Chapter 971： The replacement of old and new is unstoppable
The failure of DreamWorks Animation Studio's "The Wandering Rat Country" also gave Ronan a wake-up call. Relativity Entertainment now has three animation studios, and the future development direction is definitely not like DreamWorks Animation Studios and Adelaide. The cooperation of Mann's work goes so wrong.
Ronan deliberately convened high-level meetings of Princess Animation Studios, Pixar Animation Studios and Shahai Entertainment Animation Studios to further clarify the future development direction of animation production in Relativity Entertainment.
That is computer animation!
In Relativity Entertainment, what kind of clay and hand-painted animation movies are all evil!
From the very beginning of the creation of the animation department, Relativity Entertainment did not have hand-drawn animation business and clay animation, and there will be no future.
Needless to say, Pixar Studio is the pioneer and promoter of computer animation. The world’s first computer animation film "Toy Story" was completed by Pixar. Of course, Pixar Studio will not give up its expertise and advantages. And to study other aspects.
There is no problem with Shahai Entertainment Animation Studio. This animation studio originated from the original Fox Animation Studio. Since its establishment, it has set the goal of computer animation production, and has little contact with other aspects.
Princess Animation Studio is different. This is an animation studio built by a team that has inherited the spirit of Disney animation. Many of them miss the glory of the hand-drawn animation era.
Ronan is allowed to be missed by anyone, but no hand-drawn animation film projects are allowed.
Although in recent years, there have been more and more voices criticizing computer animation technology and missing the so-called glorious era of hand-painted animation, but this is just like when sound replaced silence and color overwhelmed black and white. The birth of new film technology is not only accompanied by old movies With the passing of technology, there are all kinds of criticisms about new technologies.
Does anyone remember how Chaplin criticized and criticized sound films?
Computer animation technology is also subject to such criticism.
"Hand-drawn animation is a hand-painted artist who uses a brush, using his own hands, to create strokes strokes. The image of the character is extremely full, containing the creator's painstaking efforts and full of artistic vitality. What about computer animation?"
"Using cold computers and programmed software, the characters are rigid, and every move is like a puppet. As for the artistry, has anyone seen it?"
"The origin of art is to restore our lives. Human hands are the best carrier, not a cold and lifeless computer."
There are many voices like this, and most of the publishers are hand drawn animators who have lost their jobs due to computer animation.
The reason these people lost their jobs was due to the emergence of computer animation technology, instead of actively adapting to the new technology and new era, but indulging in the past time and refusing to open their eyes to see the new world.
In fact, in the three animation studios of Relativity Entertainment, many of them were hand-painted animators before, but they are still fascinated by computer animation production. The reason is simply to actively adapt to the new Era.
Individuals have to adapt to this era. Is it possible for the era to actively adapt to someone?
Since the 1930s and 1940s, hand-painted animation has appeared in Hollywood’s vision. No one can deny that one after another outstanding hand-painted animation masters have used their painstaking work to bring countless audiences. Joy, there is no lack of "The Lion King" such a classic that can be remembered in history.
Hand painters use their minds and hands to create. Paintbrushes are their tools, while computer programmers also use their minds and hands to create, and computers are their tools.
Essentially, the brush is a tool, and the computer is also a tool. Both are human inventions and are used to bear the flying wings of human thinking. Both of them have indispensable significance in human life. Then why the former Can become a carrier of art, and the latter, which represents high technology, can only be a cold machine?
Some people might say that hand-painters have instilled countless efforts into their works when they are creating, so that they have vitality.
Then why no one sees that those idealists who have been studying computer animation since the 1970s have dedicated their youth and passion to computer animation. Are they not creating with their hearts? Are they not good enough? Is the character image not full enough? Is the character just dumb without a soul?
There is no doubt that hand-painted artists have made indelible contributions to the development of animation, but technological progress is the trend of history. Advanced technology replaces backward technology. It is an inevitable law of the development of human society. People who block all this or The incident was all swept into the old paper pile of history. "
Today, the application of computer technology has penetrated into all aspects of human life. For the entire film and television industry, computer technology is like flying wings for them. In the past, many directors, screenwriters and producers could only imagine. The images in the video can now be shown in front of the audience with advanced computer technology.
