Chapter 259： iron fist from low price
Chapter 259 Iron Fist from Low Price
Low price is a temptation for most people.
Even though sometimes people know that cheap is not good, they still can't help it.
This is also a human instinct.
It is impossible for Zhu Yuxing to go against the trend, to do things against human instinct, to price the game very high, and to compete with those cheap junk games, which is unrealistic now.
The real core players are probably only two or three million now, and other players are more incapable of discernment. If they are not tempted by low prices to play high-priced fun games, there will be great resistance.
Well, if that's the case, Zhu Yuxing will simply be ruthless.
The games you guys make are really cheap, and they're huge, but what if I make them cheaper than you?
But SFC game consoles do not think about making cheap games.
The average cartridge cost for SFC game consoles alone is higher than the cost of selling inferior cartridges produced on those junk game consoles.
This is a total loss business.
Zhu Youxing is indeed not short of money now, but he can't stand such consumption.
What if the reserve fund runs out?
Then since this trick doesn't work, let's change the method and work around it.
As it happens, FC has not yet been listed in the United States, and many players have not yet experienced the games of the FC era.
Although the sound effect is definitely not as good as SFC, it is cheap.
Although it is definitely not as good as SFC in terms of picture quality, it is cheap!
Although it may not be as good as SFC in terms of content, and some gameplay may not be realized in FC, but he is cheap!
Cheap is enough.
With the mature mass production of FC, coupled with the cheap chips purchased in large quantities, the total packaging cost of FC can now be reduced to 500 yen.
A game console costs five dollars, can you believe it?
Of course, those guys in the US can follow suit and launch cheaper products, but I'm just using the stock to compete with you, and then there is another punch waiting to be handed to you, which is to take up the law. Weapons, take all of you to court, I will treat those who are serious about games, but those who plagiarize, especially those who don’t even bother to modify the code and sell it as their own game, are waiting to send me money come.
The iron fist of the law will make you guys realize the consequences of jumping into this market.
Actually, Youxing Electronic Entertainment has had a very good time. Their game consoles have always been very popular, and they are always out of stock in the United States, because more people will give priority to buying a game console and try it out.
As long as you buy a game console, you will never use those junk cassettes. You can only buy SFC cassettes to play. Under the effect of fame, Xingxing Electronic Entertainment is not particularly bad. Zhuyou Xing is just planning ahead.
The one who really had a bad day was Suri Electronics.
Inferior coins made their already low reputation even worse, and now the market is in a state of extremes, either buy cheap or buy Yuxing Electronic Entertainment.
Um? What is Surui Electronics? I don't know, do they make game consoles too? I thought they only made Walkmans.
Recently, the sales of Suri Electronics' game console business has fallen off a cliff, which is very miserable.
They are desperately trying to find some way to save themselves, but they can't find it in a short time, and they have a headache.
They thought several times about whether to open the port of the game console and let those junk games join Surui Electronics.
But in the end, they were all rejected by Hayakawa Ukito.
He wanted to wait, but he was a little unwilling.
He didn't have the vision of Zhu Yuxing, after all, he didn't come through, so he didn't think about any strategy.
But Take Yusei seized the opportunity.
Don't look at Zhu Yuxing just want to use cheap to deal with bad money to drive out good money, FC is also a window at the same time.
Cheap enough game consoles can also bring video game enlightenment to more players. Let them join in first, and then when they like video games, they will pursue a better game experience if they are not satisfied with simple pictures and sound effects. At that time, Zhu Yuxing's chance to gain more prestige.
Within a few days, Shenda Electronics immediately readjusted the production line. Two of the three newly opened factories were assigned to the full-line production link of FC, and Shenda Electronics also signed a new contract with the manufacturer of the production line. Lower production costs can be reduced by another ten percent.
At this time, Matsuhashi was still a little anxious.
At this time, she can also see that the market in the United States is not right. It seems that more and more people have begun to reflect on the Internet and other places that video games are garbage and not worth playing.
