Chapter 811： Ice bucket challenge

Beverly Hills, Los Angeles, California.

Tom Cruise walked out of the mansion solemnly into the garden.

Li DeWitt, his agent and spokesperson sister, came over.

"Are you ready?" Tom Cruise sorted out the white compassionate shirt with the charity slogan supporting Gradual Freeze, and asked, "My side is ready."

Li DeWitt said: "The video equipment is ready."

Tom Cruise came along the garden path to a flat grass. A photographer who often cooperates with Shahai Entertainment has been waiting here, and he is debugging a very ordinary camera.

"Thank you, Klebert." Tom Cruise kindly patted the cameraman's arm.

The cameraman smiled and said, "Yes, you are too polite."

Opposite the camera, a bucket of ice water mixed with ice cubes is placed on the turf. In the hot July, there is still white mist rising up.

"Fortunately it is not winter." Tom Cruise laughed at himself.

Li DeWitt laughed: "Ronan is very thoughtful and doesn't want to make it difficult for you, so I specially selected this time period for Netflix to go public."

Tom Cruise said: "Ronan has helped me too much, even in the Antarctic, I dare to pour on him."

Li DeWitt is Tom Cruise’s compatriot sister after all. She understands what happened to Tom Cruise. If it weren’t for Ronan to use his own power and the relationship between Entertainment and CAA to suppress those conflicts. Bad news for Tom Cruise, Tom Cruise will be in very big trouble.

That Pat Kingsley has been deeply involved in Hollywood for decades, and her interpersonal network is quite extensive. Once a woman goes crazy...

can only say, fortunately Ronan.

Even if it is to repay the favor, Tom should also cooperate with Relativity Entertainment and Netflix.

Besides, this incident is very beneficial to expand Tom's reputation and influence.

Klebert looked at the sunlight and said, "Wait a few more minutes."

Tom Cruise nodded slightly, and continued to ask Li DeWitt, "What about the media?"

"Don't worry." Li Dewitt said simply: "I have already contacted. After the video is uploaded, the Internet will start to hype this afternoon. Traditional media will follow up from the Internet. Tomorrow morning you will participate in ABC's "Good Morning America". "In the program, once again challenged the predetermined goal."

She smiled and said, "There is no problem with the promotion of relativity entertainment."

Tom Cruise said: "Three candidates have already been drawn up, involving entertainment, sports and business..."

Speaking of which, the butler came with a couple.

"Hi, Tom." David Beckham hugs Tom Cruise: "Ready?"

Tom Cruise pointed to the camera and said, "Everything is ready."

Victoria greeted Tom Cruise, and went over to chat with Tom Cruise’s sister.

David Beckham is the person Ronan and Tom Cruise chose to radiate to the sports world.

The football star's influence has already surpassed football. When it comes to commercial promotion, he is definitely the world's first football player.

Maybe David Beckham just wants to help or participate in charity, but Victoria has a keen sense of smell and has long been aware of the social public opinion that may arise, and she has tried to persuade David Beckham to participate.

It can be said that without Victoria, there would be no David Beckham.

After talking about the conference, the cameraman Klebert reminded Tom Cruise that the light is the best for shooting now.

Tom Cruise ends the chat with Beckham and comes to the front of the camera.

Tom Cruise has done a lot of preparations for a series of activities to be launched today.

Standing in front of the camera, Tom Cruise briefly introduced the rules of this activity.

Of course, this activity was naturally named "Ice Bucket Challenge" by him!

Participants post videos of themselves being poured over their bodies by ice water on the Internet, and then participants can choose three or more other people to participate in this activity.

The program stipulates that the invitees either accept the challenge within 24 hours or choose to donate $100 to fight against "muscular atrophic lateral sclerosis".

The 　　 campaign aims to let more people know about the rare disease called gradual freezing, and at the same time achieve the purpose of raising funds to help treat.

Tom Cruise picked up the ice bucket and poured the ice water on himself, completing the challenge.

Then, facing the camera lens, he chose Ronan, Will Smith and David Beckham to participate in the event.

The video shooting went very smoothly. Tom Cruise took the towel from Li DeWitt, draped it on his body, and went behind the digital video camera to see the effect of the shooting.

David Beckham and Victoria also approached.

"The effect is okay," Clement said.

Tom Cruise gave a thumbs up: "Very good."

Clement turned off the camera, removed the storage disk and handed it to Tom Cruise, and said, "My work is complete, let's leave."

