Chapter 832: hype

【Rebirth from 06】【】

At this time, the snow was falling more and more heavily, but the wind was very small, and the two of them didn't feel cold.

Chen Yang first put on the hat of the down jacket for Zou Rong, and then put her hand on herself, then continued to put her hand in his pocket. With the other hand, he pointed to a shallow water only two meters wide in the middle of the river, and said with a smile,

"Don't look at this river now that there is no water. When the summer is full of water, everything from where we stand to the furthest fir tree will be submerged.

At that time, there was a vast expanse of whiteness, the trees were in the water, and the water reflected the shadows of the trees, which was very beautiful. "

Zou Rong looked down, then raised her head and looked into the distance, sticking out her tongue lightly, "It must be fifty or sixty meters away?"

"almost,"

Chen Yang turned his neck to look around, and said with a smile, "I remember, the Qingshui River was beautiful when I was a child, because the Qingshui River connected with the tributaries of the Yangtze River outside Nanjiang Town.

In summer, the water from the big river outside pours into the small river, and after being purified layer by layer by rows of cedar trees and bushes, it becomes very clear when it reaches the section of Wangjia Village.

At that time, the river was very wide, more than 40 meters at the widest point, and more than 20 meters at the narrowest point. The fir trees and other plants on both sides of the river were soaked in the water, and swayed with the waves in the clear water, which was very interesting. It feels like a wetland,

Although the Qingshui River is very wide, the water depth is very shallow. The deepest part is only two or three meters in the middle. Most of the slopes beside the river are only half a meter to one meter deep. In addition, the water is not rushing, so it is most suitable for children to play in the water. "

Zou Rong tilted her head and looked up at him, and said with a smile, "Did you play with your buttocks here when you were young?"

"Ha ha,"

Chen Yang was not embarrassed either, he grinned and said, "Children, no one cares about them. The Qingshui River at that time was really a blessed place in Wangjia Village. You can wash clothes, swim, and catch fish here. It's a lot of fun."

"yes?"

Zou Rong pouted, frowned slightly, looked left and right, and asked puzzledly, "But, since it's so fun, why haven't I heard of it? You never brought us here to play in high school." However, every time the party is at Wan Jing's house, he is tired of playing there.

Moreover, I see that the cedar trees here seem to be newly planted not long ago, they are thin and small, and they don't look like they have grown for more than ten or twenty years? "

Between Nanjiang Town and Wangjia Village, there is only Wangjia Lake, which is more than 30 mu in size, so close, if there is such an interesting place, she might not know about it, but she has never heard of it.

Chen Yang pursed his lips and shrugged, "Isn't it because the trees were cut down later? In 1994 and 1995, the timber factory in the town received a big order."

As he said that, he turned his face to Zou Rong and grinned, "It seems that your packaging factory also participated in that time, do you have any impression?"

"Ah, you really have it when you say it,"

Zou Rong looked at the fir trees in the distance, and said while thinking back, "I remember hearing from my dad that the town cut down all the big trees in more than a dozen villages in order to make money, and all of them were taken away. At the lumber factory, many people in the village had objections at that time, wasn’t it that time?”

"right,"

Chen Yang nodded, then exhaled a long breath, and said with a trace of emotion,

"Since then, Qingshui River has turned into a muddy ditch. People in several nearby villages are reluctant to even mention the name of Qingshui River. Instead, they use the word 'Dashuigou'."

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【Rebirth from 06】【】

Zou Rong's eyes rolled slightly, and she stuck out her tongue again, "I've heard of Dashuigou, I didn't expect there to be Qingshuihe's real name."

Chen Yang smiled, but did not speak.

Zou Rong looked at the neat fir trees on both sides of the river, and asked softly, "Are these trees planted this year?"

"Um,"

Chen Yang nodded and said, "At this time last year, Zhou County went to Wangjia Village for research, and Qi Ye, the village head, took him to see it. Trees are planted on both sides of the river, gradually completing the vegetation coverage of the entire water flow in the whole area, and returning Xijiang County to a green water and blue sky."

Zou Rong pursed her lips and took a deep breath, looked at the scenery in the distance, and said with a soft smile, "This is also very good. After the ecological agriculture in Xijiang County develops, and then the original environment is restored, those who are willing to come here for tourism There will be more and more people.”

Chen Yang turned around and patted her head, then looked left and right, and said to her, "Go back, see if they have finished the banquet, and we will go to your house for a reunion after that."

"Uh-huh,"

Zou Rong grinned and nodded vigorously, took her husband's hand, and was about to walk back when the cell phone in Chen Yang's pocket suddenly rang.

