Chapter 601： Poor crazy

"Today, Arthur Macomb entered the Fox Tower."

In the office of Relativity Entertainment, Robert Lee told Ronan: "We can't know what to talk about, but Marvel has no other way to go."

Ronan paced slowly: "What is the financial situation of Marvel."

Robert Iger’s business department has already done a lot of work. He then said: “After Shahai Entertainment bought the copyright of Marvel’s last batch of second- and third-tier characters with some real popularity, Marvel is actually gambling, betting on the comics industry. It's getting better, but they lost the bet. Nowadays, the entertainment is diversified, and simple paper comics can never go back to the heyday of the 70s and 80s."

The comics industry is undergoing pain and transformation. In fact, DC's life is not better than Marvel's, but behind DC are Warner Bros. and Time Warner.

These three people know that Robert Iger did not say much, but said: "The copyright transfer fee did not turn Marvel around. Now the sales of Marvel comics have not risen significantly. Without sufficient capital investment, it is difficult to generate explosions. For ordinary creativity and comics, Marvel has loans. Although it is not too much, it has problems with its own blood production. It can support it until now. It depends on the revenue sharing of the "Spider-Man" and "X-Men" series."

Robert-Lee said: "It is precisely because of this situation that I did not expend much effort to persuade the top management of Marvel, even if they know that our purpose is not pure, Marvel needs to increase revenue from the share, they have no choice."

Ronan said: "In fact, Marvel can also attack us, trying to get back the copyright in our hands as collateral."

Robert Iger reminded: "The failure of Daredevil has caused Marvel to have a serious lack of confidence in the value of these second- and third-tier characters. Since we have to look down and do things, those who have not made a movie in our hands, where is there a line of "X "Men" and "Fantastic Four" are valuable."

The Avengers project will succeed, Ronan is very confident, because of Ronan's relationship, Robert Iger, Robert Lee and others also believe this.

But their relatives don't necessarily think so.

The atmosphere in the reception room of Fox Building almost solidified.

The words were completely beyond the expectation of Jim Prolos. He stared at Arthur Macomb, as if he didn't believe Marvel would do it.

As an executive, Arthur Macomb knows the real situation of Marvel comics and knows that there are very few options for Marvel comics.

Sony Columbia Pictures has cooperated with Marvel Comics. The revenue share of "Spider-Man" is an important factor that Marvel can support. At this time, it will be harmful to Sony Columbia Pictures.

Universal Pictures’ "Hulk" spit out blood, and there is no revenue sharing at all. Universal Pictures has even transferred "Hulk" to Relativity Entertainment.

As for Relativity Entertainment, how can those second- and third-tier heroes generate revenue without making movies? It's useless for Marvel Comics to find them.

The choice is actually 20th Century Fox, and only 20th Century Fox.

In the twentieth century, Fox had a general relationship with Marvel, and even used the plight of Marvel comics in "Fantastic Four" to sign a completely unequal copyright contract.

In addition to "Spider-Man", Twentieth Century Fox's "X-Men 3" and "Fantastic Four" are also the closest Marvel superhero movies to be released.

"The Fantastic Four will become villains who do all the bad things!" Arthur Macomb said, his voice gradually returned to normal: "Don't doubt this. The story outline of Marvel Comics has been drawn up. These four A villain will be killed by justice before September next year!"

Jim Pross squinted his eyes, kept calm, and said, "Are you crazy?"

Arthur Macomb knows very well that Marvel comics are indeed crazy, crazy!

Jim Prolos questioned: "By doing this, you are hurting Marvel's own brand and supporters!"

Arthur Macomb's hands trembled slightly: "But it is also possible that a large number of people do not go to the movies because of comics!"

"How many audiences do you have for your comics?" Jim Prolos felt like he was facing a madman representative of a crazy company: "How much influence can it have?"

Arthur Macomb's shaking hands clenched into fists, and it seemed that they didn’t shake anymore: “Marvel comics are no better than before, and Marvel has nothing to lose. We are even prepared for Marvel’s collapse at any time. Before Marvel is over, it’s worth it to bite the person who pitted us."

When he said this, he didn't tremble at all: "If the investment of "Fantastic Four" is so high, if it fails, 20th Century Fox will have a headache, right?"

Jim Prolos is sure that the Marvel group is really crazy!

"Doing this will hurt your children the most." Jim Prolos hopes that Marvel is a little sensible.

