Chapter 853： Only believe in Disney fairy tales

The people who participated in the party said goodbyes one after another. After Ronan sent them away, he chatted with Steve Jobs for a while.

"Your physical condition is much better than last time." Ronan said.

Steve Jobs smiled: "I have experienced a whole new realm in India, and it will not be a problem to live another ten years."

Hearing this kind of rhetoric, Ronan didn't even know how to answer the conversation for a while.

The Steve Jobs he knew seemed to split into two people.

One is an absolute business elite, sober-minded, always able to recognize reality through the fog.

Another drowning man who seemed to grasp the last straw, pinned his hopes and future on something illusory.

Ronan can't comment, only that the condition is affecting and changing Steve Jobs.

"Are you sure you can get back the copyright of the Pixar animated feature film?" This is what Steve Jobs cares most about: "Ronan, I admit that you and Bob have a good plan, but the market is changing rapidly."

Ronan smiled: "Steve, if we operate in normal channels and ways, how likely is it to get the copyright back?"

Steve Jobs was silent because he made a lot of efforts through legitimate channels, and the effect was almost zero.

Ronan continued: "Those copyrights are not only about the cartoons themselves. Disney has built the entire industry chain around them. For example, the Toy Story theme hotel has been built. It is too difficult for Disney to give up."

Steve Jobs sighed: "I understand that I can't do these things in Hollywood, but you are different from Relativity Entertainment."

After all, his good at and home games have never been in the movie circle, otherwise Walt Disney would not have been led by the nose.

Ronan said: "All circles have an xenophobic side, and Hollywood is no exception."

Steve Jobs nodded and said, "I am going back to San Francisco today to keep in touch."

Ronan said, "Bob will communicate with you in time if there is something."

Apple still has a lot of things waiting for him to deal with. Steve Jobs cannot stay in New York for a long time, but when he appeared today, he has shown his own attitude and position towards those people.

Robert Iger said to Ronan: "Steve Jobs’ ambitions are not in the film industry, but because of the events in the 1980s, he will not completely trust Apple. This transaction with us is also a share for his family. Guaranteed."

Ronan understood: "Assets are not in a company."

Robert Iger said: "If the deal with us is reached, Jobs can not only own the shares of the promising Netflix network, but also use the funds obtained to buy shares in companies such as Apple. Even if he is seriously ill, it will be enough. To ensure a worry-free life for the wife and daughter, at least not to worry about money."

Ronan said slowly: "I hope to get back the copyright smoothly and complete the transaction with Pixar Studio."

"According to Walt Disney's internal regulations." Robert Iger has worked for Disney for many years and has enough knowledge of Disney: "As long as the Disney board approves, there will be no problems with the procedures, and there is no need to worry about other troubles in the future."

Ronan said: "So, this is the key." He thought for a while, then said: "There is one more thing, to keep Disney as far as possible."

It is absolutely very difficult to really unite the shareholders of a company with dispersed shares. Roy Disney once had such a big advantage, but it was just that Michael Eisner was able to oust him.

There are still many shareholders supporting Michael Eisner.

Frankly speaking, Walt Disney's ability to develop from a single production company to today's comprehensive entertainment media group, Michael Eisner said it is not too much.

500 South Buena Vista Street, Los Angeles, California.

A red-brown, Roman palace-style building stands here, and the front of the outer wall is a large stone sculpture of 7 dwarfs.

This is the headquarters of Disney, the location of Dreamland.

In the history of Hollywood, Disney is by far the only major studio that has never been traded.

The first day of Hollywood was the studio system. The pioneers opened up wasteland in Los Angeles and opened up the vanity fair of the elite with one turn.

Disney was inconspicuous at first, and was called nameless.

Until that mouse was born.

Mickey appears as an innocent and romantic child, providing children and even adults with a channel away from the real world. When the American economic crisis broke out in 1929, Mickey Mouse was described as "the last ray of sunshine in the capital world", and subsequently became a symbol of optimism and positiveness in the United States.

Disney, which owns Mickey, is still a small company.

But Disney seized this good opportunity.

Its thinking in the film business is to avoid collisions with other major Hollywood themes, and not to compare the "artistic pursuit" with emerging European directors, but to choose a child's perspective and create a unique approach.

