Chapter 1111： Movies that smart people can understand

"I talked to director Martin Campbell some time ago, and he said that the failure of "Green Lantern" is the responsibility of Warner Bros. itself."

In the reception room of Relativity Entertainment, Christopher Nolan put down the coffee cup in his hand and said to Ronan: "Martin Campbell has repeatedly emphasized that the Warner Bros. management likes to be over-involved in film production, even if they are not in the crew. Position."

He sighed: "I thought he was shirking responsibility, but now I know that what Martin Campbell said is true."

Ronan knew how Warner Bros.'s mysterious operation was, and asked: "Nolan, the Warner Bros. management has intervened in "The Dark Knight Rises"?"

Christopher Nolan didn't have to hide in front of Ronan, and said with a little anger: "Yes, four people went to the crew to dictate, and they did not have any positions in the crew. Fortunately, I can deal with these. But Charles- Rowan and Diego Harris also asked me to modify the content of "The Dark Knight Rises."

"Why?" Ronan was somewhat curious.

Under normal circumstances, the continuation of the inherent mode is the correct way to open the Hollywood sequel movies.

Hollywood studios are very taboo to make too big changes in the sequel, because that often means uncontrollable risks.

"Warner Bros. and DC Comics want to integrate "The Dark Knight Rises" with their Justice League plan." Christopher Nolan explained: "Bruce Wayne's personality needs to be adjusted in the third part to strengthen him. Abilities, especially fighting and armor research capabilities."

Ronan understood immediately: "Warner Bros. thinks too much."

Christopher Nolan continued: "Warner Bros. and DC Comics are planning "Batman v Superman" and want to connect "The Dark Knight Rises" with this movie."

"The strongest humans challenge the gods of the world?" Ronan shook his head slightly: "They are planning to make crazy progress."

Christopher Nolan said: "But this fundamentally violates my setting! Even if you are still the strongest of humans, it actually exceeds the limits of reality."

He sighed: "This is something I cannot accept anyway."

Ronan said: "The management of Warner Bros....well, how do you say, sometimes they make impulsive decisions. They are eager to take advantage of the new "Batman" trilogy to catch up with the Marvel Avengers movie universe. Progress."

Christopher Nolan is not a kid, and he can naturally think of this, and said: "They broke their promise to us." He looked at Ronan: "Because of the withdrawal of Relativity Entertainment, Warner Bros. and DC Comics became unscrupulous."

Ronan thought for a while and said, "Nolan, please resign to Warner Bros."

Christopher Nolan looked at Ronan in surprise, with doubts on his face: "Resign? We signed an agreement with Warner Bros., and the new "Batman" trilogy is completely independent..."

Ronan raised his hand to interrupt Christopher Nolan's words and said: "It's not that you really quit. The management of Warner Bros. has been stunned by Marvel. They need more stimulation to make their brains clear. Nolan , You are the core of the new "Batman" trilogy, show a strong enough attitude, Warner Bros. and DC Comics will see the situation clearly."

Perhaps it was because of the smooth relationship with Ronan before, and Christopher Nolan also has a weak side.

Ronan is not surprised. Most of the director's talents are in the film, and other aspects will inevitably be flawed.

Christopher Nolan thought for a while, nodded and said, "I understand." He smiled, "Thank you, Ronan."

"You're welcome." Ronan shook his hand and reminded him: "Yes, it will be the premiere of "Inception" soon. Say hello to Warner Bros., except for film production. It’s best not to get too violent with the production company."

Christopher Nolan said, "Okay."

He did not stay too much in the Theory of Relativity Building, and soon left.

Ronan summed up all aspects of the news, it is not difficult to find one thing, Warner Bros. is really anxious in the Justice League movie universe.

They were eager to succeed and even broke the setting of the new "Batman" movie trilogy.

Ronan also knows that this may be a series of chain effects brought about by the early appearance of the Avengers movie universe.

Warner Bros. in the DC skyrocketing movies, there has always been a wave of various shows, and it is not surprising that the waves hit Batman.

However, Warner Bros. belongs to the kind of company that can't go to the dark one way, and can always find another kind of operation that is more showy besides one kind of show operation.

Therefore, as long as Christopher Nolan resigns strongly, Warner Bros. and DC Comics will definitely change their minds.