Once this stereotype is formed, they will resist spending on video games, and the impact is far-reaching.
But Matsudahashi couldn't make a decision directly, and Zhu Yuxing also asked her to wait for a few days. She hadn't slept well these days, thinking about it every day.
Even though the development of Yuxing Electronic Entertainment is thriving now, she still has a hunch that if she doesn't do something quickly, the game industry will be in danger.
Then, when the production line of Shenda Electronics had been finalized and construction had begun, Zhu Yuxing contacted Matsuhashi again.
"President, you finally called. I have been waiting for you for a long time. I would like to know how you can deal with the problems in the United States?"
When the production line was ready to start operation, Take Yusei no longer panicked, so he could call Matsuhashi with peace of mind.
He smiled and comforted him on the phone: "I said it before, don't worry, now I have already figured out a countermeasure here."
"How is that..."
"I plan to officially sell the FC game console to the United States, and I plan to sell it at a price of fifty dollars a game console and five dollars a game. When necessary, the price of the game can be even lower. It’s okay to cost more than cassettes.”
Now, there are a lot of discarded cassettes in the warehouse in Japan.
Most of those cassettes were the old cassettes left after the upgrade from FC to SFC. Players exchanged 500 yen for SFC cassettes.
With just a refurbishment, they will come in handy again.
The cost of these cassettes is even lower than the cost of storage. Originally, Zhuyouxing had already started to consider destroying these cassettes in a unified manner, because they were no longer valuable, but I didn’t expect that they would suddenly be useful at this moment.
A rough estimate is that there are tens of millions of these cassettes, covering various types, and all of them are exported to the United States. Even if it is only sold for a dollar, there will be no problem, and there will be about 10%. Gross profit, of course, is premised on selling these products in their own stores, and selling these products in department stores is estimated to be at a loss.
Matsuhashi stared at what Zhu Yuxing said, and Zhu Yuxing's strategy made her a little bit speechless.
(end of this chapter)
Low price is a temptation for most people.
Even though sometimes people know that cheap is not good, they still can't help it.
This is also a human instinct.
It is impossible for Zhu Yuxing to go against the trend, to do things against human instinct, to price the game very high, and to compete with those cheap junk games, which is unrealistic now.
The real core players are probably only two or three million now, and other players are more incapable of discernment. If they are not tempted by low prices to play high-priced fun games, there will be great resistance.
Well, if that's the case, Zhu Yuxing will simply be ruthless.
The games you guys make are really cheap, and they're huge, but what if I make them cheaper than you?
But SFC game consoles do not think about making cheap games.
The average cartridge cost for SFC game consoles alone is higher than the cost of selling inferior cartridges produced on those junk game consoles.
This is a total loss business.
Zhu Youxing is indeed not short of money now, but he can't stand such consumption.
What if the reserve fund runs out?
Then since this trick doesn't work, let's change the method and work around it.
As it happens, FC has not yet been listed in the United States, and many players have not yet experienced the games of the FC era.
Although the sound effect is definitely not as good as SFC, it is cheap.
Although it is definitely not as good as SFC in terms of picture quality, it is cheap!
Although it may not be as good as SFC in terms of content, and some gameplay may not be realized in FC, but he is cheap!
Cheap is enough.
With the mature mass production of FC, coupled with the cheap chips purchased in large quantities, the total packaging cost of FC can now be reduced to 500 yen.
A game console costs five dollars, can you believe it?
Of course, those guys in the US can follow suit and launch cheaper products, but I'm just using the stock to compete with you, and then there is another punch waiting to be handed to you, which is to take up the law. Weapons, take all of you to court, I will treat those who are serious about games, but those who plagiarize, especially those who don’t even bother to modify the code and sell it as their own game, are waiting to send me money come.
The iron fist of the law will make you guys realize the consequences of jumping into this market.
