Chapter 1658： Walkman Guide
Genius remembers the address of this site for one second: (Vertex Chinese), the fastest update! No ads! In April last year, Kirin Group purchased a large number of Walkman-related patents from Sony, Aihua and Philips.
Since then, Kirin Electronics has begun active R & D and testing.
The process of the Walkman is actually not very complicated. It just replaces the recording circuit and speakers in the smallest radio cassette recorder with a stereo circuit and headphones.
Then, just shrink a few more models.
Even the tape size of both is the same.
The most important thing is how to shrink the other parts, and still maintain the original effect.
Kirin Electronics has deliberately researched and developed in the Mainland, and has hired many mainland related electronics experts to work with the company ’s experts to tackle this problem.
With more people and more power and more clever people, the problems are solved one by one.
As early as September last year, dozens of prototypes assembled were completely successful, running well, and the earphones sounded very good.
Another reason for R & D in the mainland lies in the production of parts.
They hired electronics experts from the Mainland to participate in R & D. They naturally knew where the electronics factory passed the level and could produce the required parts.
Not to mention that China ’s state-owned factory system has not collapsed. Even in the future, those private factories will not dare to steal and play tricks when facing orders from Hong Kong, Macao, Taiwan and foreign countries. Good products come.
Kirin Group gave the same money, but it was not easy to speak.
During the trial production period before the instant noodle factory opened, they received wheat flour that did not meet the standard, and then directly reported it to the top regardless of the situation.
This is all right now.
Around 37 people in the system were demoted or sent to prison directly.
Frightened everyone is dumbfounded, thinking that there is such a stunned head?
But turning to think about it, people are companies from Xiangjiang. They could have reached Tiantian directly. What do they do for the people under you?
Since then, no one dared to do anything when working with Kirin Group.
This is true for both Lin's electronics factory and radio recorder factory.
This time the Walkman, if it is done, orders for 20-30 million parts a year, it is easy.
Many of the state-owned factories that received the "trial sample" cooperation intention also received the advice and suggestions of the experts they were familiar with, and they all worked hard to create their own products with the best technology and delivered them to Kirin. Radio cassette factory.
After some selection and experimentation, the Kirin radio recorder factory has set up hundreds of cooperative factories and let them start production in December.
The first batch of orders is 12 million parts, and the delivery is within 6 months
Such a surprise made these already exhausted electronics factories overjoyed. They hurriedly bought materials and started production. During the Chinese New Year, they only took a few days off and restarted their construction.
The workers did not complain, they can get more overtime pay, and the New Year's New Year's goods are given a little more. In this era of soaring prices, it is really good.
In addition, most of the factories have said that if this order is done well, if there is every year in the future, the house will be built in the factory, and it will be distributed to everyone according to the size of the contribution.
The factory raised funds to build a house, which initially sprouted from the Shanghai Sea two years ago, and is now a trend across the country.
The only difference is that a rich factory can be repaired a little more, a factory that has no money can only be repaired a little less, or not at all.
For people who have lived and worked in state-owned factories for a lifetime, who does n’t want to live in a new house? Who wants to share a stove and a toilet with others?
So the enthusiasm came up immediately, and the parts delivered to the Kirin recorder factory were all qualified when it was checked for quality, which was highly appreciated by the quality control department of the Kirin recorder factory.
On the one hand, parts are produced one after another, and on the other hand, the production line is customized and assembled.
Then there is the construction of the Walkman factory workshop, and the recruitment of workers, which also requires 20,000 people. ——This can make the big brothers in Jiangnan happy to talk.
Waiting for these jobs is the most important reason for Huo Jianning to stay in Lin'an for more than six months.
He is basically dealing with these things.
Huo Jianning returned to Xiangjiang without worrying about taking care of everything in the Walkman factory and producing the finished products.
Before Huo Jianning returned to Xiangjiang, the Walkman advertising strategy had already begun.
Walkman ads in mainland China are the markets that two instant noodle ads go to at the same time.
Globally, it is even simpler overseas.
Directly on the Kirin Satellite TV, TV stations of other countries, newspapers and magazines, intensive placement of Walkman ads.
Throughout March, almost everyone lived in the bombardment sound of "Kirin Walkman".
