Chapter 486: Take me away

At the same time as "Pirates of the Caribbean" was released, another film also produced by Shahai Entertainment and released by Embassy Pictures was released from major theaters in North America.

"Summer in Jeans" is a standard commercial youth idol film. The target audience of this film is very clear, that is, boys and girls in adolescence. Due to the limited audience, the popularity always passes very quickly, just a few weeks. In time, no one cares.

This youth idol film took only seven weeks from its premiere to the next stage, and the North American box office totaled 68.62 million US dollars.

Overseas, 39.05 million US dollars have been collected.

"Summer of Jeans" global box office totaled more than 100 million U.S. dollars, reaching 107.67 million U.S. dollars.

The success of this film also gave Relativity Entertainment more confidence in the "Mean Girl" released on holiday.

It can be said that youth idol movies are never out of date!

As a post-producer, Jessica Felton has entered the crew of "Mean Girl" and fully led the post-production of this film.

Ronan trusted her very much.

"Summer of Jeans" has also entered the offline operation stage. In this regard, the Embassy Film Industry has a very mature system and mechanism. It will follow the first round of TV broadcasting, limited TV broadcasting, and DVD distribution, rental and sales, to complete the film. Fangwei's offline operations.

According to the consistent performance of Hollywood high-grossing movies, the offline revenue of "Jeans of Summer" will not be lower than online.

At the same time, Embassy Pictures has never reduced the publicity of "Pirates of the Caribbean". Even if the distribution costs are excluded, the global publicity of the film has also spent as much as 100 million US dollars.

It is no exaggeration to say that every movie that hits the box office has a huge cost.

Even movies like "Blair the Witch" are no exception.

The stable box office trend of "Pirates of the Caribbean" has given Embassy Pictures the confidence to continue to publicize and invest in further tapping market potential.

The importance of propaganda and hype for a film is self-evident. The most direct result is that the box office of "Pirates of the Caribbean" once again showed an unusually strong trend in the third weekend.

On the third weekend of the film’s release, the decline was still controlled within 40%. Three days’ revenue from the North American film market was $28.1 million. In addition to the box office accumulation of the previous four working days, "Pirates of the Caribbean" only used In three weeks, the North American box office successfully broke through the 200 million U.S. dollar mark, reaching 205.89 million U.S. dollars.

In addition, "Pirates of the Caribbean" has also appeared in theaters in more overseas markets, with nearly 50 countries and regions showing it, and the total overseas box office has also successfully exceeded 100 million.

The film’s global box office has successfully exceeded 300 million US dollars.

Whether it is word of mouth or box office, "Pirates of the Caribbean" has been a great success. The success of the film has brought huge benefits to many people and companies.

Of course, Ronan’s Relativity Entertainment Company has benefited the most. This is undoubtedly, followed by the director and other actors. Director Gore Wibinski became famous instantly from obscurity.

In terms of actors, Johnny Depp has been promoted from the second-line freak to the first line with the role of Jack Sparrow. Although he is in a lower position, it is also unstable and may fall at any time, but "Pirates of the Caribbean" Coming into a series, Johnny Depp is generally optimistic about the future. After shaking for many years, he finally became a mainstream Hollywood star.

The second is Christian Bale. No one has any doubts about his rise to the second line. In addition, "Batman: Hour of War", which has been filmed, belongs to the kind that continues to rise in the second line. Many media and critics believe that , Hollywood may find a new action superstar.

And the acting star is pretty good.

Compared to predecessors such as Stallone, Schwarzenegger and Bruce Willis, Christian Bale's acting skills are undoubtedly more reliable.

Then there is Keira Knightley. Although Elizabeth Swan has received mediocre response, it is enough to make her enter the second line. In the words of the media, after Kate Beckinsale, Hollywood has another dazzling British. rose.

As for how many actors have been given the title of English Rose by the media, it is estimated that no one can count it.

Just like the "goddess" of the future, the Rose of England can be called a nickname for the bad street in Hollywood.

The popularity of "Pirates of the Caribbean" seems to have also awakened the marine adventure spirit deeply rooted in Western society.

It is known to many that the modern West is an era of ocean expansion. Although Hollywood pirate movies have suffered disastrous failures before, no one can deny the appeal of pirate culture.

To a certain extent, the rapid rise of the West and its advanced dominance in the world are due to this pirate culture.

Pieces of legends about pirates have also been thrown out by the Embassy Pictures continuously using the media to further attract people's attention.

Some people say: Since the day the ship was invented, pirates have appeared.

There are many pirate legends full of mysterious and exotic colors, making the pirate culture in people's eyes more legendary and magical.