After all, everyone knows that the core of the new "Batman" trilogy is neither the Joker nor Bruce Wayne, but Christopher Nolan.

It was impossible for Warner Bros. to recover all rights and interests from Relativity Entertainment at such a high price. It is impossible for Christopher Nolan to leave.

And Christopher Nolan is not without projects. Recently, I mentioned a space-themed movie with Ronan. He plans to continue to cooperate with Relativity Entertainment after the success of Inception and The Dark Knight Rise.

Christopher Nolan's "Inception" is scheduled to be released in October, and all aspects of publicity are constantly expanding, striving to attract more people's attention.

As a publicity distributor, Embassy Pictures once again used the strategy of regular publicity and viral marketing.

As early as the first half of the year, Embassy Pictures held a number of promotional activities for Inception.

At the event, movie fans were able to get a special T-shirt from the propaganda party. The pattern printed on the front of the T-shirt was a strange machine, and the back was a QR code.

At the same time, some media reporters and film practitioners also received a mysterious gift, a delicate tin box with a spinning top and a USB flash drive.

The lucky ones who got this thing are naturally very happy.

These souvenirs and small gifts are just one link in the huge viral marketing plan made by Relativity Entertainment for Inception.

When the official website of "Inception" was opened, most people were confused about the spinning top on the website-what is this film about? What is the connection between the spinning top and the plot? What does the title "Inception" mean?

The marketing staff of Embassy Pictures did not give out the cards as early as other films, but kept putting out clues to let the public understand the film, but they also raised more question marks to tease the curiosity of fans. Let them spread word of mouth and keep paying attention to the film.

Printed on the front of the T-shirt is the core item in the film-the "dream machine" that allows users to enter the dreams of others, while the QR code on the back implies a website, which is the viral website of Inception.

The virality of the film must be well balanced. It must neither be covered nor unreserved. That is to say, the audience must be familiar with the film in advance, but also make them feel fresh when watching the film.

This is easier said than done. Many films do not have a good grasp of this degree when they are promoted. As a result, the audience already knows the film before watching it, and loses the excitement of watching the film.

Therefore, the marketing team of Embassy Pictures did not start from the plot, but from the core creativity of the film "dream machine technology", "conscious crime" and other points, emphasizing "Your brain is the crime scene", " "Dreams are also real" and other publicity slogans.

In this way, the audience has a preliminary understanding of the key settings of the film before watching the movie, and it will be a lot easier when watching the movie.

Movies that cannot be understood by the audience must not be sold. This is one of the most basic laws of the movie market.

A very important point of viral marketing is to arouse the interest of others. No amount of interest is a waste.

On the other hand, Tom Cruise and Christopher Nolan’s Netflix sharing accounts have also joined the promotion. From the beginning of the film’s shooting stage, a spinning top appeared on the homepage of the website to let fans know that it was them. Then add things layer by layer, and when the last day comes, the top falls.

Viral marketing is a means, not an end, and when done well, it can often play a big role, but the commercial success or failure of a film does not entirely depend on the success or failure of viral marketing.

This is a very interesting way of publicity, but if the film itself doesn't work, who cares what you are doing online.

If the quality of the film is not too hard to be recognized by most viewers, after the film is released, viral marketing will bring negative effects, and negative word of mouth will spread on the Internet at lightning speed.

It is not a simple thing for a relatively complex movie like "Inception" to sell like "Transformers", and more efforts must be made in publicity.

In view of the quality of the film itself and the good reputation that Christopher Nolan has accumulated among fans, media and critics through "The Dark Knight", before entering October, Embassy Pictures held in Los Angeles, New York, San Francisco and Boston. Two movie fans and media previews, they have enough confidence in the film itself, obviously want to use the first word of mouth to boost the box office after the official release.

Even the film once slogan "a movie that only smart people can understand".

In this world, few people will admit that they are stupid.

Both the professional media and the general audience did not hesitate to praise its words and gave unanimous praise. Many media believe that "Inception" is very likely to replicate the strong momentum of "The Dark Knight" that year, and create a miracle of selling again.

Unbelievable, masterpiece, perfection, miracle, subconscious, Freud, Jungian doctrine, wonderful action, emotional impact... These words frequently appear in the media and movie fans participating in the audition.

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