Arthur Macomb said: "We have all sold our children, and we still care if they are harmed?"

Jim Prolos looked more serious, and said coldly: "We are business partners, not enemies..."

Arthur Macomb interrupted him: "Will "Fantastic Four" happen in normal cooperation?" He said harder: "Marvel Comics is just fighting for the benefits we deserve. We are not greedy. It requires the same contract terms as in "X-Men."

Jim Prolos no longer refuted or tried to persuade. He was silent for a while and said: "I can't decide this matter alone. I will submit it to the company. You need to wait a while."

Anyway, first hold on to Arthur Macomb and Marvel Comics.

Arthur Macomb first nodded: "Yes, Marvel can wait." He went on to say, "I hope 20th Century Fox can give me a clear answer within five days."

This is no trivial matter. Arthur Macomb knew very well that even if Jim Prolos agreed, he would have to persuade the executives and even the board of directors of 20th Century Fox.

Jim Prolos stood up directly: "I'm here today, I need to deal with this matter as soon as possible."

Arthur Macomb gently shook his hand: "I hope I can get good news."

The meeting ended here, Jim Prolos sent Arthur Macomb out of the reception room and returned to his office blankly.

The crazy actions of Marvel comics will definitely have a negative impact on the future "Fantastic Four", but to achieve such an effect, it will take a long time for Marvel to go from comic creation to publication to influence spreading. .

Jim Pross picked up the phone, pressed a few numbers, and said, "I need the latest information about Marvel comics that the company has, and I will send it over immediately."

Ten minutes later, the female assistant with eyes knocked on the office door, walked in, and respectfully handed a thick document to Jim Pross.

Looking through it carefully, Jim Pross circled a few key points on the information and said: "Let people confirm the authenticity of these situations and the latest changes. I will reply before going to work tomorrow."

The female assistant took the information back and quickly responded: "Yes."

Jim Prolos added: "Let the people from the public relations department go to New York immediately. If the situation doesn't go well, contact News Corp. They will help."

The female assistant responded again: "Yes."

Jim Pross waved his hand, the female assistant stepped lightly, left the office, and started making calls.

The storm that changed the entire North American comics landscape has just begun.

Later, Robert Lee, who was pulling the suitcase, stood at the front desk of the company and waited for a while. Robert Iger, who was also pulling the suitcase, walked over with Ronan empty-handed.

Ronan said: "This is one of the key plans for the company's future industrial layout. They have lost their largest soft assets and mortgageable assets, and there are few alternatives."

Robert Iger nodded: "Relativity Entertainment is not a few years ago. We are a big company with strength and platform. They are in an awkward situation and it is difficult to refuse our kindness."

"Bob is right." Robert Lee answered, "They can't even sell their son."

This is very speechless, but it is a portrayal of the real situation. In the 1970s and 1980s, who would have thought that one of the two major comic magnates in North America would have fallen into this situation.

Ronan remembers very clearly that Marvel Comics once mortgaged the copyrights of dozens of well-known superheroes and borrowed the production budget of "Iron Man". In the near desperate situation, he could only fight hard...

Then everyone who followed the film industry knew everything that happened.

Even from then on, there has been a commercial film law in the world called "Marvel Law".

Even many third- and fourth-tier superheroes can be brought along.

Unfortunately, in order to temporarily solve the financial difficulties and overcome the immediate difficulties, Marvel Comics sold the last valuable soft assets to Shahai Entertainment in the past few years. The difficulty of mortgage lending has increased more than twice.

Ronan felt that he had to be responsible, and he still had to clean up the mess caused by Marvel.

"You are a professionalRobert understands the situation." Ronan looked at the two right-hands and said, "How do you do it?"

Robert Lee's position is very right: "I am responsible for providing information. The real work and decisions depend on Bob."

Robert Iger smiled as usual and said, "I will try my best."

Ronan smiled and said, "We must take down Marvel, and I will continue to trouble Twentieth Century Fox with Marvel comics."

Copyright is entangled in these matters, and the possibility of winning is not high, but the annoyance will also annoy the 20th Century Fox. They are always energetic to find the trouble of relativity entertainment.

Wait until the future Avengers plan is launched, and then release relevant information this time, I wonder if the people of 20th Century Fox will jump in anger.

Oh, yes, there are James Cameron and "Avatar."

These should be done as early as possible, after all, no one knows what James Cameron wants to do.