Chapter 402: Toys are big heads

In the surrounding products of Transformers, the animation is simply not worth mentioning.

Before Paramount's first "Transformers" was released in 2007, "Transformers" 's largest and most generous income came from the sale of its toys.

Transformers' toys have been popular for generations.

Around 2020, those with old versions and few sales volume can be sold for 3000-5000 USD in EBAY!

And what do those old Transformers do?

The main body is plastic!

Even the "body" technology responsible for shrinking and folding uses plastic, with an average manufacturing cost of less than $ 5!

But how much do they sell?

At least 50, even two or three hundred dollars!

Of course, Transformers is not just a model. The same robot, such as Megatron, can use different materials and different colors. After new materials are available, new versions can be released ... and so on.

Basically, Hasbro and TAKARA will give you a new style every year. Changing the color of clothes can be regarded as a new style.

But there are so many people willing to buy it, especially the limited edition, come with a 300, 500 Transformers, can sell 10,000 or 20,000 yuan!

It can be seen how strong the gold absorption of the Transformers toy!

Only a few toys like Rubik's Cube, Barbie, Lego, etc. can be compared to it.

Among them, the value of the Rubik's Cube is really too low, and there is no way to play too many tricks, so the profit of tens of millions, one hundred or two hundred million dollars throughout the year.

Barbie is very popular, even after 2014, it is the only pillar of Mattel, fighting against Hasbro ’s Transformers, Marvel Heroes, Frozen, Disney animated characters, etc. The attack in turns, but it is obvious that the Barbie doll is difficult to support, and still looks much thinner.

In terms of price and profit alone, Barbie dolls are also much lower than Transformers. After all, Barbie dolls will not cost tens of thousands, or even hundreds of thousands of super expensive toys.

Lego toys are simpler than the above three, that is, plastics are pieced together into toys of various shapes you like, but people are still developing the most rapidly, and sales are not inferior to Barbie dolls and Transformers.

In 2016, Mattel and Hasbro were thinking about merging to resist the increasingly powerful Lego company, which shows how powerful people are.

Yin Jun would like to thank the copyright protection of Europe and the United States. No one made the design of "Transformers" before Yin Jun, so this deformable robot doll can only be done by him.

In addition to paying taxes and giving Hasbro some patent fees, such a huge market is earned by its own family.

If done well, there will be a net profit of one or two hundred million dollars a year.

Don't underestimate the profit of these two hundred million US dollars. But in the 1980s, how many Hong Kong billionaires were worth over 100 million US dollars? How many people can earn 200 million US dollars a year, or 920 million Hong Kong dollars?

If you use the money well, you will be able to make billions and tens of billions of dollars in profits for Yin Jun in the future!

Transformers' toys are not difficult to manufacture, basically they are similar to other plastic toys.

There is a slight difference. The first is the structure of the element body-generally understood, that is, the flexibility of simple joint twisting.

Since the plastic products with excellent extensibility and elasticity have passed, this element structure has become very simple.

The second is to change the shape of toys from robots to cars.

This will be more professional, and requires professional toy developers to design.

As long as these two aspects are done well, the rest is just pieced together. Pieced together parts and pieces onto Transformers, it becomes a whole.

In terms of design, Yin Jun had already commissioned Le Yiling to find a capable toy design company.

The Xiangjiang in the 1970s was not after 2000. They only knew the backwaters of buying and selling real estate. They had the world ’s second largest watch export industry, the world ’s first plastic flower product, and the world ’s top five toy production The manufacturing plant has the world's top small household electrical appliances ... and so on.

And like the mainland in the past few decades, when doing the processing industry, Xiangjiang people began to set aside their own companies and do it themselves.

Toy manufacturing is one of them.

Whether it is a plastic toy or a metal toy, two or thirty toy companies in Xiangjiang are doing it. The products they sell are exported to Southeast Asia, and their sales and profits are not bad.

Because of this, they have many toy design experts, regardless of whether they designed it themselves, or whether they can change the products of foreign toy companies to become their own. At least they can also be regarded as professionals.

The difficulty of transforming Transformers from a robot form to a car form is not that great. As long as some key points are clarified, it will naturally be solved.

What's more, the cheapest Transformers, that is, models that can't move, can be in the form of cars or robots-only high-end goods that cost hundreds of dollars can be transformed.

Take Yin Jun to look at the sales of Transformers toys for decades. More than 70% of the income of Transformers toys comes from non-deformable toys. Really expensive high-end deformable goods, fans in Europe and America also think Very expensive!

According to Yin Jun's needs, Le Yiling inspected five toy companies of similar size and conducted a series of negotiations with them.

