Chapter 1122: Record-breaking

Relativity Entertainment did a lot of market and audience surveys before the project of "Beauty and the Beast". Most of the fans have extremely good memories of the animated feature film in the early 1990s.

The Disney animation that year was really very successful, the animated version of "Beauty and the Beast" is already the feeling of countless people.

This reality is placed in front of the relativity entertainment, and it is decided that further adaptation is worse than mechanically!

Since the fans of the adaptation are not satisfied, it is better to restore the childhood memories of the fans of the original animation as much as possible.

It is also to satisfy the feelings of movie fans, isn't it?

Well, these are all nonsense, and everything is for commercial gain.

However, the original animated feature film has a huge impact. It is the first Hollywood feature film nominated for the best film Oscar and the first animation feature film with a box office of over 100 million US dollars in North America.

With such a natural and huge advantage, Relativity Entertainment cannot give up.

Before the release of "Beauty and the Beast", the pre-sale results came fiercely, and at midnight in North America, with a score of 16.3 million US dollars, it got a very bright number.

This can be ranked in the top five box office at Midnight in North America!

Therefore, it is a logical matter to top the North American box office rankings on Friday.

On the first day of the film's opening in North America, it earned $63.78 million in 4220 theaters!

The box office broke out on the first day!

This achievement also proves that Relativity Entertainment has achieved great success in the commercial operation of "Beauty and the Beast".

As far as business is concerned, innovation is not necessarily a good thing, and conservative is not necessarily a bad thing.

In Hollywood, the movie industry circle where everything looks for money, "Beauty and the Beast" can already be included in the ranks of successful movies.

In this project, Relativity Entertainment has invested a total of US$250 million in production costs and publicity and distribution costs. Of course, it is not for innovation and film art.

In the face of such a huge investment, innovation and film art can only stand aside, not even worth mentioning.

Thus, a record-breaking movie appeared.

"Beauty and the Beast" won a shocking start in North America. Among 4220 theaters, it collected $172.54 million!

This surpassed last year's "Dark Knight" opening weekend results and created a new North American weekend box office record!

At the same time, "Beauty and the Beast" was released simultaneously in most major overseas markets, earning US$182.03 million in the first weekend.

Only three days after the world’s release, the total box office of this live-action fairy tale movie exceeded 350 million US dollars!

Not only at the box office, but the film’s audience reputation is generally good.

According to the survey, the audience who bought tickets on the first day gave "Beauty and the Beast" an average rating of "A". In the first weekend of the film, as predicted by Relativity Entertainment, female audiences accounted for an absolute majority, accounting for close to 100%. Of seventy.

Another big fan rating, IMDB scored 7.9 points after the first week, and the audience's reputation was high.

With high audience reputation, coupled with the large-scale publicity and distribution of "Beauty and the Beast", and family carnival theme attributes, it is not a problem to triple the box office in the first week in North America. Forecast data from various aspects show that the final box office will be 500 million Above USD.

Relativity Entertainment's most conservative estimate is that the North American box office alone can recover the entire investment in Beauty and the Beast.

As hot as the box office are the peripheral products of the movie. In one weekend, just a few skirts and red capes of Bell, Relativity Entertainment has increased its revenue by nearly 30 million dollars worldwide.

In particular, Bell’s iconic yellow dress has become a hot commodity all over the world.

The movie box office is very hot, not as good as the skirts...

The series of frenzied moves by Relativity Entertainment has also attracted a lot of criticism.

"This movie is so general, the performance is sluggish, the visual effects are not shocking, and the costume design is too traditional. The whole movie is exactly the same as the cartoon. Even the lines have not changed. It is better to watch the cartoon."

To a certain extent, this is not wrong. A mediocre work like "Beauty and the Beast" without any innovation has detonated the global box office.

Relativity Entertainment has won the investment of hundreds of millions of dollars in the least risky and safest way.

At the same time, "Cinderella", which promoted the advertisement patch "Beauty and the Beast", also won countless attentions. Cinderella's gorgeous blue dress and gorgeous pumpkin car attracted the attention of countless audiences.

Similar to "Beauty and the Beast", the filming of "Cinderella" is infinitely close to the widely circulated fairy tale version.

Cinderella would not be careful to throw shoes away.

All the characters around Cinderella, the evil stepmother and the two bad sisters, the fairy godmother, and the handsome prince will all appear. The classic elements in the fairy tale include pumpkin carriage, gorgeous dress, crystal shoes, and classic costume moments, as well as gorgeous The royal ball will also appear one by one in the film.

The second-generation Hollywood star Lily Collins starred in Cinderella in the "Cinderella" of Relativity Entertainment.

