explode in the future?"

Ronan said: “Sony Columbia Pictures’ Spider-Man will be released next summer, and the details will be clear at a glance.”

Robert Iger discovered that Ronan really walked ahead of Hollywood in many things.

"What superhero copyrights did you get from Marvel Comics?" he asked.

Ronan thought for a while and said in general: "Except for the copyrights of "Hulk", "X-Men" and "Spider-Man" that Marvel sold in the early years, most of the copyrights of the Avengers are now in Shahai. In the hands of entertainment."

Robert Iger was a little surprised: "So many."

If superhero movies really become popular, these copyrights will be extremely valuable in the future.

Robert Iger understands that relativity entertainment can develop in just a few years. It is really not a fluke. Ronan’s vision is probably very forward-looking.

With such a decision-maker, perhaps relativistic entertainment is really promising.

The two chatted until mid-afternoon. Because Ronan made an appointment with Robert Lee and took the initiative to leave, Robert Iger would also go back and make preparations. Tomorrow, he would formally submit his resignation report to Walt Disney.

Ronan got on Bentley Elegant, and on the way back to Shahai Entertainment, he was still considering what Robert Iger said.

Maybe Robert Iger is still not as good as the smiling Mickey Mouse in his previous life, but his more than 20 years of experience in the industry has allowed him to accumulate a wealth of experience, exercised good abilities, and what he lacks is the right platform and position.

Just like in the previous life, before Robert Iger went to the top of Disney, who would have thought that such an inconspicuous guy, who was considered to be a character and style only suitable for letting the chaotic Disney progress, turned out to be the one who created the great era of Baby Di helmsman.

Probably in this world, there are really many people who are capable and talented but have no opportunity.

Robert Iger needs time to go through the resignation procedures, and it will take some time before he can take up his post at Relativity Entertainment.

Returning to Shahai Entertainment, Ronan had just entered the office, and Robert Lee came over.

Ronan pointed to the sofa: "Sit down."

Robert Lee first put an agreement on Ronan’s desk, then sat down and said: “A good news. My negotiations with George Martin are over. I successfully won Game of Thrones and Kings. The rights to the four film adaptations of "The Disputes" and "A Storm of Ice and Rain" and George Martin's "Feast of Crows" are currently being created. The copyrights of the adaptations were bought out at one time for 30 years, and the total cost was US$8 million."

He simply explained: "George Martin is a Hollywood screenwriter and his agency is also a medium-sized company in the industry. He understands the model in the Hollywood circle very well. They initially asked for 15 million US dollars. When it comes to 8 million US dollars, they have already touched them. The psychological bottom line is now."

Ronan appropriately encouraged: "Robert, you did a great job. The 8 million dollars is lower than my expectations."

Robert added: "It's mainly because of the preemptive right of later purchase and the right to expand the copyright of the adaptation. It is more difficult to keep the price down."

Ronan asked, "Is all these copyrights taken down?"

"Yes." Robert Lee confirmed: "The priority copyright of subsequent works and the expanded copyright of existing works are all in the hands of Shahai Entertainment."

Ronan nodded, and rarely said, "Very good!"

In this way, it not only grabbed the copyright of the film and television, but also gained the initiative in the future when the attention of the "Song of Ice and Fire" series was low.

Just like Warner Bros. and Joanna Rowling, they will definitely share part of the proceeds with the original author in the future, but after the signing of this agreement, it means that the initiative is already in the hands of the production company.

Even if George Martin didn't write it out, the production company can give priority to filming film and television works, and even expand the existing story and worldview based on the original work, and develop related derivative series.

Ronan agrees very much with the brand strategy mentioned by Robert Iger. "Game of Thrones" is a fairly large series of brands. In the words of the previous life after 2010, this is a super large IP.

The so-called IP, namely Intellectual.Property, means "intellectual property" in Chinese.

Disney is undoubtedly one of the originators of this aspect of operations. Relying on popular images such as Mickey Mouse that are popular all over the world, it has derived more than 200 different theme parks, plush toys, clothing, bags, mobile phone accessories, home decoration accessories, etc. The variety is far more significant than the film itself.

As we all know, the enduring character of Disney cartoons is not only because they are recognized by the world, but also because Disney uses its own methods to set them into scenes and stories, and successfully build them into irreplaceable, indelible and timeless famous symbols.

According to Ronan's information from Robert Iger, more than 50% of Disney's revenue now comes from the secondary consumption of classic IP image derivatives.

This is also the direct reason why Robert Iger emphasized the film library.

In the case of the overall poor condition of the company, Disney's huge film library copyright supported half of the company's revenue.

Ronan collected a copy of the contract sent by Robert Lee and said: "Relativity Entertainment will set up a new copyright and legal department next year, and you will be responsible."

Robert Lee smiled and said, "No problem."

Ronan thought for a while, and said: "While taking into account the negotiations, you let people collect more information about animation films and related technical talents, such as Pixar Studios, DreamWorks Animation Studios, Warner Bros. Animation and Twenty The Century Fox Animation Department, etc., must focus on them."

Robert Lee was one of the first to follow Ronan, and immediately guessed Ronan's intention: "The company is going to develop in animation production?"

"It's just intention for the time being." Ronan is very clear about the current strength and resources of Relativity Entertainment: "This is one of the future plans."

Animated movies are different from live-action movies. They require not only creativity, but also technology.

Today's computer animation feature film, the best technically is undoubtedly Pixar Studios, and there are gaps in the rest.

Robert Lee asked concerned: "Should we set up an animation production company by ourselves, or buy it?"

Ronan smiled and said: "If there is a suitable opportunity, acquisition is a good choice. But if you can find relevant talents, you can also set up an animation department first." He looked at Robert Lee: "You have always been well informed, pay more attention. In this regard."

"Okay." Robert Lee responded in one gulp I will submit a report to you every week. "

Ronan nodded. There are currently two major animation studios in Hollywood, Pixar and DreamWorks.

The former has been listed and signed a long-term issuance agreement with Disney. The company has a market value of several billion dollars, and Steve Jobs owns more than 50% of the shares and has absolute power.

The latter is now a part of DreamWorks. Even if it is independent, with the character of Jeff Katzenberg, it is estimated that he will only choose to cooperate with Relativity Entertainment on the release.

Then there is the Blue Sky Studio, but Ronan's goal is bigger, Blue Sky is not a good choice.

Moreover, 20th Century Fox had already been discussing the acquisition with Blue Sky Studio, and it is said that it may dissolve its animation department for this reason.

Ronan shook his head slightly, temporarily letting go of these thoughts.

Robert Lee then said: "Avi Allard called me yesterday to ask when our Marvel superhero film adaptation plan will start."