v2 Chapter 210： new product pricing
Genius to remember the address of this site in one second: []https://The fastest update! No ads!
Muyang opens the official website of R Min Daily.
He glanced at the screen for a while, and soon came to an article about him in a page titled "Dare to Innovate and Breakthrough".
The main content is still to evaluate the sentence he said in court: "In the field of top technology, what we can do abroad, we Chinese can do it; what we can't do abroad does not mean that we Chinese can't do it."
r Min Daily advocates the spirit of a new generation of technicians to learn this sentence, and advocates youthful vigor, self-confidence, and not underestimating oneself.
In addition to praising Muyang, he also praised Xinghai Group for breaking foreign monopoly in the field of top laser technology.
In the national 863 plan, the field of laser technology is one of the high-end technology fields that the country attaches great importance to, and it is included in one of the eight major fields of the 863 plan.
There are not many pages about Muyang, but no matter what, they are all on these kinds of newspapers. These kinds of newspapers are very likely to go straight to the top person. It is possible to see Muyang and ask him, who is this young man? Who is, um, good.
Of course, this was just a momentary imagining of Mu Yang.
After being excited for a while, I quickly calmed down. I still need to be **** myself. No matter how much others brag, if I indulge in it, I will fall down sooner or later.
Recently, he has been busy with lawsuits.
If it is a general lawsuit, just hand it over to the Legal Department.
But the lawsuit with igp had a huge impact and had to go to court by himself, but fortunately, he finally won.
It is estimated that there will be a lot of lawsuits like this in the future. Most of them will be directly sued by Xinghai Group to other companies. It is impossible for Mu Yang to go to the court in person.
Some big companies have an average of hundreds of lawsuits every year. People in the legal department are either in a lawsuit or on the way to a lawsuit.
In the future, as the Xinghai Group grows in size and holds more invention patents, there will be many companies infringing the Xinghai Group, and there will be no less lawsuits.
After sorting out the lawsuit, Mu Yang thought about the development of the group.
At present, the group is developing too fast, already has 637 employees, and the company dormitory is full.
The old business is still tepid, with a monthly revenue of 40 to 50 million yuan, which is also very good.
In March, the company signed 4,312 handheld laser welding equipment and 2,654 supporting workbenches, with a total order value of 721.7 million yuan, which is the most important business of the group.
There are many orders, and after getting busy, the company has exposed many problems, mainly because the company's place is too small.
In this way, many businesses can only be entrusted to outside companies to manufacture. On average, there are several companies that seek cooperation every day. Muyang has no time to receive these people, so it is all handled by Vice President Zhou Chen.
Zhou Chen's affairs are also complicated. The production department and the technical department are busy enough for him. He is either holding a production meeting or a project progress meeting of the technical department.
Mu Yang stood up, stretched, and wanted to walk out of the office.
The fifth floor of the office building is the office of the company's high-level executives. Next to the chairman's office is the office of Vice President Zhou Chen. Mu Yang came to his office. At this time, Zhou Chen was explaining things to production manager Kwong Yinghua and two deputy managers.
When the four of them saw the chairman coming in, they paused, and Mu Yang waved his hand and said, "Go ahead and leave me alone."
Zhou Chen didn't know what the boss was doing here. He probably had something important to tell him. He took his eyes away from the boss and solemnly said to the three production managers: "The production is busy, you can see for yourself what the chaos is in the area under your jurisdiction. , the channel is often blocked, once blocked, it will affect the logistics flow, and the overall progress will be slower;
As soon as you get busy, the 5s work is also neglected. It is emphasized many times that you need to clean up in the last five minutes of get off work. Every Saturday afternoon, you need to clean up. The workers are busy, so you can't mess up your thinking. "
"Mr. Zhou, the congestion of the workshop has a lot to do with the slow flow of goods and goods. Hey, if the new headquarters is built, it will be spacious." Kwong Yinghua said, "I don't think so many trucks can enter the company. It's too congested. We The place is not big, some trucks are coming, and it takes half a day to unload and load the goods, I think it should be arranged, and it should be queued outside before its turn."
"Well, what you said makes sense. There are indeed too many trucks, but there are not so many empty spaces on the roadside, and it is difficult to notify the driver if they park too far." Zhou Chen was worried, "There are frequent traffic jams outside the company, which also affects the employees. work."