They are the most free, passionate, and unrestrained existence in the Dark Middle Ages.

They fight with the sea. Although they are greedy, evil and even killing innocent people, they have the vitality, freedom and adventurous spirit that modern people desire. Although such people are immoral, they are attractive and attractive.

This is the image of pirates in European and American cultures. Every child who grew up listening to pirate stories dreamed of becoming a "one piece man" and looking for the lost treasure.

Perhaps news about pirate movies has been circulating around the world during this period, and modern pirates are unwilling to be lonely. Somali pirates succeeded in stealing the Pirates of the Caribbean. In late July, they hijacked an American merchant ship and demanded a ransom of 200 million US dollars.

Disney also came to join in the fun, issuing an announcement stating that the Pirates of the Caribbean amusement facility built in 1967 was the last Disney amusement facility supervised by Disney founder Walt Disney.

The company's media even claimed that Walter's body was buried under the Pirates of the Caribbean rides.

After a movie goes viral, someone will always jump out and infringe on its copyright, and countless people will come to catch up on it.

As the distributor, Embassy Pictures certainly will not let the Somali pirates and Walt Disney steal the limelight.

The propaganda department immediately mobilized the media, and a new wave of propaganda started.

A large number of propaganda adverts appeared in the media and the Internet. Among them, the official website of "Pirates of the Caribbean" attracted a lot of attention.

The beginning of this article is an arrogant picture of a group of Somali pirates holding up AK-47 rifles.

Then, the article solemnly warns:

"If you encounter in reality a pirate carrying a machine gun barefoot, looting or kidnapping people in the nearby waters, run quickly. Believe me, you don’t want to experience the real life of a pirate, you are really taken away by the pirates and waiting. Your only life is hellish."

But here, the words and atmosphere of the article changed instantly, from seriousness to joy.

"Unless he is standing on the boat—"

The picture below is a close-up of Captain Jack Sparrow standing on the mast during his first appearance in the "Pirates of the Caribbean" movie.

Below the picture is a sentence that represents the voice of countless movie fans.

"If the captain is him, I only have one sentence: Jack, take me away! Let's go to the horizon that will never reach!"

This article was well received and was reposted by countless bloggers and media, and someone really wrote to Johnny Depp, begging the real pirate captain to take himself to the world.

Perhaps Johnny Depp waved his arm, and countless men and women would really follow him.

The portrayal of Captain Jack Sparrow will probably be described in two sentences: a big man! Male left and right!

At the beginning of August, the fourth weekend of "Pirates of the Caribbean" screening in North America, the box office decline suddenly tightened. Compared with the previous weekend, the decline was only 20%, and it received another $22.5 million in three days of the weekend.

And achieved the four consecutive championships in the North American box office list!

This achievement made many people dumbfounded. Although the outside world has paid enough attention to this film, they did not expect that the trend has stabilized to a terrible degree.

The North American box office of "Pirates of the Caribbean" is also approaching US$250 million. Coupled with the ever-expanding scale of overseas screenings, the global box office has exceeded US$400 million.

The global box office of 500 million US dollars is definitely not the end of this pirate blockbuster.

Who can not love Captain Jack Sparrow? Who can not love Johnny Depp who became Captain Jack Sparrow.

Ronan knows very well that Johnny Depp will become Jack Sparrow in reality.

As for the film's unusually stable box office trend, it is not unexpected. On the one hand, the film’s audience reputation is extremely good, and on the other hand, it also has a vaguely related memory.

Although Ronan does not remember the specific box office trends and data of "Pirates of the Caribbean" , because of the great influence of this series, many media have analyzed and reported them. After reading some media articles, I vaguely know that this happened. The box office trend of this film is very stable.

As mentioned in that article, "Pirates of the Caribbean" not only experienced a weekend box office drop of a minimum of more than ten percent, but also directly bucked the trend on several weekends!

Just when the North American box office of "Pirates of the Caribbean" just exceeded 250 million U.S. dollars, Scott Swift found it.

"There are a few good news." Scott smiled all over his face, and he was obviously in a good mood: "Ronan, after the news of the "Pirates of the Caribbean" sales spread, South Korea and the island countries are concerned about the repayment ability of the foundation The last trace of doubt is also let go. They just got in touch with me and want to renew the three-phase investment agreement."

This is indeed good news, Ronan said: "Scott, you are solely responsible for this matter, and strive to get a higher investment amount each period."

Scott's characteristic head: "The problem is not big, and their intention to cooperate is very strong. I will finalize new cooperation negotiations with them as soon as possible."