Chapter 606： Be responsible for

"Marvel's current situation, I wonder if the two have heard of it?"

In the guest room of Marvel Comics, Avi Allard looked at Robert Lee and Robert Iger: "What we discussed before, how did Relativity Entertainment think about it?"

Robert Iger said: "I've heard of some."

Robert Lee added: "Relativity Entertainment and Marvel Comics have a good cooperative relationship. We will not watch Marvel get into trouble."

Perhaps there is no other way in the short term. Avi Allard asked with some expectations: "Relativity Entertainment is willing to buy the copyright of those Marvel characters?"

"Listen to me, can you?" Robert Lee smiled and said: "With regard to the copyright of these characters, regarding Marvel and Relativity entertainment, we can cooperate more deeply."

Avi-Allard instantly became vigilant, thinking of the 20th Century Fox before, and his tone was instantly stiff: "How do you want to cooperate?"

Robert Lee glanced at Robert Iger, and Robert Iger nodded slightly. Even if he said this kind of thing, it was still a bit harsh after all.

"Relativity Entertainment intends to put many Marvel superheroes on the big screen to form a huge super series of movies." Robert Lee's tone is particularly calm: "To achieve this goal, Relativity Entertainment needs to have close cooperation with Marvel. ."

Avi Allard is not an idiot, and he instantly understood what Robert Lee meant: "Relativity Entertainment wants to acquire Marvel?"

Robert Iger knew there was no need to deny and said: "Yes." He paid great attention to the wording: "Relativity Entertainment wants to invest in Marvel."

Avi-Allard knows that this is the chief operating officer of Relativity Entertainment, and it will not be long before he will become the CEO of Relativity Entertainment.

Robert Iger said: "Relativity Entertainment invests in Marvel, fully assumes Marvel’s debt burden, and solves the debt crisis facing Marvel. Marvel and Marvel’s brands will continue to exist, and even rely on the huge Relativity Entertainment. If the development of the platform goes smoothly, Marvel is very likely to return to its former glory in the future."

Avi Allard is not convinced: "Marvel will rise again?"

Robert Iger said: "Our two companies are working closely together, and this day is not far away."

Avi Allard did not answer Robert Iger's words, and turned to look at Robert Lee: "This is Ronan's meaning?"

Compared to Robert Iger, he believes in Robert Lee more.

"Yes." Robert Lee said directly: "Ronan personally planned a huge film series and an industrial plan around the film."

He emphasized his tone: "You must have heard of Ronan's ability in movies."

Avi-Allard nodded slowly. Compared with the aggressiveness of Fox in the 20th century, the two people of Relativity Entertainment are at least not offensive.

Originally, Marvel Comics first turned to Relativity Entertainment for help.

In fact, it is not that there has been an idea similar to the acquisition of Marvel by Relativity Entertainment. Marvel has been looking for new investors. The problem is that there is no strong person or company that can see Marvel.

Avi-Allard considered for a while in silence, summing up the current situation of Marvel comics and the situation of Relativity Entertainment as he understood, and finally asked: "How does Relativity Entertainment want to invest in Marvel."

Robert Lee knows very well that from Avi Allard's reaction, his work has not been done in vain in recent years.

Avi Allard is Marvel's largest shareholder, chairman and chief executive officer, as long as he can be dealt with, at least half the success.

"Relativity Entertainment assumes all Marvel's debts, and at the same time acquires Marvel shares by adding a 5% premium to Marvel's market price on the day of investment negotiation."

This kind of acquisition cannot be based on the stock price. A certain degree of premium is indispensable. Robert Iger continued: “Of course, Marvel Comics is still an independent company, and the management remains stable. Mr. De and other management personnel can still maintain a certain shareholding ratio."

Avi Allard did not say anything. In the case of Marvel, this condition is not bad.

Robert Iger said: "After the acquisition is completed, Relativity Entertainment will inject capital into Marvel..."

Avi Allard interrupted Robert Iger and said, "How did your movie series plan?"

Robert Iger just wanted to speak, and Avi Allard added: "Since Ronan is the direct planner, I want to talk to Ronan. In terms of film production, I only trust Ronan."

Robert Lee and Robert Iger looked at each other and said, "I'll let Ronan know."

Avi-Allard said: "When Ronan arrives, we will talk."

Robert Lee and Robert Iger shook hands with Avi Allard and shook hands with Avi Allard. Together they came out of the Marvel comics and got in the car waiting at the door.

"Avi-Allard's willingness to oppose is not too strong." Robert Iger said.

