V2.Chapter 130
Xia Xiaolan clapped her hands:
"Well, it's impossible to be afraid of wolves before tigers. Let's do what we can do first and be vigilant. No matter how the opponent provokes and attacks, we don't need to be afraid if we can come up with a response plan in time! It's mediocre not to be envied. Why are several state-owned shopping malls staring at us? Isn't it because they are afraid of Asia? "
Because of fear, it is human nature to join hands to encircle and exterminate Asia first.
New things and new management models have emerged in line with the development of society. Asia may be suppressed for a while, but several state-owned shopping malls can't suppress them forever.
The retail department store model chosen by Asia is correct. Several state-owned shopping malls do not want to change, do not try to keep up with the changes of the times, do not consider the real needs of customers, and follow the old-fashioned business methods. They will be eliminated by the consumer market sooner or later.
China has proposed reform and opening up for nearly 10 years!
By the end of 1988, industrial products were still in short supply, not as short as they were 10 years ago.
In the past, it was a seller's market. Whoever had goods was strong.
Slowly, it has become a buyer's market. Whoever has money in his pocket is bullish. Originally, ordinary people have no choice. Now they have a choice and can choose which goods to buy.
On the first morning of the implementation of shopping card recharge and cash back in Asia, there were many busy customers, and customers still had various concerns.
But once someone really takes advantage of the discount of recharging and cash back of shopping card and buys his favorite goods with very little money, wait-and-see customers flock to the counter on the first floor. There is no rest at the card handling counter on the first floor. The queue for card handling is old, and the employees have no lunch time, so they can only change to rest and eat in shifts.
Employees can change shifts to eat. Customers are like thirsty and hungry. They will never stop until they buy shopping cards.
Their insistence was correct, because in the afternoon, more citizens came to Asia after hearing the news.
Anyway, it's the weekend. Not only from the commercial capital, but also from the following counties and cities. Who doesn't have any relatives and friends? As long as a customer determines that the recharge and cash back activity is true, he will advertise it to his relatives and friends with a loudspeaker. This is also a unique and simple feeling in the 1980s. Let alone taking a big advantage, which stall on the street costs a Penny Less for winter white food, so that his relatives and friends should take the opportunity to reserve more!
Word of mouth is more effective than advertising in Asia on TV. In the evening, there are still many people queuing for cards.
I don't know who shouted:
"Don't line up if you want to buy a TV. The TV has been sold out!"
There was a momentary commotion in the crowd.
There are really a lot of people coming for the TV.
Why is it sold out?
Song minglan brought someone to appease, "there are too many customers who buy electrical appliances today. We have prepared 100 televisions and 100 washing machines... Basically all the household appliances have been sold out. Oh, there are still electric fans, and there are still refrigerators left."
Of course, the electric fan is not sold out!
Although it's cost-effective to buy household appliances with shopping cards, it's November after all. Electric fans are not the appliances we urgently need. We have more desire for televisions and washing machines.
Needless to say, the colder it is, the more I don't want to go out. It's comfortable to watch TV at home! Washing machines are also good. Clothes in spring, summer and autumn are easy to wash by hand. Clothes in winter are really heavy. They can't be rubbed by hand and can't be dried after washing. It's easy to have a washing machine.
The treatment of refrigerator and electric fan is the same. In this weather in southern Henan Province, the ingredients in winter do not need to be frozen and will not break.
Many people in line were disappointed to hear that the TV sets and washing machines they most wanted to buy had been sold out.
"We've been waiting all day. How can we sell it out?"
"You won't go back and don't want to make concessions!"
As everyone talked, song minglan wiped the cold sweat that didn't exist on her forehead and held the microphone to explain:
"Dear customers, today's distribution is sold out, and Asia will replenish it overnight. If you have a purchase demand, it's the same to come back tomorrow. I hope you will be more considerate. We will seize the time to replenish the goods without delaying everyone's purchase!"
Alas, unexpectedly, song San also has today. She has to be patient to appease others.
Anyone who annoyed her before can turn around and leave.
And now?
The customer didn't understand and had to explain it over and over again for fear that they were not comfortable.
