Chapter 521： Bad

In the theater, people kept coming in, and both Embassy Pictures and Shahai Entertainment arranged special receptions. Ronan didn't need to worry about these.

But as the original proponent of the film's marketing and promotion plan, Ronan still came to the screening site.

Because this is an attempt.

If the success of "Blair the Witch" is an attempt of Internet viral marketing, then the promotion plan of "Dungeon Siege" is to create a celebrity promotion effect with the director as the core.

The director is no longer a staff member with most of his body hiding behind the scenes, he can also become a big star.

In the future, many directors will take the initiative to stand up, and film companies are also willing to push directors with commercial value to the front of the screen, let them become stars, and attract fans like big stars.

There are very few doing so, even the most famous Hollywood star director Steven Spielberg, rarely really stand in front of the scene.

Sitting in the box on the second floor, Ronan looked at the media reporters and film critics who entered the lobby on the first floor, and found that most of them were strange faces.

Will Smith walked into the box with three bottles of mineral water, threw a bottle to Tom Cruise, and gave another bottle to Ronan, saying, "A lot of film critics have come."

Tom Cruise unscrewed the cap, took a sip, and asked, "Ronan, the commercial films of Relativity Entertainment rarely invite film critics to preview screenings, right?"

Ronan put the mineral water on the small table in front of him and said: "This film is in a different situation. Critics must be used to make some articles, otherwise it may lose money."

Will Smith sat on a comfortable sofa: "I watched the last movie "The House of Death" directed by Uvi Bauer. It was a really bad movie."

Before Ronan could speak, Tom Cruise retorted: "But bad movies can also be commercially successful."

"This is where I admire Ronan and Embassy Pictures the most." Will Smith said sincerely: "A movie like "The House of Death" was so terribly bad that it succeeded by relying on publicity and hype. "

Ronan opened his hand: "I just gave it a try, but I didn't expect it to be a success."

Tom Cruise shook his head: "Ronan, how can you make those directors who are serious about making films but have no good results?"

"You can't blame me, can you?" Ronan looked innocent: "Who can tell about commercial promotion."

Will Smith saw Uvi Bauer and said: "The German director, changing to another company, has already left Hollywood in despair."

Ronan said, "This is not necessarily true. Uvi-Bauer is a German, and there is a way to get a film project in Germany to get a tax refund." He simply said: "You should have heard of the German film investment policy. Many people In order to legally avoid taxes and be willing to invest in film projects, even if there is no relativity entertainment, Uvi-Bauer is very likely to find investment, but it is more difficult."

Tom Cruise's "Mission: Impossible" is also a beneficiary of the German tax rebate policy. He knows this well and said: "Germany’s tax rebate policy has created many German directors who specialize in bad films. They don’t want their films to be successful. As long as the income earned in the later period is more cost-effective than the personal income tax, it is enough. No matter how bad the film is, you can find investment next time."

"Is this considered a good policy to do a bad thing?" Will Smith said something very profound.

Ronan smiled: "Hollywood is also a beneficiary."

Not to mention others, the three of them are one of the beneficiaries.

Shahai Entertainment has cooperated with Koch Pictures for several films every year and successfully applied for a film tax refund in Germany; films starring and invested by Tom Cruise, "Mission Impossible" and "Magnolia" also benefited from it; The movie starring in Will Smith also applied for a tax refund in Germany.

One of Germany's original film policies was to encourage its own country. I don't know how many people in Hollywood have reaped the rewards, and it is taking an upright line, which is in full compliance with laws and regulations.

Germany tried to revise this policy several times, but none of them succeeded. When Ronan left the other side of the Pacific, this policy was still continuously benefiting Hollywood.

Policies and regulations must be carefully implemented. Perhaps this is also a manifestation of the Germans' stubbornness.

Will Smith turned back to the movie: "This movie won't be like "House of Death", right?"

Ronan smiled, tacitly.

Tom Cruise asked curiously: "Do you have other plans?"

"Right." Ronan thought for a while, and then roughly said the plan: "Last time it was Paris Hilton as a promotional point, this time it was director Uvi Bauer."

Will Smith opened his mouth and pointed at Ronan: "It's all right?"

Ronan spread his hands: "It should be okay, right?"

Tom Cruise shook his head and smiled: "Uvi Bauer will cooperate with you?"

Ronan nodded: "He has been waiting for this opportunity."

"Okay." Will Smith has nothing to say: "Abnormal directors, abnormal movies, and then combined with abnormal promotion."

