Chapter 764： Director's choice

For 　　 Family Fun, Disney has a huge advantage. This is not only in terms of shooting and production, but also mainly in publicity and marketing.

The Embassy Pictures has been strengthening its strength in this regard. The audience of "Alice in Wonderland" will have a great overlap with the animated films in the future. The promotion and release of several animated feature films has also allowed the Embassy Pictures to accumulate. With enough experience, certain peripheral channels have been opened up.

Low-cost movie peripheral products from across the Pacific Ocean are sent to all over the world every day.

For example, in "Little Pig Peppa", the Embassy Pictures paid tens of millions of US dollars for the recent order for cartoon toys, dolls, and figure peripheral products.

In the earliest days, including Robert Lee and George Clint, who believed Ronan the most, there were greater doubts about placing orders for peripheral products for production across the Pacific.

Just like many ordinary Americans look at the other side of the Pacific.

But they have cooperated several times in succession, and the high-quality and low-cost products provided on the other side of the Pacific completely dispel their doubts.

The cost is several times or even ten times lower than that of North America, the quality of products far surpassing India, and the proactive attitude of cooperation, etc., have made the management of Relativity Entertainment have a great affection for movie peripheral products from across the Pacific. .

As for those North American companies that ask for orders, in the face of sufficient profits, commercial companies will care if you are American...

Ronan knows very well that the development on the other side of the Pacific is changing with each passing day, and miracles are constantly being created. It will not take long for ordinary Americans' daily necessities to be surrounded by Eastern manufacturing.

With the preparation of "Avatar" filming, Embassy Pictures began to formulate a detailed promotion and marketing plan for this super giant, even if it is a James Cameron movie, even if that movie once made countless people a tap, but wants to guarantee The success of the film still requires publicity and marketing investment that exceeds the cost of film production.

Every advertisement of 　　 movie, every promotional article, is spent with money.

At the same time, another distribution group closely related to "Avatar" was established.

This group is specifically responsible for formulating the promotion of "Alice in Wonderland".

The two teams coordinated their work, "Avatar" and "Alice in Wonderland" were unified planning into the promotion and distribution plan code-named "3d".

These two films will be closely linked in the future.

Once the success of "Alice in Wonderland" and "Avatar" became popular, the market's hunger for such movies triggered by 3D Dongfeng is the key, but the film quality is also the foundation.

Therefore, the quality of "Alice in Wonderland" must also be guaranteed.

This kind of movie has no other gimmicks besides 3d. If you want the audience to pay the bill, it must be convincing.

Ronan, because of Johnny Depp's role in Mad Hatter, remembers that the director of "Alice in Wonderland" was Tim Burton.

"Alice in Wonderland" is also the best commercial film of this talented director.

Now, Tim Burton has filmed and produced "Charlie and the Chocolate Factory" for Warner Bros. Ronan has also seen the pre-screening of this film at the invitation of Warner Bros. The style is as unique as ever.

Tim Burton’s films are very recognizable, and even the former "Alice in Wonderland", to a certain extent, belongs to Tim Burton’s relatively light style.

As for the reason, it is also very simple.

A film of tens of millions of dollars, the production company can be produced by Tim Burton. His appeal in the market is enough to get the investment back.

But for a film costing US$200 million, a director at the level of Tim Burton may not have the power of Michael Bei on the crew.

The filming of "Charlie and the Chocolate Factory" is very interesting, especially the male protagonist Johnny Depp, acting in this type of role is a good show.

But Ronan also heard some bad news. It is said that Johnny Depp gave Warner Bros. a headache during the filming. He appeared on the set after getting drunk several times...

This still has Tim Burton as the director, and when you switch to another director, the ghost knows what it will be like.

Therefore, Ronan asked Shahai Entertainment to make two-handed preparations when he came into contact with Tim Burton. If Tim Burton insists on bringing Johnny Depp, especially Johnny who put forward various **** conditions. Depp, if you can't say anything, I'll find another director.

Probably because of Ronan’s intervention in "Pirates of the Caribbean", the relationship between early investment and investment of resources is more popular than before, and it has also led to the change of Johnny Depp a few years earlier.

Various related news broke out, after 2010, before it was exposed, did Johnny Depp have become like that? Ronan was thousands of miles away from Hollywood, of course he would not know.

