Chapter 735: The rise of the new king

Wall Street, an inconspicuous street near Broadway in the Southern District of Manhattan, is only one-third of a mile long, narrow and short, sandwiched between tall buildings.

Here, it is a world-renowned financial center.

In the office of Goldman Sachs, Chief Operating Officer Lloyd Blankfein, looking at the latest summary of the information he just got.

Kuster, the project leader who sent the information, sat opposite.

Lloyd Blankfein did not look at the data first: "Tell me about the specifics."

"The streaming media business has achieved the expected success of Netflix. Of course, Netflix has invested a lot in publicity." Kuster said quickly: "Netflix's new drama model is very popular. Today, Netflix has added 510,000 paying subscribers in North America, and this number continues to increase over time. The growth effect is expected to last for about half a year."

Lloyd Blankfein slowly nodded: "This exceeds our most optimistic estimate."

Kuster continued: "Netflix's business is listed in multiple overseas markets, and the first step has been successful."

"A wider global market." Lloyd Blankfein said softly.

The North American market is very large. Large companies can create tens of billions of assets for a certain industry, but the global market is even bigger!

"Netflix's current overseas markets are only English-speaking regions, Western Europe and Latin America, Mexico and Brazil. This is close to the limit of Netflix's resource allocation." As the direct person in charge of the Netflix project, Kuster knows the situation in more detail: "Without the assistance of Relativity Entertainment's overseas branches around the world, Netflix's overseas expansion would not be so smooth."

Lloyd Blankfein said very pertinently: "Ronan Anderson's decision-making and relativistic entertainment platform are the key to Netflix's rapid development."

Kuster nodded: "Just like Bill Gates is to Microsoft, Ronan Anderson is very important to Netflix."

"Our role in the future is an investor." Lloyd Blankfein smiled: "We need someone to create value for our investment. Ronan Anderson is an extremely good decision maker."

Wall Street's capital rarely directly participates in the operation of investment companies. What they want is profit. Of course, if the invested company can't continue to create value, the people on Wall Street don't mind joining together to replace a more suitable leader for their investment.

Lloyd Blankfein asked: "How about the data overseas?"

Kuster said: "Currently there are only preliminary statistics. The total number of registered users in several overseas markets exceeds 5 million, and the proportion of paying users is extremely high. However, in the short term, due to the penetration rate of computers and the Internet, subsequent growth will be slow. "

Lloyd Blankfein said: "We have investments in both the computer industry and the communications industry. There are clear data that show that computers and the Internet will explode in the next few years."

"Computers and the Internet have exploded, and Netflix's registered users are also very likely to explode." Kuster said the fact: "Looking at the world, including North America, the only large company that provides Internet online authentic streaming services is Netflix. In the DVD industry, social networks, video sharing and other businesses, Netflix is ​​also in an absolute leading position, either without competitors, or weak competitors."

His words continue: "Netflix is ​​still participating in and promoting the smartphone business. They have established stable communication channels with several major mobile phone manufacturers, software service providers, and chip manufacturer Qualcomm. In order to promote a common business alliance, they have already established a stable communication channel. After more than half a year of hard work, the only constraint is that Netflix is ​​not strong enough."

Lloyd Blankfein understood what he meant: "If Netflix goes public, these problems will be resolved."

"Yes." Kuster fully agreed: "Netflix's model is very successful. Ronan Anderson's vision is very forward-looking. Netflix's development after being acquired by Relativity Entertainment has fully proved this."

Lloyd Blankfein nodded slowly and firmly. Wall Street is optimistic about Netflix, not without reason.

"In the past few months, Netflix, as the starting place of the Atlanta event, has attracted much attention and has continuously attracted new users." Kuster's words slowed down: "Streaming media business attracts users to pay for consumption. The Internet is the largest Netflix’s film and television copyright library, new dramas with an explosion of word-of-mouth, and Ronan Anderson’s ability in film production are all guarantees for Netflix’s future development."

"BOSS!" He said extremely seriously: "Once Netflix is ​​listed, it may create miracles!"

Lloyd Blankfee recognized: "Our commissions will be more." He laughed: "The value displayed by Netflix has surpassed Google when it went public last year."

Having said that, he pressed the intercom and said to the secretary: "Convene all personnel above the supervisor level in the operation department for an afternoon meeting!"

Goldman Sachs will also push Netflix to a higher level.

