Chapter 803： Disney's cooperation

"Hello, Mr. Anderson."

In the reception room of the Theory of Relativity Building, a bald man wearing gold-rimmed glasses shook hands with Ronan enthusiastically: "It is a great honor to meet you."

Ronan smiled and said, "Hello, Verratti, I heard Bob talk about you."

This man named Verratti is Robert Iger’s colleague at Disney, and currently serves as the president of Disneyland Corporation.

According to Robert Iger, Verratti belongs to the firm Michael Eisner faction.

Sure enough, Verratti said afterwards: "Mr. Anderson, I bring greetings from Mr. Michael Eisner."

Ronan remained calm, maintaining a polite smile, and said: "I have had several meetings with Mr. Eisner and I am very impressed. He is a management expert full of hard work."

Verratti said politely, "Mr. Eisner also appreciates Mr. Anderson very much."

How could Ronan believe this nonsense? He did come over with Michael Eisner, but neither was particularly pleasant.

For example, Michael Eisner once criticized Captain Jack Sparrow, who played Johnny Depp.

Of course, there is no sharp conflict between the two sides.

In the past two years, Walt Disney's internal stability has been unstable, and Michael Eisner's energy is mainly on Roy Disney.

Ronan was a little curious about Verratti’s intentions, but he was not in a hurry, and said: “Mr. Eisner has developed Disney from a single studio to today’s entertainment media group. It’s very remarkable. If it weren’t for him, Disney would have already Was swallowed up."

Verratti said: "Mr. Eisner believes that if Disney wants to develop rapidly at this stage, it must cooperate with a dynamic company like Relativity Entertainment."

"It is an honor for Relativity Entertainment to be able to cooperate with Disney." Ronan deliberately lowered his posture a little bit, because he did have an idea for Disney. Verratti found this time, which can be said to be both internal and external power of Disney. The reason is that Robert Iger has done a lot of work on both Michael Eisner and Roy Disney before. He also said: "The combination of powerful forces and win-win development has always been the concept of Relativity Entertainment."

Robert Iger has been at Disney for many years, and Ronan has some conveniences that Ronan does not possess. Now Verretti comes to the door, and Robert Iger's work has achieved obvious results. Ronan naturally can't hold back.

Vilatti is also very clear, these words are very beautiful, but after all, it is the interests that determine the relationship between enterprises.

"That's right." Verratti said with a smile: "Mr. Anderson, I haven't congratulated you on the box office of "Pirates of the Caribbean 2: Gathering of Souls". This movie has set a new North American box office record one after another, and the overseas box office is also very good. "

Ronan said politely: "Thank you, the audience likes it mainly."

"Pirates of the Caribbean 2" was released simultaneously worldwide. The first "The Curse of the Black Pearl" was a global success. Johnny Depp has created such a heartthrob character as Captain Jack Sparrow. , When the second film was released, overseas markets were equally enthusiastic.

Embassy Pictures has made sufficient preparations for publicity and distribution. The total budget for the second film with production tapes is as high as 300 million US dollars.

Sufficient investment has also brought high returns.

In addition to North America, "Pirates of the Caribbean 2" was also simultaneously released in nearly 50 countries and regions during the same period. Captain Jack Sparrow was so charming, and the overseas box office reached more than 250 million US dollars in the first weekend.

This also created the highest single film worldwide weekend box office record ever recorded.

Verratti said again at this time: "Yes, the audience likes this movie so much. Mr. Eisner also specifically explained that, let me convey his apology, the original remarks were too reckless."

Ronan seemed to be very generous, waved his hand, and said, "It's okay. To be honest, when Johnny Depp first came out, it scared me."

At this point, he couldn't help but laugh, and Verratti laughed too.

It seems that all the previous unhappiness disappeared in the laughter.

Verratti complimented: "The Pirates of the Caribbean series has all the elements of success of Hollywood commercial films, beautiful girls and handsome guys, hot scenes, compact stories, and gorgeous special effects. No matter how you say it, it is the greatest to make a pirate movie like this Succeeded."

Ronan first nodded, and then said: “In fact, the most successful place for movies is not the box office, but the global influence, which laid a solid foundation for the operation of the market outside the theater.”

Hearing Ronan's words specifically, Verratti moved in his heart and tentatively asked: "Mr. Anderson, I don't know how much the first offline income of "Pirates of the Caribbean" is?"

"Sorry, this is the company's trade secrets." Ronan immediately put on a stern posture: "I and Disney are old friends, I can tell a little about it. It has been two years since the first movie was released, and the offline profit is about It’s six times the online profit."