In some ways, these people hiding in their tortoise shells can only ridicule the new film technology, but never think about why there is a replacement of the old and the new.
Every era always has to face something new, some are gradually changing ideas, and some are advanced technologies. Those conservative people don’t know how to absorb the essence that is useful to them, and instead hinder their development everywhere, but countless history It has long been proved that those who stand still will sooner or later be eliminated by the times.
In fact, hand-drawn animation is being completely eliminated by mainstream Hollywood.
It was also this week that the three-way melee Disney unexpectedly reached an agreement on an important matter. Walt Disney decided to completely abolish the hand-drawn animation business of Disney Animation Studios. Disney Animation Studios will focus all their energy on computer animation in the future. Above.
Hollywood's No. 1 hand-drawn animation giant has completely abandoned the hand-drawn animation business. Even if Disney animation studios have rarely produced works in recent years, there has been a sensational situation.
This almost represents the historical stage of the withdrawal of hand-drawn animation from mainstream film production.
The general trend of industry development cannot be blocked by any person or team.
Ronan immediately contacted Chris Buck, Rich Moore and Byrne Howard from Princess Animation Studio.
Walt Disney abolished the hand-painted animation business, and will inevitably lay off a large number of Disney animation studio staff, these are undoubtedly talents.
If someone is willing to transition to the computer animation business, Princess Animation Studio can attract a part of the recruitment.
Of course, those who live in the glory of the old age and are unwilling to accept new things, no matter how much success they have made in the past, Ronan will never want them.
The future belongs to the era of computer animation.
Relativity entertainment also has no time to waste too much time on people or technology to be eliminated.
For the Hollywood film industry, the age of digitization has truly arrived.
In recent years, large and medium-sized Hollywood companies, including Relativity Entertainment, have actually been pushing for one thing to get all large theater companies in the United States to update their projection equipment—replace the old film-based projection equipment with new digital ones. Projection equipment.
Cinema line companies are not very active. After all, there are so many chain theaters under companies such as Emperor Entertainment and AMG. The replacement of projection equipment is a very scary expenditure.
As we all know, digital technology can effectively reduce the cost of Hollywood companies in all aspects.
Not to mention other things, the cost of each copy can be reduced by more than 60% by issuing this item alone. This is still in the short term. In the long run, it is not impossible to reduce by 90%.
An ordinary film copy, from pressing to storage, from transportation to insurance, the average cost is as high as 1,500 US dollars.
Today's digital copy can be done for less than $500.
In the future, there will be a professional distribution company and a network of theater operators, and copies can be transmitted directly through the Internet.
Once this has become the norm in the film industry, the reduction in distribution costs is not a little bit.
All Hollywood film companies have a consistent interest in this regard.
Therefore, the major Hollywood manufacturers have united and brought together theater companies, producers, distributors, and equipment providers such as Sony Electronics, Canon Camera, and Dolby to discuss and promote the upgrading of a new technological industry structure so that all parties Can achieve maximum benefits.
This is actually good for the entire industry But it is not easy to get theater operators to update their equipment on a large scale.
Ronan is also pushing, but the resources invested are not particularly large, because he knows very well that it was after the release of "Avatar" that really made the theater operators start to act.
The film "Avatar" brings not only high box office and high commercial income, but also the technological upgrade of the entire film industry.
After "Avatar", 3D began to prevail. Although 3D projection has various flaws, the rapid construction of 3D theaters has directly brought about the rapid popularization of digital equipment in theaters.
As far as the entire film industry is concerned, "Avatar", which has been criticized by countless people for being vulgar and full of copper smell, should be remembered in the annals of film more than their sought-after art films.
Because "Avatar" promotes the entire film industry and related supporting industries, it has taken a big step forward.
As for 3D technology, since it will be booming, Relativity Entertainment will certainly not let it go. In addition to "Alice in Wonderland", "Avengers" also clearly meets IMAX3D technology shooting and production.
Even a 3D version of "Chain Saw" is not impossible.
