Chapter 1239： Step 1 of price reduction
Small real estate developers have little impact on the market.
Even to a certain extent, they can only be considered opportunists, just picking rice in the nails of large real estate developers, and unable to become the master of fate.
It ’s okay when the market is good. Once they encounter any disturbances, they are definitely the first unlucky ones.
Only a real estate developer with a strength above the average level is eligible to say that he has a say in the market.
In the future, Hong Kong's second super-rich man, Li Sishu and Li Zhaoji, and now Henderson Land, are such mid-level real estate developers.
Xiangjiang ’s largest real estate developer, apart from the Yangtze River Industries, which has swallowed one of the four ocean lines, Hutchison Whampoa, and the Bao family of Bao Yugang who returned as the world ’s ship king and the richest man in Xiangjiang Foreign-funded enterprises.
Naturally, the largest real estate developer is Jardine Holdings, which has assets in excess of tens of billions of Hong Kong dollars and has been rampant in Xiangjiang for decades.
In fact, in 2020, it can still rank in the top three in Xiangjiang.
The reason is that Jardine House, as a British commercial firm, has too much advantage in Xiangjiang. Especially during the period when Xiangjiang was first built, they obtained countless land, and they were all the best sites.
They haven't sold these sites, so by 2020, Xiangjiang's stunning housing prices will directly cause their market value to skyrocket.
Yin Jun had some ideas.
Two years later, the new chairman of Jardine Yangxing will announce the relocation of the registered place out of Xiangjiang, which means that Jardine Yangxing only thinks of Xiangjiang as its own wallet. At this time, they do n’t value Xiangjiang at all. It can be said that it has never been valued.
If you take advantage of that time, cut a few knives on Jardine Yangxing and cut off a few more pieces of fat, it will be a breath for the Xiangjiang people who have been oppressed by them for so many years.
At the moment, large real estate companies such as Jardine Yangxing naturally supported it.
Those small real estate developers, those small real estate developers who rely on relationships or invest all their net worth in real estate, are unable to stabilize.
It's not that their spirits are not stable, but that their capital chains are not stable.
When the market is good, the bank loan is always smiling, and you can say anything about it.
When the market is not good, the people in the bank have completely changed their face. The interest on the loan and the term must be nothing, and there must be no delay. Once it is delayed, it will immediately apply for the seizure of assets.
This is not a situation only in movies and television, but a real existence, which is true of banks all over the world.
But who makes others rich?
Rich is the uncle!
Therefore, giants such as Li Chaoren and Zheng Yutong are also subject to bank control in many cases.
Otherwise, there will not be anything that Li Chaoren has secretly hid 200 billion Hong Kong dollars-Lao Tzu is fighting for this tone, let you see, I have money! !
Gee, this is Li Chaoren, the richest man in China.
The older one is, the better it is. Although it is apparent that Ma Yun, Wang Shoufu and Xiaomao have taken away the position of the richest man, people who really know that they know that there is no property that has been exploded in private. Beyond the bright side.
But there is only one Li Chaoren, and now he is still struggling, let alone these small real estate developers with insufficient funds.
Insufficient funds and insufficient capacity, then under the pressure of reality, you have to admit.
The first small real estate company that could not sustain it was called "Pingjiang Real Estate Development Company".
They only have one plate in hand, and they are close to the New Territories.
The luck of Pingjiang Real Estate Company was not good. They only entered the bureau last year. It was not until this year that they completed all the formalities, all the preliminary work, and obtained the pre-sale license.
It happened at this time that Xiangjiang's real estate had a priceless market.
Although the average price is as high as 1,400 yuan psf, many houses cannot be sold, especially those developed by these small real estate companies.
No matter in terms of house design, convenient transportation, and later property and maintenance, there is a big gap between small real estate developers and large real estate developers.
So sometimes the houses of big real estate developers are more expensive, and everyone would rather choose theirs.
