Chapter 274： dark rules

   On this day, Shuichi Minano went to two large shopping malls, several small supermarkets, and several retail stores to investigate.

He found that most of the canned salmon sold in large shopping malls are brand products, which are very famous or old canned salmon products. That is to say, the large-scale shopping malls sell products with high quality reputation and people's favorite products. He looked at about a dozen or so. There are international brands and domestic brands.

As for the small supermarkets, there are many varieties of canned salmon, dozens of large and small, with different quality and reputation. There are even many that may be fakes. That kind of retail store is about the same.

"It's not easy to enter such large shopping malls and supermarkets if the products and quality are not good." Minami Shuichi secretly thought. Although these large shopping malls and supermarkets buy from wholesalers, they do not buy all canned salmon of any brand. Only those with good quality will choose to buy them.

If his canned salmon in Nemuro is not well-known and not recognized by consumers, it is estimated that even if his products appear in the wholesale market, such large shopping malls and large supermarkets will not purchase his canned salmon for sale on the shelves.

This is why many companies choose to advertise, and the popularity of a product is also very important.

"President, where are we going now?" Kino Nako asked softly after coming out of a small supermarket.

"First go to the major wholesale markets to inquire about the market, and then go to the agent tomorrow to inquire about the situation." Nanye Xiu said. If your product wants to enter the Los Angeles market, it must be approved by other agents.

In a market like this, the forces are intricate and complicated, and he has no way to start if he doesn't understand it. It is estimated that there will be a price to pay.

Don't say anything, just say cigarettes! In his previous life, he clearly remembered that the province where he lived did not have cigarettes of its own brand. At that time, most of the cheap cigarettes were Baita for 7 yuan, and Double Happiness for 10 yuan. These cigarettes are all cigarettes produced in other provinces.

Later, his province began to create and produce cigarettes belonging to the provincial brand. Originally, the local cigarette market was always occupied by cigarettes from other places. After the local cigarettes came out, the sales were not good. One is because of the new brand, and the second is that new companies can't compete with those old cigarette brands.

But local cigarettes are local cigarettes after all, and they have strong local support. Since high-end cigarettes can't compete with foreign brands, let's start with low-end cigarettes.

So the local cigarette brands immediately launched a thunderous method to directly reject the inflow of low-grade cigarettes from other places.

In this way, the White Pagoda was almost not sold in the province in those few years. All of them are new brands of cigarettes in the province, and smokers know how to smoke this kind of cigarettes without having to buy them.

In just ten years, this brand of cigarettes has risen, from low-grade cigarettes to high-grade cigarettes, occupying the local market. Finally, it is also heading to the market in other provinces.

Therefore, market control, market sales, and share occupation are business wars. The interests involved, and the shady secrets involved, everyone knows how powerful it is.

Minano Shuichi believes that the current Los Angeles seafood canned agents and distributors must be closely related to the bigwigs who control the local market. Those manufacturers of large canned products and those bigwigs who control the market also have secret transactions that are not known to the public.

The reason why later generations often report that some large companies say they want to expand the market and expand the market is actually that they should negotiate with those bigwigs who control the local local market. If the trading conditions are suitable, your product will flow into the local market, if it is not suitable, it will be embarrassing.

Doing business is never as simple as you think. It’s not that a good product can be a big hit. Anyway, it’s a comprehensive crushing of opponents.

Like the kind of market that can control a city, or even control the market share of an entire province, then their energy is definitely not small. If the strength is not large, it is impossible to control the entire market. Maybe these bigwigs are the shadows of the consortium, maybe the zheng mansion, maybe some underground forces... If you don't understand the shady secrets in depth, you will never know.

He doesn't care about these Minamino Shuichi, he just wants to know how much he has to pay to enter the Los Angeles market!

As the saying goes, there are rules of conduct, and everyone must abide by such dark rules, unless you are stronger than these local snakes!

Soon the two of them came to the canned food wholesale market, where not only canned seafood, but also other canned food, such as canned meat, canned fruit, etc. on land.

This street is all canned wholesale street, and the other streets are other product wholesale streets. A large wholesale market has all types of products, including food, accommodation and travel products.

