Chapter 544： Want to dream

In the small drawing room of the animation studio, strange language matched with the minions on the screen, babbled at a very fast speed, mixed with Japanese, English, Chinese, Italian, Spanish, etc. , There are even extremely rare Latin words, making it difficult for people to understand what they are talking about.

Ronan took it very seriously. This is an animated short film about the origin of the Minions. It is basically finished, with only a little finishing work left.

With his direct participation, the little yellow man will form a complete villain worldview, instead of eating a book and making changes after "Despicable Me" became popular.

To a certain extent, this will also be a movie universe.

The short film tells in detail the origin of the little yellow people and their transition from the birth age to modern times.

Minions were originally single-celled creatures in the ocean. They were born with the instinct to chase bullies and powerhouses. They followed stronger creatures to land, followed by dinosaurs, primitives, ancient Egyptians, and so on.

In the Dark Ages, the Minions have a new bully owner—Earl Dracula.

After successfully damaging Count Dracula, they mingled with Napoleon Bonaparte.

In short, the boss that the Minions follow in the short film did not end well, all ended in accidental death.

Ichthyosaur was trampled to death by Tyrannosaurus rex; Tyrannosaurus rex fell into volcanic magma and burned to death; primitive people were eaten by bears; Egyptian pharaohs were crushed to death by pyramids; vampires were turned into ashes by exposure to the sun due to the mistake of the minions; Napoleon-Bonaparte was killed The minion’s shelling hit...

Most people can't be the boss of the minions.

The short film ends when the little yellow man is chased into the ice sheet and disappears into the long ice and snow.

"This is the end and the beginning."

Chris Leonard, director of Shahai Entertainment Animation Studios and the director of this animated short film, said to Ronan: "Despicable Me" will start with the new boss of the minion."

Ronan nodded slightly: "If the animated short film can attract a group of people's attention, then the new boss of the minion can become a publicity point."

This short animated film is funny and attractive.

Chris Reynard asked: "Which channel do you publish the animated short film from?"

Ronan has long considered: "Didn’t you register and verify Netflix’s official account? Choose a suitable time period next year and publish it on Netflix’s video and Netflix sharing at the same time. Netflix can also invest resources to do the short film. Promotion."

"Netflix's channel?" Chris Reynard concentrates on animation production and doesn't know much about Netflix.

Ronan simply said: "Netflix currently has more than 12 million users and is already a huge new media platform."

Chris Leonard was taken aback: "So many users?"

Ronan nodded: "Not only is there a large number, but most of them are active users."

Chris Reynard no longer has any opinions on this. The release date will be next year. Although he will miss another Oscar selection for the best animated short film, he has no extravagant expectations.

Quite different from last year's "Little Pig Page", the Minion Man animated short film obviously takes the line of spoof and comedy. This is one of the most hated styles of Oscars, and there is no hope even if you register.

Ronan then followed Chris Leonard to the work area and watched the progress of "Despicable Me".

This will be the first animated feature film of Shahai Entertainment Animation Studio. The production of modeling and other aspects has already begun, and the character design of Gelug is about to be completed.

Chris Leonard pointed to a drawing of Glu and introduced: "Glu is a big villain who aspires to become the world's number one thief, but with a sinister and funny expression, he has a kind heart, but he is helpless to lack. The childhood of caring and identification can not be expressed, even he himself almost forgot who he was. The theme of the film can be regarded as the process of Gru recovering himself."

Ronan slowly said, "It's a very good setting to find yourself."

Chris Renard smiled and said: "Although he is a big bad guy by profession, Gru is not bad in nature. Gru has an old partner named Dr. Vario, and they will take the minions as assistants."

Ronan considered it for a moment and said: "When the timeline is set, we need to consider the entire plan. If the film is successful, we can further expand on this basis and shoot a big independent movie of Minions."

Chris Leonard has already seen Ronan's plan and said: "We have made a complete plan."

"Despicable Me" is not only the first animated feature film of Shahai Entertainment Animation Studio, but also the first animated feature film of Relativity Entertainment, which is related to the strategy of the entire group company.

Ronan also read some Minion’s setting artwork, and exchanged some views on the surroundings of the film with Chris Leonard.

Like this kind of cartoon, the surrounding is the big profit. The image of the little yellow man and various toy dolls can be seen almost everywhere. It can be called one of the most popular animation peripheral products at that time.

Finally, Ronan paid attention to the situation of "Little Pig Peppa". The second season of this cartoon has already begun production and will be broadcast on TV next summer.