The only way a small real estate company can come up with is to get a good location and price concessions.
Pingjiang Real Estate's market is not large, it is about 350 households, with an average area of about 500-1200 square feet, large, medium and small.
The price they initially set was 1100 psf. After all, the location is not very good, and the greening of this plate is not good, it seems very dense.
As a free shuttle is provided, there are quite a few people who come here to see the market, but there are still very few people who really make up their minds.
In the past two or three months, they only sold 103 houses, not even one third of the total sales.
In the past, without all the breaking news and crises, Pingjiang Real Estate could still be a little stable.
But now it is clear that house prices are about to collapse. If they do not take any action, when the big real estate developers start to cut prices, they will have nowhere to live.
As a result, they clenched their teeth decisively and bought a third of the advertisement on the "Kirin Daily", announcing their big sale.
"From now on, the Pingjiang Pavilion will benefit 50 suites, and the combined price of each set will be reduced by more than 200 yuan per square foot, and the minimum is only 800 yuan per square foot!
There are now millions of people from Xiangjiang and Omen who read "Kylin Daily" every day.
Although it only publishes 500,000 copies per day, it's not just one copy.
Sometimes the owner of the morning tea shop puts it on the table, the guests at one table go away, and the other table sits down, and then they will continue to watch, or everyone in the neighborhood will see it together.
There is no doubt that the influence of "Kylin Daily" has become the biggest.
The most influential newspapers, advertising is naturally not a small cost, an ordinary advertisement will cost tens of thousands, if it is such a 1/3 of the page, it will start at more than 100,000.
Therefore, Pingjiang Real Estate also spent a lot of money.
But this effect is very good.
In the morning alone, the five buses they rented were all full and pulled 6 guests back and forth.
In addition, there are a lot of people who have come by car or by car.
In the morning, more than 300 groups of customers came to see the room. All the staff from Pingjiang Real Estate were dispatched from top to bottom to meet the needs of explanation.
Pingjiang Real Estate's price cut this time is not that idiot's direct price cut of 200 yuan per square foot, and the lowest is more than 800 yuan.
They played a trick, that is, the price of 100 yuan per square foot, converted into decoration costs, Pingjiang Real Estate is responsible for the basic decoration for buyers, more refunds less.
The greasiness is not too small, and it is up to them how to calculate the materials and labor.
Then they pressed prices to suppliers in large quantities to get cheaper raw materials.
Calculated so, they can at least save half of the price.
But even so, the actual price reduction of Pingjiang Pavilion is 100 yuan psf. Although the lowest 900 yuan psf is only one set, most of the prices are also between 850-950.
Such a price, coupled with the expensive decoration costs, is still very attractive to those who have little money.
After all, in 1981 last year, house prices were similar.
Although everyone believes that house prices are definitely going to fall, there are many people who believe that house prices will not fall too much, and their psychological price is about eight or nine hundred.
Moreover, people who desperately need to buy a house to live in, also known as the just-needed family, are bound to exist.
These people have to buy a house to get married, or change the living environment, or whatever, forcing them to wait for two or three years.
So in the morning, there were 15 groups of customers signing orders.
In the afternoon, more people came and saw the floor plans posted on the walls, most of which were posted on the "sold" list. Everyone was inevitably flustered.
In addition to the real discounts, there are many people who are eager to buy a house. Before three o'clock in the afternoon, the remaining 35 houses were sold out.
When signing the order in the afternoon, more people were watching, watching the house being robbed and empty, thinking that these more than 800, 900 houses will no longer be there, many people who were not in a hurry, also turned And anxious.
They surrounded the people of Pingjiang Real Estate one after another and asked if there were any low-priced ones, and whether they could get a low-priced house out.
At the beginning, the people of Pingjiang Real Estate shook their heads one after another, claiming that there were absolutely no more. So there are 50 sets. The rest will be restored to the original price tomorrow. There is no discussion at all.