Hearing their words, Mu Yang thought about it and said: "Let's temporarily requisition the land next to the company, spend money to level it up, and park twenty or thirty trucks is not a problem, it is equivalent to a transfer station, let the logistics department manage, which ones are the first. Go in, unload, load, and take turns."
"It's a good idea, but the chairman is very powerful. I thought of it at once." Zhou Chen praised.
"You didn't think about spending money, so you didn't expect that some problems are really difficult to solve. If you think about whether it can be solved with money, the problems that can be solved with money are not big problems."
Mu Yang smiled and said, "Of course, the cost of expenses is taken into account, but there is no better way at present, and it is still far from the new headquarters that want to be put into use. It is enough to requisition the open space and then level it up. ."
"Okay, then I'll make arrangements." Zhou Chen nodded, then turned to the three production managers, "It's nothing, let's go to work, Manager Kwong, hurry up with the production of handheld laser welding equipment, and some orders are delayed by a month. Now, Mr. Yang often urges me to deliver."
"Okay." Manager Kwong finished, and left with the other two deputy production managers.
After seeing the three production managers leave, Mu Yang smiled: "Mr. Yang is desperately trying to grab orders and grab the market. It's not easy for him, and he doesn't even bother to consider the company's production capacity. In a month or two, the situation will be slightly better. Some, the order volume should be smaller."
Mr. Zhou smiled bitterly: "I called Mr. Zhou last night, and he said that he has been busy in recent days, and orders have skyrocketed. Chairman, most of the reason is that after we won the lawsuit, our company became popular on the Internet and became famous. It has soared, so the volume of orders has soared, and I am afraid to answer the phone these days." As soon as he finished speaking, the landline phone rang, and he hung up after a few words.
"Oh, I forgot about this. It seems that the order for more than 5,000 handheld laser welding equipment this month is not a problem." Mu Yang sighed, "Sometimes, being too happy is also a trouble, haha."
"Yes." Zhou Chen agreed, "By the way, what do you have to do with me, Chairman?"
"Come with me to the arc welding laboratory. By the way, let's talk about the pricing of the second guarantee welding machine."
"OK."
The two left the office and chatted as they walked.
Mu Yang asked: "What is the manufacturing cost of the 500us1 model of the second-guarantee welding machine?"
"I asked them to estimate two days ago, about 3,000 yuan. After all, we use better materials, like transformers, and copper is enough. Now copper is not cheap. Transformers for domestic brand welding machines." Zhou Chen said, "With The same type of two-guaranteed welding machine, the otc market price excluding tax is 25,000 yuan, the Panasonic price excluding tax is 32,000 yuan, and the estimated ex-factory prices are 20,000 yuan and 26,000 yuan respectively.
The domestic brand second-guarantee welding machine, the market price is about 5,500 yuan, the estimated ex-factory price is about 3,300 yuan, and the production cost is about 2,000 yuan, or even lower, they use less materials, and the spare parts are cheap. The weight is more than twenty kilograms lighter than our welding machine. "
There is a big difference between the tax-exclusive price and the tax-included price that Zhou Chen said. For welding machines, the VAT is generally calculated at 17%.
Assume that the price of the product including tax is m, and the price excluding tax is m/1.17.
If the manufacturer sells directly, then
Comprehensive cost = manufacturing cost + development and design cost + total management and marketing cost + special cost + business tax and other taxes.
If the manufacturing cost is 3,000 yuan, the comprehensive cost may reach more than 4,000 yuan. The more you sell, the lower the comprehensive cost allocated to each unit.
Muyang nodded, the current domestic brand welding machine uses too much material, and it is not as durable as the old welding machine.
The old welding machine does not have so many functions, such as the digital display function, which will not be there yet, but it has been used for ten or twenty years without any problem. Most of the faults are the instruments.
There are three major segments in the second-guaranteed welding machine market. The first is manual semi-automatic arc welding, which accounts for about half of the largest market; the second is special welding machines, and the third is arc welding robots that match robots.
Every big market cannot be ignored.
The Xinghai Group's second-guarantee welding machine is better than the same type of foreign brand welding machine from the test results of the current laboratory personnel.
But Xinghai Group's second-guaranteed welding machines are not well-known, and some of these foreign brand welding machines are sold in bundles, such as the otc robot. The otc welding machine cooperates with Nazhibuer Yue. If you use Nazhibuer's robots, use other brands of second The protection welding machine does not match, it is more troublesome to use, and the bundled sales price is also cheap.
