Chapter 813: Open Handheld Device Alliance

Not only Ronan, Will Smith and Tom Cruise, but also the management and core employees of Netflix have gained both fame and fortune. With the listing of Netflix, Netflix’s stock price has risen step by step, and Netflix has more inside Created a group of multimillionaires and millionaires.

The listing brings not only sufficient development funds to Netflix, but also huge internal incentives.

With relatively sufficient funds, Netflix's business in North America continues to increase steadily, and its overseas business expands rapidly.

Especially in some markets that were basically zero before, now Netflix has established overseas branches to promote all businesses.

With the support of key funds, Netflix completed the layout of the entire EU market in July.

In addition, the Arab branch was also established, but it was subject to many restrictions. For example, all film and television works of the streaming media business must be reviewed before they can appear on the Arabic version of the website.

If a company wants to enter the overseas market, it must first adapt to the overseas market, not let the overseas market adapt to you.

Netflix's public relations work in Russia has also reached the final stage. With a large sum of money, the Russian market has basically opened its doors to Netflix.

Like South Korea, Japan and Southeast Asian markets, Netflix has already established a branch and related businesses have already started. In the absence of competitors, it is completely dominant.

Correspondingly, many websites that imitate Netflix sharing have sprung up like bamboo shoots after a rain.

This is inevitable.

According to Ronan, Netflix also needs competitors.

Companies without competitors are often the beginning of their deaths.

Of course, Netflix has already occupied an absolute leading position in the industry, and it will never let peers that threaten itself appear.

Netflix's management headed by Mark Randolph also coveted the infinitely vast market, trying to enter, using the network that Embassy Pictures has cultivated there for many years, and had initial contact with relevant departments.

Ronan didn't interfere. There are some things that Netflix's people will understand only after touching them.

This contact completely ended in failure. In the words of Mark Randolph, the possibility of Netflix entering that market is basically zero.

Not to mention that Netflix has a market value of more than US$50 billion. Even if it is a US$100 billion company, the market over there is still an insulator.

And related businesses have appeared in the market over there, and have been strongly supported.

Ronan knows very well that under normal circumstances, Netflix-related businesses cannot enter the market there.

This incident can also make Netflix's management deeply understand this.

For some considerations, Ronan will ignore many things related to that side, otherwise it is really possible that the gods will descend from heaven.

There is another point. Ronan emphasized in the meeting attended by senior executives from various subsidiaries of Relativity Entertainment, that every overseas market must be respected, and in particular, any political remarks related to overseas markets must not be publicly published.

If you don’t understand, just shut up and don’t cause trouble to the group company.

Otherwise, don't blame him for dismissing people for not being affectionate.

The so-called American freedom, anyone with a discerning eye knows what's going on. Don't be too obvious with double standards!

Regarding this point, Ronan requires the management of each company to communicate to every employee of Relativity Entertainment Group in the form of official documents.

Of course, Relativity Entertainment did not cooperate with NBA before, and will not have any cooperation with NBA in the future.

Netflix is ​​the same.

Later this month, Netflix and nfl reached an agreement to become the only online live broadcast platform of nfl in North America.

In addition to the previously negotiated Premier League, Netflix already has the right to live broadcast the two major tournaments on the Internet.

At the same time, Netflix is ​​still discussing with UEFA about the rights to live broadcast the UEFA Champions League.

While winning more content, Netflix reached an agreement with Conscat to formally expand the streaming media business to the on-demand set-top box of the limited TV station.

This also means that Netflix's programs can be watched on a variety of devices such as computers, TV sets and smartphones.

Rich content, sufficient funds, and good user experience have all contributed to the rapid development of Netflix's business.

In addition to the traditional terminal channel business such as computers and televisions, Netflix has invested more resources in the promotion of smart phone terminals.

Nowadays, most of the smart phones that can be seen on the market all have the Netflix app pre-installed on them.

Netflix has also entered Apple's software platform.

Also this month, affected by the fiery performance of Netflix after its listing, as well as its almost monopoly market performance, another negotiation that has been uninterrupted basically came to fruition.

Initiated by Netflix, more than 30 companies including Samsung, Sony, Nokia, Motorola and many other mobile phone manufacturers, software service providers, telecom operators, and chip and hardware suppliers represented by Qualcomm, have carefully studied the market and After the new generation of open smart operating system designed by Netflix's Android company, it has formally decided to establish the Open Handheld Device Alliance and establish the Android operating system as one of the standards for a new generation of smart terminals.

