Chapter 743： Formal agency
According to Liu Xun ’s reputation, young cat owners basically know her. Among these people, those who are willing to pay a high price for 'r have already bought it; those who are unwilling to buy, no matter how Liu Xuan promotes this cat food Well, they won't buy it either, because of the price. According to the exchange rate of RMB to NZD, a bag of cat food is still too expensive for the average working class in China.
According to previous commitments in Hong Kong, as long as their average daily sales volume exceeds 1,000 bags, ’r company can sign a long-term cooperation agreement with them at an agency fee of 5% per retail price.
Now that the goal has been reached, r agrees to a 5 percent agency fee for the retail price. And one less tariff-before they were equivalent to paying two tariffs, one from New Zealand to Hong Kong and one from Hong Kong to the mainland. Now they can go directly from New Zealand to the mainland. As a result, their profit margins have increased and can give benefits to consumers.
However, the retail price cannot be lowered. If the price is lowered, first, it will devalue the overall value of the brand; second, it will make old customers who had previously purchased cat food at a high price question and distrust Liu Liu and their stores.
Therefore, Liu Ye proposed a future marketing plan-buy cat food and send dolls.
"Dolls? Toys?" After looking at the plan, he was very surprised. "What toys are so attractive that they would rather buy cat food for toys?"
"Wait a minute," Liu Ye asked Mao Yuchen to go to her office and bring the dolls of daylight and moonlight. She also kept two of her own pets in the last batch of customized dolls.
Two minutes later, Mao Yuchen came in with the doll, r's eyes lit up, and he blurted out, "!"
R took the two big dolls in Mao Yuchen's hand, holding one in one hand, and couldn't help it. "This doll is so great and lifelike. Do these two cats have real templates?"
"They were made in the shape of the two cats I own," Liu said, looking at the photos of daylight and moonlight from the mobile phone picture and showing them to R. He was exactly the same when he compared them.
"It's amazing, it's so interesting! Can my pets look like this?"
"Of course, as long as they have their full-length and side-view photos."
"Roughly how long will it take?"
Liu Ye recalled that Luo Youyou's delivery time was very fast, "up to a week."
Huang Shiting was laughing around him, and he felt that the topic of the meeting seemed to be off-track.
After a while, r realized the problem himself, he coughed slightly, put the doll on the table, and said to Liu Ye, "I understand what you mean."
Even he likes this doll so much, let alone other consumers?
"I have tested the market's acceptance of dolls in three ways. One is a gift with a very small amount. The other is a direct sale in our store. The number is very small. The third is to book in advance. Until now, We have received 4.12w orders. The first two samples are too few to count, but the third one is the deposit fee alone. We have received nearly 200w. This fully shows that the dolls are very huge for consumers. Appeal."
Liu Ye handed the English data sheet to r, and then continued, "Each doll's image can be said to be a small model. They are not household names on the Chinese Internet, but many people know who their pets are, quite The image endorsement in another way can also save us a large amount of advertising costs. The doll is a product I produced in cooperation with a Chinese pet products company. Their company is called, I do n’t know if you have heard of it. "
"I know, of course I know," R nodded. "The quality of pet supplies is very good. I use their products at home."
Liu Ye thought to himself, no wonder that Luo Youyou said that their company was more famous overseas than domestically. It didn't seem to be bragging. It was true. Unfortunately, domestic users felt that their home was too expensive.
"Then you should understand this marketing plan better."
In the proposal book, Liu Ye clearly stated the cost of the doll. She designed three dolls of different sizes and specifications. To get a doll of such a large size at hand, she must spend more than 3,000 yuan in their store and 2,000 yuan or more. She got the small one that was sold out before, and customers who spend more than 1,000 yuan can get mini dolls. But dolls will no longer be available for sale in the store. In the short term, Liu Ye will create a very popular doll scene, commonly known as hungry marketing.
"Your idea is very interesting," r smiled, "I was expecting a bit."
Liu Ye smiled and said, "Would you like to sign a long-term cooperation agreement with us?"
"Why not?" R glanced at Zhang Pei and said to Liu Yan, "Look, I've already arrived in China. Would you like to run for nothing? I didn't really come to travel."
The signing of the contract was smoother than expected, and they finally signed a three-year cooperation agreement with r. The result exceeded Liu Yan's expectations, because Huang Shiting told her that r was very cautious, and it was generally 2 years. The unit of time signed the contract.
r Relaxing conditions may be moved by Liu Ye's doll plan, or perhaps to chase her mother. Only he knows the truth.
In addition to the contract period, the new agency contract has many differences from the old contract.
One is the mode of transportation ~ www.novelhall.com ~ The goods from the headquarters are sent out in containers. One cycle is one month. The mainland is close to Hong Kong and the cycle is only one week. Therefore, the quantity of goods received once It is huge, it is impossible to transport like a few trucks and trucks in the past, and the freight of ocean liners is borne by Liu Ye Company.
The second is the capital chain. Once Huang Shiting looked at Song Junzhe and Yu Zhan's face, he generously agreed to get the goods first and pay later; but the head office couldn't. R said that they never had such an example. Any agent was the first payment The goods will be sent again.
None of these can be discussed. After signing the contract, Liu Ye transferred US $ 14 million to ’r's international bank account on the third day after the contract was signed. This is almost all the liquidity available on their company account, and even all her and her mother's savings so far.
This money is a huge sum for Liu Ye's mother and daughter, but r feels too little. He said that the monthly payment of the Westland company is about 30 million US dollars, and the month of high sales may reach 50 million US dollars. Liu Ye and Zhang Pei deeply realized that cooperating with large companies is not hundreds of thousands of millions of petty tricks. Zhang Pei was also grateful that fortunately they were not in a hurry to get money to buy a house, otherwise they would not have enough money for the purchase.