Song minglan said it several times before everyone accepted the fact.
We can't blame Asia for the shortage of goods. Before, Shangdu department store had a big promotion of household appliances, but there were only 50 televisions. Whoever went early could buy them, and they would not be sold out.
Asia prepared 100 TV sets today. The price after the discount is so low. No wonder they were robbed before closing the door.
It's not Asia's insincerity, but they came too late.
But the more so, the more people in line for cards refuse to go.
Now I'm gone. I have to apply for the card again tomorrow. Once the time is delayed, I can't grab the home appliances I want!
Long lines, citizens, you look at me and I look at you, and they all begin to move forward slowly.
Song minglan breathed a sigh of relief.
President Xia is right. Customers can accept only so many goods on household appliances.
However, Xia Zong is treacherous enough. On the first day, 100 televisions are still in stock. Tomorrow, it's not that number... It's just a mathematical problem. There must be less goods that are in short supply and sell well and the mall is going to lose a lot of money. Obviously, there are still goods in the warehouse, but also say no. if you don't control the quantity, you can sell 1000 televisions a day, let alone more, even if you lose 300 yuan, Will lose 300000.
In addition, other household appliances are also losing money. If the supply quantity is not limited, Asia can't afford such a loss at all.
We should not only limit the quantity of supply, but also limit the purchase of one per person.
This policy will not be announced until tomorrow.
In President Xia's words, first deceive the customers... Cough, wrong, first attract the customers, and then flexibly adjust the detailed preferential policies.
After all, Asia has the right to interpret this recharge and cash back——
As long as the preferential strength of recharge and cash back remains unchanged and the shopping card payment is common to all goods, other adjustments are acceptable to customers.
On the first day of shopping card recharge and cash back activities in Asia, the turnover soared again, and the daily business fell from less than 100000 to 780000. Although money was not earned, Asia handled 3122 shopping cards from morning to night on this day.
"Do you know what that means?"
In the office, Xia Xiaolan asked everyone this, and song minglan quickly raised her hand to answer:
"It means 3122 customers have been caught by us!"
"Well, it's impossible to be afraid of wolves before tigers. Let's do what we can do first and be vigilant. No matter how the opponent provokes and attacks, we don't need to be afraid if we can come up with a response plan in time! It's mediocre not to be envied. Why are several state-owned shopping malls staring at us? Isn't it because they are afraid of Asia? "
Because of fear, it is human nature to join hands to encircle and exterminate Asia first.
New things and new management models have emerged in line with the development of society. Asia may be suppressed for a while, but several state-owned shopping malls can't suppress them forever.
The retail department store model chosen by Asia is correct. Several state-owned shopping malls do not want to change, do not try to keep up with the changes of the times, do not consider the real needs of customers, and follow the old-fashioned business methods. They will be eliminated by the consumer market sooner or later.
China has proposed reform and opening up for nearly 10 years!
By the end of 1988, industrial products were still in short supply, not as short as they were 10 years ago.
In the past, it was a seller's market. Whoever had goods was strong.
Slowly, it has become a buyer's market. Whoever has money in his pocket is bullish. Originally, ordinary people have no choice. Now they have a choice and can choose which goods to buy.
On the first morning of the implementation of shopping card recharge and cash back in Asia, there were many busy customers, and customers still had various concerns.
But once someone really takes advantage of the discount of recharging and cash back of shopping card and buys his favorite goods with very little money, wait-and-see customers flock to the counter on the first floor. There is no rest at the card handling counter on the first floor. The queue for card handling is old, and the employees have no lunch time, so they can only change to rest and eat in shifts.
Employees can change shifts to eat. Customers are like thirsty and hungry. They will never stop until they buy shopping cards.
Their insistence was correct, because in the afternoon, more citizens came to Asia after hearing the news.
Anyway, it's the weekend. Not only from the commercial capital, but also from the following counties and cities. Who doesn't have any relatives and friends? As long as a customer determines that the recharge and cash back activity is true, he will advertise it to his relatives and friends with a loudspeaker. This is also a unique and simple feeling in the 1980s. Let alone taking a big advantage, which stall on the street costs a Penny Less for winter white food, so that his relatives and friends should take the opportunity to reserve more!
