Chapter 1022： you're free

Nearly five years have passed since the failure of the last "Hulk". Perhaps the audience still has more or less the memory of the failure of Ang Lee's version, but the Marvel Avengers project has been launched, and Relativity Entertainment can only welcome Difficulties, through publicity announcements and the appearance of Iron Man and other gimmicks, created a great momentum for "Hulk" and became one of the most watched movies in this summer.

In the promotion, Embassy Pictures early played the trump card of Iron Man, claiming that Tony Stark would appear in the Hulk and that the film would involve Captain America.

Today, there is only one "Iron Man" released, and Marvel is far from taking shape. We can only find ways to increase the influence of "Hulk".

In the comics, Hulk’s popularity spikes Tony Stark and puts it on the movie market. The two are just the opposite.

Embassy Pictures is trying to find a way to keep Hulk from the popularity of Iron Man.

In general, the promotion and marketing of Embassy Pictures has been very effective. After the trailer of "Hulk" was released, comic fans were enthusiastic about it. Netizens commented on the "greener" and "angry" Hulk. High, explosive scenes and exciting fights also won their favor.

The mainstream speech on the Internet is very representative: "No one knows their superhero better than Marvel. They brought a brand new Hulk this time. At least the trailer gave me hope."

But one point that cannot be ignored is that the impact of the failure of Ang Lee's version of The Hulk still exists.

Basically, the media and film critics are not very optimistic about "Hulk".

Todd McCarthy of the "Hollywood Reporter" wrote in the column after watching the trailer-this green monster is a bit disgusting and unbearable, and will not be popular this summer.

There are also film market analysts who are not optimistic about the prospects of "Hulk": "I don't think how people will like it. It's hard to say at the box office."

The Hulk once made Ang Li love and hate him, and even after the filming, due to overwork and failure, he had the idea of ​​quitting his shadow.

This "Hulk" is not a continuation of Ang Lee's version, but a start from the beginning of Marvel Entertainment.

Joss Weeden is not Ang Lee either. This is a very pure commercial film director. The shooting is in full accordance with the plan made by Ronan and Kevin Fitch. The film completely abandoned Ang Lee’s humanistic style. More Put resources on the action scene.

This is a pure popcorn movie, what kind of humanism is it!

Having said that, most superhero movies focus on humanism and social philosophy, and there is only one dead end.

Popcorn movies are enough for entertainment.

In the words of the other side of the Pacific, what more bicycles do you need?

Before the third weekend of May, Embassy Pictures held a huge premiere for "Hulk" in New York, and many Marvel actors also gathered.

New York, a city scoured by earthlings, aliens and all kinds of monsters, this time will become the main battlefield of Hulk.

Ronan also made a special trip from Los Angeles to participate in the premiere, for Marvel's Avengers series platform.

This series is the key core project of Relativity Entertainment in the future. The profits that the online and offline markets can bring in the future are very likely to be calculated in units of tens of billions of dollars.

To this end, Ronan also specifically accepted interviews with media reporters.

The reporter focused on the issue that the media and market forecasting agencies are not optimistic about the prospects of "Hulk".

"This is a superhero movie masterpiece." Ronan would not be embarrassed to tout his own film: "The Hulk will regain its glory on the screen."

Next to Jacques Phoenix is ​​also being interviewed. Compared with the previous Edward Norton, this personality actor is more in line with the crew’s publicity: "I have been a big fan of the "Hulk" comic since I was a kid. I wanted to be on the screen very early. It must be very enjoyable to play this role. Now, playing Hulk has fulfilled my childhood dream."

This kind of childhood dream is also an essential slogan for Hollywood stars.

It looks fake, but it's actually very useful. Fans of celebrities often buy it.

Ronan was very satisfied with the performance inside and outside of the Jacques-Phoenix film, and when he left the media interview area, he deliberately chatted with him a few words.

This one is more suitable for commercial films than the former Edward Norton.

That "Invincible Hulk" can be said to be one of the most unsatisfactory movies in the Marvel series. For Edward Norton, Universal Pictures and Marvel Comics gave him too much power, so Edward Norton entered the crew. , Constantly put forward various requirements.

For example, modify the script, adjust the scene, interfere with the scene design, and even manipulate the editing.

Edward Norton's power in "Invincible Hulk" completely overrides the director, and several fierce disputes broke out with Avi Allard, asking Marvel and Universal Pictures to film and produce in accordance with his opinions.

Because he couldn't stand the interference, the screenwriter quit the crew in anger, and Edward Norton also took the role of screenwriter.