If you think it is good-looking, please recommend the website URL to your friends!
According to previous commitments in Hong Kong, as long as their average daily sales volume exceeds 1,000 bags, ’r company can sign a long-term cooperation agreement with them at an agency fee of 5% per retail price.
Now that the goal has been reached, r agrees to a 5 percent agency fee for the retail price. And one less tariff-before they were equivalent to paying two tariffs, one from New Zealand to Hong Kong and one from Hong Kong to the mainland. Now they can go directly from New Zealand to the mainland. As a result, their profit margins have increased and can give benefits to consumers.
However, the retail price cannot be lowered. If the price is lowered, first, it will devalue the overall value of the brand; second, it will make old customers who had previously purchased cat food at a high price question and distrust Liu Liu and their stores.
Therefore, Liu Ye proposed a future marketing plan-buy cat food and send dolls.
"Dolls? Toys?" After looking at the plan, he was very surprised. "What toys are so attractive that they would rather buy cat food for toys?"
"Wait a minute," Liu Ye asked Mao Yuchen to go to her office and bring the dolls of daylight and moonlight. She also kept two of her own pets in the last batch of customized dolls.
Two minutes later, Mao Yuchen came in with the doll, r's eyes lit up, and he blurted out, "!"
R took the two big dolls in Mao Yuchen's hand, holding one in one hand, and couldn't help it. "This doll is so great and lifelike. Do these two cats have real templates?"
"They were made in the shape of the two cats I own," Liu said, looking at the photos of daylight and moonlight from the mobile phone picture and showing them to R. He was exactly the same when he compared them.
"It's amazing, it's so interesting! Can my pets look like this?"
"Of course, as long as they have their full-length and side-view photos."
"Roughly how long will it take?"
Liu Ye recalled that Luo Youyou's delivery time was very fast, "up to a week."
Huang Shiting was laughing around him, and he felt that the topic of the meeting seemed to be off-track.
After a while, r realized the problem himself, he coughed slightly, put the doll on the table, and said to Liu Ye, "I understand what you mean."
Even he likes this doll so much, let alone other consumers?
"I have tested the market's acceptance of dolls in three ways. One is a gift with a very small amount. The other is a direct sale in our store. The number is very small. The third is to book in advance. Until now, We have received 4.12w orders. The first two samples are too few to count, but the third one is the deposit fee alone. We have received nearly 200w. This fully shows that the dolls are very huge for consumers. Appeal."
Liu Ye handed the English data sheet to r, and then continued, "Each doll's image can be said to be a small model. They are not household names on the Chinese Internet, but many people know who their pets are, quite The image endorsement in another way can also save us a large amount of advertising costs. The doll is a product I produced in cooperation with a Chinese pet products company. Their company is called, I do n’t know if you have heard of it. "
"I know, of course I know," R nodded. "The quality of pet supplies is very good. I use their products at home."
Liu Ye thought to himself, no wonder that Luo Youyou said that their company was more famous overseas than domestically. It didn't seem to be bragging. It was true. Unfortunately, domestic users felt that their home was too expensive.
"Then you should understand this marketing plan better."
In the proposal book, Liu Ye clearly stated the cost of the doll. She designed three dolls of different sizes and specifications. To get a doll of such a large size at hand, she must spend more than 3,000 yuan in their store and 2,000 yuan or more. She got the small one that was sold out before, and customers who spend more than 1,000 yuan can get mini dolls. But dolls will no longer be available for sale in the store. In the short term, Liu Ye will create a very popular doll scene, commonly known as hungry marketing.
"Your idea is very interesting," r smiled, "I was expecting a bit."
Liu Ye smiled and said, "Would you like to sign a long-term cooperation agreement with us?"
"Why not?" R glanced at Zhang Pei and said to Liu Yan, "Look, I've already arrived in China. Would you like to run for nothing? I didn't really come to travel."
The signing of the contract was smoother than expected, and they finally signed a three-year cooperation agreement with r. The result exceeded Liu Yan's expectations, because Huang Shiting told her that r was very cautious, and it was generally 2 years. The unit of time signed the contract.
r Relaxing conditions may be moved by Liu Ye's doll plan, or perhaps to chase her mother. Only he knows the truth.
In addition to the contract period, the new agency contract has many differences from the old contract.
One is the mode of transportation ~ www.novelhall.com ~ The goods from the headquarters are sent out in containers. One cycle is one month. The mainland is close to Hong Kong and the cycle is only one week. Therefore, the quantity of goods received once It is huge, it is impossible to transport like a few trucks and trucks in the past, and the freight of ocean liners is borne by Liu Ye Company.
The second is the capital chain. Once Huang Shiting looked at Song Junzhe and Yu Zhan's face, he generously agreed to get the goods first and pay later; but the head office couldn't. R said that they never had such an example. Any agent was the first payment The goods will be sent again.
None of these can be discussed. After signing the contract, Liu Ye transferred US $ 14 million to ’r's international bank account on the third day after the contract was signed. This is almost all the liquidity available on their company account, and even all her and her mother's savings so far.
This money is a huge sum for Liu Ye's mother and daughter, but r feels too little. He said that the monthly payment of the Westland company is about 30 million US dollars, and the month of high sales may reach 50 million US dollars. Liu Ye and Zhang Pei deeply realized that cooperating with large companies is not hundreds of thousands of millions of petty tricks. Zhang Pei was also grateful that fortunately they were not in a hurry to get money to buy a house, otherwise they would not have enough money for the purchase.
If you think it is good-looking, please recommend the website URL to your friends!
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