After walking around, he found that there are as many as forty or fifty kinds of canned salmon here. However, he saw that two-thirds of them were made in the United States. Only one third is imported.

There are as many as three or four kinds in Los Angeles alone.

"It seems that the market for canned salmon is very competitive." He also saw canned salmon, canned tuna, canned sardines, etc.

"The sales points of the products under the names of these two big fishery companies are really huge!" Minano Shuichi said with emotion, he didn't know what kind of prospects the canned products of the fishery company would have in the future.

Minami Shuuichi and Kino Nako looked left and right in this large wholesale store, and soon caught the attention of the owner here.

In fact, the boss was a little surprised when he saw that the two were foreigners, "Are you two here to buy canned food? I have all kinds of canned seafood here."

"Hello, I'm here to see." Minano Shuichi said to the boss in English.

"Oh~"

"Can I ask you if your canned seafood is from the agent or distributor?" Minano Shuichi handed over a cigarette.

After the other party took the cigarette, he looked at Shuichi Minano with a vigilant expression, "I'm sorry, I can't say this casually."

"Cough cough..." Nanye Xiuyi looked embarrassed.

"So, I also have a can of salmon here, can you try it?" Minano Shuichi motioned for Kino Nako to take out a can of Nemuro salmon and open it.

Minano Shuichi first took a piece and ate it, "Try it?"

Although this boss was vigilant, he still picked up a piece and tried it.

After eating, he widened his eyes: "Delicious!" He believed that such canned salmon should be a big hit in the market!

"It's delicious, this is canned salmon produced by our company." Minami Hideyoshi said.

"Out-of-town brand?" The boss looked at the words on the can and saw the words "Nemuro salmon can". All are in English. Since Minami Shuuichi is going to enter the foreign market, the material names of canned food, etc. are all in English.

"Yes, products from Hokkaido." Minami Shuuichi said truthfully.

This boss is not a stupid person. He saw that Shuichi Minano should be here to sell products, so he said, "Do you want to sell your products?"

"Yes." He didn't hide his purpose either.

"I have to say that your products are really good, the best canned salmon I have eaten in years. However, it is useless for you to come to me to promote products. I will not buy your products casually. Yes. There are regulations on it. Unless you can get the approval of the local distributors. We wholesalers get the goods from them." The boss reminded kindly.

"So, I'll put the goods with you, and it's a lot of money. I'll get the money after you sell it, how about that?" Minami Shuuichi's meaning is very clear, that is, there is no need for the other party to pay for the goods, or even a deposit. How much the goods placed here are sold and how much money will be taken from him. The other party is not worried that the goods cannot be sold at a loss.

"I have to say that this is a big concession for you, and it is also your trust in me. But I'm sorry, I really can't help you." After the boss finished speaking, he went to work on other things. What a joke. The market here is controlled by the people above. If he dares to do such a thing, then he will not think about getting other sources of goods from the above dealers next time. Without the supply, he can't do it at all. He wouldn't dig his own grave.

"It looks like the water is very deep here." Minano Shuichi shook his head after seeing that the other party ignored him.

He remembered that when he was in college, all the barbecue streets in the university town were all selling Snow Beer. Speaking of which, Snow Beer was actually pretty good. But that street still sells local fake Snow Beer!

There are dozens of barbecue restaurants in the entire barbecue street all selling this fake beer. Barbecue restaurants are not allowed to sell other beers.

These news are all from the owner of the barbecue shop, if you want to sell other beers, yes, unless you are not doing business on this street!

It involves the suppliers and all kinds of shady booths. Maybe there are underground forces involved.

Now Minano Shuichi encounters such a thing personally, and he also has a feeling of a dead dog in his heart.

Looking at Minano Shuichi's wry smile, Kino Nako asked: "President, it seems that wholesalers don't dare to sell our products easily. It seems that they know how to find those who control the market locally."

"Well, that's the only way." Minano Xiuyi smiled and shook his head. He also knows that those who control the local market will definitely support various local products. This is inevitable. Maybe they also have shares in local products.

Because of the interests, the shady inside and the dark rules are really hard to tell clearly.

"It seems that opening up a market and expanding a market is really not an easy thing." Minano Shuichi sighed with emotion. The market share of a city is so big, and the cake is so big. It depends on who can grab more of the cake.