Chapter 1089： technical problem

Shahai Entertainment is a small venue built specifically for internal test films.

The big screen turned from light to darkness, and the lights on the ceiling turned on to illuminate the entire venue. The people who participated in the screening, including Ronan, took off their 3D glasses one after another.

"The picture is amazing!" Despite her knowledge, Jessica Felton was still a little shocked: "Is this the effect that can be achieved when the technology is at its extreme?"

In some ways, she also belongs to the technology stream of Hollywood.

George Clint on the other side put away his 3D glasses, thoughtfully: "The picture effect of this film is something Hollywood has never achieved before!"

Robert Lee echoed: "Not in Polar Express! Not in Transformers!"

Robert Zemikis in front suddenly interjected: "I thought "Alice in Wonderland" had reached the extreme, but now, the gap is too big."

Ronan is rather calm, after all, he has felt the charm of "Avatar".

Mueller of Embassy Pictures suddenly interjected: "The story is a little simpler."

"The graphics and 3D effects alone are enough." said Thomas, the online hair styling director of Embassy Pictures, "what more storyline is needed."

Since director James Cameron did not come to the venue, the people of Relativity Entertainment did not hesitate to speak.

Ronan patted his palms lightly, and the venue immediately calmed down. He slowly said, "What do you think?"

"very good!"

"The market prospects are promising!"

Someone successively said yes, Thomas, the online distribution director of Embassy Pictures, was more professional, calculated for a while, and said: "I think it is not a big problem for this film to exceed one billion US dollars at the box office. If it works well, it will be possible for the world to reach 1.5 billion US dollars. ."

Mueller accepted the words with regret: "Unfortunately, it is an original movie, and the start may not be particularly smooth."

Several other people also echoed that, with the effect of this kind of movie, if it is an adapted movie with a certain fan base, the box office will inevitably be a huge hit from the beginning.

"According to the plan." Ronan didn't need to say more. The related work has already been done. This internal preview is more to strengthen the entire Relativity Entertainment's confidence in "Avatar". He just emphasized: "Do your best to run this film."

Thomas assured: "Embassy Pictures will not let "Avatar" a bit of waste."

In other words, it will definitely squeeze out the value of this film.

After years of development, Ronan also believes that Embassy Pictures has such capabilities.

From production to final publicity and distribution, the total investment of Relativity Entertainment will be as high as 500 million US dollars, of course, there must be sufficient returns.

Ronan returned to the office and met James Cameron who was waiting here.

"You brought a masterpiece." Ronan didn't need to deny: "This will be a great movie."

James Cameron does his part: "For this, I have never wavered."

Ronan knows very well that those great film directors are all self-confident guys.

Regardless of other aspects, at least commercially, "Avatar" is absolutely great enough for Relativity Entertainment.

Once living on the other side of the Pacific Ocean, Ronan thought that the greatest fortune in movies was to be able to see "Avatar" on the screen with his own eyes, first in 2D and later in IMAX3D.

Although he does not approve of the theme and concept of "Avatar", he is easily conquered by the film's graphics. Even after many years, in terms of the immersive effect of 3D movies, he still believes that no commercial film can match "Avatar". ".

Relativity Entertainment’s publicity and distribution capabilities are strong enough. Ronan has seen the preview of "Avatar" and believes that this film will work miracles, so he directly asked: "James, what about the sequel? Do you have plans for the sequel?"

James Cameron said helplessly: "Ronan, the progress you requested is too fast, right? The first film has not been released yet, so I am considering a sequel."

Ronan shrugged slightly and said, "This shows that I have enough confidence in you and "Avatar."

James Cameron thought a little, and said: "This story is not finished. Obviously, there must be a sequel, but it can't be filmed for the time being."

"Why?" Ronan asked.

From the perspective of business investment, although the sequel cannot be launched too fast, it cannot be too slow.

When it comes to work, James Cameron became very serious, saying: "For the sequel, I have a lot of ideas, especially the technical aspects, which is also the most critical of "Avatar."

Ronan certainly understands what he meant. After "Titanic", James Cameron has not made an official feature film for so many years. It is not that the world has been raging. The documentaries used for experiments are all in Make technical preparations for "Avatar".

James Cameron added: "In my vision, the "Avatar" sequel requires a lot of technically rigid adaptations. It is best to show it in naked-eye 3D plus 120 frames plus holographic projection plus Dolby Atmos technology. ."