Robert Lee said: "Marvel Comics has been looking for investors very early. If we were not seeking absolute controlling rights, Avi Allard would definitely welcome Relativity Entertainment very warmly."

Robert Iger nodded slowly. If it weren't for Marvel at a lower price, Relativity Entertainment and Ronan would have done it.

If the transaction can be completed now, it may cost twice as much as last year.

Ronan rushed from Los Angeles to New York on the day he received the call from Robert Lee. Before coming over, he talked with Avi Allard.

In the past few years, Marvel has probably had enough hardships and is not repulsive of the acquisition of Relativity Entertainment, and some high-level executives even welcome it very much.

For many people who work at Marvel, as long as Relativity Entertainment can give a certain guarantee, the company will usher in a new development opportunity, which is better than it is now.

Avi-Allard focused on the film plan during the call.

Ronan knows very well that the prestige he has built up in movies over the years may play a key role.

On the second day after arriving in New York, Ronan, along with Robert Lee and Robert Iger, went to Marvel to meet Avi Allard.

Ronan entered the reception room with the basic information and talked with Avi Allard alone. Several other high-level Marvel Comics were responsible for entertaining Robert Lee and Robert Iger.

"In the past few years, Marvel movies adapted by Hollywood have succeeded and failed." Avi-Allard said: "But it hasn't changed much of Marvel's situation. Some of them didn't even help, especially those that failed. It was a serious drag to Marvel."

He looked at Ronan: "I have carefully observed you and Relativity Entertainment. Let's put it this way, Ronan, except for you, I don't believe anyone else can guarantee the success of Marvel movies."

"Thank you." Ronan replied politely, and after a moment of indulgence, he said: "Successful adaptation of the movie, Marvel does not make much profit, because Marvel is completely separated from the film and cannot directly enjoy the dividends brought by the success of the film. ."

Avi-Allard said: "So, do you want to integrate Marvel and Relativity entertainment?"

Ronan said directly: "The two companies can form complementary industries with complementary advantages. Avi, if you think about it carefully, in this era, the entertainment and media industries are deepening their linkages, and even forming a huge entertainment group with a more complete industry. Chain and scale, strive for market and development space."

Avi-Allard sighed slightly, how could he not see this? But he can't say it, because Marvel wanted to join a big group before, and no one dared to ask for it easily.

Of course, Avi-Allard can't speak out about this kind of idea that devalues ​​Marvel.

Ronan added: "Since the mid-1990s, the entire North American comics industry has entered the Great Depression stage, and it has not changed significantly until today. Why did DC Comics not encounter such a big crisis as Marvel? Avi, you Have you ever thought about it? Warner Bros. and Time Warner are behind DC. Their ability to resist risks is the leader in the North American comic industry."

Marvel and DC are the two largest cartoonists in North America, and now they are in very different situations.

Avi-Allard said: "I also considered looking for a larger development platform for Marvel."

"Relativity entertainment is indeed inferior to Warner Bros." Ronan understands the concerns in Avi-Allard's words: "But Relativity Entertainment has established a relatively complete upstream and downstream industry chain, and has marketing channels in most markets around the world. The cooperation between entertainment and Marvel will achieve the effect of a strong alliance."

The Relativity Entertainment and past achievements have given Ronan enough confidence: "You must have heard of the production ability of Relativity Entertainment. From the beginning of the new century to the present, the movies produced by Relativity, online and offline channels are all counted together. There has never been any loss-making film, and the film adaptation is the biggest outlet for Marvel comics and the only breakthrough to get rid of the current situation."

Avi-Allard suddenly smiled bitterly: "I had a similar idea. I planned to shoot my own superhero movie with Marvel comics independently, but I can only think about it. You bought the rights to those characters a few years ago. Since then, Marvel Comics has no well-known comic characters that can be drawn. We have not made any movies, and we lack experience and funds."

Ronan slowly nodded: "The investment in Relativity Entertainment can be achieved. I plan to recruit some elite personnel from Relativity Entertainment, and then pair it with Marvel Comics personnel to build Marvel Comics into a brand new Marvel Entertainment company. Of course, you are most familiar In the case of Marvel, you are still responsible for the company."

Hearing this, Avi-Allard thought about it carefully. Ronan's reputation had already spread, and he was famous for his compliance and the spirit of contract.

With these words, there is no question of credibility.

Then there is only one problem.

Avi-Allard looked to the side: "Ronan, the movie plan I need to know, I need to be responsible for the entire Marvel."