But in the current situation, the Embassy Pictures has no plan to go out due to propaganda considerations, but the changes in Johnny Depp are actually happening.

In terms of alternate directors, Ronan has also drawn up a list of which is ranked first by his alumnus of the USC Film School Robert Zemikis.

The director, who has won the Oscar statuette, has never taken the route of an independent literary film, but is of the kind with very strong commercial attributes.

Whether it is the famous work "Who Framed Roger Rabbit" or "Forrest Gump", plus the later "Remains of a Deserted Island", it can be regarded as a classic in commercial movies.

And Robert Zemeckis's style is more inclined to all ages than Tim Burton.

"The current contact with Tim Burton is not smooth."

At the project discussion meeting of Shahai Entertainment, a deputy director from the production department who was responsible for the project said: "After Tim Burton read the script, he made certain requirements."

Ronan asked, "What are the requirements?"

The deputy director hurriedly said: "Tim Bird is very aware that our script is no different from the past fairy tale version. He requested a drastic change in the script and darkened the plot to suit his style, and he requested the final editing rights. ..."

George Clint said directly: "He never had the final editing rights."

The deputy director continued: "One more thing, he wants to add to the Mad Hatter role and proposes to let Johnny Depp play this role."

Ronan frowned slightly. Compared with fairy tales and other film versions, the first draft of the script completed by Shahai Entertainment has aggravated the scene of Mad Hatter a lot, and it continues to increase. This is not a movie with a heroine.

might as well simply change the name to "Mad Hatter Save the Underworld".

George Clint then said: "I talked to Garcia two days ago and heard from him that during the promotion of "Pirates of the Caribbean 2", Johnny Depp caused a lot of trouble?"

Ronan nodded slightly: "I didn't expect Johnny Depp to be what he is now."

According to the entertainment news I have seen, it was not until the filming of "Pirates of the Caribbean 4" that various outrageous incidents of Johnny Depp in the crew began to appear on the media and the Internet.

Hollywood stars are playing big names, and they are no different from the stars on the other side of the Pacific, but the professional attitude of most stars is beyond doubt.

Even Jennifer Lopez, the most famous troublemaker, will fully cooperate once he enters the crew.

can only say that there are many people and many things.

"Tim Burton is very persistent?" Ronan asked.

The deputy director replied: "The talks in other aspects can be resolved through later negotiations, but Tim Burton is very insistent on using Johnny Depp as the leading actor."

He thought for a while, and added: "In recent years, Tim Burton's movies have been filmed by Johnny Depp."

At present, Shahai Entertainment, and even the entire Relativity Group, have a bad view of Johnny Depp.

Ronan thought a little, and asked, "Blind, you are the direct person in charge of the project, what's your opinion?"

Blind knew Ronan’s working style and did not go around in circles. He said directly: “I suggest temporarily suspending contact with Tim Burton and mentioning Robert Zemikis as the first candidate for director. -Zemikis talks."

When Ronan proposed Robert Zemikis as one of the director candidates, he also carefully considered the alumnus of the USC Film School.

"Tell me your reasons." He looked at the deputy director.

Blind is simple and concise: "Compared to Tim Burton, Robert Zemeckis's style is more popular, and he has achieved better results in directing films in the past. UU reading is also more famous and commercial Strong."

These are all on the bright side. Compared with Robert Zemeckis, Tim Burton has average commercial performance, and he is not a well-known commercial director in the past.

Blind continued: “After several on-site contacts with Tim Burton, I found that he basically didn’t understand 3D shooting and production. This would cause huge troubles during the preparation and post-production. After all, we have to Shoot and make this movie in 3D."

These words also reminded Ronan that he had overlooked such an important aspect before.

Once, Ronan watched the 3D version of "Alice in Wonderland" in a theater. As for the 3D effect, it is more than cheating to describe?

To be precise, the only thing that can reflect the 3D effect is the subtitles of the film.

That "Alice in Wonderland" did not use 3D shooting, but a complete post-production 3D movie.

There is such a possibility that after Tim Burton finished the production of the film, Disney saw that it was profitable, and then converted "Alice in Wonderland" into a 3D movie through post-production.

The 3D of the film has nothing to do with Tim Burton.

Blinder's words continue: "Robert Zemikis is different. He has filmed and produced the 3D family movie "Polar Express". He is also one of the representatives of Hollywood technology directors. He has rich experience in 3D shooting. "