Chapter 880： 1st trailer
Kane is a newcomer who lives in Portland and has just graduated a few years ago.
In the years when the Americans just came out of college, they were actually very bitter.
Because on the one hand I just started working, my salary was specially sent to the Olympics, on the other hand I had to repay the tuition loan.
So few of them live without credit cards.
The tuition in the US is unimaginably high.
In order to finish their studies at the university, more than 60% of college students will choose to pay loans for tuition.
A large part of the reason for this is that the parents of these people are also carrying a lot of loans and have little ability to help them.
Is it strange?
In fact, this is the case. There must be many wealthy people in the United States, but there are more poor people.
Those who earn money all day long enough to eat and drink are simply too much.
And many people, including middle-aged people, are not so elaborate in terms of expenses.
Because they are used to paying in installments, their concept of money is actually very weak. It was only when the repayment date came to realize that I am grass, when do I need to pay back so much money?
This is true of parents, and so is young people.
It is precisely because there is no money, so Kane, as a fan, must pay more attention to watching movies, watching only one of the best movies every month.
Although it's May now, Kane has decided on the movies to watch in the next two months.
In June, Spielberg's "E.T."
In July, Warner Bros. "Superman 2".
Oh, by the way, in May he went to a movie from the distant Asian Xiangjiang. Friends all said that it was particularly beautiful and highly recommended him to watch it.
This movie is called "Red Fan District", the name is a bit weird, but it is very beautiful, the fight is wonderful, the plot is funny, if the actor can be replaced by Americans, he can give 95 points.
It was a little early to get off work today. Kane turned on the microwave and heated up the pizza he put in the refrigerator last night, and he turned on the TV.
Kane likes to watch ABC TV station. The TV series of this TV station is very novel, not too fishy and violent, and it is very suitable for such a young man with a plain personality and a little cowardly.
"Ding!"
The sound of the microwave oven completing its work sounded.
Kane quickly took out the fragrant hot pizza, then made another instant coffee, and sat comfortably on the sofa, waiting for the TV series to start later.
What was the plot of yesterday ’s TV series?
Let me think ...
I am grass!
FK! !
Originally this was a lighthearted romantic comedy, but Kane suddenly saw a picture that surprised him inexplicably.
A man wearing a special police uniform dragged a woman trapped in an elevator.
The moment the woman's feet left the elevator, the entire elevator went "booming" down.
This long lens has been following the elevator that constantly rubs the electric sparks against the rails until it "booms" down to the ground and splashes a substantive dust mist.
Under the shock wave, several special policemen on the first floor suddenly covered their ears.
While Kane was still thinking about the falling elevator, suddenly the lens changed again, and became a big Mercedes-Benz bus, rushing on the empty road, and the lens The scanned area, obviously less than 100 meters in front, has a large cross section of more than ten meters.
The soundtrack is now soothing and gradually becoming solidified.
The camera looked down first, and then snapped an up shot. The high bridge and the cross section on the road seemed so clear.
The bus that is rushing to the cross-section looks so small.
The group of people in the car, no matter who they were, had flusters on their faces to varying degrees, and many people were already desperate.
"Oh, God!"
Knowing that this was not the case, Kane also began to get a little nervous, and murmured subconsciously.
The camera turned to the speeding bus again. I saw a man suddenly leaning down to hug a woman who was driving. The car instantly broke the "END" sign and flew directly into the air.
The background music disappeared at this moment.
The picture freezes at this moment.
Only the figure of the bus rose from the sky.
Then the TV screen turned dark.
In the darkness, a nameplate surrounded by flames made of stainless steel suddenly flew out, and the sound of "poo" was directly nailed to the middle of the screen.
"Speed"
Then, the words carved from two consecutive lines of steel were successively posted below.
"July 17, the global synchronized thrilling opening!"
"The speed of life and death, waiting for you to experience."
To say that this slightly grim picture, Kane is the first time to see.
But this feeling, combined with the tense atmosphere just now, Kane has the idea of "this ad is very coherent".
Yes.
Kane has seen it now, this is a commercial for a movie.
In this year, there is basically no advertising for movies.