Ronan shook his head: "I can understand your technical pursuits, but James, have you considered whether or not, with the current development trend of film technology, it will not be possible to realize these technologies on a large scale in theaters in ten years. "

James Cameron defended: "All this is to achieve a perfect visual experience and 360-degree natural sound, so that the audience is very close to the reality of ‘immersive’."

Ronan added: "There is more than one sequel to "Avatar", right? We can prepare to shoot the sequel while making technical reserves. With the scale of "Avatar", it takes at least three years from preparation to filming for each sequel. During this time, there is still the work of the crew, and the completion can be used as a process to give birth to new technologies. On-site shooting is the best condition for the development and testing of new technologies."

This is not a flicker, although a lot of technical preparations have been made, but in the preparations for the shooting of "Avatar", James Cameron used and developed the new technology of the department, which surpassed the preparation of the previous nearly ten years.

Therefore, James Cameron said carefully: "Ronan, I will seriously consider your words."

At the level of James Cameron's director, even Ronan couldn't force it, and immediately nodded and said: "I hope we can work together to create the future of science fiction movies."

James Cameron thought of the works of Relativity Entertainment in the past two years and said: "In my opinion, Hollywood science fiction films will present two trends in the future."

Ronan has never been arrogant. The exchanges with James Cameron also helped him have a clearer understanding of the future. He asked, "Oh, which two situations?"

James Cameron said roughly: "One is superhero science fiction, such as Iron Man, Superman, and the like; the other is a more serious science fiction movie that involves scientific discussions, and technical issues are involved when shooting, such as "Avatar" and so on, this kind of need pay more attention to details and make the details more in line with science."

He sighed: "In fact, before "Avatar", I was always worried about whether the market has changed dramatically and audiences are no longer willing to sit in dark rooms and watch movies with strangers as before.

Ronan knows that this worry is not unreasonable, because North American theater audiences show a downward trend every year.

"Don't worry." Ronan said, "Avatar will prove that audiences are still happy to go to the theater to watch super blockbuster movies."

James Cameron didn't wait much, and he soon left. When Ronan answered the office, the scores for the trial meeting had already come out.

This is the internal test film standard of Relativity Entertainment. It does not consider the artistic value of the film, but only looks at the commercial prospects.

Among the many producers and executives of Relativity Entertainment, "Avatar" received a score of 9.8.

In the past, films that scored 9 points or more in internal previews have all hit the box office.

Connie knocked on the door and came in, saying: "Just got a news that Zach Schneider and Charles Rowan rejected the script of the new "Superman" movie and asked the screenwriter to modify it."

Ronan has been paying attention to the dynamics next door to Marvel and asked: "Do you know the reason?"

Connie said: "It is said that the theme is not deep enough and the content is not heavy enough to bear the dark style."

Ronan nodded slightly: "I see, continue to pay attention to the situation over there."

This situation is not surprising, after all, Warner Bros. and DC Comics all regard "The Dark Knight" as the benchmark for DC comics.

Think about the "Watchmen" being released, not so much a comic film, it is more appropriate to say that a purely live-action movie.

Ronan had watched several versions of this film once, and the different edited versions made the rating of this film erratic like a roller coaster.

At that time, there was a saying, which is not unreasonable: Marvel’s superhero movies have a stable output. The good ones are not good, and the bad ones are not very bad; while DC’s comics are metaphysics, even if they are operated by the same director. Knife, different edited versions will be different.

Others joked that the reason why Warner Bros. and DC Comics did not collapse was because they sold director-edited discs.

Ronan has already received a list of movie schedules for this summer, including a super masterpiece by Warner Bros. and DC Comics Because of the influence of the Marvel Avengers plan in advance, Warner Bros. And DC Comics also opened the prelude of the Justice League Cinematic Universe earlier. The opening masterpiece was "Green Lantern", which cost 200 million US dollars just to produce!

This superhero blockbuster will be released in mid-May.

Because Warner Bros. and DC Comics wanted to hang people's appetites, out of confidentiality, "Green Lantern" did not hold any external screenings, and Ronan was not sure what the film was.

Hope is still green, from beginning to end.

Relativity Entertainment’s "Iron Man 2" once again occupied the beginning of this summer archive.

In recent years, including last year’s "Spider-Man 3", the first weekend of the summer file has almost become a Marvel superhero movie special.

However, before "Iron Man 2", Relativity Entertainment also had a superhero movie released in April, "King of the Sea".

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