Chapter 985: As long as the result

Because the production budget of "Infinite Walker" is as high as 90 million US dollars, such a high investment determines that it is different from the usual Oscar-winning films.

There is no small-scale screening test, nor can you control the audience. With the full promotion of the Embassy Pictures, "Infernal Affairs" is like a holiday commercial blockbuster, directly on the scale of nearly 3,500 theaters in North America. Large-scale opening paintings were released inside.

The huge publicity release, Tom Cruise, Garwell Smith’s double male protagonist combination, is a guarantee for the box office.

In this era, Tom Cruise is a little better. Will Smith’s appeal is very exaggerated. As long as the basic quality of the film he starred in, there will be no box office bad.

Shi Huang is really an emperor for the movie market at this time.

Of course, no matter who it is, at any time, one cannot underestimate the influence of Tom Cruise.

In spite of the unfavorable R-level classification of "Infernal Walker", even if the audience for the gang theme is now a bit small, "Internal Walker" still has an extraordinary market appeal after its release.

The first weekend the film was released in North America, it earned 38.88 million US dollars.

Compared to Ronan Anderson's production, Martin Scorsese directed, Tom Cruise and Will Smith starring such a lineup, the $38.88 million first week box office is not much.

This is more due to the limitation of the subject matter.

The first weekend box office of "Infinite Walker" is already Martin Scorsese's best opening result since he entered the film circle.

This also created a new record for Martin Scorsese.

Since its release, "The Infinite Walker" has received rave reviews, with all kinds of touted voices, and it has naturally become a hot spot in the awards season.

The Oscar public relations of Embassy Pictures are also proceeding step by step, and everything is based on stability.

Martin Scorsese's resume in the past decades is one of the biggest capitals of the film during the awards season and Oscars.

If other directors have directed "Infinite Walker," the final awards result of the awards season is hard to say.

But when Martin Scorsese adds "Infinite Walker", the effect is definitely explosive.

The famous film critic Roger Albert said in his column: "The Infinite Walker" is a gangster movie that has reached the highest level. It is Martin Scorsese's best after "Good Guy" in 1990. Great work.

This also represents the mainstream views of North American media and critics.

The freshness of Rotten Tomatoes in "Infinite Walker" is as high as 95%, and the comprehensive media score is 85. The IMDB score has been hovering between 8.7 and 8.8 in a short period of time.

Although the film’s rating on IMDB gradually dropped to 8.6 by the second weekend of its release, it was already comparable to Martin Scorsese such as "Good Guy", "Taxi Driver" and "Angry Bull". Ratings for classic movies.

Blessed by the good reputation, the box office trend of "Infinite Walker" is extremely stable. The box office of the next weekend in North America only dropped by 29% compared with the first weekend, and it received 27.61 million US dollars.

Ten days in theaters, "Infernal Walker" received 78.5 million US dollars in nearly 3,500 theaters in North America.

It is not difficult for this film to have a North American box office of over 100 million, but if you want to recoup the investment through the North American box office, you must gain something from the Oscar.

The public relations team of Embassy Pictures has taken action. Martin Scorsese and the team of managers behind him are also low-key and pragmatic, starting the public relations work of the awards season in an all-round way.

With the personal network established by Martin Scorsese over the years, when the quality of the film is indeed guaranteed, many people are still willing to vote for him.

"From the current situation..."

In the small conference room of Embassy Pictures, Garcia Rodriguez said to Ronan: “Our main competitors are the Sky Tower of Plan B, the Letter from Iwo Jima by DreamWorks, and Weinstein The "Queen" of the film industry."

Thomas took the words: "I remember "The Queen" was a project we gave to Weinstein Pictures."

Publicity Director David Villa said: "From the perspective of the current publicity and public relations situation of Weinstein Pictures, their main goal is not the best director and best film."

Ronan said at this time: "Harvey-Weinstein asked me to meet this afternoon, I will test it out."

Garcia Rodriguez added: "As long as our own work is in place, Martin Scorsese and "Infernal Walker" have the highest chances of getting the best director and best film. This year is not strong. Competition film."

Others all agree with Garcia Rodríguez. Now Hollywood and media entertainment have long agreed that the year 2006 will be a veritable year for Hollywood movies.

Publicity Director David Villa said: "There are already quality-guaranteed films, and the rest depends on publicity and public relations. Martin Scorsese has very obvious advantages. Not surprisingly, most public opinions will Favoring him, if the nomination fails again, the college will face very great pressure."

