V2.Chapter 116

September 21st is Saturday.

Asia's "buy one get one free" summer clothes for the whole audience has inspired several state-owned shopping malls in an instant.

In any case, several state-owned shopping malls have more off-season inventory than Asia.

Asia has to clean up the seemingly nonexistent inventory. Why can't they clean up?

However, we agreed to take turns to launch an orderly attack. Several shopping malls also endured the impulse and asked Zijingshan department store to start women's Clothing promotion day first. Lu Hongbo said that Xia Xiaolan had a great mind. She didn't sincerely engage in profit promotion. In fact, she couldn't resist adjusting the discount again, from 70% off women's clothes to 5% off women's clothes.

50% off for summer clothes and 70% off for autumn clothes.

This is not Lu Hongbo's bottom line. If there is more movement in Asia, Lu Hongbo will reduce summer clothes to 40% and autumn clothes to 60%.

Women's clothes in shopping malls are sold at a 60% discount, and basically bid farewell to profits.

Less than 50% off must be at a loss.

However, for clothing products, it is a good time to make money when they are sold at a regular price at the beginning, or when there is only a small discount. The capital has long been earned back. Once the goods left behind are sold, they are all net profits.

Lu Hongbo won't lose when he promoted women's clothes.

Besides, customers who come to buy Women's clothes don't take the opportunity to see other goods?

On the surface, it is only for the promotion of women's clothing, which is intended to drive the consumption of the whole audience. Lu Hongbo said that everyone should unite to encircle and suppress Asia. In fact, he also has selfishness. Because Asia opened at the end of August, its business is booming, making it difficult for several state-owned shopping malls. For example, the goods of electrical appliances do not matter in inventory. Selling them one month earlier and one month later has little impact, the upgrading is not so fast, and even selling them the next year. The price is very strong.

Not clothing.

Especially for women's wear, the styles have changed rapidly in the past two years. Those women don't do business all day and study their clothes. Their eyes are also poisonous. They can know which goods are not in the current season at a glance.

Last year's summer clothes were sold this summer, so it's hard to sell.

Lu Hongbo was not depressed.

A few years ago, those women didn't seem so picky?

It seems that in the past two years, their requirements have become higher and higher.

For example, Luna, who is very famous in the past two years, and what is the name of another brand competing with Luna?

It was Luna's bad influence that set up "fashion awareness" and other things for those women, and also cast TV dramas, so that women began to be picky about their clothes!

Fortunately, Lu Hongbo didn't know that Xia Xiaolan was Luna's other boss. Otherwise, President Lu's depression would have to increase a lot

September 21st is coming soon.

The activities of Asia and Zijingshan department store are very attractive.

Asia's success lies in its rich and beautiful styles and varieties. Everyone has the same source of goods. There are still differences in which models to choose. For clothing, Xia Xiaolan has more advantages than other department stores. Few of the styles she chooses are unpopular. Although there are not many summer clothes left in Asia, Xia Xiaolan and suppliers agreed that if they have inventory in hand, It can be sold by Asia.

Asia's practice of "buy one get one free" can help clothing suppliers clear their goods when they sell out their small inventory. Xia Xiaolan doesn't care how much cost these suppliers can get back. She settles the payment for the goods as much as she can sell them. The goods that can't be cleared can be taken back by the supplier.

Anyway, she only receives 10% of the payment for each piece sold as site, labor and hard work expenses.

Several state-owned department stores thought that Asia didn't have many over-season activities. They were really wrong. When Xia Xiaolan said to help the suppliers clear the goods, those people almost didn't run away with their shoes——

10% of the hard work fee is hard work fee. Who says clothes can be sold in Asia?

Clothes in summer are not as good as those in winter. They were originally priced at 50 yuan, but now they can sell for 25 yuan. At this price, Asia still has to draw 2.5 yuan, leaving only 22.5 yuan... For suppliers, this is not a loss at all, but there is still a profit. Fools don't agree.

For Xia Xiaolan, the activity has also been done. She doesn't have to worry about losing money. She takes 10% when she sells one. The most expensive cost is the time cost of mall employees. She has nothing to complain about such a good business!

Lu Hongbo and others think that Asia has few summer clothes in stock. It's naive.

Asia doesn't have it. The supplier has it!

These summer clothes, shoes and socks can be sold next year. Dealers in big cities are picky about styles. People in small places certainly don't mind. If the purchase price is lower, they can still be sold.

But in that case, suppliers are still at risk. It's better to sell the inventory this year.

Therefore, on September 21, Asia's promotion of buy one get one free was very popular. Although summer clothes can't be worn for a few days this year, the style is beautiful and cheap, which still makes customers very excited.

The styles of women's clothes change quickly, but men's clothes are not so fast. Many women customers come to buy them for the men at home.

The same is true of children's clothes.

It's for children. It's a bigger size. It's just right for next year.

There are cool leather shoes, high heels and slippers. They will not be out of date next year.

The supply of goods is sufficient and the price is favorable. The clothing, shoes and socks of men, women and children are included. On September 21, the passenger flow in Asia will not be reduced at all.

Xia Xiaolan gave a class to her second aunt, song minglan and others.

The original promotion is really promotion. When customers are satisfied and suppliers are satisfied, Asia doesn't have to lose money?

Asia's inventory was sold out before long. What was sold out later was the supplier's inventory. It was better to buy one and get one free. Asia took 10% of the money for each piece sold. This is not a loss. It made a lot of money in a day!

At night, song minglan's eyes shine:

"Can we do the same for household appliances?"

Xia Xiaolan poured her a basin of cold water:

"You think too much. This is the particularity of clothing goods. Home appliances are not afraid of off-season. Suppliers are not willing to do this."

Xia Xiaolan wants to see how to reduce the price of home appliances in Shangdu department store.

……

Zijingshan department store women's Clothing promotion has indeed attracted a certain amount of traffic.

Anyway, since the opening of Asia, Lu Hongbo has never seen so many guests in his department store.

He is really giving away benefits.

There are female customers who want to take advantage of summer clothes and buy new autumn clothes at a low price.

There was more traffic, but there was no such scene of empty streets as he imagined.

Lu Hongbo was not surprised when he heard that the summer clothing products in Asia are "buy one get one free". He even took out the guaranteed goods such as cool leather shoes for promotion. However, it seems that Asia's "inventory" can't be sold out. Customers can choose at will and continue to shop after the goods on the counter are sold out - this is very abnormal!

"Where did Asia get so many seasonal models?"