He shrugged: "Speaking of it, it is a pity that the peripheral channels of Relativity Entertainment are still not perfect, otherwise the profits will be more."

Verratti felt that the timing was good, and said, "Mr. Anderson, have you considered cooperating with Disney on the "Pirates of the Caribbean" series?"

Ronan immediately showed a vigilant look: "Cooperate with Disney? How to cooperate?"

Seeing the obvious alert on Ronan’s face, Verratti also knew that Relativity Entertainment would never easily cooperate with others and let others share the profits of the "Pirates of the Caribbean" series.

Change to any film company, the same is true.

Verratti did not want to cause the other party to form a preconceived point of view because of improper speech, and said patiently: "Please don't get me wrong. Disney's suggestion will not harm any income of Relativity Entertainment, but will help Relativity Entertainment to further expand the offline channels of "Pirates of the Caribbean". , Increase peripheral profit."

Where in this world is there a good thing about pie in the sky, Ronan directly and simply asked: "How does Disney want to cooperate?"

Walt Disney also operates film projects and is well aware of the taboos of peers. Verratti was even more prepared before coming: "The investment, shooting, production, and online and offline peripheral operations that the "Pirates of the Caribbean" series already have, Disney has Will not touch or interfere."

Ronan looked at Verratti, waiting for his next words.

Verratti showed his killer: "Disney is very sincere in cooperation. I wonder if Mr. Anderson knows Disney Town?"

Ronan nodded slightly: "I know, the shopping area supporting Disneyland."

"Disney can let the "Pirates of the Caribbean" series of peripheral products enter Disney Town." Verratti believes that this will definitely impress Ronan and Relativity Entertainment: "Similarly, Disney can also let the "Pirates of the Caribbean" series of peripheral products enter Disney's Self-operated stores worldwide."

He added: "Your products enjoy the same treatment as Disney products, and Disney only charges a small percentage of management fees."

This sincerity seems to be really enough, Ronan can't fault it.

Disney Town and Disney self-operated stores can be said to be one of the most popular channels for selling movie and animation peripheral products.

Especially Disney Town, which is matched with Disneyland.

Except for the United States, Disneyland is not self-operated, but an outsourcing operation. Among the overseas Disney parks, only the island's Disneyland is really profitable, and the rest are losses on the accounts.

But Walt Disney itself does not lose money, and the profits of various products in Disney Town should not be too high.

In addition, there are supporting themed hotels.

Such as the "Toy Story" hotel.

Thinking of this, Ronan couldn't help but shook his head secretly. Even as savvy as Steve Jobs, in exchange for a chance for the company to survive, he could only sign a contract that was extremely unfavorable for long-term development.

Ronan seems to be very excited, in fact, looking at the entire Hollywood, who is not excited about Disney's peripheral sales channels?

But with such favorable conditions, Disney gave the theory of relativity entertainment so easily?

Although Disney sent someone to the door, it was the result of the Disney project that Ronan and Robert Iger had been operating, but this sincerity was unexpected.

The more sincerity, the bigger the pit behind it.

Ronan did not go in circles, looked at Verratti, and asked directly: "What about the conditions? Disney won't give such good conditions for Relativity Entertainment for free?"

"Win-win cooperation is a philosophy that Disney upholds." Verratti is very clear that this sincerity is very moving: "Mr. Anderson, Disney is going to expand Disney parks around the world and add some new rides, "Caribbean The peripheral products of the "Pirate" series enter Disney's sales channels. If there are related amusement items of Disneyland as a supporting package, they will surely sell well."

This is so beautiful, it makes people feel comfortable in the ears.

Ronan was not dizzy said lightly: "As far as I know, there are Pirates of the Caribbean rides in Disneyland."

Verratti said, "But that's not Captain Jack Sparrow's Pirates of the Caribbean."

The actual situation is that the first "Pirates of the Caribbean" was released in the short term, and it did promote the park-related amusement projects in the short term, but tourists quickly stopped buying it because many people played this project, precisely because of Captain Jack Sparrow. "Pirates of the Caribbean".

Disneyland can make a fuss about the Pirates of the Caribbean project, but it cannot involve movies. Once it involves infringement, it is also very troublesome, especially when the copyright owner is still a large company in the circle.

Over time, tourists are very dissatisfied with the "Pirates of the Caribbean" in the park.

There are two options within Walt Disney, let the related attractions fade out of the park, or get authorization.

Roy Disney chose the former, and Michael Eisner naturally chose the latter.