Usually the advertisements that they do the most are posting posters everywhere and then publishing them in newspapers, and also asking stars to show on some programs, that's all.
It's a very money-burning act to advertise with movie propaganda films. Which film company is so rich?
You know, even last year's "Dark Treasure Soldier", which is a big hit, has no TV commercials!
But this one?
Opening on July 17 ...
Huh?
Isn't this the opening time for "Superman 2" announced a few days ago?
Why did this movie go with it?
Thinking of the two wonderful trailers just now, and then thinking about the heroic body of "Superman", Kane shook his head unconsciously.
I do n’t know if it ’s ignorance or arrogance with “Superman 2”, or is it true?
However, watching this trailer is so smooth and refreshing, if you don't compete with "Superman 2", you might consider looking at it.
Thinking about this, Kane didn't actually go to his heart.
Until the next morning, when he took the subway to work, he actually saw this trailer on the subway, the TV on the wall of the shopping mall, and the TV on the lunch restaurant. Kane was really surprised.
The most important thing is that these three TV sets are not broadcast by one TV station on weekdays!
Portland is not a typical super city!
What film company actually offered such a large price and placed such dense advertising?
Recalling the scenes of this trailer in his mind, Kane shook his head unconsciously.
The protagonists seem to be all Asians. This kind of movie actually hits so much publicity expenses. I really don't understand the market conditions. I lose money!
...
Like Kane, there are the six giants of Hollywood.
Especially Warner Bros., which is going to compete with "Speed of Life and Death".
George Harding watched the first 1-minute commercial of "The Speed of Life and Death" several times, and laughed. He said to the vice president of Warner Bros., Jost, beside him: "What do you think of this commercial?"
"It's not bad, the editor is a master. Although there are only two episodes, it is also quite a bit touching." Jost said jaws. "Especially the bus vacated a section. The whole long shot followed the broken bridge and The car was fully photographed, and it felt very shocking. "
"If even the trailer is not exciting, how can they have the courage to compete with" Superman 2 "?" George Harding laughed again. "In fact, Yin Jun is still more talented, such as" Police. School "It's not bad. But he succeeded once, and he was a little bit swollen. Does he have the ability to control big movies?"
"Yeah, I heard that this is the first time he made a movie." Jost also shook his head. "This kind of large film, which cost more than 20 million US dollars, must have a good control, so that it will be The language of the lens is so good that you can control the storyline. Yin Jun has just arrived, do you think you will be able to make a good commercial movie if you are a screenwriter? "
"Oh, now it's more than 20 million US dollars." George Harding said, "I just asked a friend, this time the Kirin Group has smashed at least 30 million US dollars in advertising funds, and will intensively place various advertisements around the world. ! Get at least 60 million US dollars! "
"He really dares to spend money!" Jost flashed a disdain on his face ~ www.novelhall.com ~ This film is actually the best way to go, and it is still staggered from "Superman 2", and then rely on Disney and United Arts The strong distribution ability of the movie won more than 20 million at the first weekend. Then in the end the North American box office broke 50 million dollars! In this way, their costs are almost half back.
Afterwards, Disney and Lianyi movies can also be distributed in Europe and South America. With their ability, the $ 10 million share can still be obtained. This combined with the overall income of Xiangjiang and Asia, they may still make a little more. Now ... hum! "
"Now they can recover half of the cost, which is considered good." George Harding took the words of Deli's subordinates.
"Having said that, do we use it and increase some advertising costs?" Jost said.
"No need." George Harding waved his atmosphere, "Our" Superman 2 "filming cost was more than 23 million US dollars, the original advertising cost was more than 8 million, and the cost has reached about 32 million. If we Follow in their footsteps, although the Kirin movie will be a mess, but we will also lose a lot! No need for that! "
Jost nodded when he heard the words.
George Harding has not said that, with the strong appeal of Superman comics and animations, as well as the good reputation of "Superman 1", the reputation of "Superman 2" has long been out.
You don't have to deliberately promote it too much. Fans will spontaneously promote "Superman 2".
Moreover, this time, Yin Jun advertising on such a large scale, on the other hand, on the other hand, how powerful the opponent "Superman 2" against "Speed of Life and Death" forced them to spend a lot of money on the advertisements in order to hope to keep up. The footsteps of "Superman 2"!