Ronan sighed: "I just hope to bring a more normal result."

In the theater hall, the director of the cinema distribution department of Embassy Pictures David Villa and director Uvi Bauer stood together, welcoming the guests who came to the preview.

"David." Uvi-Bauer glanced at the time and asked, "Is everyone almost here?"

"There are a few more, let's wait another five minutes." David Villa said.

Uvi-Bauer was somewhat anxious, but it was not too short of these five minutes. He calmed down for a while, and became excited again when he thought of the good show that was about to kick off.

Excited and excited!

This is the best portrayal of Uvi Bauer at the moment.

After the preview of "Dungeon Siege" is over, he will become the absolute protagonist, standing in the center of the stage, trying to attract the attention of the world!

Many German colleagues work as directors, making bad films for legal tax rebates, and don't care about the situation after the film is released!

His Uvi-Bauer is different!

I want a bad movie...No, I want to promote my movie to the world and become a famous director in the world!

My colleagues in Germany have not pursued it!

Uvi Bauer is a bit disdainful of working with the directors in his hometown, feeling that he is obviously higher than them by several grades.

It can only be said that the sense of superiority is comparative.

"Hello, welcome to the preview screening of Embassy Pictures."

The voice of David Villa's greeting made Uvi Bauer's thoughts to an end instantly, and he hurriedly stepped forward, shook hands with the reporter with the media tag on his chest, and said warmly: "Welcome! Welcome!"

The reporter was taken into the theater by the staff behind.

Someone came in again.

Uvi-Bauer saw the man's unconscious gaze, the guy in the suit and leather shoes was quite familiar, as if he had seen it somewhere.

Unable to remember for a moment, Uvi-Bauer received the same warm reception as before, but when he shook hands with the man, he could clearly notice the change in his face.

Uvi-Bauer couldn't understand it, and there was another visitor, and there was no time to think about it.

Charles Eric followed a staff member into the theater and sat in the third row arranged by the other party. There were critics sitting nearby, but few people said hello.

In the industry of text comments, colleagues are really enemies.

When the others didn't say hello, Charles Eric didn't bother to pay attention to them. Turning around and looking at the entrance of the theater, Uvi Bauer didn't look like a director, more like a bastard.

The directors look like this, don't they want to scare the actors on set?

The director's appearance is not good enough, the film is bad!

Uvi-Bauer looks like he is born with a halo minus two stars.

Although he was unsatisfactory in the film critic business, and even supporting himself was once a problem, Charles-Eric was very professional. He straightened his tie, took out his pen and notebook, and was ready to record at any time.

These fifty thousand dollars are not so easy to take. Who knows what power is behind for anyone who can spend fifty thousand dollars at will? You have to do things if you take the money, otherwise you will not feel at ease with the money.

Charles Eric has always considered himself a film critic who pays attention to professional ethics.

Well, the one that escaped Paris Hilton's footwash is not counted.

The small theater was quickly filled with people. Soon after David Villa and Uvi Bauer passed by, Charles Eric focused on the big screen because of "Dungeon Siege." The screening began.

With the "escort" of the "famous" bad guide Uvi Bauer, "Dungeon Siege" has the value of "expectation".

Charles Eric has been ready since a few days ago.

The film began to show, and after watching it for a while, Charles-Eric had such an idea.

The German director took up the devastating guide tube again, and once again aimed at the game adaptation of the movie, really can only expect how bad his filming, can surpass the record of "Death House".

what? Charles-Eric's eyes widened: the actor turned out to be bald!

This is simply unforgivable! Even if the director is ugly, the leading actor also finds such a character, can UU reading make people’s eyes more comfortable?

The actor is bald, bad review!

Wait, that villain demon man is too insulting to be a wizard, right? Negative Ratings!

The villain is acting like Elvis, really speechless.

Sure enough, Uvi Bauer doesn't know how to make movies, and giving him a super bad review is entirely the conscience of a professional film critic.

In the box on the second floor, watching Jason Statham's stance of fighting and throwing a cross-boomerang, Will Smith couldn't bear to look any more, and covered his eyes.

"I must be crazy!" Will Smith murmured: "I participated in the trial film of this inexplicable movie."

Ronan replied faintly: "You came here on your own initiative."

Tom Cruise's eyes have long shifted from the big screen. He seems to be studying the trademark of the mineral water bottle. Maybe this trademark is better than the movie?

Will Smith's depression and helplessness turned into one sentence: "Rotten!"