At present, in the first quarter, including the broadcasting copyright and various peripheral income, the investment has been recovered. The various peripherals of Peppa Pig are also rapidly distributed throughout the United States. They come from the East’s low-cost and quality-assured products through animation The spread of the series has gradually opened up a market.

Just like before, it may take a relatively long period of fermentation before "Little Pig Peppa" can reach a high degree of commercial popularity.

Animation products are essentially different from popcorn movies as fast-moving consumer goods, and they are suitable for long-term business.

Even, many animated images have been unfailing for decades.

Don't say anything else, just watch Disney. If it weren't for the classic animation copyrights, Disney, which is slowly entering the quagmire, would definitely not have its current performance.

"Little Pig Page" is different from the little yellow people. It is too child-oriented and naive, not suitable for the Netflix platform, at least not suitable for now, and more suitable for broadcast on public television.

In addition, Embassy Pictures, as the distributor, is also conducting overseas promotion.

If you don't publicize and promote, where does the heat come from?

Leaving the animation studio and returning to Relativity Entertainment, Ronan processed a batch of documents, found Robert Iger, and asked about the progress of the artisan film industry plan. At present, the acquisition team is still conducting a detailed review of artisan film industry assets. Side evaluation to facilitate the development of various tasks later.

Since Artisan Pictures has not expressed any intention to sell to the outside world for the time being, Robert Iger has also calmly pushed forward the plan step by step. After all, it may involve an investment of up to 500 million US dollars, so he has to be cautious.

Such an acquisition cannot be solved by simply asking a few prices, and it involves many issues such as evaluation, financing, law, copyright, and so on.

And this is not about practicing and accumulating experience when facing Universal Pictures Entertainment Group. It is about taking down an old and medium-sized film company like Artisan Pictures with a real sword.

Moreover, the artisan film industry, such as the film production and distribution business, also has a high degree of overlap with the relativistic entertainment. How to effectively solve it is also a problem and a test.

The most important point is that it is not easy to impress the shareholders of Artisan Pictures.

As the direct person in charge, Robert Iger must also consider that if Relativity Entertainment must purchase all of Artisan Pictures to complete the acquisition, it must be split later to separate Artisan Pictures’ production and distribution businesses, and then look for it. The right next home shot.

There is no need to worry about this. The distribution business in Hollywood doesn't have to worry too much.

Ronan got off work on time, and Scarlett Johansson invited him to dinner.

In a high-end restaurant in Beverly Hills, Ronan saw the well-dressed Scarlett Johansson. She was at the peak of her appearance and figure. She was full of charm.

Except for height, there are almost no defects.

"I'll treat you tonight." Scarlett Johansson sat opposite Ronan and blinked at him deliberately: "Ronan, what do you want to eat?"

Ronan looked at Scarlett Johansson, with a smile on his face, without saying a word.

Scarlett Johansson picked up the menu, slapped the table in front of Ronan, and said dissatisfied: "Speak."

Ronan said, "Whatever you want, just give me some."

"This is the most difficult request." Scarlett Johansson has been fooling around with Ronan for a long time. He knew his eating habits, called the waiter, ordered a few dishes, and said, "Meat and vegetarian food, Ensure your fitness."

Ronan smiled: "My physical reserves are always good."

Scarlett Johansson took a sip of water and changed the subject: "Ronan, the awards season has already begun."

Ronan didn't answer the conversation directly, but instead asked, "Why, worry?"

"I am not you. You are rich, powerful and powerful, and don't care about awards." Scarlett Johansson was very direct: "I want an Oscar nomination, I want it in my dreams."

Ronan said, "I know."

Scarlett Johansson reminded: "The award season has begun."

"I've always paid attention to credit Ronan is really very particular about this: "Scarlett, I have already told the person in charge of "Lost in Tokyo" from Embassy Pictures, your performance award , Sofia Coppola's Best Director Award and Best Picture Award are our key awards. "

Scarlett Johansson asked without expectation: "Is it possible for me to win the prize?"

Ronan asked again: "What do you think?"

Scarlett Johansson sighed: "I'm very satisfied to get a nomination."

"Although we will also register Bill Murray for the best actor, the focus of the performance award is still on you." Scarlett Johansson has paid a lot this year, and Ronan has enjoyed everything he can enjoy. , Will also fulfill the promise: "It is very difficult to win the prize, and the nomination is still promising."

Scarlett Johansson nodded, knowing that greed should be adequate: "I am satisfied with a nomination."

Ronan said again: "I will prepare two plans for you."

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