Chapter 475： Pirate's Call

Although the audience’s reputation is not good and the market response is not good, the appeal of the Hulk itself cannot be underestimated. The Hulk is one of the superheroes in Marvel comics second only to Spider-Man. "Has already hit the Marvel superhero movie market, and the box office data for the first week of "Hulk" does not look bad.

The opening weekend is $52.1 million. This box office result is not a big hit, but relative to the production budget of "The Hulk", it is definitely justified.

But by the second weekend, the box office of the film plummeted by 75% over the weekend, and only $13.02 million earned.

There is a bad voice in the market, and the poor reputation of the audience has spread all over the world.

"Hulk" also drew the typical box office trend of failed popular IP productions.

With its own popularity and huge publicity investment, the film can attract many audiences into the theater in the first week, but the box office of the opening weekend will account for half or more of the total box office.

Poor word-of-mouth, chaos in the crew, and the producer accusing the director, etc. As the box office of "The Hulk" is not strong, too many messy things have happened to this film.

But among the bad voices, the group of professional film critics applauded the film.

The famous Roger Albert even praised Ang Lee's "The Hulk" in his column.

"Ang Lee's "Hulk" is the most thoughtful movie adapted from comics in the early 21st century. It is not so much a story about a giant green beast, it is more about two injured extreme self-centered Big boy."

"The issues involved in the film include genetic experiments, the misuse of scientific research, and our instinctive love for inappropriate things. It not only involves, but also discusses these issues. Ang Lee is concerned about what is involved in the story of the Hulk. All kinds of problems, not just some brainless special effects."

"The film is very elegant visually. After countless directors’ failures, Ang Lee still successfully used the technique of dividing the screen. Normally dividing the screen would only increase the annoyance of the audience, but in this film, he used moving frame lines and drawing The Chinese painting simulates the narrative techniques commonly used in comic books. In some shots, the foreground and background remind each other, which is amazing."

Roger Albert not only gave a four-and-a-half-star rating of five stars, he also gave the film an iconic thumbs up.

There are many similar film critics, and their views are completely opposite to those of ordinary audiences.

It can only be said that the tastes of film critics are very different from those of the market.

If you follow the ideas of film critics to shoot commercial films, it is estimated that the six major Hollywood companies combined will not be enough to compensate.

Unfortunately, some directors don't understand this, and the critics can't find the praises. They think that the reputation of the critics is the reputation of the market, and then they are brought into the ditch by the critics when they are shooting large commercial films.

"The Hulk is Ang Lee's worst movie."

Perhaps the media comments on "Entertainment Weekly" are more pertinent.

By the end of the Independence Day holiday, the North American box office of "Hulk" has passed the 100 million dollar mark, and then the box office will not rise. It seems that all the market potential is exhausted, and the box office can only cost hundreds of thousands of dollars in a single day. Slow speed stack.

From Universal Pictures to Marvel Comics to Ang Lee himself, no one is satisfied with this movie. "The Hulk" can even be said to be a three-loss situation.

After the release of "Spider-Man", the extremely high-profile Marvel comics suddenly fell silent.

Avi-Allard does not urge Ronan and Shahai Entertainment to quickly shoot and produce those superhero movies.

"I saw Avi Allard again in New York this time."

In the office of Relativity Entertainment, Robert Lee, who had just returned to Los Angeles, said to Ronan, "He has repeatedly told me that the adaptation of the Marvel superhero of Shahai Entertainment must be cautious. Without sufficient market research and complete planning, don't worry. Filming and production."

Ronan understands this mentality "Marvel's psychology is very fragile, it is difficult for them to bear a relatively big blow."

Robert Lee sighed and said, "It's just a pity for Ang Lee." He had a good impression of Ang Lee, humble, low-key, and gentle. He didn't like those American directors. He didn't like those American directors. We all know that "Chinese directors like Ang Lee are rare."

"No way." Ronan opened his hands. "I persuaded Ang Lee. But his financial situation was very bad at the time, and he needed the high remuneration of a major production movie to recoup his investment in Oscars."

Robert Lee also said, "You thought his style was not suitable for superhero movies?"

What can Ronan say, following his words, "Superhero movies are not author movies." He took the initiative to change the subject and asked, "How are the negotiations with Lauren Weisberg?"

Robert Lee replied, "The contract has been officially signed, and Shahai Entertainment bought the adaptation rights of Lauren Weisberg for US$150,000 and invited her to serve as a consultant and signed screenwriter for the crew. The US$150,000 is Total compensation."