With the negotiating ability of Sister Le, the bosses of these toy companies really couldn't resist. They were killed and lost their helmets all the way, and the bottom line was revealed.

Finally, after a series of comprehensive comparisons, Le Yiling chose a company named "Guanming Toys".

The owner of this company is not an Xiangjiang person, but an Italian, but after living in Xiangjiang for 20 years, Cantonese speaks no worse than Xiangjiang people.

Who said that Europeans and Americans will not pirate.

This guy chose to do the business of pirated version toys, whether it is Barbie dolls, Lego toys or other toys, as long as they are sold on the market, he secretly produces them, and then transports them to some places with less strict supervision Go to places like Thailand, Philippines, Malaysia, Southern Europe, etc.

People are definitely more than just plagiarism. He still has a lot of innovations. At least some of the designs, even Le Yiling feel good, and there are new ideas than the original.

This is thanks to the three designers dug by Guanming Toys from Denmark and Japan, and the two designers trained locally in Xiangjiang.

These five talented "plagiarism and transformation experts" are the places where Le Yiling values ​​Guanming toys most.

The original cheapest toy company plus a factory only cost more than 12 million Hong Kong dollars, while Guanming Toys priced at 18 million Hong Kong dollars. The five-person designer team is also the boss's confidence.

The Italian boss is more than 50 years old. With such a $ 4 million dollar, he returned to his hometown to buy a small manor, raise young lambs, grow vines, and live comfortably in retirement, but he also thought about it.

18 million Hong Kong dollars is also his reserve price, and he would not let it go any less.

Le Yiling has not agreed to the final sale, just because she wants to allow Yin Jun to inspect the designer team of these five people. If they really fit Yin Jun's intentions, then the expensive point is worth it.

Yin Jun also attached great importance to this conversation. He directly arranged the location of the conversation in the animation studio.

The Italian boss actually looked for more than these five designers, but in the end, only five of them were left, because they all like to live a stable life, they do n’t want to change jobs everywhere, they can work, design and do things with peace of mind Your favorite thing is enough.

"Please sit down!"

With these designers carrying big bags and small bags, they made a round in the animation studio and introduced the work of artists and screenwriters before Yin Jun led them to the office on the first floor.

The office of his chairman, which is actually not as big as Le Yiling, but setting a round table for temporary meetings is still possible.

The little girl at the front desk brought coffee and drinks and put them on the table.

Yin Jun had already learned some of their information before.

Danish Rupp, 37 years old, was a small designer at Lego. However, he was dismissed because he had n’t handed over a good design for three years. He was annoyed and came to Eastern Tourism, looking for inspiration. As a result, the toll was gone, so he worked in Guanming Toys Company. As a result, he worked for 13 years. Now he married a Malaysian woman and gave birth to five children. The family was very happy in Xiangjiang.

Of course, it would be better if the salary conditions could be higher.

Yin Jun also took a look at the pictures of his wife. After looking at it, he could only shake his head. The ghosts in Europe and the United States admired their vision, and it was really different from ours.

Japanese Toda Guozheng, 33 years old this year, loves all kinds of toys since childhood. After his parents came to work in Xiangjiang, he lived in Xiangjiang. After graduating from college, he found Guanming Toys Company to work for 8 years and had married and had children in Xiangjiang.

Japanese Guan Bengcong, 28 years old this year, was originally an employee of the R & D department of Nintendo in Japan, but was dug by Guanming Toys Company three years ago and came to work in Xiangjiang. Today he is still single.

Xiang Jiangren Cen Zhipeng, 29 years old this year, two years after graduating from college, only after joining two jobs, joined Guanming Toys Company, has been working for 4 years.

Xiang Jiang, Xie Wei, is 27 years old and has not read a book. At first, he was a workshop worker of Guanming Toys Co., but because he made several designs in his spare time, he was appreciated by his boss. He entered the design department two years ago. .

Among the five people, the most spiritual is Xie Wei who has not read any books, but the most stable is the Danish Rupp. The most rigorous standards for size and other standards are two Japanese. Cen Zhipeng is best at plagiarism. And it is the kind of plagiarism that can be faked.

They each have their own strengths, and Yin Jun looked and liked it.

If the design department of a toy company is full of stereotyped talents, that's bad.

Without innovation, there is no life.

Not every company can be like Tencent, and it can dominate the world with that chat tool.

Transformers toys can not be the same, a Optimus Prime can make hundreds of styles, how many forms will hundreds of autobots have?

Not to mention the fact that there are several autobots that make up a big autobot ’s difficult toy. Such toys all require different imagination, and ca n’t be done by looking at comic books.

