Chapter 426： Conscience masterpiece
While North America began to screen "Hero", Ronan also paid attention to the Oriental film market. After all, "Hero" is a landmark or milestone in the development of the Oriental film market.
Embassy Pictures Oriental Branch also collected real market responses for the first time.
The film "Hero" can be said to be a huge success.
For movies like this, the key is the box office. It is no exaggeration to use the word "hot show".
The market is not so hot, so cold weather, heavy snowfall, audiences line up to buy tickets, many people who have not been in the cinema for more than ten years can also enter the theater at their own expense.
This is a scene that Oriental filmmakers have been waiting for for many years.
Zhang Baimao and Zhang Guoshi made this movie. They were rushing to the market and the box office. They also predicted that it would not be broken, but they only thought that it would cost 50 or 60 million at the box office, and at most 80 million at the box office.
But a week after the release, the box office met expectations, and it can be said that many people dare not even think about it.
The huge potential of the Oriental film market has revealed the tip of the iceberg, giving Oriental filmmakers and the film industry great confidence and hope.
Hollywood now recognizes that the Oriental film market is "an unexplored diamond mine." To excavate and occupy it is the work that Ronan will spend his energy in the next stage.
"Hero" brings not only the box office, but also the hot discussion that is close to the attention of the whole people. Although it is not as good as the "Titanic" that was directly named by the leader, it is not much worse.
As the box office skyrocketed, the reports and discussions of "Hero" in newspapers, TV, and the Internet were heated and controversial.
In many cases, controversy is not a bad thing for a movie, and some Hollywood movies even gouge their minds to cause huge controversy.
In the East, there are also two factions of "Protecting the British" and "Inverting the British".
So many people are talking about "Hero", which shows that everyone cares about "Hero", which is also a good thing.
It's better than launching a film, silently, no one is watching.
Compared with the controversy between the “British” and “British” factions in the East, “Hero” has almost won unanimous praise from the media, audiences, and critics under the word-of-mouth marketing operation of Embassy Pictures.
As the screening time increased, more and more viewers saw this film, and related word-of-mouth bans were lifted.
The Rotten Tomatoes website, which uses professional film critics as the basis for scoring, has updated the Rotten Tomatoes Index of "Hero". Not only is the film marked as fresh, the freshness is as high as 96%!
Even the popcorn index scored by movie fans is as high as 92%!
In terms of idb, users scored an average of 82 points.
Although these related scoring data will continue to decline over time, to have such a reputation, apart from others, the word-of-mouth marketing of Embassy Pictures is at least successful.
These data representing the reputation of "Hero" are no worse than "City of God" released by Lionsgate.
The freshness of the latter rotten tomatoes is 95%, and the idb score is 88 points.
However, the North American box office gap between the two films is further widening. "Hero" was screened for ten days and the North American box office totaled 7.89 million US dollars.
"City of God" is only $170,000.
The scale of the two films has not been expanded. When the Oscar voting is approaching, blindly expanding the screening is not conducive to word-of-mouth control.
As long as the quality of this kind of award-winning film is guaranteed, word-of-mouth is like a so-called scandal surrounding the film, which will be controlled by the operator.
As many scandals are deliberately speculated, the good reputation of award-winning movies will inevitably be mixed with a lot of water.
Ronan is satisfied with all aspects of "Hero", and the response from the Eastern market is also expected.
However, the film is currently being screened in the East and North America, and screenings in other countries and regions will be conducted after the Oscar nominations or even the North American box office has reached a certain level.
The popularity of "Hero" in the East is actually conducive to the international distribution of Embassy Pictures. After all, the East is a big country and has a huge influence on its surroundings. The entire East Asia and even the Pan Pacific region of Asia will even be positively affected.
Ronan remembers that the domestic box office of this "Hero" was as high as nearly 250 million soft sister coins, which accounted for as much as 40% of the total annual box office of the Oriental film market.
Although the "Inverted British" faction had the upper hand and the negative reputation of "Hero" became the mainstream, no one can ignore the positive effect of the film on the entire market.
And after ten years, the voices of overturning the case for "Hero" are endless. Many people, including the activists of the "Inverted British" faction back then, said that they underestimated the film.
Indeed, many people scolded "Hero" out of conformity, and had a mentality of beating a dog in the water.
On the other hand, there is no harm if there is no comparison. Compared with the commercial productions of many famous directors and Zhang Guoshi's own commercial productions, "Hero" can be regarded as a conscientious masterpiece in every respect.
Like "Three Shots" and those group gymnastics movies, the quality is much worse than "Hero".
