Chapter 451： Most reliable

Stars are different from actors. Superstars and celebrities exist in two ways. Superstars like Tom Cruise have climbed up from the bottom all the way, offending many people and having great influence.

Tom Cruise had a guess and did not need evidence. He directly called Brian Lord, who is in charge of the brokerage business of the brokerage company. As one of CAA's top customers, the brokerage company dare not neglect or neglect.

Brian Lord immediately found Pat Kingsley.

"Recently, the media reported on Tom Cruise." Brian Lord was very direct: "Is it related to you?"

Pat Kinsley denied: "Nicole just won the Oscar for Best Actress. I have been busy expanding her promotion and talking to Miramax and Harvey Weinstein about new films. How can I have the energy to control others? "

Brian Lord frowned slightly, Pat Kinsley was reminding him that she still has an Oscar queen under her hand!

In the past two years, brokers took clients to change jobs have happened from time to time in CAA. Last year, there were brokers who took Jin-Kerry directly to other companies.

CAA can’t ignore Nicole Kidman, the new Oscar queen, but Tom Cruise’s business value is not comparable to Nicole Kidman.

Brian Lord said solemnly: "Pat, no matter what you did before, I hope that nothing similar will happen again in the future."

This is a serious warning, but it is also in the best possible way to preserve the interests of CAA.

Pat-Kinsley knew that the company wanted to take advantage of the left-handed interests, and was not willing to give up the right-handed interests, and calmly said: "This matter has nothing to do with me. I am a professional ethical broker and will not harm the interests of customers. Even former customers."

Brian Lord's stern eyes carried a clear warning: "This is the best."

Pat Kingsley said: "I am the company's agent and I will definitely abide by the company's regulations."

Brian Lord looked at her again, said nothing, and waved his hand gently.

It has already happened. The most important thing to ensure the company's interests is to appease Tom Cruise, do media work, and not easily lose the new Oscar actress.

Severe punishments for veteran agents like Pat Kinsley can only be the last choice.

Is it really necessary to force Pat Kingsley to take Nicole Kidman and other clients to switch to other brokerage companies?

Pat Kinsley left in silence, out of the office, to the next floor, standing by the window at the end of the corridor, looking at Beverly Hills not far away.

She has a deep face. From a rational point of view, these things are very unwise, but not everyone can remain rational anytime and anywhere. A woman is betrayed by a man who has served it for more than ten years, and she always has the right to be self-willed. .

But Tom Cruise is not easy to deal with, the influence of superstars is too great, and Brian Lord’s warning cannot be ignored.

This is not the time for a stalemate with the brokerage company. The response of the brokerage company is also expected.

Pat-Kinsley has dealt with media reporters all the year round. She knows exactly what the entertainment media are. She only needs to throw a bait to let them smell the blood. After that, she doesn’t need to do anything, just the media that swarms. Will automatically dig down.

The bigger the celebrity, the more attention it can attract and the more real benefits it can bring to the media.

Pat Kinsley laughed suddenly, and she didn't have to do anything next, and she was a quiet bystander, just looking at Tom Cruise's ashamed face.

Superstars are influential, but the greater the influence, the more willing the media will dig into his scandal.

The benefits of superstar public relations are often not as good as the effects of scandals.

In the next two days, the media did not stop at all. Tom Cruise was in public relations and CAA also greeted some media, but the two were very famous, but their influence on the media was not as great as imagined.

To be precise, in this era when traditional media has just begun to weaken, the interests of celebrities and agents are related to the interests of the media. After all, the former is more dependent on the latter.

In the Century City office, Tom Cruise looked at the stacks of newspapers and magazines in front of him, his face black as Will Smith.

"Walter." He looked at the agent opposite, pointed to the newspaper and said, "Is this the crisis PR you did?"

His voice gradually increased: "You did this work?"

The agent named Walter was a little bit upset. CAA temporarily threw Tom Cruise's business to him, which was simply a big trouble.

If you really become Tom Cruise's agent, he has nothing to say, and there will be no complaints about breaking his leg.

But he is very well informed, knowing that Tom Cruise's sister is taking a broker's license and will join CAA as soon as he gets the license.

Why did Ms. Cruise come to CAA as a broker? Isn't this obvious?

I just took care of Tom Cruise's brokerage business for the time being. I was thinking of not asking for merit but no demerits. Who knows that he has run into this bad thing again.