Netflix's new streaming media business has achieved great success. Old Hollywood movies have never lacked audiences. The two newly launched "Bad TV" dramas have all burst in word of mouth.

Under the impetus of Relativity Entertainment, Bell Grylls soon gained the title of "the man at the top of the food chain".

Dawn Johnson also attracted national attention once again after "The Scorpion King".

The orders for the second season of "Prison Break" and "Survival Survival" were also sent to the desk of Shahai Entertainment by Netflix. As the chief creators signed at least a trilogy long contract, the two projects were immediately put on the preparation schedule .

The difference is that "Survival from the Wild" will have a third and even fourth season, and "Prison Break" will end in the second season.

At the end of the first season, the protagonists have successfully escaped from prison, and the second season will tell about their escape from the police.

This type of script is very limited by the subject matter, and it is impossible to shoot for a long time.

Ronan will not wait until the word-of-mouth is completely decayed. Netflix's streaming media start-up, the word-of-mouth of the self-made drama is very important.

There is no psychological barrier to cutting off "Prison Break". After all, the subject matter is determined. "Prison Break" cannot become a longevity drama like "Friends", "Sein Fei Biography" and "Emergency Room Story".

This drama is a typical addiction to death.

Several other self-produced dramas prepared by Shahai Entertainment for Netflix are currently being filmed and produced, ready to go.

…………

Dallas, Texas.

Sandy Harding stood silently by the back door of a container truck, looking at the storefront not far away, and the sign of Blockbuster was being taken off by workers on the scaffolding.

In the passage reserved for the entrance, several workers walked out with large cardboard boxes.

"Ms. Harding." The leading worker asked, "Is that all?"

Sandy Harding silently counted the cartons and said, "It's all already."

The workers successively carried the boxes onto the container truck. Several of the boxes were not sealed, and they opened after being shaken, revealing a box of video tapes inside.

Sandy Harding climbed into the truck, took out a small bundle of tape from his pocket, packed and sealed the box silently.

Before sealing the last carton, Sandy Harding took out a box of "Star Wars" video tapes and watched silently, his eyes gradually becoming wet.

Sandy Harding worked at Blockbuster for fourteen years. He came to this large store for seven years and served as the store manager for five years. He knew every great loyal customer of the store and even called them by name.

But in the past two years, fewer and fewer customers can call her name, because many people she knows never come to rent a video tape again.

The store was unable to make ends meet, and Blockbuster decided to close it.

Seeing that the sign was taken off and a box of video tapes were packed and transported away, Sandy Harding had only a heartache.

People like her age have never figured out why Blockbuster is not working?

Dallas has closed at least a third of Blockbuster stores.

In many Americans, the classic Blockbuster store has become a memory engraved in the hearts of a generation, just like the impression of Nokia mobile phones in the hearts of some consumers.

Just like a person dies, often certain things disappear, and what people remember is always their good.

In the face of the emerging Netflix, Blockbuster, as a giant, has been slow to turn around strategically It was not until the end of 2004 that Blockbuster launched Blockbuster with the limited support of Viacom. Daonline-provides online DVD and video tape rental services.

But Blockbuster Online is unable to pose a substantial threat to Netflix, a climate leader.

Moreover, Ronan was completely puzzled by the actions of Blockbuster and its parent company Viacom. He did not even understand what the decision-makers of Blockbuster and Viacom thought.

Because the customer resources of Blockbuster stores are not shared with Blockbuster online!

Is there anything more ridiculous than this?

For Netflix, Blockbuster Online is far from being as simple as one position behind. The gap between the two sides is almost as far as New York to Los Angeles. As a result, when Blockbuster Online took off, there was no oil in the fuel tank.

How can such a Blockbuster online be competitive?

Blockbuster wants to compete with Netflix on the Internet and does not want to abandon the huge physical resources. The result is already predictable.

In January 2005, the once giant, Blockbuster, decided to fully retreat to the North American market. Blockbuster cut off 1,800 stores overseas and pushed out of the overseas market on a large scale.

From beginning to end, Viacom did not give its subsidiary Blockbuster strong support.

Perhaps, in the eyes of Summer Redstone, Blockbuster, which cannot act as a cash cow, is no longer worthy of Viacom's massive resources to save.

The rise of the new king is always accompanied by the fall of giants.

The era of offline film rentals is gradually gone.

Just like a video room, it won't be long before the movie rental house can only exist in the memories of many people.

With the development of the times, many things are destined to only become memories.

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