"Would you like to know a few of you? We Kirin Culture is planning to acquire the company you are in now." Yin Jun said to them harmoniously, "General manager Le and I are most concerned about you, I don't know what you think. No? Now you can say whatever you want without any worries. "

"Mr. Yin, did you buy our company for the purpose of producing your company's dolls?" Rupp asked directly, "For example ... Transformers?"

He uses standard Cantonese, and it seems to have become a real Xiangjiang.

Yin Jun smiled, "Yeah, what do you think of this idea?"

The five did not answer at first, but laughed at each other.

Cen Zhipeng lifted his backpack from under the table, and then pulled out two dolls about one book tall.

Yin Jun was dumbfounded.

Isn't this Optimus Prime and Megatron?

Although these two dolls are made of plastic plates, at least the appearance is still similar, and the colors are similar to the images on the color pages of the single book.

"" Transformers "is really too suitable for toys, we have considered it before, so let's try them first." When Yin Jun played with the Transformers toy, Cen Zhipeng said, "But because of the cost The reason is that there is no way to do it better. If you want to use better materials and add body technology, the cost of the two models will reach more than 2,000, and the boss has not given us more funds, so temporarily it's the only way."

He said it very vaguely, in fact, it means that we have already made fake samples, and if we give it another period of time, we will be able to sell Transformers dolls!

It seems that the minds of pirates are always coming faster than those who are stiff companies.

Yin Jun is already very fast-moving. "Transformers" has only been published for more than two months, and he began to prepare an animated version. Then, while preparing the animated version, he began to prepare toys.

If it is replaced by TAKARA and Hasbro, the entire process will take at least a year to complete the toy project and start selling it.

The same sentence as before, thanks to the fact that Europe, America, Japan and South Korea pay attention to intellectual property rights, otherwise they would have been stolen. The version was forced to bankruptcy!

There are still some differences between the rough version of Transformers and Yin Jun's impression, but this is definitely not the mass production version they prepared.

That is, they do not have intellectual property rights, and they cannot do better to sell in Europe, America, Japan, and South Korea, so they are destined to make only low-end toys within 50 dollars.

After putting down the Transformers, Yin Jun extended his hand: "Welcome to join the Kirin culture."

Several people were shocked.

Guo Tian, ​​who has not spoken, asked: "Mr. Yin, you ... you haven't tested our design ability yet!"

"With these two Transformers toys and your sensitive sense of the market, I think you are already competent!" Yin Jun said with a smile, "I will sign an acquisition agreement with your company tomorrow, I can I look forward to you making more Transformers toys for me! "

"Our salary conditions ..." Rupp asked directly.

"Relax, it must be better than yours before." Yin Jun said, "I like to use the results to bundle bonuses, as long as you do well, and the sales volume is high, then you can definitely get a generous return! Products, can you believe it? "

A few people immediately smiled.

What kind of generosity Yin Jun is willing to fight against his subordinates, they also asked a few technical otaku before coming.

Not to mention the first time he made a big envelope in the "Wulin Gaiden" crew, that is, after the "Kylin Weekly" sold well, he went to the artist and screenwriter, and then to the workers of the Kirin printing plant. It's almost a laugh.

Encountered such a generous boss, and promised them in advance, what hesitation?

"Where I work, I hope you will be arranged in the animation studio here." Yin Jun said: "There are some empty rooms on the third floor. I will first arrange an office of about 1,000 square feet for you. What needs to be done in it. Everything is up to you. As long as you can complete the task on time, the rest of the time, what you want to do, I will not interfere. "

"Is it okay to watch" Kirin Weekly "?" Guan Bencong asked in surprise ~ www.novelhall.com ~ No problem. Yin Jun said, "Eating, sleeping, chatting with the artist below and the screenwriter, going out and going around ... all are fine." What I need is your creativity. What you need is your cleverness and more efficient work efficiency. The most unsuitable kind of work in a class is someone like us who works on the brain. "

"You have really understood us, Jun Shao! You are a genius boy!" Xie Wei couldn't help but sigh.

He was not originally from the class, relying on his talent and continuous efforts to improve.

He is the most unbearable, and he has been uncomfortable in the company in this way.

Suddenly Yin Jun came up with such a working environment idea, which really made him overjoyed.

Not only Xie Wei, but also the other four people, they were all smiles.

Yin Jun not only treated them favorably, but also showed a very important attitude.

In this way, they will be self-contained in the unicorn culture, do not have to worry about being excluded after coming in!

Being able to create by yourself, you only spend your mind on the creation. For these technical old men, it is undoubtedly a very comfortable thing!
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