If it is 40 years later, everyone understands the routines of real estate agents. It is completely understandable. If you check the Internet, you will know what tricks they want to do.
But where do people now understand those routines?
The more they heard that the discount was gone, the more they were not reconciled. At first, more than a dozen people were making troubles, and in turn, they became all the people present.
With such a noisy look, the general manager hiding in the room came out "reluctantly".
He listened to everyone's request, looked at the clamoring crowd, and finally "was forced to do nothing" before saying his promise.
"Since everyone is here, and we are so sincere, then we are not people who do not understand the rules." The general manager said ~ www.novelhall.com ~ So, if you can confirm the order today, no matter what you think You can buy any set of the next listing at today's discount price ... but when you go out of this door, there is no such good thing. "
"General manager, that's not okay! The remaining units are the best!"
"Yes, we are going to lose money !!"
A group of doglegs quickly played the script below.
But the buyers were anxiously stunned and didn't see much.
They were like drowning people, suddenly grabbed a piece of wood, desperately wanted to get it, and did not think about other things.
"buy!"
"Take out the floor plan, I will buy it if it suits me!"
"Yeah, yeah, yeah, hurry up, when you're talking, you have to count, and get the floor plan!"
"Anyway, if you don't take out more houses, I won't leave!"
"Yes! Without you doing business like this, shall we come in vain?"
"..."
A group of people yelled blushing like they were being chased by something.
The general manager patted his head, and stomped his feet, showing a feeling of remorse and unwillingness, "Bring them! Bring them! Seal the outside door for me, no more people are allowed to come in!" ! "
"Yay!!"
More than a hundred people in the sales hall cheered and cheered, as if how cheap they had picked up.
If you can come to see the house by yourself, most of you still have a little money, and the down payment is enough.
It's just that they didn't think about that much at this time, just thinking that if they pass today, they can't pick up the bargain.
If you buy now, a house can reduce the price of at least 40,000 to 50,000, can you earn so much a year?
If you buy it, you earn it!
Not buying is a fool! !
Even to a certain extent, they can only be considered opportunists, just picking rice in the nails of large real estate developers, and unable to become the master of fate.
It ’s okay when the market is good. Once they encounter any disturbances, they are definitely the first unlucky ones.
Only a real estate developer with a strength above the average level is eligible to say that he has a say in the market.
In the future, Hong Kong's second super-rich man, Li Sishu and Li Zhaoji, and now Henderson Land, are such mid-level real estate developers.
Xiangjiang ’s largest real estate developer, apart from the Yangtze River Industries, which has swallowed one of the four ocean lines, Hutchison Whampoa, and the Bao family of Bao Yugang who returned as the world ’s ship king and the richest man in Xiangjiang Foreign-funded enterprises.
Naturally, the largest real estate developer is Jardine Holdings, which has assets in excess of tens of billions of Hong Kong dollars and has been rampant in Xiangjiang for decades.
In fact, in 2020, it can still rank in the top three in Xiangjiang.
The reason is that Jardine House, as a British commercial firm, has too much advantage in Xiangjiang. Especially during the period when Xiangjiang was first built, they obtained countless land, and they were all the best sites.
They haven't sold these sites, so by 2020, Xiangjiang's stunning housing prices will directly cause their market value to skyrocket.
Yin Jun had some ideas.
Two years later, the new chairman of Jardine Yangxing will announce the relocation of the registered place out of Xiangjiang, which means that Jardine Yangxing only thinks of Xiangjiang as its own wallet. At this time, they do n’t value Xiangjiang at all. It can be said that it has never been valued.
If you take advantage of that time, cut a few knives on Jardine Yangxing and cut off a few more pieces of fat, it will be a breath for the Xiangjiang people who have been oppressed by them for so many years.
At the moment, large real estate companies such as Jardine Yangxing naturally supported it.
Those small real estate developers, those small real estate developers who rely on relationships or invest all their net worth in real estate, are unable to stabilize.