In the years when the Americans just came out of college, they were actually very bitter.
Because on the one hand I just started working, my salary was specially sent to the Olympics, on the other hand I had to repay the tuition loan.
So few of them live without credit cards.
The tuition in the US is unimaginably high.
In order to finish their studies at the university, more than 60% of college students will choose to pay loans for tuition.
A large part of the reason for this is that the parents of these people are also carrying a lot of loans and have little ability to help them.
Is it strange?
In fact, this is the case. There must be many wealthy people in the United States, but there are more poor people.
Those who earn money all day long enough to eat and drink are simply too much.
And many people, including middle-aged people, are not so elaborate in terms of expenses.
Because they are used to paying in installments, their concept of money is actually very weak. It was only when the repayment date came to realize that I am grass, when do I need to pay back so much money?
This is true of parents, and so is young people.
It is precisely because there is no money, so Kane, as a fan, must pay more attention to watching movies, watching only one of the best movies every month.
Although it's May now, Kane has decided on the movies to watch in the next two months.
In June, Spielberg's "E.T."
In July, Warner Bros. "Superman 2".
Oh, by the way, in May he went to a movie from the distant Asian Xiangjiang. Friends all said that it was particularly beautiful and highly recommended him to watch it.
This movie is called "Red Fan District", the name is a bit weird, but it is very beautiful, the fight is wonderful, the plot is funny, if the actor can be replaced by Americans, he can give 95 points.
It was a little early to get off work today. Kane turned on the microwave and heated up the pizza he put in the refrigerator last night, and he turned on the TV.
Kane likes to watch ABC TV station. The TV series of this TV station is very novel, not too fishy and violent, and it is very suitable for such a young man with a plain personality and a little cowardly.
"Ding!"
The sound of the microwave oven completing its work sounded.
Kane quickly took out the fragrant hot pizza, then made another instant coffee, and sat comfortably on the sofa, waiting for the TV series to start later.
What was the plot of yesterday ’s TV series?
Let me think ...
I am grass!
FK! !
Originally this was a lighthearted romantic comedy, but Kane suddenly saw a picture that surprised him inexplicably.
A man wearing a special police uniform dragged a woman trapped in an elevator.
The moment the woman's feet left the elevator, the entire elevator went "booming" down.
This long lens has been following the elevator that constantly rubs the electric sparks against the rails until it "booms" down to the ground and splashes a substantive dust mist.
Under the shock wave, several special policemen on the first floor suddenly covered their ears.
While Kane was still thinking about the falling elevator, suddenly the lens changed again, and became a big Mercedes-Benz bus, rushing on the empty road, and the lens The scanned area, obviously less than 100 meters in front, has a large cross section of more than ten meters.
The soundtrack is now soothing and gradually becoming solidified.
The camera looked down first, and then snapped an up shot. The high bridge and the cross section on the road seemed so clear.
The bus that is rushing to the cross-section looks so small.
The group of people in the car, no matter who they were, had flusters on their faces to varying degrees, and many people were already desperate.
"Oh, God!"
Knowing that this was not the case, Kane also began to get a little nervous, and murmured subconsciously.
The camera turned to the speeding bus again. I saw a man suddenly leaning down to hug a woman who was driving. The car instantly broke the "END" sign and flew directly into the air.
The background music disappeared at this moment.
The picture freezes at this moment.
Only the figure of the bus rose from the sky.
Then the TV screen turned dark.
In the darkness, a nameplate surrounded by flames made of stainless steel suddenly flew out, and the sound of "poo" was directly nailed to the middle of the screen.
"Speed"
Then, the words carved from two consecutive lines of steel were successively posted below.
"July 17, the global synchronized thrilling opening!"
"The speed of life and death, waiting for you to experience."
To say that this slightly grim picture, Kane is the first time to see.
But this feeling, combined with the tense atmosphere just now, Kane has the idea of "this ad is very coherent".
Yes.
Kane has seen it now, this is a commercial for a movie.
In this year, there is basically no advertising for movies.
Usually the advertisements that they do the most are posting posters everywhere and then publishing them in newspapers, and also asking stars to show on some programs, that's all.