At that time, Marvel comics lacked self-confidence and put too much chips in the film on a star actor.

Edward Norton also enjoys considerable editing decisions, because the final scene of the decisive battle had a huge disagreement with Marvel. He asked to be able to explore the inner world of the Hulk and Bruce Banner, as well as two different personalities of the same body. Split, but Marvel wants a gorgeous epic duel...

Subject to contract restrictions, Marvel and Universal Pictures must respect Edward Norton's opinions in many respects.

What kind of style is Edward Norton? Those who have seen several of his masterpieces are very clear. Such a person has the right to intervene in film production. For a popcorn commercial film, it is a disaster.

Marvel and Universal Pictures have withstood Edward Norton to a certain extent, otherwise no one would know what "Invincible Hulk" would look like.

The result of this is that Edward Norton and Marvel are an eyesore to everyone.

In the eyes of Edward Norton fans, it was Edward Norton who resigned and took the initiative to get rid of Marvel.

In fact, from Marvel Comics to Universal Pictures, when the film was completed, they decided to kick Edward Norton out.

They also stop loss in time for a wrong choice.

After taking a photo with the main creators of the crew, Ronan walked with the director Joss Weiden when he walked into the theater.

"Kevin Fitch talked to me." Joss Weiden said directly: "He said you intend to use me to direct "The Avengers."

Ronan nodded slightly: "Yes, it is not easy to integrate six characters with different styles into one movie. Jos, you have experience."

Jos Weiden knew that Ronan was talking about the "Firefly" that hit the street. He touched his bald forehead and said, "That was a failed experience."

Ronan patted his shoulder lightly: "You know better than other directors to avoid traps that can lead to failure, don't you?"

Jos Weiden smiled bitterly: "It is true. The failure of "Firefly" taught me a lot of lessons."

Ronan urged: "Learn more about these six superheroes and visit their sets often. Kevin Fitch and I will hand over the Avengers to you."

Of course, this is a beautiful scene, Jos Weiden will not have too much power.

However, Jos Weiden has a feeling of being valued, vowing to say: "Starting from next month, I will be fully transferred to the preparation of "The Avengers."

He knows the weight of "The Avengers", and he also imagined the success of this plan when it is promoted to "The Avengers".

Entering the VIP room of the theater, Ronan chatted with Ang Lee.

The Hulk is definitely Lee Ang's heart demon. In order to completely get rid of the nightmare, the director from the East specially rushed back from India to attend the premiere.

Ang Lee said directly: "I made a lot of mistakes at the beginning, and some ideas are good, but they are not suitable for superhero movies."

Ronan agreed: "Lee, you have to choose the right subject matter to carry your ideas and style."

It can be said that Ang Lee's ideas at the time were good, but they did not meet the needs of the "Hulk" movie, let alone the audience's expectations for this superhero movie.

What the audience wanted was a bucket of popcorn, but what they brought up was absinthe that needed an aftertaste. It was strange that it turned out well.

The two were not entangled on this topic, Ronan turned to ask: "How is your investigation in India?"

Li An told the truth: "I have read it many times, and the more I look at it, the more I feel that I have not enough accumulation and have too little understanding of Indian culture. How can I make the adaptation Hollywood? I am collecting some Indian classics and cultural and social materials. I guess It may take more than a year, or even longer, to prepare for "The Fantasy Drifting of the Youth Pie."

Ronan said: "Don't worry, when will you be fully prepared for this project and when will you start preparations."

Li An said solemnly: "I understand that I will get the rewards for the entertainment of Relativity."

Someone came over at this moment, Ang Li took a look and left in a low voice.

Scarlett Johansson wore a short red dress and came to Ronan: "Long time no see."

Ronan smiled and nodded: "Good evening, Scarlett."

"You have changed so much, I can't believe it." Scarlett Johansson looked at Ronan: "I heard you have a girlfriend?"

Ronan has no need to deny: "Yes you know, Jessica Felton."

Scarlett Johansson said: "I remember, a very beautiful woman." She frowned slightly: "Why is it her? If it was Anne Hathaway, I wouldn't be surprised."

Ronan didn't answer, but said: "Don't worry, the black widow is the core of the female role in the Avengers project. My personal affairs will not affect the cooperation between Relativity Entertainment and you."

In the past few years, Scarlett Johansson has paid a lot. Although Ronan also gave a corresponding return, he finally said: "Scarlett, you are free."

"Hmm..." Scarlett Johansson pursed his lips in silence for a while, then suddenly said, "Thank you."

This also means that the old chapter has been turned over.

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