Chapter 1095： 1 sword in 10 years
Some things are only found out of control when they really happen.
"Green Lantern" brought Warner Bros. and DC Comics, undoubtedly this is the feeling.
In the conference room, the dozens of people attending the meeting all looked serious, and Kevin Tesuhara, who was sitting in the first place, had a tight expression, and it seemed that the air was about to stagnate.
All those who directly participated in the production of "Green Lantern" had a bad feeling.
Executive producer Donald Delane, DC Comics co-producer Gove Johns, and Warner Bros. Pictures executive Jeff Robinoff, distribution company Lynn Harris, etc., each Everyone feels a faint scapegoat on his head.
Even Kevin Tesuhara's absolute cronies, Charles Rowan and Diego Harris, looked cautious.
Kevin Tesohala looked around and said slowly: "Let's talk about it. You should be very clear about the current situation."
No one speaks casually, because everyone here knows that the failure of "Green Lantern" is not just a failure of a movie, it will affect the entire Warner Bros. strategic plan.
As the actual person in charge of DC Comics, Diego Harris could not remain silent and first said: "The box office performance of "Green Lantern" did not meet expectations, which has a great impact on our entire plan. We must respond in time."
With the person who spoke first, the others relaxed somewhat. The problem lies here and must be resolved.
Even if you don't solve it, someone will inevitably carry this scapegoat.
Jeff Robinoff answered, "Is there any possibility of turning over?"
This fluke mentality was directly shattered by Lynn Harris: "According to the prediction results drawn from various data, we are basically the same as Cinema's conclusions. The North American box office of "Green Lantern" is about 100 million US dollars. It cannot exceed 100 million US dollars."
He sorted out his thoughts a bit, and then said: “Based on the normal North American box office and the international box office ratio of Hollywood’s top productions, the overseas box office of "Green Lantern" will not be higher or even lower than the North American box office. Therefore, the most optimistic It is estimated that the global box office of "Green Lantern" will be around 200 million US dollars."
The conference room is quiet, and everyone understands what this number represents. Although there is an offline market, if the online is so miserable, the offline is not much better.
Huge losses! Huge losses...
Charles Rowan said: "What is more terrifying than box office failure is word-of-mouth. Bad word-of-mouth will seriously hinder future plans."
Lynn-Harris, out of a strong sense of responsibility, suggested: "Stop the loss. We have invested 200 million US dollars in production, and global publicity and distribution have already spent 130 million US dollars. It won't have much effect."
Kevin Tesuha was expressionless, making it hard to see what he was thinking. After ten seconds, he said: "Lynn, in terms of publicity and distribution, do what you say and stop the loss in time."
At this time, impulse and anger cannot solve any problems, and we must consider the problem from the actual situation of the market.
But the failure of "Green Lantern" brought more than just losses.
"If we continue to use "Green Lantern" as the beginning of the Justice League movie universe, what will be the situation?" Kevin Tesuhara asked directly: "Is there such a possibility."
Diego Harris was the first to say: "The failure of this film will drag down all subsequent films."
Jeff Robinoff also said: "The Green Lantern has failed. This cannot be changed. It is best not to affect the future plans."
Charles Rowan has been thinking about it for a long time, and then slowly said: "I propose to adjust the series, and temporarily abandon "Green Lantern"."
Such a decision is painful, but it is the wisest choice.
Other people have the same opinion.
In order to avoid negative influences from dragging down the entire Justice League movie universe, Kevin Tesohala cut the mess quickly and quickly made a decision: "Abandon "Green Lantern" and mobilize the media as much as possible. In the new publicity, Zach -"Man of Steel" directed by Schneider serves as the opening chapter of the Justice League movie universe."
Charles Rowan asked: "What about the personal film of The Flash?"
"The script creation is temporarily suspended." Kevin Tesuhara said: "Except for Superman and Batman, other superhero movie projects are suspended and reviewed."
Diego Harris said at this time: "Our progress will be far behind Marvel."
Kevin Tesohala took a look at him and said: "We speed up the progress. I have an idea, why should Warner Bros. and DC Comics follow the rhythm of Relativity Entertainment and Marvel Entertainment? The failure of "Green Lantern", One thing proved that Marvel’s model is not necessarily suitable for DC, so we have to determine our plan."
"It's true." Many people echoed.
Kevin Tesuhara obviously has thought about it, and said: "The signatures of DC Comics are Superman and Batman. They are also the most influential superheroes in the United States. We will make Superman and Batman appear in the same movie as soon as possible. Inside, Superman and Batman are used to drive other superheroes."