"Yes." Ronan nodded slightly. "You and George will hand over this project. Let Lauren Weisberg write a semi-autobiographical novel first. If she has questions about writing, ask Lindsay Bill to guide her and wait for her. After finishing the novel, adapt the script based on the novel."

Robert Lee said, "Okay, I will hand over with George in the afternoon."

Ronan also urged, "Look at Universal Pictures, choose the right time, and talk to them about the Hulk's movie rights." He considered "My bottom line, you can give up the Hulk's independent movie rights and get the green The Giant’s joint filming rights allow the Hulk to participate in our future Avengers plan."

"I understand." Robert Lee said, "I will look at Universal Pictures to see if it is possible to get all the adaptation rights."

Ronan smiled, "I can get the best."

The failure of "Hulk" will also cause turmoil within Universal Pictures. The failure of Hollywood's first-line major productions does not end with failure. With such a large investment, the production budget must be invested even if it is financed from outside. If you give an explanation, there will surely be senior leaders of Universal Pictures to be responsible for this.

Behind every failed top-level big production in Hollywood, a certain high-level producer has stepped down.

This also involves power struggles within large groups. Perhaps starting from this aspect, you can find corresponding opportunities.

Robert Lee didn't wait much, and soon left.

In the afternoon, Li Ang came to visit.

"I set up a negative teaching material for the shooting and production of superhero movies." Ang Lee looked a little haggard. "Think about it now, Ronan, I should really listen to you, not picking up this "Hulk"."

Ronan said, "I just wanted to keep you from continuing to cooperate with Relativity Entertainment."

Ang Lee sighed, "This movie makes me not human inside and out."

Ronan did not comfort him, and said calmly, "In fact, these are nothing. You just need to make a successful movie, and all the criticism caused by "The Hulk" will disappear without a trace."

Ang Lee nodded, "This is Hollywood."

Ronan smiled, "I feel this deeply, because I have also failed miserably. The winner takes everything, and the loser is nothing."

Although Li Ang was sad, he was far from collapsed. He was not the kind of self-pity, but he was actually more frustrated and courageous even though his personality seemed more peaceful.

Ronan knew this very well. The former Ang Lee fell down more than once, but quickly got up and moved on.

"Lee, what are your plans next?" Ronan asked.

"Let's rest for a while." Li An slowly said, "I need the company of my family, and my family also needs me."

Ronan nodded, "It's okay to rest for a while, you can stay away from these right and wrongs. Hollywood is a realistic place and a place good at forgetting."

Ang Lee knew his situation very well and said, "I hope I can return to Hollywood."

Ronan naturally understood the temptation in these words. Ang Lee worked hard for many years and knew that Hollywood was not friendly to Chinese directors. It is not impossible that this failure forced him to fade out of Hollywood.

"I have always believed in your ability Ronan gave him a reassurance. "Li, we are friends and partners. Relativity Entertainment welcomes you back anytime. "

Ang Lee was grateful "Thank you, Ronan."

He is an Oriental, and he understands the weight of these words.

After leaving Ang Lee, Ronan no longer pays attention to "The Hulk", the Independence Day holiday is coming to an end, and "Pirates of the Caribbean" is about to sail.

The film's pre-screening also reached the final sprint stage.

Under Ronan's instruction, Embassy Pictures issued its highest cry before the release through all media with a wider audience, including newspapers, magazines, radio, television and the Internet.

"Pirate's call!"

Although Hollywood pirate movies have fallen, there have been countless audiences who liked pirate movies. The last cry before the release is the main feeling!

No one knows better than Ronan that selling feelings is one of the best publicity methods for future movies!

"Which boy hasn't had a dream when he was a child? In this dream, he is an omnipotent pirate captain, with a machete on his waist, commanding a sailing boat with a skull flag, and unfettered searching in the sea Adventure and thorns! At that time, maybe because of years of fighting, I was blinded in one eye, so I didn’t have to close the other eye when using the monocular!"

"We are the pirates who do no evil! We are the pirates who drink freely! We are the pirates who enjoy life! We are the pirates of the Caribbean who yearn for freedom!"

Embassy Pictures is bombarding the world with the media, awakening fans' memories of pirate movies and awakening their feelings.

Tell them-the horizon is always there, you want to get there, but you can never reach it, it's too far to give up!

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