Before the new week came, Ronan went to Embassy Pictures to learn about the publicity and public relations of "Hero". Embassy Pictures has a professional team responsible for these specific tasks. It is no longer necessary for him to do it himself, as long as he is well controlled. The general direction is fine.
In the office, Ronan picked up a box of beautifully made "Hero" CDs and said, "Is this a DVD to be sent to the judges?"
"Yes." Danny Donald, who is in charge of international affairs, said: "Oriental manufacturers are responsible for the production. It was shipped to Los Angeles just last week."
The CD-ROM was beautifully made from packaging to bonus items, and even felt like an artwork. Ronan opened it and looked at it, quite satisfied.
The DVDs given to the Oscar judges to watch the film, of course, cannot be ordinary goods sold in the market.
Strictly speaking, this is a gift, and it is a gift that meets the regulations of the college.
In the past, the college stipulated that video tapes of judges could be given to watch candidate films, but now the college stipulates that DVDs can be given away.
But the specific standards are not expressly stipulated.
Ten years ago, most people were very disciplined, but this kind of thing is afraid that someone will start it, and it will get worse after the beginning.
This is similar to the situation of marrying in many places in Ronan's previous life. Once something begins, there will be an endless stream of latecomers, which will form a so-called new custom that is actually a bad habit.
Public relations is also a new custom for Oscars.
Ronan asked, "How about copy security control?"
"Our people and the people from the producer are watching all the time." Danny Donald is a Chinese, and he knows how much the cultural market is there: "Director Zhang’s deputy keeps the copies personally. Not only does he suppress the CD and is there, he sleeps with the copies. box."
Ronan nodded: "It's their interests."
Daniel Donald said: "They and our anti-piracy work is done very well. There is currently no high-definition version of piracy, but the piracy over there has been rampant."
Ronan asked again: "What is the specific situation?"
Danny Donald replied immediately: "The Internet over there is full of pirated copies taken by the cinema."
Ronan said, "This is too difficult to prevent."
The gun version problem is really difficult to solve, and there are also in North America. However, there are relevant laws and regulations. If caught, you will face heavier penalties. Because the film market has just started, the relevant laws and regulations are not perfect, resulting in illegal costs. Very low.
"In fact, our films are also constantly facing the threat of piracy over there." Danny Donald said with some helplessness: "If it were not for the piracy problem, "Hurricane Rescue" would have an extra $2 million at the box office there. "
Ronan can only say: "The film market over there has just started, and the relevant laws, regulations and enforcement penalties are not perfect, and we have no good solutions."
"Hurricane Rescue" won 41.02 million soft sister coins in the East at the box office, which is actually quite good. If converted into US dollars, Embassy Pictures also has a share of nearly US$800,000.
Excluding inputs including labor and branch announcements, the net profit is also US$500,000.
Although this is incomparable with the traditionally strong Hollywood market, the profits generated by it on a global scale are also above the middle level.
Danny Donald added: "The 13% box office share over there is too low, and many international publishers are complaining."
Ronan nodded: "Thirteen percent is very low."
Ass decides the head. From the standpoint of a movie businessman, of course, the higher the score, the better.
"I don't know when it will be changed Danny Donald sighed.
Ronan shrugged: "This is not something we can decide."
Regarding the bilateral WTO agreement between China and the United States, it is difficult for a single individual or even a group of companies to promote it.
Ronan vaguely remembered that this share ratio is estimated to be maintained for another ten years.
Later, when the two parties negotiated the WTO again, they signed a memorandum on the cultural market including movies, which increased the share of imported movies to 25%.
"Danny, "The Bournemouth 2" and "Pirates of the Caribbean" will be submitted to the relevant departments of the East for review as soon as possible." Ronan specifically urged: "These two films are our key projects next year, and we will strive to pass the big scissors as soon as possible. Audit, if there are sensitive areas, we can also have time to modify."
"Okay." Danny Donald is directly in charge of the Oriental branch and said: "A lot of our companies are sitting at the front. The problem should not be big."
Ronan said again: "If you have any questions, please contact me in time."
With him, a person who knows the East, in fact, the films invested by Shahai Entertainment will avoid all kinds of minefields during the script writing stage, and there will be basically no content that touches the sensitive nerves of the big cut.
This can also be said to be a unique advantage of films produced by Relativity Entertainment.
Exchanged some opinions with Danny Donald about the Oriental film market. Ronan left the Embassy Pictures and went to an old warehouse in Burbank. Wen Ziren, who has officially signed a contract with Shahai Entertainment, is working on "Saw Cry" Make preliminary preparations.