In November, there are two more films under Relativity Entertainment's upcoming release, one is "The Incredibles" by Pixar Studios, and the other is the sequel to the successful hit movie "Museum Night 2".
Both films are undoubtedly very suitable for holiday files.
Ronan deliberately convened high-level meetings of Princess Animation Studios, Pixar Animation Studios and Shahai Entertainment Animation Studios to further clarify the future development direction of animation production in Relativity Entertainment.
That is computer animation!
In Relativity Entertainment, what kind of clay and hand-painted animation movies are all evil!
From the very beginning of the creation of the animation department, Relativity Entertainment did not have hand-drawn animation business and clay animation, and there will be no future.
Needless to say, Pixar Studio is the pioneer and promoter of computer animation. The world’s first computer animation film "Toy Story" was completed by Pixar. Of course, Pixar Studio will not give up its expertise and advantages. And to study other aspects.
There is no problem with Shahai Entertainment Animation Studio. This animation studio originated from the original Fox Animation Studio. Since its establishment, it has set the goal of computer animation production, and has little contact with other aspects.
Princess Animation Studio is different. This is an animation studio built by a team that has inherited the spirit of Disney animation. Many of them miss the glory of the hand-drawn animation era.
Ronan is allowed to be missed by anyone, but no hand-drawn animation film projects are allowed.
Although in recent years, there have been more and more voices criticizing computer animation technology and missing the so-called glorious era of hand-painted animation, but this is just like when sound replaced silence and color overwhelmed black and white. The birth of new film technology is not only accompanied by old movies With the passing of technology, there are all kinds of criticisms about new technologies.
Does anyone remember how Chaplin criticized and criticized sound films?
Computer animation technology is also subject to such criticism.
"Hand-drawn animation is a hand-painted artist who uses a brush, using his own hands, to create strokes strokes. The image of the character is extremely full, containing the creator's painstaking efforts and full of artistic vitality. What about computer animation?"
"Using cold computers and programmed software, the characters are rigid, and every move is like a puppet. As for the artistry, has anyone seen it?"
"The origin of art is to restore our lives. Human hands are the best carrier, not a cold and lifeless computer."
There are many voices like this, and most of the publishers are hand drawn animators who have lost their jobs due to computer animation.
The reason these people lost their jobs was due to the emergence of computer animation technology, instead of actively adapting to the new technology and new era, but indulging in the past time and refusing to open their eyes to see the new world.
In fact, in the three animation studios of Relativity Entertainment, many of them were hand-painted animators before, but they are still fascinated by computer animation production. The reason is simply to actively adapt to the new Era.
Individuals have to adapt to this era. Is it possible for the era to actively adapt to someone?
Since the 1930s and 1940s, hand-painted animation has appeared in Hollywood’s vision. No one can deny that one after another outstanding hand-painted animation masters have used their painstaking work to bring countless audiences. Joy, there is no lack of "The Lion King" such a classic that can be remembered in history.
Hand painters use their minds and hands to create. Paintbrushes are their tools, while computer programmers also use their minds and hands to create, and computers are their tools.
Essentially, the brush is a tool, and the computer is also a tool. Both are human inventions and are used to bear the flying wings of human thinking. Both of them have indispensable significance in human life. Then why the former Can become a carrier of art, and the latter, which represents high technology, can only be a cold machine?
Some people might say that hand-painters have instilled countless efforts into their works when they are creating, so that they have vitality.
Then why no one sees that those idealists who have been studying computer animation since the 1970s have dedicated their youth and passion to computer animation. Are they not creating with their hearts? Are they not good enough? Is the character image not full enough? Is the character just dumb without a soul?
There is no doubt that hand-painted artists have made indelible contributions to the development of animation, but technological progress is the trend of history. Advanced technology replaces backward technology. It is an inevitable law of the development of human society. People who block all this or The incident was all swept into the old paper pile of history. "
Today, the application of computer technology has penetrated into all aspects of human life. For the entire film and television industry, computer technology is like flying wings for them. In the past, many directors, screenwriters and producers could only imagine. The images in the video can now be shown in front of the audience with advanced computer technology.
In some ways, these people hiding in their tortoise shells can only ridicule the new film technology, but never think about why there is a replacement of the old and the new.