"Live-action fairy tale movies will be released at a rate of one every year or every two years."

In the office of Relativity Entertainment, George Clint told Ronan about this series of related situations: "According to "Sleeping Beauty" adapted from "Sleeping Beauty", Angelina Jolie has officially signed a contract with the company. There are also candidates for the actress of Princess Beauty. CAA recommended Emma Roberts, the niece of Julia Roberts to Shahai Entertainment. Both the director and I think she is a suitable candidate for Princess Arlo."

Ronan nodded slightly: "I have an impression of Emma Roberts, so you can make your mind. The film will be released until 2010, right?"

George Clint replied: "Yes, the live-action fairy tale movie to be released next year is "Cinderella", and in 2010 is "Maleficent." He thought for a moment, and further said: "Aladdin is also about to start. Preparations have now been finalized for Guy Ritchie to be the director. In addition, Jon Fayreo has agreed to direct "Fantasy Forest", but will have to wait until he completes "Iron Man 3."

Ronan reminded: "You can also prepare in advance for "The Little Mermaid" and "The Lion King."

George Clint said: "The adaptation of the script has already begun."

These projects are long enough to last until 2015. If it goes well, other such as "Rapunzel", "Pocahontas", "Tarzan", etc., can continue to shoot live-action versions.

Of course, "Tarzan of the Apes" should be a little more cautious. Rosa Caracciolo and Rocco Shifferdi have shot a very classic version.

Then there is "The Little Mermaid", which will never be blackened in the hands of Relativity Entertainment.

This is a joke. Who can imagine that the heroine in a work written by a 19th-century Nordic writer would be a black man?

What were Uncle Hei and Aunt Hei doing at that time? Either play mud in Africa or be a slave elsewhere.

Dyeing the little mermaid and the lid of Andersen's coffin can't hold the moon to the earth!

Probably the mermaid at Disney was a scavenger.

Think about the male protagonist who was scared away after Disney identified the black female protagonist...

If this can reflect fairness and justice, why not let a white man star in the panther?

As for "Pocahontas", it is not difficult for Relativity Entertainment to find a young actress of Indian descent in Hollywood.

"Mulan" is still no longer in Ronan's plan. Such a film made by Hollywood is not necessarily a good thing, and it is very likely to damage the company's brand image that has been established for many years on the opposite side of the Pacific.

To be more precise, the prospects of the North American market are worrying when the auction has become orientalized; the westernization of the auction has nothing to mention.

Just like Ronan will not allow Marvel Entertainment to adapt any film and television works about Shangqi, the character of Shangqi was created for decades, and the previous comics itself had problems. No matter how it was adapted, there will be controversy. It is better to be this role. does not exist.

When Marvel is rampant, it is not difficult to get a new Oriental superhero character in the comics. For example, get a Oriental Superhero League with members such as Calabashwa, Monkey King, Nezha and Erlangshen.

The commander of the team can be handed over to the Black Cat Sheriff.

Frankly speaking, many heroes in the East have a far more extensive influence there than these comic superheroes of Marvel. If they can plan and shoot carefully, they will naturally have a huge potential audience. After the filming is finished, there is no need to worry about consumers.

There are many people in North America who don’t know the superheroes in Marvel comics, but how many of the general public in the East don’t know those heroes who are widely spread?

Speaking of "Journey to the West", how many film and television companies and crews does it support?

There are also some fine movies, such as Dasheng and Nezha.

The audience there is actually very tolerant towards domestic films. As long as they are really focused on shooting, even if they are not particularly good, there will be many supporters.

Such a good environment is much more relaxed than Hollywood.

Therefore, once domestically produced high-quality goods appear, the audience there will always support it vigorously and turn into tap water.

This is a blessing for Eastern movies.

Of course bad movies should also be scolded.

There are so many good themes and characters, the final shots are nondescript, such as the golden Fengshen.

It can be said that the huge and profound cultural heritage of the East has more themes and characters to make a fuss about than Hollywood, and there is no lack of enthusiastic audience consumers.

Moreover, this is a film market destined to become the world's largest capacity movie market.

Under Ronan's influence, Relativity Entertainment has always attached great importance to the market there, so Relativity Entertainment will not touch the sensitive points of the audience or the market there.

There are so many countries in the world, so many actors in Hollywood, and some people can be villains in movies.

In addition to projects such as "Nezha vs. Transformers" cooperating with the opposite national TV station, Relativity Entertainment will not easily touch Eastern movie themes, nor will it engage in co-productions between East and West. Numerous cases have proved that, These are all difficult things.

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