Embassy Pictures Oriental Branch also collected real market responses for the first time.
The film "Hero" can be said to be a huge success.
For movies like this, the key is the box office. It is no exaggeration to use the word "hot show".
The market is not so hot, so cold weather, heavy snowfall, audiences line up to buy tickets, many people who have not been in the cinema for more than ten years can also enter the theater at their own expense.
This is a scene that Oriental filmmakers have been waiting for for many years.
Zhang Baimao and Zhang Guoshi made this movie. They were rushing to the market and the box office. They also predicted that it would not be broken, but they only thought that it would cost 50 or 60 million at the box office, and at most 80 million at the box office.
But a week after the release, the box office met expectations, and it can be said that many people dare not even think about it.
The huge potential of the Oriental film market has revealed the tip of the iceberg, giving Oriental filmmakers and the film industry great confidence and hope.
Hollywood now recognizes that the Oriental film market is "an unexplored diamond mine." To excavate and occupy it is the work that Ronan will spend his energy in the next stage.
"Hero" brings not only the box office, but also the hot discussion that is close to the attention of the whole people. Although it is not as good as the "Titanic" that was directly named by the leader, it is not much worse.
As the box office skyrocketed, the reports and discussions of "Hero" in newspapers, TV, and the Internet were heated and controversial.
In many cases, controversy is not a bad thing for a movie, and some Hollywood movies even gouge their minds to cause huge controversy.
In the East, there are also two factions of "Protecting the British" and "Inverting the British".
So many people are talking about "Hero", which shows that everyone cares about "Hero", which is also a good thing.
It's better than launching a film, silently, no one is watching.
Compared with the controversy between the “British” and “British” factions in the East, “Hero” has almost won unanimous praise from the media, audiences, and critics under the word-of-mouth marketing operation of Embassy Pictures.
As the screening time increased, more and more viewers saw this film, and related word-of-mouth bans were lifted.
The Rotten Tomatoes website, which uses professional film critics as the basis for scoring, has updated the Rotten Tomatoes Index of "Hero". Not only is the film marked as fresh, the freshness is as high as 96%!
Even the popcorn index scored by movie fans is as high as 92%!
In terms of idb, users scored an average of 82 points.
Although these related scoring data will continue to decline over time, to have such a reputation, apart from others, the word-of-mouth marketing of Embassy Pictures is at least successful.
These data representing the reputation of "Hero" are no worse than "City of God" released by Lionsgate.
The freshness of the latter rotten tomatoes is 95%, and the idb score is 88 points.
However, the North American box office gap between the two films is further widening. "Hero" was screened for ten days and the North American box office totaled 7.89 million US dollars.
"City of God" is only $170,000.
The scale of the two films has not been expanded. When the Oscar voting is approaching, blindly expanding the screening is not conducive to word-of-mouth control.
As long as the quality of this kind of award-winning film is guaranteed, word-of-mouth is like a so-called scandal surrounding the film, which will be controlled by the operator.
As many scandals are deliberately speculated, the good reputation of award-winning movies will inevitably be mixed with a lot of water.
Ronan is satisfied with all aspects of "Hero", and the response from the Eastern market is also expected.
However, the film is currently being screened in the East and North America, and screenings in other countries and regions will be conducted after the Oscar nominations or even the North American box office has reached a certain level.
The popularity of "Hero" in the East is actually conducive to the international distribution of Embassy Pictures. After all, the East is a big country and has a huge influence on its surroundings. The entire East Asia and even the Pan Pacific region of Asia will even be positively affected.
Ronan remembers that the domestic box office of this "Hero" was as high as nearly 250 million soft sister coins, which accounted for as much as 40% of the total annual box office of the Oriental film market.
Although the "Inverted British" faction had the upper hand and the negative reputation of "Hero" became the mainstream, no one can ignore the positive effect of the film on the entire market.
And after ten years, the voices of overturning the case for "Hero" are endless. Many people, including the activists of the "Inverted British" faction back then, said that they underestimated the film.
Indeed, many people scolded "Hero" out of conformity, and had a mentality of beating a dog in the water.
On the other hand, there is no harm if there is no comparison. Compared with the commercial productions of many famous directors and Zhang Guoshi's own commercial productions, "Hero" can be regarded as a conscientious masterpiece in every respect.
Like "Three Shots" and those group gymnastics movies, the quality is much worse than "Hero".