Every era always has to face something new, some are gradually changing ideas, and some are advanced technologies. Those conservative people don’t know how to absorb the essence that is useful to them, and instead hinder their development everywhere, but countless history It has long been proved that those who stand still will sooner or later be eliminated by the times.
In fact, hand-drawn animation is being completely eliminated by mainstream Hollywood.
It was also this week that the three-way melee Disney unexpectedly reached an agreement on an important matter. Walt Disney decided to completely abolish the hand-drawn animation business of Disney Animation Studios. Disney Animation Studios will focus all their energy on computer animation in the future. Above.
Hollywood's No. 1 hand-drawn animation giant has completely abandoned the hand-drawn animation business. Even if Disney animation studios have rarely produced works in recent years, there has been a sensational situation.
This almost represents the historical stage of the withdrawal of hand-drawn animation from mainstream film production.
The general trend of industry development cannot be blocked by any person or team.
Ronan immediately contacted Chris Buck, Rich Moore and Byrne Howard from Princess Animation Studio.
Walt Disney abolished the hand-painted animation business, and will inevitably lay off a large number of Disney animation studio staff, these are undoubtedly talents.
If someone is willing to transition to the computer animation business, Princess Animation Studio can attract a part of the recruitment.
Of course, those who live in the glory of the old age and are unwilling to accept new things, no matter how much success they have made in the past, Ronan will never want them.
The future belongs to the era of computer animation.
Relativity entertainment also has no time to waste too much time on people or technology to be eliminated.
For the Hollywood film industry, the age of digitization has truly arrived.
In recent years, large and medium-sized Hollywood companies, including Relativity Entertainment, have actually been pushing for one thing to get all large theater companies in the United States to update their projection equipment—replace the old film-based projection equipment with new digital ones. Projection equipment.
Cinema line companies are not very active. After all, there are so many chain theaters under companies such as Emperor Entertainment and AMG. The replacement of projection equipment is a very scary expenditure.
As we all know, digital technology can effectively reduce the cost of Hollywood companies in all aspects.
Not to mention other things, the cost of each copy can be reduced by more than 60% by issuing this item alone. This is still in the short term. In the long run, it is not impossible to reduce by 90%.
An ordinary film copy, from pressing to storage, from transportation to insurance, the average cost is as high as 1,500 US dollars.
Today's digital copy can be done for less than $500.
In the future, there will be a professional distribution company and a network of theater operators, and copies can be transmitted directly through the Internet.
Once this has become the norm in the film industry, the reduction in distribution costs is not a little bit.
All Hollywood film companies have a consistent interest in this regard.
Therefore, the major Hollywood manufacturers have united and brought together theater companies, producers, distributors, and equipment providers such as Sony Electronics, Canon Camera, and Dolby to discuss and promote the upgrading of a new technological industry structure so that all parties Can achieve maximum benefits.
This is actually good for the entire industry But it is not easy to get theater operators to update their equipment on a large scale.
Ronan is also pushing, but the resources invested are not particularly large, because he knows very well that it was after the release of "Avatar" that really made the theater operators start to act.
The film "Avatar" brings not only high box office and high commercial income, but also the technological upgrade of the entire film industry.
After "Avatar", 3D began to prevail. Although 3D projection has various flaws, the rapid construction of 3D theaters has directly brought about the rapid popularization of digital equipment in theaters.
As far as the entire film industry is concerned, "Avatar", which has been criticized by countless people for being vulgar and full of copper smell, should be remembered in the annals of film more than their sought-after art films.
Because "Avatar" promotes the entire film industry and related supporting industries, it has taken a big step forward.
As for 3D technology, since it will be booming, Relativity Entertainment will certainly not let it go. In addition to "Alice in Wonderland", "Avengers" also clearly meets IMAX3D technology shooting and production.
Even a 3D version of "Chain Saw" is not impossible.
In November, there are two more films under Relativity Entertainment's upcoming release, one is "The Incredibles" by Pixar Studios, and the other is the sequel to the successful hit movie "Museum Night 2".
Both films are undoubtedly very suitable for holiday files.
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