There is still a lot of work to do next, and Tom Cruise is not polite to him, saying: "We will talk to him another day."

Tom Cruise ordered someone to send Clement, the storage disk was handed to Li DeWitt, said: "Upload it."

Li DeWitt put away the storage disk and said, "You go take a shower first, don't catch a cold."

Tom Cruise nodded: "I will go now."

Li Dewitt said no more, and walked quickly to the nearby auxiliary building. An experienced network promotion team from Embassy Pictures had been waiting there long ago.

"David, you are free." Tom Cruise pointed to the wet clothes: "I'll take a shower and change clothes."

"Go, leave us alone." David Beckham said with a smile.

Victoria watched Tom Cruise walk away, and whispered: "David, this is a good opportunity. Be serious, take it. The person who supports Tom Cruise is Ronan Anderson, plus Wei Smith, they are the famous Iron Triangle in Hollywood."

David Beckham said: "You always think too much."

Victoria snorted dissatisfiedly, and said, "If it weren't for me to think too much, can we have the present?"

David Beckham was silent for a moment. Although he did not do anything derailed, he never thought of divorcing Victoria, because he knew the importance of Victoria.

Victoria continued: “Don’t forget, you’re thirty years old. How many years can your career as a professional player last? What should I do after retirement?”

"I..." David Beckham said, "I can play for at least five years."

Victoria emphasized: "Planning, long-term planning! This must be done! Even for our children! Fame has always been our greatest capital, and we must keep it up. David, after you retired, Hollywood is the best choice. Continue to ensure exposure."

David Beckham did not speak, which made him instantly understand something, why Victoria spent a lot of money to buy a house in Beverly Hills and be a neighbor with Tom Cruise.

Also, Victoria has been persuading him to come to the United States to play, especially to choose a Los Angeles team.

This is a football desert!

David Beckham raised his hand to stop Victoria from continuing: "I need time to think about it."

Tom Cruise changed into dry clothes at this time, came back, and the three of them got together and chatted.

In the annex, Li DeWitt personally logged in to Tom Cruise’s Netflix sharing account and the Gradually Freezing Charity Foundation account, uploaded Tom Cruise’s "Ice Bucket Challenge" video, and wrote the challenge below Rules, @罗南, Will Smith and David Beckham at the same time.

The team from the Embassy Pictures quickly spread the video on the Internet, striving to make it visible to a wider audience as soon as possible.

This group has been established since the promotion of "Blair the Witch". It has experienced Internet promotion and marketing of many movies. It can be said to have rich experience and various methods.

A video promoting the "Ice Bucket Challenge" is just a piece of cake.

At the same time, in the Theory of Relativity Building, a team of up to 20 people has also started. Some are responsible for contacting newspapers and magazines, some are responsible for contacting TV stations, and some are responsible for contacting other traditional media.

In recent years, there have been many celebrities that Relativity Entertainment has become popular or have cooperated with. A considerable number of them want to continue to cooperate with Relativity Entertainment.

Most celebrities are smart people. For example, celebrities at the level of Matt Damon, in order to maintain the relationship with Harvey Weinstein, he does not hesitate to call the media reporters to put pressure.

Facing the ever-increasing success of , the scale of relativistic entertainment is getting bigger and bigger, and those with a little head will take the initiative to move closer.

After contacting the person in charge of the Public Relations Department of Relativity Entertainment, many people immediately forwarded the latest Netflix share by Tom Cruise.

In addition, Ronan and Tom Cruise have done a lot of foreshadowing for this plan to expand Netflix’s sharing influence, especially charity activities that cared for people who are gradually freezing, and they have held more than once.

All of these make the relevant content spread faster and the audience is more receptive.

In the afternoon, on the Internet, the "Ice Bucket Challenge" has already gained some popularity.

In just over six hours, this Netflix shared by Tom Cruise has been forwarded more than 300,000 times, and the number of views has reached nearly 3.2 million.

And with the passage of time, the number of visitors per unit time has shown a trend of skyrocketing, and the snowball effect of Internet communication has begun to form.

Before work this day, Ronan, Will Smith and David Beckham all responded through Netflix sharing and accepted Tom Cruise’s "Ice Bucket Challenge" invitation.

This has further increased the attention of the event.

However, the influence of traditional media cannot be underestimated, so Tom Cruise entered the "Good Morning America" ​​show the next day.