It's not that their spirits are not stable, but that their capital chains are not stable.
When the market is good, the bank loan is always smiling, and you can say anything about it.
When the market is not good, the people in the bank have completely changed their face. The interest on the loan and the term must be nothing, and there must be no delay. Once it is delayed, it will immediately apply for the seizure of assets.
This is not a situation only in movies and television, but a real existence, which is true of banks all over the world.
But who makes others rich?
Rich is the uncle!
Therefore, giants such as Li Chaoren and Zheng Yutong are also subject to bank control in many cases.
Otherwise, there will not be anything that Li Chaoren has secretly hid 200 billion Hong Kong dollars-Lao Tzu is fighting for this tone, let you see, I have money! !
Gee, this is Li Chaoren, the richest man in China.
The older one is, the better it is. Although it is apparent that Ma Yun, Wang Shoufu and Xiaomao have taken away the position of the richest man, people who really know that they know that there is no property that has been exploded in private. Beyond the bright side.
But there is only one Li Chaoren, and now he is still struggling, let alone these small real estate developers with insufficient funds.
Insufficient funds and insufficient capacity, then under the pressure of reality, you have to admit.
The first small real estate company that could not sustain it was called "Pingjiang Real Estate Development Company".
They only have one plate in hand, and they are close to the New Territories.
The luck of Pingjiang Real Estate Company was not good. They only entered the bureau last year. It was not until this year that they completed all the formalities, all the preliminary work, and obtained the pre-sale license.
It happened at this time that Xiangjiang's real estate had a priceless market.
Although the average price is as high as 1,400 yuan psf, many houses cannot be sold, especially those developed by these small real estate companies.
No matter in terms of house design, convenient transportation, and later property and maintenance, there is a big gap between small real estate developers and large real estate developers.
So sometimes the houses of big real estate developers are more expensive, and everyone would rather choose theirs.
The only way a small real estate company can come up with is to get a good location and price concessions.
Pingjiang Real Estate's market is not large, it is about 350 households, with an average area of about 500-1200 square feet, large, medium and small.
The price they initially set was 1100 psf. After all, the location is not very good, and the greening of this plate is not good, it seems very dense.
As a free shuttle is provided, there are quite a few people who come here to see the market, but there are still very few people who really make up their minds.
In the past two or three months, they only sold 103 houses, not even one third of the total sales.
In the past, without all the breaking news and crises, Pingjiang Real Estate could still be a little stable.
But now it is clear that house prices are about to collapse. If they do not take any action, when the big real estate developers start to cut prices, they will have nowhere to live.
As a result, they clenched their teeth decisively and bought a third of the advertisement on the "Kirin Daily", announcing their big sale.
"From now on, the Pingjiang Pavilion will benefit 50 suites, and the combined price of each set will be reduced by more than 200 yuan per square foot, and the minimum is only 800 yuan per square foot!
There are now millions of people from Xiangjiang and Omen who read "Kylin Daily" every day.
Although it only publishes 500,000 copies per day, it's not just one copy.
Sometimes the owner of the morning tea shop puts it on the table, the guests at one table go away, and the other table sits down, and then they will continue to watch, or everyone in the neighborhood will see it together.
There is no doubt that the influence of "Kylin Daily" has become the biggest.
The most influential newspapers, advertising is naturally not a small cost, an ordinary advertisement will cost tens of thousands, if it is such a 1/3 of the page, it will start at more than 100,000.
Therefore, Pingjiang Real Estate also spent a lot of money.
But this effect is very good.
In the morning alone, the five buses they rented were all full and pulled 6 guests back and forth.
In addition, there are a lot of people who have come by car or by car.
In the morning, more than 300 groups of customers came to see the room. All the staff from Pingjiang Real Estate were dispatched from top to bottom to meet the needs of explanation.
Pingjiang Real Estate's price cut this time is not that idiot's direct price cut of 200 yuan per square foot, and the lowest is more than 800 yuan.