"That's a vague reminder that you should give me a best director trophy." Garcia Rodriguez gave a public relations trick: "Without reaching their bottom line."

David Villa nodded: "Yes, we have prepared tens of millions of dollars in public relations funds, but how to use the funds is also very particular."

Ronan is no longer involved in specific front-line affairs, and directly said: "You plan well, I only want results."

The executives of Embassy Pictures all understand the meaning of these words, and Garcia Rodríguez said: "rest assured, the advantages are so obvious, we will not let any accidents appear."

From the beginning of the screening, Martin Scorsese and "The Infinite Walker" have become hot spots during the awards season. Ten days after the release, they have become the first hot spots.

The big heat must die. That is the World Cup. The most common situation of Oscars is that the first favorite pushes the awards season all the way, and then becomes the winner of the Oscars.

Upset is called upset because the chance of appearing is very low.

An extremely important part of the public relations work of Embassy Pictures is to prevent unpopularities as much as possible.

After finishing the meeting at the Embassy Pictures, Ronan returned to his office and processed some documents. Connie soon came in to inform that Harvey Weinstein was here.

Ronan met Harvey Weinstein in the reception room. After a few years of relative silence, this big fat man is now full of spirits again.

"I watched "Queen"." Ronan said directly: "Very good movie."

Harvey Weinstein can play in front of the chief executives of the six major companies, but Ronan has always held a very low posture because he knows which people in Hollywood he really can't afford.

Besides, Walt Disney is now in a mess, and he can see the cause very clearly.

Harvey Weinstein’s fat face is full of smiles: "Ronan, Weinstein Pictures can return to the awards season with "The Queen". I also want to thank you and Relativity Entertainment. If you didn't give in, "The Queen" This project won't reach me either."

Ronan will not appear to be superior because of Harvey Weinstein's low posture. He is still as peaceful as before. He smiled and said, "Harvey, we are friends, so you don't need to say such kind words. We also talked to each other at the time. Help, if the final result can be a win-win situation, it is also the most ideal."

Harvey Weinstein quickly said: "A win-win situation has been achieved." He took the initiative to enter the topic: "Ronan, the first goal of "Queen" in this awards season is the best actress, which is not the goal of Relativity Entertainment. conflict."

Ronan said without hesitation: "I will mobilize the people around me to vote for the best actress as far as possible for "Queen."

Hearing this, Harvey Weinstein was determined that although he is a veteran of Oscar public relations, if it really works, he may not lose to Relativity Entertainment, but his strength on Ronan and Relativity Entertainment really is. Quite scrupulous.

The six major Hollywood companies are too scattered in their equity. It is impossible to rashly target a certain person or company. The six major companies are also professional managers, and every decision must be considered.

But relativity entertainment is different. Many things are completely the embodiment of Ronan Anderson's personal will.

Such a company that is powerful and can make quick decisions, once it becomes an enemy, it is terrible.

Harvey-Weinstein does not want the newly established Weinstein Pictures to become the second Walt Disney Moreover, with the strength of Weinstein Pictures, it is far less resistant than Walt Disney. .

Walt Disney was tossed by Ronan Anderson for life better than death, and Weinstein Pictures was tossed a few times before it was dead.

Harvey Weinstein responded immediately: "Weinstein Pictures can influence the best film and best director votes for "Infinite Walker."

Ronan said with a smile: "Harvey, I hope we can continue to win this award season."

"Absolutely." Harvey-Weinstein said swearingly: "I believe this."

He said at this time: "Ronan, if the opportunity is right in the future, I hope Weinstein Pictures can cooperate more with Relativity Entertainment.

Ronan counted the time. It’s too early for Harvey Weinstein to die. This guy is very good at independent small production, and immediately said: "No problem. If possible, Weinstein Pictures’ overseas release, temporarily It can be done by Embassy Pictures."

The newly established Weinstein Pictures has no overseas distribution capabilities for the time being. Harvey Weinstein also discussed this business with Ronan before. After the Weinstein brothers separated from Walt Disney and Miramax, they also New overseas publishers are needed.

Harvey Weinstein said: "Yes, we can sign a distribution contract. I mean, the overseas distribution of "Queen" will be handed over to Embassy Pictures."

Previously in Miramax, overseas distribution was done by Disney's Bowei International.

Ronan said: "Embassy Pictures will give Weinstein Pictures the best distribution contract in the industry."