In fact, the first Walkman, Walkman, was developed by Sony Corporation of Japan as early as 1979 and began to be sold.
In the past 5 years, Sony ’s Walkman has sold more than 100 million units, which is horrible!
Japanese manufacturers such as Toshiba, Panasonic and Aihua followed Sony's introduction of the Walkman to the market.
Their Japanese patent licensing and cooperation between the manufacturers are relatively easy to come, unlike Yin Jun's Kirin Electronics Company, which requires a large price to obtain a patent.
This is also thanks to Philips first selling patents to Yin Jun. Seeing that the core part of Kirin Electronics has been resolved, Aihua then sold patents, and then Sony reluctantly sold patents.
The remaining few companies also sold a lot of Walkmans, which together amounted to more than 50 million.
In addition to their own people, most of their sales are sold to developed countries such as Europe and the United States.
Foreigners like these things.
Although the price is a little more expensive, on average it is about 150 US dollars, and there is additional money to buy music tapes, but this can't stop the young people's love for music.
The sharp increase in tape sales in recent years is also related to the continuous promotion of the Walkman.
The Kirin Walkman is not among the first batch, but it also has many of its own advantages.
Yin Jun clearly knows where his strengths are.
It's not about being inside, but about appearance.
Before Apple, Sony was known as a company selling shells.
On the one hand, it is ironic that they will only make appearances, but the inner quality is actually not very good.
But on the other hand, I was envious of Sony's appearance.
Yin Jun wouldn't take anything to fight with others internally. What he wanted to use was his own strengths.
The inside of the Walkman is actually not much updated, but in the appearance, there is more room for the Walkman to improve.
Yin Jun has seen many appearances and designs of the Walkman. When combined together, he has given three design schemes for the Walkman.
Now comes the first one.
The metal shells in three classic colors of silver, red and black glow shiningly under the light.
Not only the shell is metal, but even the buttons above it are also metal shells.
The whole child's style is cool in the words of later generations!
Very cool!
Who are the people who like to walkman?
All young people who like the trend!
The reason they buy the Walkman is because it is small, easy to carry, and can be compared.
Or is it okay to hold a medium-sized portable recorder?
Therefore, after such a cool Kirin player, no matter what its inner quality is, at least its appearance attracts many people.
Then the price of Kirin Walkman is also very interesting.
The global unified price is 99 US dollars.
The card is under 100 US dollars, only 99 US dollars, such a price, compared to Japanese manufacturers, it is directly less than three molecules one!
When the price came out in March, everyone was stupid.
If it were n’t for the Kirin Walkman, it was a product of the Kirin Group, and the Kirin Group is a world-famous large group. The movies and TV series, comic book, and various derivatives produced are all famous for their quality. Everyone thinks that this is a product that only talks about price, not quality.
Consumers are very happy, thinking of such a big brand of Kirin Group, can't they sell bad goods?
Can't this be punished to death?
Sony and other companies are half-dead ~ www.novelhall.com ~ This unicorn company just came into the game and came to fight a price war, which is really abominable!
How much can they earn for the price of 99 dollars?
But Japan. The company has never had a strategy to fight the price war, so they can only wait to see what advantages and disadvantages the Kirin Group ’s Walkman has, and then find ways to deal with them.
Japan. These manufacturers do not know that the price of 99 US dollars is already a good price in the Kirin Walkman factory.
According to the previous sample production and trial production calculations, the price of each player is converted into all costs, but it is about 120 yuan.
If it is a black market price, it is only 24 dollars.
no way.
China ’s raw materials and labor are really too cheap, plus the three-year comprehensive tax and two-and-a-half-year tax-free preferential policies, such costs are too competitive.
No wonder all companies will come to China to produce products in the future. That's why!
The big savings are huge profits!
If the exchange rate of the US dollar is not normal yet, Yin Jun can directly set the selling price at 66 US dollars and directly kill all competitors.
If you just do this, there will be too many offenders, even those giants outside the industry will not be used to it.
After all, it is not an era when the Internet is developed and the online prices do not follow the number of channels.
If Yin Jun fought a price war with such a low price, it would be easy for them to seize Yin Jun's identity and engage in some actions, which would make Yin Jun passive, and various investment plans in the future might suffer great setbacks .