They played a trick, that is, the price of 100 yuan per square foot, converted into decoration costs, Pingjiang Real Estate is responsible for the basic decoration for buyers, more refunds less.
The greasiness is not too small, and it is up to them how to calculate the materials and labor.
Then they pressed prices to suppliers in large quantities to get cheaper raw materials.
Calculated so, they can at least save half of the price.
But even so, the actual price reduction of Pingjiang Pavilion is 100 yuan psf. Although the lowest 900 yuan psf is only one set, most of the prices are also between 850-950.
Such a price, coupled with the expensive decoration costs, is still very attractive to those who have little money.
After all, in 1981 last year, house prices were similar.
Although everyone believes that house prices are definitely going to fall, there are many people who believe that house prices will not fall too much, and their psychological price is about eight or nine hundred.
Moreover, people who desperately need to buy a house to live in, also known as the just-needed family, are bound to exist.
These people have to buy a house to get married, or change the living environment, or whatever, forcing them to wait for two or three years.
So in the morning, there were 15 groups of customers signing orders.
In the afternoon, more people came and saw the floor plans posted on the walls, most of which were posted on the "sold" list. Everyone was inevitably flustered.
In addition to the real discounts, there are many people who are eager to buy a house. Before three o'clock in the afternoon, the remaining 35 houses were sold out.
When signing the order in the afternoon, more people were watching, watching the house being robbed and empty, thinking that these more than 800, 900 houses will no longer be there, many people who were not in a hurry, also turned And anxious.
They surrounded the people of Pingjiang Real Estate one after another and asked if there were any low-priced ones, and whether they could get a low-priced house out.
At the beginning, the people of Pingjiang Real Estate shook their heads one after another, claiming that there were absolutely no more. So there are 50 sets. The rest will be restored to the original price tomorrow. There is no discussion at all.
If it is 40 years later, everyone understands the routines of real estate agents. It is completely understandable. If you check the Internet, you will know what tricks they want to do.
But where do people now understand those routines?
The more they heard that the discount was gone, the more they were not reconciled. At first, more than a dozen people were making troubles, and in turn, they became all the people present.
With such a noisy look, the general manager hiding in the room came out "reluctantly".
He listened to everyone's request, looked at the clamoring crowd, and finally "was forced to do nothing" before saying his promise.
"Since everyone is here, and we are so sincere, then we are not people who do not understand the rules." The general manager said ~ www.novelhall.com ~ So, if you can confirm the order today, no matter what you think You can buy any set of the next listing at today's discount price ... but when you go out of this door, there is no such good thing. "
"General manager, that's not okay! The remaining units are the best!"
"Yes, we are going to lose money !!"
A group of doglegs quickly played the script below.
But the buyers were anxiously stunned and didn't see much.
They were like drowning people, suddenly grabbed a piece of wood, desperately wanted to get it, and did not think about other things.
"buy!"
"Take out the floor plan, I will buy it if it suits me!"
"Yeah, yeah, yeah, hurry up, when you're talking, you have to count, and get the floor plan!"
"Anyway, if you don't take out more houses, I won't leave!"
"Yes! Without you doing business like this, shall we come in vain?"
"..."
A group of people yelled blushing like they were being chased by something.
The general manager patted his head, and stomped his feet, showing a feeling of remorse and unwillingness, "Bring them! Bring them! Seal the outside door for me, no more people are allowed to come in!" ! "
"Yay!!"
More than a hundred people in the sales hall cheered and cheered, as if how cheap they had picked up.
If you can come to see the house by yourself, most of you still have a little money, and the down payment is enough.
It's just that they didn't think about that much at this time, just thinking that if they pass today, they can't pick up the bargain.
If you buy now, a house can reduce the price of at least 40,000 to 50,000, can you earn so much a year?
If you buy it, you earn it!
Not buying is a fool! !
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