Chen Yang took out his mobile phone to look at it, couldn't help smiling, and said to Zou Rong, "It's Sister Yu,"

Then he answered the phone, "Sister Yu, happy new year, are you home yet?"

"Happy New Year, Happy New Year,"

Qin Yu's side seemed to be very quiet, and it didn't look like it was celebrating the Spring Festival at all.

Then Chen Yang heard, "No, I'm still in the United States, and I won't be going back this year for Chinese New Year."

"No?"

Chen Yang was stunned for a moment, "Didn't you say that everything over there has been dealt with? Why don't you give yourself a holiday during the Chinese New Year?"

Then he said jokingly, "I'm not your boss now, you are the boss. I'm at most a shareholder, so don't rely on me."

Wall Street, New York, Rainbow Financial Group Headquarters Building, in the office on the top floor, Qin Yu is sitting on a large boss chair, looking out at Times Square through the floor-to-ceiling glass curtain wall, the lights are as bright as day, and occasionally a little red can be seen in the turbulent crowd , it seems to be a little bit of the joy of Chinese New Year,

Qin Yu pursed his lips, turned his gaze to the advertisement repeatedly played on the advertising screen, and said softly,

"Yes, I just want to rely on you. If I don't come back, it really has something to do with you."

Chen Yang blinked and asked puzzledly, "Did I ask you to do anything?"

Qin Yu smiled slightly and said, "You made me forget about buying the video website? And just two days ago, Ashan called me and asked me to buy shares in several media companies.

Do you dare to say that these things were not arranged by you? "

"Uh,"

Chen Yang chuckled and said, "It's my arrangement, but don't worry about it. It's not too late to deal with it after the Chinese New Year,..."

"All right, all right,"

Qin Yu directly interrupted him, rubbing his temples and said, "Speaking of business, I have arranged for people to invest in those few video sites I told you about before, and got part of the operating rights.

I also know what you have to do, which is to promote our traditional culture in Europe and the United States. Can you talk about the plan now? "

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【Rebirth from 06】【】

Chen Yang smacked his lips, "I said sister, it's Chinese New Year, you called me just for this?"

"What else?"

Qin Yu rolled his eyes slightly, and then said, "By the way, say Happy New Year to Uncle, Aunt, and Rong Rong for me."

Chen Yang glanced at Zou Rong beside him, and said with a smile, "Then tell Rong Rong yourself."

After speaking, he handed the phone to Zou Rong,

Then I heard two girls chirping and chirping. After more than ten minutes, a layer of snowflakes had accumulated on their bodies before Zou Rong returned the phone.

Chen Yang held it to his ear, "Hello,"

As soon as he squeaked, he heard Qin Yu say, "Stop feeding, talk about the plan, hurry up, it's morning with you, and it's midnight here with me, and I'm still in a hurry to go back to sleep."

The treatment difference is too big!

Chen Yang curled his lips and said softly, "There are no other big plans, just two small ones for now,

First, YouTube, Twitter, Netflix, Damai, etc., all platforms are united to do an event about showing their hometown. All users can shoot videos and upload them to the website.

The content includes but is not limited to landscape, folklore, art, etc.,

The point is that the winners can be jointly promoted on all platforms. "

Qin Yu nodded, "Understood, let's stir up the heat first, so that more people's attention will be focused on this event, and then follow the trend to launch a video made by our own people. Even if we are not the champion, we can still get a lot of traffic."

Chen Yang smiled slightly, "There are no champions and runners-up in this event, there are only two levels of winners and top ten most beautiful videos, and the awards are open and fair, and the number of likes from netizens is the only criterion.

In addition, the like link can be monitored by professional organizations to ensure that no technical means will be used to modify the data. "

Qin Yu was stunned, and asked, "Then how can we guarantee that we will win?"

Chen Yang smiled and said, "Did you forget Damai Video? Damai mobile phones and iPads sell well in Europe and the United States, and Damai Video also has European and American markets, plus the domestic market. In terms of the number of netizens, we have an advantage.

In addition, although we cannot modify the like data, we can use big data to push our videos to more users who like this kind of content.

small book booth

Adding the two together, if this can't be included in the final "Top Ten Videos", then I will end this plan as soon as possible and stop playing! "

This is the same as those competitive variety shows in later generations, no matter if they are singing or acting, as long as the audience is asked to rate, there will be room for manipulation,

I don't mess with the device, I just invite the fans who pre-determined the winner to come and vote, okay? !

If you still lose like this, it's like what Chen Yang said, don't play this game before the time comes!

Qin Yu immediately realized, "You mean to include domestic and even Asian regions into the scope of this event, not just the United States and Europe?"