Therefore, Yin Jun's $ 99 still considers many aspects before setting the price, not just looking at Digital Geely.
...
(Guiqiu subscription !!)
Since then, Kirin Electronics has begun active R & D and testing.
The process of the Walkman is actually not very complicated. It just replaces the recording circuit and speakers in the smallest radio cassette recorder with a stereo circuit and headphones.
Then, just shrink a few more models.
Even the tape size of both is the same.
The most important thing is how to shrink the other parts, and still maintain the original effect.
Kirin Electronics has deliberately researched and developed in the Mainland, and has hired many mainland related electronics experts to work with the company ’s experts to tackle this problem.
With more people and more power and more clever people, the problems are solved one by one.
As early as September last year, dozens of prototypes assembled were completely successful, running well, and the earphones sounded very good.
Another reason for R & D in the mainland lies in the production of parts.
They hired electronics experts from the Mainland to participate in R & D. They naturally knew where the electronics factory passed the level and could produce the required parts.
Not to mention that China ’s state-owned factory system has not collapsed. Even in the future, those private factories will not dare to steal and play tricks when facing orders from Hong Kong, Macao, Taiwan and foreign countries. Good products come.
Kirin Group gave the same money, but it was not easy to speak.
During the trial production period before the instant noodle factory opened, they received wheat flour that did not meet the standard, and then directly reported it to the top regardless of the situation.
This is all right now.
Around 37 people in the system were demoted or sent to prison directly.
Frightened everyone is dumbfounded, thinking that there is such a stunned head?
But turning to think about it, people are companies from Xiangjiang. They could have reached Tiantian directly. What do they do for the people under you?
Since then, no one dared to do anything when working with Kirin Group.
This is true for both Lin's electronics factory and radio recorder factory.
This time the Walkman, if it is done, orders for 20-30 million parts a year, it is easy.
Many of the state-owned factories that received the "trial sample" cooperation intention also received the advice and suggestions of the experts they were familiar with, and they all worked hard to create their own products with the best technology and delivered them to Kirin. Radio cassette factory.
After some selection and experimentation, the Kirin radio recorder factory has set up hundreds of cooperative factories and let them start production in December.
The first batch of orders is 12 million parts, and the delivery is within 6 months
Such a surprise made these already exhausted electronics factories overjoyed. They hurriedly bought materials and started production. During the Chinese New Year, they only took a few days off and restarted their construction.
The workers did not complain, they can get more overtime pay, and the New Year's New Year's goods are given a little more. In this era of soaring prices, it is really good.
In addition, most of the factories have said that if this order is done well, if there is every year in the future, the house will be built in the factory, and it will be distributed to everyone according to the size of the contribution.
The factory raised funds to build a house, which initially sprouted from the Shanghai Sea two years ago, and is now a trend across the country.
The only difference is that a rich factory can be repaired a little more, a factory that has no money can only be repaired a little less, or not at all.
For people who have lived and worked in state-owned factories for a lifetime, who does n’t want to live in a new house? Who wants to share a stove and a toilet with others?
So the enthusiasm came up immediately, and the parts delivered to the Kirin recorder factory were all qualified when it was checked for quality, which was highly appreciated by the quality control department of the Kirin recorder factory.
On the one hand, parts are produced one after another, and on the other hand, the production line is customized and assembled.
Then there is the construction of the Walkman factory workshop, and the recruitment of workers, which also requires 20,000 people. ——This can make the big brothers in Jiangnan happy to talk.
Waiting for these jobs is the most important reason for Huo Jianning to stay in Lin'an for more than six months.
He is basically dealing with these things.
Huo Jianning returned to Xiangjiang without worrying about taking care of everything in the Walkman factory and producing the finished products.
Before Huo Jianning returned to Xiangjiang, the Walkman advertising strategy had already begun.
Walkman ads in mainland China are the markets that two instant noodle ads go to at the same time.
Globally, it is even simpler overseas.
Directly on the Kirin Satellite TV, TV stations of other countries, newspapers and magazines, intensive placement of Walkman ads.
Throughout March, almost everyone lived in the bombardment sound of "Kirin Walkman".
In fact, the first Walkman, Walkman, was developed by Sony Corporation of Japan as early as 1979 and began to be sold.