No matter how cheap the Xinghai Group's second-protection welding machine is, it is impossible to replace the otc second-protection welding machine in the otc arc welding robot project.
For other robot arc welding, the matching second-guarantee welding machine brands are mainly other foreign brands. In the arc welding robot market, Xinghai Group still has the opportunity to occupy a certain share, and does not want to give up this market.
However, what Muyang values most is the manual and semi-automatic arc welding market and the welding machine market. The former cannot be sold too expensively, otherwise manufacturers would prefer to use domestic brand welding machines. The latter does not care about the price, but mainly depends on the welding quality, as long as it is cheaper than foreign brands. There is a big market at one point.
In this way, Muyang plans to make 500us1 into two versions.
The standard version of the prototype version is specially equipped with a special welding machine. The ex-factory price is 12,000 yuan, and the terminal sales pre-tax guide price (market price) is 16,000 yuan;
The castrated version is specially supplied to the manual semi-automatic arc welding market. The ex-factory price is 9,000 yuan, and the terminal sales pre-tax guide price is 13,000 yuan. This version will also be much cheaper to manufacture, cutting off some features.
Xinghai Group also has a 350 model, the production cost is not much lower, and the ex-factory price is three to five hundred yuan cheaper than the 500 model.
It used to be only Muyang's preliminary pricing plan, and it depends on the specifics.
The second-guarantee welding machine market is very large. It is not enough to sell the second-guarantee welding machine only by direct sales. It has to rely on the dealers and give them enough profit margins.
Otherwise no matter how good things are, they don't recommend it.
They sell whatever makes more money, and some people are like that.
In the supermarket, some salesmen will do the same, recommending a certain brand of skin care products to you, and they all say "it's very easy to use", but have they used it?
Definitely not used.
If you insist on recommending it, look at her skin condition and retort bluntly: "You are not good yourself, so I'd recommend it to me!"
This is a digression, Mu Yang and Zhou Chen soon came to the laboratory of Erbao Welding Machine.
Mu Yang wanted to see how well his welding machine worked. The tester's report alone might not be accurate.
－－－－－－off topic－－－－－
Ask for a monthly pass
7017k
Muyang opens the official website of R Min Daily.
He glanced at the screen for a while, and soon came to an article about him in a page titled "Dare to Innovate and Breakthrough".
The main content is still to evaluate the sentence he said in court: "In the field of top technology, what we can do abroad, we Chinese can do it; what we can't do abroad does not mean that we Chinese can't do it."
r Min Daily advocates the spirit of a new generation of technicians to learn this sentence, and advocates youthful vigor, self-confidence, and not underestimating oneself.
In addition to praising Muyang, he also praised Xinghai Group for breaking foreign monopoly in the field of top laser technology.
In the national 863 plan, the field of laser technology is one of the high-end technology fields that the country attaches great importance to, and it is included in one of the eight major fields of the 863 plan.
There are not many pages about Muyang, but no matter what, they are all on these kinds of newspapers. These kinds of newspapers are very likely to go straight to the top person. It is possible to see Muyang and ask him, who is this young man? Who is, um, good.
Of course, this was just a momentary imagining of Mu Yang.
After being excited for a while, I quickly calmed down. I still need to be **** myself. No matter how much others brag, if I indulge in it, I will fall down sooner or later.
Recently, he has been busy with lawsuits.
If it is a general lawsuit, just hand it over to the Legal Department.
But the lawsuit with igp had a huge impact and had to go to court by himself, but fortunately, he finally won.
It is estimated that there will be a lot of lawsuits like this in the future. Most of them will be directly sued by Xinghai Group to other companies. It is impossible for Mu Yang to go to the court in person.
Some big companies have an average of hundreds of lawsuits every year. People in the legal department are either in a lawsuit or on the way to a lawsuit.
In the future, as the Xinghai Group grows in size and holds more invention patents, there will be many companies infringing the Xinghai Group, and there will be no less lawsuits.
After sorting out the lawsuit, Mu Yang thought about the development of the group.
At present, the group is developing too fast, already has 637 employees, and the company dormitory is full.
The old business is still tepid, with a monthly revenue of 40 to 50 million yuan, which is also very good.
In March, the company signed 4,312 handheld laser welding equipment and 2,654 supporting workbenches, with a total order value of 721.7 million yuan, which is the most important business of the group.
