V2.Chapter 115

The second aunt was too full of doubts, but Xia Xiaolan told her to calm down.

"Unless several state-owned shopping malls cut prices in an all-round way, they will rob our guests. If they cut prices only for a certain kind of goods in turn, what they attract in the past is only customers who need specific goods... Some of our guests will be diverted, but not all of them."

If Asia does not fight, there will be no unified enemy in several state-owned shopping malls.

No matter what alliance it is, it must have a neat and unified goal.

Without this goal, the stability of the alliance will be greatly weakened.

To take the simplest example, Zijingshan department store has engaged in women's clothing discount promotion, and Shangdu department store has reduced the price of household appliances. No matter how you look at it, the large price reduction of household appliances is more attractive to Shangdu citizens.

You can buy one or two less clothes. It's rare to encounter big price cuts for household appliances. Of course, you should seize the opportunity to buy them!

At that time, the state-owned stores are not only competing for customers in Asia, they are competing for customers. More customers go to the Shangdu department store than Zijingshan department store. Xia Xiaolan is looking forward to how Zijingshan department store feels!

Seeing that the second aunt and song minglan wanted to stop talking, Xia Xiaolan explained two more sentences:

"What I said is not challenging, not completely rigid. We should promote sales when we should, but we can't be rhythmic by those state-owned shopping malls. For example, clothing is now September. Although summer clothes can be worn, should autumn clothes be worn as soon as October comes? Before October, we should sell the summer clothes in the mall at a discount. This is to clean up the inventory. Let alone sell them at a 70% discount like Zijingshan department store. Even a 60% discount and a 50% discount should be, but we can't move if they shouldn't be discounted! "

What shouldn't be discounted?

Take clothing as an example, that is autumn clothing.

I haven't seen anyone on sale.

The faster the price falls, the happier consumers are not necessarily.

In particular, consumers who bought at the regular price will have a pimple in their heart.

Asia is not a supermarket. Asia is a medium and high-end shopping mall. How can you not force it at all.

Moreover, it's hard to say 50% off. Xia Xiaolan still prefers to "buy one get one free" for off-season clothes. That is, she can choose another one in the special price area. When she checks out, she settles with the one with a high price. She spends money on one dress, but buys two. Isn't that 50% off?

Better than a 50% discount, sell one more inventory!

If you don't fight, you don't fight. At least you have an action. Song minglan breathed a sigh of relief. According to Xia Xiaolan's instructions, she put an advertisement on the provincial stage that night.

"Asia is looking back on new and old customers. On September 21, the whole summer clothes were bought one for one, sold out, and sent out!"

"Men's wear, women's wear, men's and women's sandals, buy one and get one free!"

"September 21, you dare to buy, I dare to send!"

Now TV advertisements are also interesting. There is a line of subtitles at the bottom of the TV screen, which can be seen no matter what program you watch.

Leaflets are also needed.

We will also make large banners overnight and hang them on the outer wall of the Asia mall.

The women's honor guard of Asia carried the sign around Erqi square. The advertising effect is very good.

Lu Hongbo of Zijingshan department store naturally soon received the news, and the heads of several state-owned shopping malls came together again.

"It's better for old Lu. Young people just can't hold their breath!"

"Lao Lu, I heard that people went to drink wedding wine. Did you stop them? You, what if you make young lesbians cry! "

Lu Hongbo stared:

"Stop acting. You were all present on my wedding day. I stopped people. You have no objection. Just watch me do things that offend people. Now I'm still making sarcastic remarks!"

Everyone laughed and dared not even say.

For other things, it's really hard for these men to refuse a beautiful lesbian, most of them with pity.

But it's the only thing that doesn't work.

Soft hearted?

They are so soft hearted that they can't even keep their own business in the mall.

Although state-owned shopping malls do not assess their performance, they also have measurement standards. If their performance is too poor during their management, others will be responsible. It is related to everyone's livelihood, and no one is in the mood to pity.

Lu Hongbo is right. Xia Xiaolan came to congratulate Xi the day before yesterday, but she was rejected. Everyone is a witness to this.

This is Lu Hongbo's attitude and everyone's acquiescence. Xia Zong in Asia is young and energetic. Most of them can't stand such humiliation. When he is angry, he is led by them.

Just like now, Zijingshan department store's women's clothes are 70% off, and Asia dares to call the whole audience to buy one and get one free, which is more cruel than Zijingshan department store.

If you buy one and get one free, you won't make money at all.

Plus other costs, we have to put money in it.

But I always feel something strange. Something's wrong

"Lao Lu, people have shouted the slogan of buy one get one free. What are you going to do, or do you want to sell women's clothes at a 70% discount? Is this too unattractive for the common people in the commercial capital? "

Lu Hongbo finally reacted and couldn't help sneering. "Asia is still playing smart this summer. Why buy one get one free and give back? You see, the advertiser wrote about summer clothes. Her promotion is not only competing with us, but also taking the opportunity to sell off the clothes of the past season. This promotion is not sincere at all. The Bauhinia mountain women's clothes are 70% off, which is even autumn clothes!"

The person in charge who was still laughing suddenly lost his taste.

Asia, whose surname is Xia, is really shameless.

Not serious at all.

They have all worked together to reduce prices and promote sales. Asia still wants to take the opportunity to clean up its inventory?

"No, Asia didn't open until the end of August. It didn't have much summer clothes. Before, business was good. This -"

Aren't you kidding them?

It seems that they are serious about fighting. In fact, they are playing house to house and clearing away those "stocks" that are not much.

At this moment, even Lu Hongbo felt bad.

But Lu Hongbo was soon full of energy:

"Clothing is sold at a reduced price. It's just an appetizer. The real big meal is still on the promotion of home appliances. Your Shangdu department store is really bleeding this time. It depends on how Asia should deal with it!"

The person in charge of Shangdu department store named is suffering.

The profit of household appliances is very high. I don't worry about selling them. The person in charge is also very distressed to take this piece out and greatly reduce the price to attract customers.

But on second thought, Shangdu department store is not easy. The Hong Kong businessmen behind Asia must also be very distressed. Several shopping malls work together to deal with Asia. They jointly bear the losses, but Asia bears them alone... What about Hong Kong businessmen? The money of Hong Kong businessmen is not money?

Well, Hong Kong businessmen are indeed rich and powerful!

"Lao Lu, if Asia really can afford to lose money, what should we do if we do any promotion and keep up with it?"

Lu Hongbo pondered for a moment:

"Didn't you say before that we should be ready to fight a protracted war. Another, I want to hold a fellowship and invite all the suppliers to talk together."

Eh, this is to engage in Asia in the supply of goods?

That's a good idea.

The crowd could not help nodding in favor and even urged Lu Hongbo that the earlier the fraternity, the better!