"The Dark Knight Returns!" Diego Harris immediately thought of the comic that Christopher Nolan had borrowed heavily from: "Adapting part of this comic, we can make Superman and Batman go to war on the screen!"
Charles Rowan also reacted: "The strongest mortal challenged the **** of the world, great idea!"
Kevin Tesohala thought for a while, nodded slightly, and said, "Take out a plan as soon as possible!" He glanced across the conference room: "Everyone, in the DC superhero movies, you have to be more proactive. Put forward more suggestions and participate in more specific affairs. The Harry Potter series is about to come to an end. We need new and successful series of movies as support."
The others breathed a sigh of relief. Judging from the current situation, the boss who is good at throwing the pot has no intention of letting them take the blame.
Kevin Tesohala emphasized: "We have been left behind by Marvel Entertainment too much, so take your efficiency and speed up all work! I hope to catch up with Marvel in the next three years! "
In Relativity Entertainment, Ronan was looking through the specially collected information about "Green Lantern". The failure of "Green Lantern" has become a foregone conclusion, and there are many lessons to learn from.
It is also now that after the release of "Green Lantern", Warner Bros. no longer keeps a lot of information secret, and others can get a part of it.
Ronan watched it carefully and summarized it.
One of the most important points is that, unlike the Marvel Avengers movie universe, he and Kevin Fitch made decisions entirely. In the production of "Green Lantern", too many people in Warner Bros. exerted influence.
Kevin Tesuhara knew that he was not good at filmmaking and did not directly intervene in the production of the crew. Charles Rowan and Diego Harris under him led the "Green Lantern" project.
If there are only these two people, in fact, there is an obvious multi-channel phenomenon in the filming and production process.
Many high-level Warner Bros. seniors, such as Donald Delane, Gove Johns, Jeff Robinoff, Gray Hillman, Lynn Harris, etc., all imposed on the production of "Green Lantern" Had a lot of influence.
This is not a good thing for film production, but it is a tradition of Warner Bros.
Ronan had a vague impression that many senior Warner Bros. seniors liked to directly intervene in the production of DC Comics, even if they were not in the role of producer on the crew.
Therefore, there was a popular saying at that time that a large part of DC's Wang bombing was not destroyed by the director and producer, but by the top management of Warner Bros.
Now that "Green Lantern" fails, 90% of Warner Bros. will go the same way.
"Green Lantern" stand up? That is impossible, and the box office may face a huge drop next weekend.
Relativity Entertainment has a movie that was released a weekend after "Green Lantern", that is, James Cameron's "Avatar".
In order to publicize, in mid-May, Embassy Pictures screened a 15-minute clip in many 3D and IMAX theaters around the world. Almost all the audience who watched it on the scene must be described as crazy.
The marketing of "Avatar" is different from the traditional promotional activities of distributing trailers and marketing. Although 3D and IMAX technology are becoming more and more popular in North America, the latest wave of 3D movies has just risen globally. There are a wider audience of movies who have not yet had the opportunity to enter 3D theaters, and some audiences still stay away from 3D movies due to high ticket prices.
And this new way of promotion can allow more people to enter the theater and learn about 3D movies for free. It is a forward-looking initiative.
This day was also named "Avatar Day" by Relativity Entertainment.
During "Avatar Day", 248 IMAX theaters across the United States and 438 theaters in 77 countries and regions about 700 3D screens jointly screened this "Avatar" film that requires 3D glasses to watch. .
This 15-minute clip contains 5 paragraphs from the "Avatar" movie, as well as a preview of a quick edit. Director James Cameron personally appeared on the three-dimensional screen and led the audience into the world of Avatar.
"The 3D effect of "Avatar" surpasses all 3D movies in recent years. It can be said to be a brand-new 3D realm. In addition, the realism of the CG characters in the film is also a new milestone in the history of the film industry. You can watch several clips. Director Cameron’s dedication to this film and superb directorial skills. But 15 minutes is too short, and it ends when everyone is still proud of it. I really want to watch the full "Avatar" directly..."
Senior movie fans who have watched the film are not stingy with exaggeration. Even if the ten minutes cut by James Cameron is far from the true essence of the film, it is completely worthy of such praise.
"James Cameron sharpened his sword in ten years!"
Such a propaganda slogan was also played out early.