There are many orders, and after getting busy, the company has exposed many problems, mainly because the company's place is too small.
In this way, many businesses can only be entrusted to outside companies to manufacture. On average, there are several companies that seek cooperation every day. Muyang has no time to receive these people, so it is all handled by Vice President Zhou Chen.
Zhou Chen's affairs are also complicated. The production department and the technical department are busy enough for him. He is either holding a production meeting or a project progress meeting of the technical department.
Mu Yang stood up, stretched, and wanted to walk out of the office.
The fifth floor of the office building is the office of the company's high-level executives. Next to the chairman's office is the office of Vice President Zhou Chen. Mu Yang came to his office. At this time, Zhou Chen was explaining things to production manager Kwong Yinghua and two deputy managers.
When the four of them saw the chairman coming in, they paused, and Mu Yang waved his hand and said, "Go ahead and leave me alone."
Zhou Chen didn't know what the boss was doing here. He probably had something important to tell him. He took his eyes away from the boss and solemnly said to the three production managers: "The production is busy, you can see for yourself what the chaos is in the area under your jurisdiction. , the channel is often blocked, once blocked, it will affect the logistics flow, and the overall progress will be slower;
As soon as you get busy, the 5s work is also neglected. It is emphasized many times that you need to clean up in the last five minutes of get off work. Every Saturday afternoon, you need to clean up. The workers are busy, so you can't mess up your thinking. "
"Mr. Zhou, the congestion of the workshop has a lot to do with the slow flow of goods and goods. Hey, if the new headquarters is built, it will be spacious." Kwong Yinghua said, "I don't think so many trucks can enter the company. It's too congested. We The place is not big, some trucks are coming, and it takes half a day to unload and load the goods, I think it should be arranged, and it should be queued outside before its turn."
"Well, what you said makes sense. There are indeed too many trucks, but there are not so many empty spaces on the roadside, and it is difficult to notify the driver if they park too far." Zhou Chen was worried, "There are frequent traffic jams outside the company, which also affects the employees. work."
Hearing their words, Mu Yang thought about it and said: "Let's temporarily requisition the land next to the company, spend money to level it up, and park twenty or thirty trucks is not a problem, it is equivalent to a transfer station, let the logistics department manage, which ones are the first. Go in, unload, load, and take turns."
"It's a good idea, but the chairman is very powerful. I thought of it at once." Zhou Chen praised.
"You didn't think about spending money, so you didn't expect that some problems are really difficult to solve. If you think about whether it can be solved with money, the problems that can be solved with money are not big problems."
Mu Yang smiled and said, "Of course, the cost of expenses is taken into account, but there is no better way at present, and it is still far from the new headquarters that want to be put into use. It is enough to requisition the open space and then level it up. ."
"Okay, then I'll make arrangements." Zhou Chen nodded, then turned to the three production managers, "It's nothing, let's go to work, Manager Kwong, hurry up with the production of handheld laser welding equipment, and some orders are delayed by a month. Now, Mr. Yang often urges me to deliver."
"Okay." Manager Kwong finished, and left with the other two deputy production managers.
After seeing the three production managers leave, Mu Yang smiled: "Mr. Yang is desperately trying to grab orders and grab the market. It's not easy for him, and he doesn't even bother to consider the company's production capacity. In a month or two, the situation will be slightly better. Some, the order volume should be smaller."
Mr. Zhou smiled bitterly: "I called Mr. Zhou last night, and he said that he has been busy in recent days, and orders have skyrocketed. Chairman, most of the reason is that after we won the lawsuit, our company became popular on the Internet and became famous. It has soared, so the volume of orders has soared, and I am afraid to answer the phone these days." As soon as he finished speaking, the landline phone rang, and he hung up after a few words.
"Oh, I forgot about this. It seems that the order for more than 5,000 handheld laser welding equipment this month is not a problem." Mu Yang sighed, "Sometimes, being too happy is also a trouble, haha."
"Yes." Zhou Chen agreed, "By the way, what do you have to do with me, Chairman?"
"Come with me to the arc welding laboratory. By the way, let's talk about the pricing of the second guarantee welding machine."
"OK."
The two left the office and chatted as they walked.
Mu Yang asked: "What is the manufacturing cost of the 500us1 model of the second-guarantee welding machine?"