As children’s world grows up, there will be adult stories.

As the audience grew up, Disney continued to enrich Mickey Mouse’s family members, created girlfriend Minnie to increase the line of love, supplemented Donald Duck and Goofy to broaden the line of friendship, and introduced current affairs hotspots at the time, using the flying hero Charles O. The story of Gustu-Lin Bai flying across the Atlantic and arriving in Paris, in the film "Crazy Plane", put Mickey into the cockpit.

After Mickey Mouse and Donald Duck, Disney began to have a name in Hollywood.

Then, in 1937, the success of the super-grossing animated film "Snow White," the first animated feature film in the United States, gave Disney a golden name card in Hollywood.

In the latter part, people who know the Hollywood film industry can hear it well. Through the best hand-drawn animation production, Disney has the most precious batch of movie IP.

Someone once said that Hollywood does not believe in tears, but only in Disney fairy tales.

Today, the man in charge of this giant battleship is called Michael Eisner.

Chairman and CEO of The Walt Disney Group.

During Michael Eisner's tenure, he adjusted his business strategy. The original Disney team specialized in animation and introduced a computer animation production system from Pixar Studios to carry out technological innovation; new teams such as Touchstone Pictures and Miramax mainly focused on live-action movies.

At the same time, Disney used US$19 billion to acquire American broadcasters ABC and ESPN sports channels, completing the all-round expansion and coverage of communication channels.

This was the largest transaction in the American media field at that time.

Robert Iger once commented on Ronan about Michael Eisner: He is a management genius who can turn the tide, and he is also an arbitrary Bismarck ruler.

Today, Roy Disney, who has invited Michael Eisner to Disney, is uniting shareholders and wants to oust Michael Eisner.

In the battle of Vanity Fair, both commercial tactics and capital means must be decisive.

In the luxuriously decorated office, Disney President Dick Cook looked at Michael Eisner on the opposite side and said: "Many agencies have dragged down their cooperation with us with various ideals."

Michael Eisner said: "What about the agency we established?"

Dick Cook said: "Similarly, they don't want to take risks."

"Roy Disney thought he would win this way?" Michael Eisner snorted and said, "He was thinking too simple."

Disney’s three highest positions of power are both chairman and chief executive officer. The position of president belongs to Dick Cook, and the board of directors is under control.

These are the capital of Michael Eisner and the source of his confidence.

Dick Cook reminded: "There are many shareholders who support us, but we also need enough equity in full control. Now that the source of funds is restricted, our equity acquisition will soon be suspended. As far as I know, Roy -Disney is already using the reserves of the Disney family."

Michael Eisner is no longer the same Michael Eisner as he used to be, with a high point: "I will take time to talk with the major shareholders in person and remind them who has developed Disney to its current scale."

Dick Cook frowned slightly. As someone who has worked with Michael Eisner for many years, he can most feel the changes that happened to Michael Eisner.

This is a very dangerous signal. He reminded: "Michael, we must pay attention to it. Although the Disney family has fallen, it also has a certain reserve fund. This is not something we can compete alone. We must unite more people, otherwise The consequences are hard to imagine..."

"I understand." Michael Eisner said: "I will try my best to win shareholder support."

He thought for a while, and said: "Those guys are all jerks who fall short of the wind. As long as we can make some major actions that are beneficial to the company, they will not hesitate to abandon Roy Disney and support us instead. ."

That said, there is nothing wrong. Shareholders don't care who is sitting on the stage, they only care whether they can bring income to their investment.

Michael Eisner continued: "Don't forget Disney's supreme power and board of directors are still under our control, and we still have the initiative."

Dick Cook sighed: "Don't ignore the influence of the last name Disney, especially in the Disney Group."

Michael Eisner said confidently: "Don't worry, there will be no problems."

Dick Cook didn't say much, leaving Michael Eisner's office, looking at the building where he had worked for more than ten years, suddenly thought of something.

Do you want to prepare with both hands?

In the office, Michael Eisner put away his arrogance and self-confidence, but was somewhat cautious.

Roy Disney suddenly filed a lawsuit in the Delaware Court of Justice, which caught him by surprise and made him feel considerable pressure.

My family knows what happened to my family. I really need to investigate the incident of Michael Orvis back then. Many procedural errors did occur.