Please remember the domain name of this book’s first publication:. 4Fiction Net mobile version reading URL:
"Green Lantern" brought Warner Bros. and DC Comics, undoubtedly this is the feeling.
In the conference room, the dozens of people attending the meeting all looked serious, and Kevin Tesuhara, who was sitting in the first place, had a tight expression, and it seemed that the air was about to stagnate.
All those who directly participated in the production of "Green Lantern" had a bad feeling.
Executive producer Donald Delane, DC Comics co-producer Gove Johns, and Warner Bros. Pictures executive Jeff Robinoff, distribution company Lynn Harris, etc., each Everyone feels a faint scapegoat on his head.
Even Kevin Tesuhara's absolute cronies, Charles Rowan and Diego Harris, looked cautious.
Kevin Tesohala looked around and said slowly: "Let's talk about it. You should be very clear about the current situation."
No one speaks casually, because everyone here knows that the failure of "Green Lantern" is not just a failure of a movie, it will affect the entire Warner Bros. strategic plan.
As the actual person in charge of DC Comics, Diego Harris could not remain silent and first said: "The box office performance of "Green Lantern" did not meet expectations, which has a great impact on our entire plan. We must respond in time."
With the person who spoke first, the others relaxed somewhat. The problem lies here and must be resolved.
Even if you don't solve it, someone will inevitably carry this scapegoat.
Jeff Robinoff answered, "Is there any possibility of turning over?"
This fluke mentality was directly shattered by Lynn Harris: "According to the prediction results drawn from various data, we are basically the same as Cinema's conclusions. The North American box office of "Green Lantern" is about 100 million US dollars. It cannot exceed 100 million US dollars."
He sorted out his thoughts a bit, and then said: “Based on the normal North American box office and the international box office ratio of Hollywood’s top productions, the overseas box office of "Green Lantern" will not be higher or even lower than the North American box office. Therefore, the most optimistic It is estimated that the global box office of "Green Lantern" will be around 200 million US dollars."
The conference room is quiet, and everyone understands what this number represents. Although there is an offline market, if the online is so miserable, the offline is not much better.
Huge losses! Huge losses...
Charles Rowan said: "What is more terrifying than box office failure is word-of-mouth. Bad word-of-mouth will seriously hinder future plans."
Lynn-Harris, out of a strong sense of responsibility, suggested: "Stop the loss. We have invested 200 million US dollars in production, and global publicity and distribution have already spent 130 million US dollars. It won't have much effect."
Kevin Tesuha was expressionless, making it hard to see what he was thinking. After ten seconds, he said: "Lynn, in terms of publicity and distribution, do what you say and stop the loss in time."
At this time, impulse and anger cannot solve any problems, and we must consider the problem from the actual situation of the market.
But the failure of "Green Lantern" brought more than just losses.
"If we continue to use "Green Lantern" as the beginning of the Justice League movie universe, what will be the situation?" Kevin Tesuhara asked directly: "Is there such a possibility."
Diego Harris was the first to say: "The failure of this film will drag down all subsequent films."
Jeff Robinoff also said: "The Green Lantern has failed. This cannot be changed. It is best not to affect the future plans."
Charles Rowan has been thinking about it for a long time, and then slowly said: "I propose to adjust the series, and temporarily abandon "Green Lantern"."
Such a decision is painful, but it is the wisest choice.
Other people have the same opinion.
In order to avoid negative influences from dragging down the entire Justice League movie universe, Kevin Tesohala cut the mess quickly and quickly made a decision: "Abandon "Green Lantern" and mobilize the media as much as possible. In the new publicity, Zach -"Man of Steel" directed by Schneider serves as the opening chapter of the Justice League movie universe."
Charles Rowan asked: "What about the personal film of The Flash?"
"The script creation is temporarily suspended." Kevin Tesuhara said: "Except for Superman and Batman, other superhero movie projects are suspended and reviewed."
Diego Harris said at this time: "Our progress will be far behind Marvel."
Kevin Tesohala took a look at him and said: "We speed up the progress. I have an idea, why should Warner Bros. and DC Comics follow the rhythm of Relativity Entertainment and Marvel Entertainment? The failure of "Green Lantern", One thing proved that Marvel’s model is not necessarily suitable for DC, so we have to determine our plan."
"It's true." Many people echoed.
Kevin Tesuhara obviously has thought about it, and said: "The signatures of DC Comics are Superman and Batman. They are also the most influential superheroes in the United States. We will make Superman and Batman appear in the same movie as soon as possible. Inside, Superman and Batman are used to drive other superheroes."