Actually, Youxing Electronic Entertainment has had a very good time. Their game consoles have always been very popular, and they are always out of stock in the United States, because more people will give priority to buying a game console and try it out.
As long as you buy a game console, you will never use those junk cassettes. You can only buy SFC cassettes to play. Under the effect of fame, Xingxing Electronic Entertainment is not particularly bad. Zhuyou Xing is just planning ahead.
The one who really had a bad day was Suri Electronics.
Inferior coins made their already low reputation even worse, and now the market is in a state of extremes, either buy cheap or buy Yuxing Electronic Entertainment.
Um? What is Surui Electronics? I don't know, do they make game consoles too? I thought they only made Walkmans.
Recently, the sales of Suri Electronics' game console business has fallen off a cliff, which is very miserable.
They are desperately trying to find some way to save themselves, but they can't find it in a short time, and they have a headache.
They thought several times about whether to open the port of the game console and let those junk games join Surui Electronics.
But in the end, they were all rejected by Hayakawa Ukito.
He wanted to wait, but he was a little unwilling.
He didn't have the vision of Zhu Yuxing, after all, he didn't come through, so he didn't think about any strategy.
But Take Yusei seized the opportunity.
Don't look at Zhu Yuxing just want to use cheap to deal with bad money to drive out good money, FC is also a window at the same time.
Cheap enough game consoles can also bring video game enlightenment to more players. Let them join in first, and then when they like video games, they will pursue a better game experience if they are not satisfied with simple pictures and sound effects. At that time, Zhu Yuxing's chance to gain more prestige.
Within a few days, Shenda Electronics immediately readjusted the production line. Two of the three newly opened factories were assigned to the full-line production link of FC, and Shenda Electronics also signed a new contract with the manufacturer of the production line. Lower production costs can be reduced by another ten percent.
At this time, Matsuhashi was still a little anxious.
At this time, she can also see that the market in the United States is not right. It seems that more and more people have begun to reflect on the Internet and other places that video games are garbage and not worth playing.
Once this stereotype is formed, they will resist spending on video games, and the impact is far-reaching.
But Matsudahashi couldn't make a decision directly, and Zhu Yuxing also asked her to wait for a few days. She hadn't slept well these days, thinking about it every day.
Even though the development of Yuxing Electronic Entertainment is thriving now, she still has a hunch that if she doesn't do something quickly, the game industry will be in danger.
Then, when the production line of Shenda Electronics had been finalized and construction had begun, Zhu Yuxing contacted Matsuhashi again.
"President, you finally called. I have been waiting for you for a long time. I would like to know how you can deal with the problems in the United States?"
When the production line was ready to start operation, Take Yusei no longer panicked, so he could call Matsuhashi with peace of mind.
He smiled and comforted him on the phone: "I said it before, don't worry, now I have already figured out a countermeasure here."
"How is that..."
"I plan to officially sell the FC game console to the United States, and I plan to sell it at a price of fifty dollars a game console and five dollars a game. When necessary, the price of the game can be even lower. It’s okay to cost more than cassettes.”
Now, there are a lot of discarded cassettes in the warehouse in Japan.
Most of those cassettes were the old cassettes left after the upgrade from FC to SFC. Players exchanged 500 yen for SFC cassettes.
With just a refurbishment, they will come in handy again.
The cost of these cassettes is even lower than the cost of storage. Originally, Zhuyouxing had already started to consider destroying these cassettes in a unified manner, because they were no longer valuable, but I didn’t expect that they would suddenly be useful at this moment.
A rough estimate is that there are tens of millions of these cassettes, covering various types, and all of them are exported to the United States. Even if it is only sold for a dollar, there will be no problem, and there will be about 10%. Gross profit, of course, is premised on selling these products in their own stores, and selling these products in department stores is estimated to be at a loss.
Matsuhashi stared at what Zhu Yuxing said, and Zhu Yuxing's strategy made her a little bit speechless.
(end of this chapter)
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