Word of mouth is more effective than advertising in Asia on TV. In the evening, there are still many people queuing for cards.
I don't know who shouted:
"Don't line up if you want to buy a TV. The TV has been sold out!"
There was a momentary commotion in the crowd.
There are really a lot of people coming for the TV.
Why is it sold out?
Song minglan brought someone to appease, "there are too many customers who buy electrical appliances today. We have prepared 100 televisions and 100 washing machines... Basically all the household appliances have been sold out. Oh, there are still electric fans, and there are still refrigerators left."
Of course, the electric fan is not sold out!
Although it's cost-effective to buy household appliances with shopping cards, it's November after all. Electric fans are not the appliances we urgently need. We have more desire for televisions and washing machines.
Needless to say, the colder it is, the more I don't want to go out. It's comfortable to watch TV at home! Washing machines are also good. Clothes in spring, summer and autumn are easy to wash by hand. Clothes in winter are really heavy. They can't be rubbed by hand and can't be dried after washing. It's easy to have a washing machine.
The treatment of refrigerator and electric fan is the same. In this weather in southern Henan Province, the ingredients in winter do not need to be frozen and will not break.
Many people in line were disappointed to hear that the TV sets and washing machines they most wanted to buy had been sold out.
"We've been waiting all day. How can we sell it out?"
"You won't go back and don't want to make concessions!"
As everyone talked, song minglan wiped the cold sweat that didn't exist on her forehead and held the microphone to explain:
"Dear customers, today's distribution is sold out, and Asia will replenish it overnight. If you have a purchase demand, it's the same to come back tomorrow. I hope you will be more considerate. We will seize the time to replenish the goods without delaying everyone's purchase!"
Alas, unexpectedly, song San also has today. She has to be patient to appease others.
Anyone who annoyed her before can turn around and leave.
And now?
The customer didn't understand and had to explain it over and over again for fear that they were not comfortable.
Song minglan said it several times before everyone accepted the fact.
We can't blame Asia for the shortage of goods. Before, Shangdu department store had a big promotion of household appliances, but there were only 50 televisions. Whoever went early could buy them, and they would not be sold out.
Asia prepared 100 TV sets today. The price after the discount is so low. No wonder they were robbed before closing the door.
It's not Asia's insincerity, but they came too late.
But the more so, the more people in line for cards refuse to go.
Now I'm gone. I have to apply for the card again tomorrow. Once the time is delayed, I can't grab the home appliances I want!
Long lines, citizens, you look at me and I look at you, and they all begin to move forward slowly.
Song minglan breathed a sigh of relief.
President Xia is right. Customers can accept only so many goods on household appliances.
However, Xia Zong is treacherous enough. On the first day, 100 televisions are still in stock. Tomorrow, it's not that number... It's just a mathematical problem. There must be less goods that are in short supply and sell well and the mall is going to lose a lot of money. Obviously, there are still goods in the warehouse, but also say no. if you don't control the quantity, you can sell 1000 televisions a day, let alone more, even if you lose 300 yuan, Will lose 300000.
In addition, other household appliances are also losing money. If the supply quantity is not limited, Asia can't afford such a loss at all.
We should not only limit the quantity of supply, but also limit the purchase of one per person.
This policy will not be announced until tomorrow.
In President Xia's words, first deceive the customers... Cough, wrong, first attract the customers, and then flexibly adjust the detailed preferential policies.
After all, Asia has the right to interpret this recharge and cash back——
As long as the preferential strength of recharge and cash back remains unchanged and the shopping card payment is common to all goods, other adjustments are acceptable to customers.
On the first day of shopping card recharge and cash back activities in Asia, the turnover soared again, and the daily business fell from less than 100000 to 780000. Although money was not earned, Asia handled 3122 shopping cards from morning to night on this day.
"Do you know what that means?"
In the office, Xia Xiaolan asked everyone this, and song minglan quickly raised her hand to answer:
"It means 3122 customers have been caught by us!"
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