Subsequently, the Open Handheld Device Alliance will negotiate cooperation with nearly a hundred hardware manufacturers, software developers and telecom operators worldwide.

Netflix can lead the establishment of this alliance, of course, also paid a high price.

For example, open source code, and the Open Handheld Device Alliance and many partners to jointly develop and improve the Android system.

Of course, if you want to use the Android system, you must obtain Netflix's authorization, and the authorization is free.

But all Android systems will have Netflix's service framework.

Under the joint promotion of many partners, Android quickly passed the approval of the Federal Communications Commission.

Ronan will not only satisfy these, Android will win a wider market for Netflix on handheld terminals. In addition to mobile phone operating systems, Android will gradually expand to tablet computers and other fields, such as TVs, digital cameras, Game consoles, smart watches, etc.

In addition, Ronan also made a contact with Steve Jobs, if possible, he also wants to pull Apple into this alliance.

Ronan also invited Steve Jobs for an interview again.

Before, Steve Jobs used his poor physical condition as a reason to avoid a situation where he and Ronan would meet the king.

Actually, their agents, Robert Iger and John Lasseter, meet frequently.

Actually, Ronan also knows that not seeing him for the time being has the benefit of not seeing him for the time being. After all, the situation that the two parties may be involved in is very complicated.

If he and Steve Jobs fell apart, it really fell apart.

Once the king sees that the king collapses, there will be no room for change.

Therefore, both of them are waiting for the most suitable time.

It seems to have responded to what Ronan said in an interview when he was ringing the bell. Steve Jobs sent a message through John Lasseter that he thought that next month, he could choose the right time for an interview with Ronan.

The specific time and place will depend on the situation.

Ronan knew that at this meeting, Robert Iger and John Lasseter discussed many things for a long time, and he and Steve Jobs will set the tone.

The establishment of the Open Handheld Device Alliance is also good news.

In late July, Ronan also convened the first board of directors after Netflix went public, revealing more plans for Netflix's future development.

such as Netflix map navigation, Netflix live video and so on.

These are long-term plans.

Today, Netflix is ​​no longer a streaming media service provider, but an industry giant that penetrates the Internet.

At the beginning of August, Netflix announced the first operating data after the listing.

As of the end of July 2005, Netflix had a total of 40.65 million registered users in North America and 19.65 million registered overseas users. Among them, the proportion of paying users was as high as 79%, and the number of monthly users exceeded 60% of the total number of users. two.

While    Netflix continues to attract new users quickly, it also shows enough customer stickiness.

Compared with Netflix, which is advancing rapidly in the financial capital market, the Relativity Entertainment Group, an absolute holding company, appears a bit silent and continues to develop rapidly and steadily.

Since the acquisition of the copyright library of Artisan Pictures, Relativity Entertainment has not made major moves in expansion and large investments.

Despite the success of one film after another, many of which are projects like "Little Pig Page" that can reach hundreds of millions of dollars in annual revenue, Relativity Entertainment can only enter the company. After the huge cash flow flows into the company, it changes. It has to be silent.

Only Ronan, Robert Iger and Mary know best that the reserve funds accumulated by the group company can be activated at any time, and the Bank of America has been cooperating with us to provide large loans Today's Relativity Entertainment is already possible It is relatively easy to raise and mobilize billions of dollars in funds.

The "Pirates of the Caribbean" series is also an important source of cash flow.

Since the first "Pirates of the Caribbean" was released, the net profit at the box office has only been more than 90 million U.S. dollars, but coupled with offline operations in the past two years, the total profit has already exceeded 200 million U.S. dollars.

Many companies in Hollywood announce the profits of their hot movies every year. The low profit margins make people criticize. In fact, the data of many movies are the box office profits of the year.

Offline is a long-term operation, not all statistics can be calculated every year.

"Pirates of the Caribbean: Gathering Soul Coffin" spent its fifth weekend in North American theaters, and the North American box office exceeded 400 million US dollars, with a cumulative total of 411.5 million US dollars.

Overseas, the overseas box office of this film also exceeded 500 million US dollars.

The global box office of the film is about to exceed one billion US dollars.

The third "End of the World" has also announced the schedule, which will be released globally on the Independence Day schedule next year.

Unlike Netflix, which needs financial capital market support, the film and television business has always been the largest and most stable source of income for Relativity Entertainment.

Therefore, Ronan will not relax in this respect.

Marvel Entertainment is an important part of the future of film and television business.