Walter said: "Tom, CAA has been doing PR for the past two days. Brian personally visited the editorial offices of Vanity Fair and The Hollywood Reporter. I also contacted the editor-in-chief and editor-in-chief of several media. During the communication, you need to give us a little time."

All CAA who does not know the value of Tom Cruise, crisis public relations have done their best to do it.

Tom Cruise still looked ugly, knocked on the table and said, "What about the results of your work? I haven't seen it at all!"

As a temporary agent of the business, Walter saw it very clearly from the perspective of an onlooker. After thinking about it, he simply said directly: "Tom, in your name, in the name of CAA, we are talking to the media. After communication, some medium-sized media made concessions. But the first-line newspapers and magazines like Vanity Fair, The Hollywood Reporter, Variety Show and Entertainment Weekly did not work well."

What he said was the truth: "Those gossip tabloids do not buy our account at all."

Tom Cruise said sharply: "Send them a lawyer's letter!"

Walter said: "The front-line media don't care, and the gossip entertainment tabloids want us to sue them."

Tom Cruise is not a newcomer to Hollywood after all. He was just a little angry. After calming down a little bit, he understood that what the agent said was the truth.

Walter knows very well that Tom Cruise must be given an explanation. CAA also requires him to appease Tom Cruise. If Tom Cruise wants to leave CAA in a rage, it is not only the impulsive woman who is unlucky. It is estimated that his temporary agent is not much better.

That woman had heavyweight clients like Nicole Kidman as a talisman, but he didn't.

"CAA is known as the number one in the industry, but after all, it is only a brokerage company." Walter said carefully while observing Tom Cruise: "In the film industry and entertainment industry, CAA is not a big company."

This is not because he is arrogant, but a company whose annual profit is just over 100 million yuan, which is really nothing in Hollywood.

Tom Cruise didn't understand what Walter meant.

Walter said as soon as possible: "The cooperation between CAA and the media is more based on the relationship of the network of contacts, and there are fewer direct interest connections with the frontline media. When the benefits are large enough, the relationship of CAA is not enough."

"What do you mean..." Tom Cruise seemed to understand a little bit.

Walter said and said: "In front of the news about you, in front of the front-line media, in front of the effects that these news can bring to the front-line media, CAA is not heavy enough, and there is not enough contact with their interests, so our words have no weight. , Public relations work is also particularly difficult."

Tom Cruise was only angry, but didn't faint, and said, "What about your suggestion?"

Walter said seriously: "This matter is complicated and very complicated, and simple and simple. Find a person or company that has close cooperation with entertainment media and has major interests in contact with the media, and say hello to those media. Public relations are much more useful."

He knew that there were such people in Tom Cruise's social circle, and Tom Cruise had established a very good relationship before the other party became famous.

Even people in the circle said that they are best friends.

Tom Cruise instantly understood what Walter meant, and subconsciously asked, "Are you talking Ronan?"

Walter nodded slowly and firmly: "Mr. Anderson’s Relativity Entertainment Group has placed large-scale advertisements on first-line entertainment media in the past two years According to my understanding, Relativity Entertainment’s advertising costs on some media, even Can be ranked among the top five in Hollywood."

"I don't want to cause trouble to Ronan." Tom Cruise said coldly: "This is CAA's job. You have no reason to pass it on to Ronan."

This was completely beyond Walter's expectation. He couldn't help but glance at Tom Cruise. It seems that the rumors in the circle are correct. Tom Cruise and Ronan Anderson have a very good relationship.

Fortunately, CAA also anticipated this possibility.

Just as Walter was trying to continue working on Tom Cruise, Tom Cruise’s cell phone rang.

Tom Cruise took a look. It was Ronan who called and walked out of the office to connect.

"Hi, Ronan." Tom Cruise's voice was relaxed: "Why are you calling this time?"

Ronan, who was far away in San Francisco, said directly: "I heard you are in trouble?"

Tom Cruise smiled: "A little thing."

Ronan said earnestly: "Recently, Netflix is ​​developing new business. I am busy and dimly. If it hadn't been for Brian to call me, I wouldn't know what happened."

The media are everywhere, and Tom Cruise can't deny it, saying: "I think too much about the professionalism of some people."

"Need my help?" Ronan asked.

Now that it was for this purpose, Tom Cruise was no longer polite and said, "I can't figure it out."

Ronan said, "I will go back to Los Angeles today."

Tom Cruise hung up the phone and sighed slightly. Ronan was still the most reliable.

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