It's a very money-burning act to advertise with movie propaganda films. Which film company is so rich?
You know, even last year's "Dark Treasure Soldier", which is a big hit, has no TV commercials!
But this one?
Opening on July 17 ...
Huh?
Isn't this the opening time for "Superman 2" announced a few days ago?
Why did this movie go with it?
Thinking of the two wonderful trailers just now, and then thinking about the heroic body of "Superman", Kane shook his head unconsciously.
I do n’t know if it ’s ignorance or arrogance with “Superman 2”, or is it true?
However, watching this trailer is so smooth and refreshing, if you don't compete with "Superman 2", you might consider looking at it.
Thinking about this, Kane didn't actually go to his heart.
Until the next morning, when he took the subway to work, he actually saw this trailer on the subway, the TV on the wall of the shopping mall, and the TV on the lunch restaurant. Kane was really surprised.
The most important thing is that these three TV sets are not broadcast by one TV station on weekdays!
Portland is not a typical super city!
What film company actually offered such a large price and placed such dense advertising?
Recalling the scenes of this trailer in his mind, Kane shook his head unconsciously.
The protagonists seem to be all Asians. This kind of movie actually hits so much publicity expenses. I really don't understand the market conditions. I lose money!
...
Like Kane, there are the six giants of Hollywood.
Especially Warner Bros., which is going to compete with "Speed of Life and Death".
George Harding watched the first 1-minute commercial of "The Speed of Life and Death" several times, and laughed. He said to the vice president of Warner Bros., Jost, beside him: "What do you think of this commercial?"
"It's not bad, the editor is a master. Although there are only two episodes, it is also quite a bit touching." Jost said jaws. "Especially the bus vacated a section. The whole long shot followed the broken bridge and The car was fully photographed, and it felt very shocking. "
"If even the trailer is not exciting, how can they have the courage to compete with" Superman 2 "?" George Harding laughed again. "In fact, Yin Jun is still more talented, such as" Police. School "It's not bad. But he succeeded once, and he was a little bit swollen. Does he have the ability to control big movies?"
"Yeah, I heard that this is the first time he made a movie." Jost also shook his head. "This kind of large film, which cost more than 20 million US dollars, must have a good control, so that it will be The language of the lens is so good that you can control the storyline. Yin Jun has just arrived, do you think you will be able to make a good commercial movie if you are a screenwriter? "
"Oh, now it's more than 20 million US dollars." George Harding said, "I just asked a friend, this time the Kirin Group has smashed at least 30 million US dollars in advertising funds, and will intensively place various advertisements around the world. ! Get at least 60 million US dollars! "
"He really dares to spend money!" Jost flashed a disdain on his face ~ www.novelhall.com ~ This film is actually the best way to go, and it is still staggered from "Superman 2", and then rely on Disney and United Arts The strong distribution ability of the movie won more than 20 million at the first weekend. Then in the end the North American box office broke 50 million dollars! In this way, their costs are almost half back.
Afterwards, Disney and Lianyi movies can also be distributed in Europe and South America. With their ability, the $ 10 million share can still be obtained. This combined with the overall income of Xiangjiang and Asia, they may still make a little more. Now ... hum! "
"Now they can recover half of the cost, which is considered good." George Harding took the words of Deli's subordinates.
"Having said that, do we use it and increase some advertising costs?" Jost said.
"No need." George Harding waved his atmosphere, "Our" Superman 2 "filming cost was more than 23 million US dollars, the original advertising cost was more than 8 million, and the cost has reached about 32 million. If we Follow in their footsteps, although the Kirin movie will be a mess, but we will also lose a lot! No need for that! "
Jost nodded when he heard the words.
George Harding has not said that, with the strong appeal of Superman comics and animations, as well as the good reputation of "Superman 1", the reputation of "Superman 2" has long been out.
You don't have to deliberately promote it too much. Fans will spontaneously promote "Superman 2".
Moreover, this time, Yin Jun advertising on such a large scale, on the other hand, on the other hand, how powerful the opponent "Superman 2" against "Speed of Life and Death" forced them to spend a lot of money on the advertisements in order to hope to keep up. The footsteps of "Superman 2"!
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