"certainly,"

Chen Yang said with a smile, "What I want is to let people in China know that our products are also very popular abroad. If we don't include the domestic market, just rely on a few news, and when the popularity passes, even the shadow will disappear. What influence are you talking about?!"

"understood,"

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【Rebirth from 06】【】

Qin Yu took a deep breath, nodded and said, "I know what to do, but there is a question, who will make the video? How many?"

Chen Yang rubbed his forehead, thought for a while, and said, "The question of who should be asked to do it should be found by the operation department of the video platform. There is no limit to how many you can do.

We should make this event look like everything is logical, instead of artificially sending a certain work to the stage of global promotion after careful design. "

Qin Yu blinked, "Then, the difficulty of your plan may be a bit high?!"

Chen Yang didn't think so, and smiled softly, "I think it's not that difficult, but it needs to invest more manpower, material and financial resources to dig deep into various non-material cultural heritages among the people, and then find out some that can make the people of the East and the West alike." I'm very interested, at least for a while, when something comes out that I'm very interested in,

If this event is completed, what we will gain is not only a successful cultural outing, but also a powerful tool for major platforms to attract traffic.

Therefore, we have to treat it with an attitude of doing business, rather than a certain branch plan under the big entertainment strategy. "

This time Qin Yu didn't answer right away. She leaned back in her chair, thought for a while, and then narrowed her eyes and said, "Now I really understand."

Before Chen Yang could speak, she smiled again, "I found out that when doing things with you, you must think a little more, and you must not just start from the matter itself, otherwise, you will really not be able to keep up with your thinking. .”

Chen Yang smiled, but said nothing,

In fact, he just intercepted some models of TikTok in the future, and then slightly modified them to adapt to this PC-based era.

It's not as exaggerated as Qin Yu said.

"Okay, I really understand this plan,"

Qin Yu rubbed his hair, then asked, "Then, what's the second plan?"

Chen Yang said with a smile, "The second plan is about the Spring Festival."

"Spring Festival?"

Qin Yu was shocked immediately, and said blankly, "You don't want to hold the Spring Festival in the United States, do you?"

Then a groan seemed to come from deep in his throat, "My boss, what are you thinking? No matter how rich we are, it's not such a bad way!

Spring Festival in the United States?

Yes, there are indeed many Chinatowns in the United States and Europe, and there are also many Chinese people there. Every Spring Festival, the atmosphere is very strong, and it is no different from that in China.

If that's what you want, that's fine,

But if you want to promote the Spring Festival to the whole United States, have you ever calculated how much it will cost! "

The Rainbow Financial Group of the United States is indeed very good, yes, but it is not so good that it can change the social habits of the United States. It should be said that no one can do this!

As a result, Chen Yang smacked his lips and said with a chuckle, "Sister, you praised me just now, but you haven't turned around yet, why did you start scolding me!"

Just as Qin Yu was about to argue a few more words, his eyes suddenly turned slightly. Thinking of the plan just now, Boss Chen had hidden a backhand.

Now that he proposes this seemingly incredible plan, will he have a backup?

Thinking of this, she coughed dryly, and said decisively, "Stop talking nonsense, just speak up if you have something to say, and don't delay my sleep."

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【Rebirth from 06】【】

"Come on Chen Yang grinned and said, "Let me ask you one thing, how did Christmas become so popular in China?" How long did it take to catch fire? "

Upon hearing this, Qin Yu vaguely understood something, and she asked thoughtfully, "You mean, bundle the Spring Festival with business for hype?"

"That's right, that's the truth,"

Chen Yang first affirmed her, and then said,

"Christmas has been introduced to China for nearly a hundred years. What was the situation at the beginning? It was nothing more than foreigners entertaining themselves, plus some overseas Chinese and progressives, using it as a stage to carry out various ideological propaganda. Do not pay attention.

Until the new century, domestic merchants used the name of Christmas to engage in commercial promotions. In just three to five years, they became popular in all major cities across the country, making a foreign festival more grand than local festivals. ,

Are they having a holiday? Not at all, it was just a commercial carnival.

After a Christmas, businesses make money, the country develops its economy, consumers buy discounted things, and they can enjoy it for two days. Everyone is satisfied, and it will naturally continue to do so in the coming year.

What if it is changed to the Spring Festival?

The United States has the once-a-year crazy shopping season 'Black Friday', as well as Christmas and New Year's events, but for merchants, these promotions and discounts must not be enough.

If we can hype the Spring Festival into a large-scale national event integrating tourism, culture, carnival and shopping, guess what, will those businesses that only have money in their eyes follow suit? ! "

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