In the past 5 years, Sony ’s Walkman has sold more than 100 million units, which is horrible!
Japanese manufacturers such as Toshiba, Panasonic and Aihua followed Sony's introduction of the Walkman to the market.
Their Japanese patent licensing and cooperation between the manufacturers are relatively easy to come, unlike Yin Jun's Kirin Electronics Company, which requires a large price to obtain a patent.
This is also thanks to Philips first selling patents to Yin Jun. Seeing that the core part of Kirin Electronics has been resolved, Aihua then sold patents, and then Sony reluctantly sold patents.
The remaining few companies also sold a lot of Walkmans, which together amounted to more than 50 million.
In addition to their own people, most of their sales are sold to developed countries such as Europe and the United States.
Foreigners like these things.
Although the price is a little more expensive, on average it is about 150 US dollars, and there is additional money to buy music tapes, but this can't stop the young people's love for music.
The sharp increase in tape sales in recent years is also related to the continuous promotion of the Walkman.
The Kirin Walkman is not among the first batch, but it also has many of its own advantages.
Yin Jun clearly knows where his strengths are.
It's not about being inside, but about appearance.
Before Apple, Sony was known as a company selling shells.
On the one hand, it is ironic that they will only make appearances, but the inner quality is actually not very good.
But on the other hand, I was envious of Sony's appearance.
Yin Jun wouldn't take anything to fight with others internally. What he wanted to use was his own strengths.
The inside of the Walkman is actually not much updated, but in the appearance, there is more room for the Walkman to improve.
Yin Jun has seen many appearances and designs of the Walkman. When combined together, he has given three design schemes for the Walkman.
Now comes the first one.
The metal shells in three classic colors of silver, red and black glow shiningly under the light.
Not only the shell is metal, but even the buttons above it are also metal shells.
The whole child's style is cool in the words of later generations!
Very cool!
Who are the people who like to walkman?
All young people who like the trend!
The reason they buy the Walkman is because it is small, easy to carry, and can be compared.
Or is it okay to hold a medium-sized portable recorder?
Therefore, after such a cool Kirin player, no matter what its inner quality is, at least its appearance attracts many people.
Then the price of Kirin Walkman is also very interesting.
The global unified price is 99 US dollars.
The card is under 100 US dollars, only 99 US dollars, such a price, compared to Japanese manufacturers, it is directly less than three molecules one!
When the price came out in March, everyone was stupid.
If it were n’t for the Kirin Walkman, it was a product of the Kirin Group, and the Kirin Group is a world-famous large group. The movies and TV series, comic book, and various derivatives produced are all famous for their quality. Everyone thinks that this is a product that only talks about price, not quality.
Consumers are very happy, thinking of such a big brand of Kirin Group, can't they sell bad goods?
Can't this be punished to death?
Sony and other companies are half-dead ~ www.novelhall.com ~ This unicorn company just came into the game and came to fight a price war, which is really abominable!
How much can they earn for the price of 99 dollars?
But Japan. The company has never had a strategy to fight the price war, so they can only wait to see what advantages and disadvantages the Kirin Group ’s Walkman has, and then find ways to deal with them.
Japan. These manufacturers do not know that the price of 99 US dollars is already a good price in the Kirin Walkman factory.
According to the previous sample production and trial production calculations, the price of each player is converted into all costs, but it is about 120 yuan.
If it is a black market price, it is only 24 dollars.
no way.
China ’s raw materials and labor are really too cheap, plus the three-year comprehensive tax and two-and-a-half-year tax-free preferential policies, such costs are too competitive.
No wonder all companies will come to China to produce products in the future. That's why!
The big savings are huge profits!
If the exchange rate of the US dollar is not normal yet, Yin Jun can directly set the selling price at 66 US dollars and directly kill all competitors.
If you just do this, there will be too many offenders, even those giants outside the industry will not be used to it.
After all, it is not an era when the Internet is developed and the online prices do not follow the number of channels.
If Yin Jun fought a price war with such a low price, it would be easy for them to seize Yin Jun's identity and engage in some actions, which would make Yin Jun passive, and various investment plans in the future might suffer great setbacks .
Therefore, Yin Jun's $ 99 still considers many aspects before setting the price, not just looking at Digital Geely.
...
(Guiqiu subscription !!)
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