"I asked them to estimate two days ago, about 3,000 yuan. After all, we use better materials, like transformers, and copper is enough. Now copper is not cheap. Transformers for domestic brand welding machines." Zhou Chen said, "With The same type of two-guaranteed welding machine, the otc market price excluding tax is 25,000 yuan, the Panasonic price excluding tax is 32,000 yuan, and the estimated ex-factory prices are 20,000 yuan and 26,000 yuan respectively.
The domestic brand second-guarantee welding machine, the market price is about 5,500 yuan, the estimated ex-factory price is about 3,300 yuan, and the production cost is about 2,000 yuan, or even lower, they use less materials, and the spare parts are cheap. The weight is more than twenty kilograms lighter than our welding machine. "
There is a big difference between the tax-exclusive price and the tax-included price that Zhou Chen said. For welding machines, the VAT is generally calculated at 17%.
Assume that the price of the product including tax is m, and the price excluding tax is m/1.17.
If the manufacturer sells directly, then
Comprehensive cost = manufacturing cost + development and design cost + total management and marketing cost + special cost + business tax and other taxes.
If the manufacturing cost is 3,000 yuan, the comprehensive cost may reach more than 4,000 yuan. The more you sell, the lower the comprehensive cost allocated to each unit.
Muyang nodded, the current domestic brand welding machine uses too much material, and it is not as durable as the old welding machine.
The old welding machine does not have so many functions, such as the digital display function, which will not be there yet, but it has been used for ten or twenty years without any problem. Most of the faults are the instruments.
There are three major segments in the second-guaranteed welding machine market. The first is manual semi-automatic arc welding, which accounts for about half of the largest market; the second is special welding machines, and the third is arc welding robots that match robots.
Every big market cannot be ignored.
The Xinghai Group's second-guarantee welding machine is better than the same type of foreign brand welding machine from the test results of the current laboratory personnel.
But Xinghai Group's second-guaranteed welding machines are not well-known, and some of these foreign brand welding machines are sold in bundles, such as the otc robot. The otc welding machine cooperates with Nazhibuer Yue. If you use Nazhibuer's robots, use other brands of second The protection welding machine does not match, it is more troublesome to use, and the bundled sales price is also cheap.
No matter how cheap the Xinghai Group's second-protection welding machine is, it is impossible to replace the otc second-protection welding machine in the otc arc welding robot project.
For other robot arc welding, the matching second-guarantee welding machine brands are mainly other foreign brands. In the arc welding robot market, Xinghai Group still has the opportunity to occupy a certain share, and does not want to give up this market.
However, what Muyang values most is the manual and semi-automatic arc welding market and the welding machine market. The former cannot be sold too expensively, otherwise manufacturers would prefer to use domestic brand welding machines. The latter does not care about the price, but mainly depends on the welding quality, as long as it is cheaper than foreign brands. There is a big market at one point.
In this way, Muyang plans to make 500us1 into two versions.
The standard version of the prototype version is specially equipped with a special welding machine. The ex-factory price is 12,000 yuan, and the terminal sales pre-tax guide price (market price) is 16,000 yuan;
The castrated version is specially supplied to the manual semi-automatic arc welding market. The ex-factory price is 9,000 yuan, and the terminal sales pre-tax guide price is 13,000 yuan. This version will also be much cheaper to manufacture, cutting off some features.
Xinghai Group also has a 350 model, the production cost is not much lower, and the ex-factory price is three to five hundred yuan cheaper than the 500 model.
It used to be only Muyang's preliminary pricing plan, and it depends on the specifics.
The second-guarantee welding machine market is very large. It is not enough to sell the second-guarantee welding machine only by direct sales. It has to rely on the dealers and give them enough profit margins.
Otherwise no matter how good things are, they don't recommend it.
They sell whatever makes more money, and some people are like that.
In the supermarket, some salesmen will do the same, recommending a certain brand of skin care products to you, and they all say "it's very easy to use", but have they used it?
Definitely not used.
If you insist on recommending it, look at her skin condition and retort bluntly: "You are not good yourself, so I'd recommend it to me!"
This is a digression, Mu Yang and Zhou Chen soon came to the laboratory of Erbao Welding Machine.
Mu Yang wanted to see how well his welding machine worked. The tester's report alone might not be accurate.
－－－－－－off topic－－－－－
Ask for a monthly pass
7017k
RECENTLY UPDATES
Drama
Action
Action
Action
Action
Fantasy
Action
CEO