Chapter 1298： Features

Zheng Shan listened to Shi Zhen talking about his plans for the group in the next few years.

The first is to grab the domestic car market.

In this regard, due to the relationship of brand value, Phoenix is ​​really not very competitive in front of those old car companies.

In addition, because they are all joint ventures and have some policy support, the Phoenix company does not have much advantage.

So Shi Zhen thought of a strategy that Zheng Shan said before, that is, low prices.

In fact, no matter when, as long as the price is low enough, then everything is not a problem.

brand? power? interior? Etc., etc.

All of this is like a paper tiger in front of the price, vulnerable to a single blow!

"In terms of the cost of the engine, because we have mastered all the technologies and can complete them by ourselves, we have a natural advantage in terms of price." Shi Zhen said.

"As for the price of other aspects, as long as we save a little more cost, then the price has an absolute advantage."

Shi Zhen has obviously been thinking about it for a long time. After all, in the face of the ever-decreasing market share, Shi Zhen is also under great pressure.

In the past, Shi Zhen had no pressure, after all, there was no one in the country who could fight.

But now the pressure is suddenly too great, and he has to rack his brains to come up with various ways to save all this.

Zheng Shan supports this, but he still needs to explain one point.

"No matter what, we can't save costs in terms of safety. There can be various problems with the car. We can gradually improve these, but in terms of safety, we must ensure that consumers are guaranteed." Zheng Shan said.

This is what Zheng Shan has always insisted on.

For other things, Zheng Shan has nothing to do to a certain extent, but in terms of safety, it has always been a strict requirement of Zheng Shan.

Shi Zhen assured: "You can rest assured on this point. Safety has always been our company's production philosophy."

"We're just saving some other costs, and the cost in terms of security won't go down."

Shi Zhen also understands the boss's thoughts, so in this regard, he really hasn't considered reducing costs.

If it were another company, maybe Shi Zhen would do this. Even if the boss disagreed, for the good of the company, Shi Zhen would insist on his opinion.

However, the Phoenix Company is different. It is still up to Zheng Shan to decide.

If his ideas are not in line with the boss's ideas, then Zheng Shan can change people anytime, anywhere.

"Okay, just do what you want," Zheng Shan said.

"If you need any support, write a report on it."

Shi Zhen was overjoyed and said, "Thank you boss."

In fact, the main reason why Shi Zhen was able to propose such a strategy was that Zheng Shan had always insisted on independent production.

Phoenix does not say that it can produce all parts of the car, but most of them are no problem.

The technology is also its own, although in some respects, it may be a bit backward, but the technology is no problem.

And Phoenix also has its own technology leadership.

As for the brand, this is better understood. After all, it is a low-priced car, and Shi Zhen can't really use the Phoenix brand.

Otherwise, it will not be easy to be a high-end brand in the future.

Although Phoenix Motor Company now has its own high-end brand, and it sells quite well in some places abroad.

In recent years, Zhengshan has also acquired some car brands, and naturally a lot of high-end brands have been acquired.

These have also achieved some results, but Zheng Shan has always focused on the Phoenix brand.

Shi Zhen also knew this, and Shi Zhen was not someone without ambition.

He naturally also wants to make a brand completely through himself, instead of directly using those brands he bought.

Now the brand Phoenix can be said to have a certain binding effect with Shi Zhen.

As long as the Phoenix brand is successful, his name, Shi Zhen, will always be mentioned.

After finishing this matter, Shi Zhen reported some good things.

"Boss, our trucks are still the best-selling in China, and we have also occupied some markets abroad." When talking about this, Shi Zhen's face was also filled with reserved pride.

No way, this has to make him proud.

Zheng Shan knew a little bit, but he didn't understand the details.

There are too many things that Zheng Shan needs to be busy with. In recent years, because there is not much movement from the Phoenix Company, Zheng Shan does not have much thought about it.

Coupled with the high annual returns from Xishui Investment, as well as the rise of some high-tech and Internet companies, Zheng Shan put most of his focus on this.

Shi Zhen began to describe some of the situation in detail, saying that it was a truck, but in fact, there were also various agricultural vehicles.

These are well received in many places abroad, and in China, it is not necessary to say more.

The market share is directly the first, and it is the undisputed first.

Of course, all of this is also due to the legacy that Zheng Shan bought in the former Soviet Union.

Lao Maozi's technical level is actually not low, many things, the technical content is quite high.

Another point is that Lao Maozi's things have a characteristic, that is, they are strong and durable!

And this is exactly what trucks and agricultural vehicles need.

They don't need to be very luxurious, they don't need to have high-end technology, and they don't need to have any luxury brands.

As long as it is cheap and not easy to break, even if it is broken, it is easy to repair, and even most of them can be done by yourself.

And all of this, Phoenix's products can meet.

The price of the product is still low, of course, this is relative.

Durability is outstanding.

Some parts are also easy to buy, and the price is not high. In addition, the structure of the car has always been based on the design concept of Lao Maozi It is simple and convenient.

So on the basis of all this, the sales of these cars are going all the way up.

It is even about to become the pillar industry of Phoenix Company, that is, Zheng Shan will not give up the automobile industry, so Shi Zhen can only think about it.

With Shi Zhen's narration, Zheng Shan also has some concepts about these things.

After Shi Zhen finished speaking, Zheng Shan suddenly said, "When are you going to go public?"

Regarding the listing of his own company, unless there are special circumstances, Zheng Shan will not intervene.

After all, Zheng Shan doesn't know much about the situation of many group companies, at least not as good as these professional managers.

Therefore, under normal circumstances, Zheng Shan will listen to their opinions, and most of them will implement them according to their ideas.

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