"The Dark Knight Returns!" Diego Harris immediately thought of the comic that Christopher Nolan had borrowed heavily from: "Adapting part of this comic, we can make Superman and Batman go to war on the screen!"
Charles Rowan also reacted: "The strongest mortal challenged the **** of the world, great idea!"
Kevin Tesohala thought for a while, nodded slightly, and said, "Take out a plan as soon as possible!" He glanced across the conference room: "Everyone, in the DC superhero movies, you have to be more proactive. Put forward more suggestions and participate in more specific affairs. The Harry Potter series is about to come to an end. We need new and successful series of movies as support."
The others breathed a sigh of relief. Judging from the current situation, the boss who is good at throwing the pot has no intention of letting them take the blame.
Kevin Tesohala emphasized: "We have been left behind by Marvel Entertainment too much, so take your efficiency and speed up all work! I hope to catch up with Marvel in the next three years! "
In Relativity Entertainment, Ronan was looking through the specially collected information about "Green Lantern". The failure of "Green Lantern" has become a foregone conclusion, and there are many lessons to learn from.
It is also now that after the release of "Green Lantern", Warner Bros. no longer keeps a lot of information secret, and others can get a part of it.
Ronan watched it carefully and summarized it.
One of the most important points is that, unlike the Marvel Avengers movie universe, he and Kevin Fitch made decisions entirely. In the production of "Green Lantern", too many people in Warner Bros. exerted influence.
Kevin Tesuhara knew that he was not good at filmmaking and did not directly intervene in the production of the crew. Charles Rowan and Diego Harris under him led the "Green Lantern" project.
If there are only these two people, in fact, there is an obvious multi-channel phenomenon in the filming and production process.
Many high-level Warner Bros. seniors, such as Donald Delane, Gove Johns, Jeff Robinoff, Gray Hillman, Lynn Harris, etc., all imposed on the production of "Green Lantern" Had a lot of influence.
This is not a good thing for film production, but it is a tradition of Warner Bros.
Ronan had a vague impression that many senior Warner Bros. seniors liked to directly intervene in the production of DC Comics, even if they were not in the role of producer on the crew.
Therefore, there was a popular saying at that time that a large part of DC's Wang bombing was not destroyed by the director and producer, but by the top management of Warner Bros.
Now that "Green Lantern" fails, 90% of Warner Bros. will go the same way.
"Green Lantern" stand up? That is impossible, and the box office may face a huge drop next weekend.
Relativity Entertainment has a movie that was released a weekend after "Green Lantern", that is, James Cameron's "Avatar".
In order to publicize, in mid-May, Embassy Pictures screened a 15-minute clip in many 3D and IMAX theaters around the world. Almost all the audience who watched it on the scene must be described as crazy.
The marketing of "Avatar" is different from the traditional promotional activities of distributing trailers and marketing. Although 3D and IMAX technology are becoming more and more popular in North America, the latest wave of 3D movies has just risen globally. There are a wider audience of movies who have not yet had the opportunity to enter 3D theaters, and some audiences still stay away from 3D movies due to high ticket prices.
And this new way of promotion can allow more people to enter the theater and learn about 3D movies for free. It is a forward-looking initiative.
This day was also named "Avatar Day" by Relativity Entertainment.
During "Avatar Day", 248 IMAX theaters across the United States and 438 theaters in 77 countries and regions about 700 3D screens jointly screened this "Avatar" film that requires 3D glasses to watch. .
This 15-minute clip contains 5 paragraphs from the "Avatar" movie, as well as a preview of a quick edit. Director James Cameron personally appeared on the three-dimensional screen and led the audience into the world of Avatar.
"The 3D effect of "Avatar" surpasses all 3D movies in recent years. It can be said to be a brand-new 3D realm. In addition, the realism of the CG characters in the film is also a new milestone in the history of the film industry. You can watch several clips. Director Cameron’s dedication to this film and superb directorial skills. But 15 minutes is too short, and it ends when everyone is still proud of it. I really want to watch the full "Avatar" directly..."
Senior movie fans who have watched the film are not stingy with exaggeration. Even if the ten minutes cut by James Cameron is far from the true essence of the film, it is completely worthy of such praise.
"James Cameron sharpened his sword in ten years!"
Such a propaganda slogan was also played out early.
Please remember the domain name of this book’s first publication:. 4Fiction Net mobile version reading URL:
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