Before the new week came, Ronan went to Embassy Pictures to learn about the publicity and public relations of "Hero". Embassy Pictures has a professional team responsible for these specific tasks. It is no longer necessary for him to do it himself, as long as he is well controlled. The general direction is fine.
In the office, Ronan picked up a box of beautifully made "Hero" CDs and said, "Is this a DVD to be sent to the judges?"
"Yes." Danny Donald, who is in charge of international affairs, said: "Oriental manufacturers are responsible for the production. It was shipped to Los Angeles just last week."
The CD-ROM was beautifully made from packaging to bonus items, and even felt like an artwork. Ronan opened it and looked at it, quite satisfied.
The DVDs given to the Oscar judges to watch the film, of course, cannot be ordinary goods sold in the market.
Strictly speaking, this is a gift, and it is a gift that meets the regulations of the college.
In the past, the college stipulated that video tapes of judges could be given to watch candidate films, but now the college stipulates that DVDs can be given away.
But the specific standards are not expressly stipulated.
Ten years ago, most people were very disciplined, but this kind of thing is afraid that someone will start it, and it will get worse after the beginning.
This is similar to the situation of marrying in many places in Ronan's previous life. Once something begins, there will be an endless stream of latecomers, which will form a so-called new custom that is actually a bad habit.
Public relations is also a new custom for Oscars.
Ronan asked, "How about copy security control?"
"Our people and the people from the producer are watching all the time." Danny Donald is a Chinese, and he knows how much the cultural market is there: "Director Zhang’s deputy keeps the copies personally. Not only does he suppress the CD and is there, he sleeps with the copies. box."
Ronan nodded: "It's their interests."
Daniel Donald said: "They and our anti-piracy work is done very well. There is currently no high-definition version of piracy, but the piracy over there has been rampant."
Ronan asked again: "What is the specific situation?"
Danny Donald replied immediately: "The Internet over there is full of pirated copies taken by the cinema."
Ronan said, "This is too difficult to prevent."
The gun version problem is really difficult to solve, and there are also in North America. However, there are relevant laws and regulations. If caught, you will face heavier penalties. Because the film market has just started, the relevant laws and regulations are not perfect, resulting in illegal costs. Very low.
"In fact, our films are also constantly facing the threat of piracy over there." Danny Donald said with some helplessness: "If it were not for the piracy problem, "Hurricane Rescue" would have an extra $2 million at the box office there. "
Ronan can only say: "The film market over there has just started, and the relevant laws, regulations and enforcement penalties are not perfect, and we have no good solutions."
"Hurricane Rescue" won 41.02 million soft sister coins in the East at the box office, which is actually quite good. If converted into US dollars, Embassy Pictures also has a share of nearly US$800,000.
Excluding inputs including labor and branch announcements, the net profit is also US$500,000.
Although this is incomparable with the traditionally strong Hollywood market, the profits generated by it on a global scale are also above the middle level.
Danny Donald added: "The 13% box office share over there is too low, and many international publishers are complaining."
Ronan nodded: "Thirteen percent is very low."
Ass decides the head. From the standpoint of a movie businessman, of course, the higher the score, the better.
"I don't know when it will be changed Danny Donald sighed.
Ronan shrugged: "This is not something we can decide."
Regarding the bilateral WTO agreement between China and the United States, it is difficult for a single individual or even a group of companies to promote it.
Ronan vaguely remembered that this share ratio is estimated to be maintained for another ten years.
Later, when the two parties negotiated the WTO again, they signed a memorandum on the cultural market including movies, which increased the share of imported movies to 25%.
"Danny, "The Bournemouth 2" and "Pirates of the Caribbean" will be submitted to the relevant departments of the East for review as soon as possible." Ronan specifically urged: "These two films are our key projects next year, and we will strive to pass the big scissors as soon as possible. Audit, if there are sensitive areas, we can also have time to modify."
"Okay." Danny Donald is directly in charge of the Oriental branch and said: "A lot of our companies are sitting at the front. The problem should not be big."
Ronan said again: "If you have any questions, please contact me in time."
With him, a person who knows the East, in fact, the films invested by Shahai Entertainment will avoid all kinds of minefields during the script writing stage, and there will be basically no content that touches the sensitive nerves of the big cut.
This can also be said to be a unique advantage of films produced by Relativity Entertainment.
Exchanged some opinions with Danny Donald about the Oriental film market. Ronan left the Embassy Pictures and went to an old warehouse in Burbank. Wen Ziren, who has officially signed a contract with Shahai Entertainment, is working on "Saw Cry" Make preliminary preparations.
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